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[email protected] 877-976-6368 readytogonewsletters.ca Samples Package You can change our newsletters as much as you wish – add your own content, listings and personality A mix of real estate and intelligent general interest articles – people will look forward to receiving it Canadian content – created in Canada (our head office is in Haliburton, ON, our editor is in Hamilton, ON, and our editorial production manager is in Calgary, AB Reasons to contact you – devices throughout encourage clients to get in touch. We provide all materials referenced in the newsletters Customized banner with your contact information, colors and logo (or other image) Newsletters come personalized with your contact information, logo and head shot Access to our friendly customer support by phone and email Available monthly on 15 th of month before New content every month Access to our library of past articles if you need extra content Are you in Toronto? We also have an edition for the TREB area: https://readytogonewsletter.ca/toronto/

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Page 1: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

[email protected] 877-976-6368 readytogonewsletters.ca

Samples Package You can change our newsletters as much as you wish – add your own

content, listings and personality A mix of real estate and intelligent general interest articles – people will

look forward to receiving it Canadian content – created in Canada (our head office is in Haliburton,

ON, our editor is in Hamilton, ON, and our editorial production manager isin Calgary, AB

Reasons to contact you – devices throughout encourage clients to get intouch. We provide all materials referenced in the newsletters

Customized banner with your contact information, colors and logo (orother image)

Newsletters come personalized with your contact information, logo andhead shot

Access to our friendly customer support by phone and email Available monthly on 15th of month before New content every month Access to our library of past articles if you need extra content

Are you in Toronto? We also have an edition for the TREB area: https://readytogonewsletter.ca/toronto/

Page 2: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

[email protected] 877-976-6368 readytogonewsletters.ca

Email Newsletters Ready-made templates Access to the Active Campaign email distribution system (with credits to

send 1,000 emails per month)

Compliance with anti-spam regulations Reporting on open rates, clicks, unsubscribes and bounces

Email Newsletter Samples

Residential real estate (click to see sample)

Commercial real estate (click to see sample)

Page 3: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

[email protected] 877-976-6368 readytogonewsletters.ca

Print newsletters You get access to 4-page and 2-page templates

o 4-page newsletters are designed to be printed on 11 x 17 inchpaper, then folded

o 2-page newsletters are designed to be printed on 8.5 x 11 inchpaper, then tri-folded

You get access to versions to put in envelopes and versions to send asstandalone mailers – please ask to see sample of mailer version

Alternatively, print them with your own printer or in your office

Next page

Residential real estate

4-page print template(envelope edition)

Page 4: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

Demand Soars for Ever-Larger Homes

in the Sky It’s a fact: in Canada’s urban centres, room to build is dwindling, especially in the scarce-as-hen’s-teeth detached housing sector. That’s why high-rise condo towers continue to be the face of new residential building. When we build up, not out, we’re able to provide more shelter for more people while using less of a footprint. But there’s a problem.

Up until now, condos have been viewed as the perfect living solution for young, single professionals or empty nesters looking for less space. But what happens when those young professionals start families, and require more room? The ubiquitous one-bedroom unit no longer cuts it.

Larger units in demand

The need for condo units that can accommodate families is growing, and condo developers are responding. As the Financial Post reports, two-bedroom-plus-den units made up 29 per cent of sales in the second quarter of 2016, up from 18 per cent in 2011. In the article, Shaun Hildebrand, senior vice president at research company Urbanation, notes: “New condos have seen rising demand, which is leading developers to shift strategies and include more two-bedroom and three-bedroom units.”

If these bigger units are built in higher numbers, they could be the most sought-after form of housing in Canada’s biggest cities, partly due to the recently implemented “stress test” that has made it more difficult for first-time buyers to access the financing they need to purchase. With detached housing far out of reach for most of these buyers, three-bedroom homes in the sky could be the new normal.

Turning Back Time: The New/Old Future of Play

It’s a fact: more kids are now opting for screens over playgrounds. According to KaBOOM!, a nonprofit organization that helps distressed communities build playgrounds, eight- to ten-year-olds spend an average of five-and-a-half hours a day in front of screens. It seems North American children are just not getting the kind of active play their grandparents enjoyed.

To combat this problem, child-focused organizations across North America are funding projects designed to encourage “real” play.

KaBOOM!, for example, is funding fifty projects designed to make urban outdoor spaces more interesting places to play. Take the Cooperative Community of New West Jackson in Jackson, Mississippi. As noted in a recent article by CityLab, the community has been funded by KaBOOM! to turn urban sidewalks into “walk-and-play mazes.”

In Toronto, Canada, the nonprofit Lawson Foundation recently announced $2.7 million in grants to fourteen projects across Canada as part of an “outdoor play strategy.” In doing so, the organization (which is committed to the well-being of children) endorsed opinions by a growing number of North American experts that children are losing out by playing in “too safe” environments. According to a recent article in The Globe and Mail, many of the Lawson Foundation’s funded projects will focus on “reintroducing risky play.”

“Risk isn’t a bad thing,” says Dr. Mark Tremblay, director of the Healthy Active Living and Obesity Research Group at the Children’s Hospital of Eastern Ontario, Canada. “In fact, from a child-development perspective, it is absolutely essential for them to reach their potential.”

Are You a First-Time Buyer? Get My Free Guide

Page 1

Buying your first home is a big step, and one that is likely to impact your financial future for years to come.

Make it easier by requesting my free guide, “How First-Timers Can Make a Wise Buy.”

Just call me at 203-555-8987 and I’ll send it right out to you.

Page 5: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

Page 2

they’ve gone as far as they should or could go—their upper limit—and as a result, they give themselves a subconscious reason to build defeat into their next efforts.

Says Hendricks, “…the more successful you get, the more urgent it becomes to identify and overcome your upper limit problem.” He insists that each of us must combat our upper-limit problem to achieve our full potential.

How? Face those fears. As Moore herself found, “Knowledge of these fundamental fears allows us to help release their power over us.” She adds, “Transcending your upper limits is possible. You can choose an upward spiral. Your very own big leap awaits.”

So choose the upward spiral … and don’t rock the boat!

Why, when everything is going so well, do we rock the boat?

In a recent article on greatist.com, writer and life coach Susie Moore reports, “Self-sabotage is most common when life is at its best.”

It sounds odd, but some people simply can’t abide success. When they achieve it, they don’t believe they deserve it, and they subconsciously frighten themselves into failure. Others feel guilty for leaving less successful friends behind—or they believe success is a burden and sabotage themselves so it doesn’t happen again.

In her article, Moore highlights the work of author Gay Hendricks, who writes, “Conquer your fears and take life to the next level” in his book The Big Leap. Hendricks calls it “the upper limit problem,” and asserts that everyone suffers at least a little from the conviction

Wondering How Much Your Home Is Worth? How has the price of your home changed in today’s market? How much are other homes in your neighbourhood selling for?

If you're wondering what's happening to prices in your area, or you're thinking about selling your house, I'll be able to help. Just give my office a call for a no-fuss, professional evaluation.

I won't try to push you into listing with me or waste your time.

I'll just give you the honest facts about your home and its value.

And maybe I'll also give you the "inside scoop" on what's happening in the housing market near where you live!

Just give my office a call at 203-555-8987 to arrange an appointment.

Alternatively, stop by at the office. The address is on the back page of this newsletter.

Quick Quiz Each month I’ll give you a new question. Just email me at [email protected] or call 203-555-8987 for the answer.

What pop group stars singer Fergie, and is named after a vegetable?

Thanks for All Your Referrals! I succeed when people like you refer me to your friends, neighbours and loved ones. It’s the best kind of feedback I can receive. So thanks for continuing to pass this newsletter on to people you care about.

Worth Reading How Can I Overcome My Fear of Failure? By Evan Asano Lifehacker.com If you started 2017 with a long list of resolutions, you may be terrified of failing at them. Relax. Some of the most successful people have fears. But true failure happens when we don’t improve. Asano offers practical advice to overcome fear of failure. Understand why your fears scare you. Set small goals. Most important, seek to challenge yourself in all areas of your life. More: http://tinyurl.com/Fears-Jan-1

I’m a Doctor. If I Drop Food on the Kitchen Floor, I Still Eat It. By Aaron E. Carroll The New York Times Cleaning the floor with a sponge is a waste; the sponge is likely dirtier than the floor. Pediatrics professor Aaron E. Carroll explains why he’s stopped obeying the five-second rule (don’t eat it if it’s been on the floor for longer than five seconds.) There are spots around your home that are far dirtier, he says. Things get dirty, he writes, because people forget about them. Read this. Clean that sponge. But know that most of us are pretty much immune to germs by now. More: http://tinyurl.com/Dirt-Jan-2

The Top Idea in Your Mind Paul Graham paulgraham.com Spend more time in the shower to determine what matters to you. That’s often where people think about their top-of-mind topics. Graham, a programmer, writer, and investor, notes that what we think about most is often not what should be occupying our thoughts. Graham advises people to avoid thinking about money and disputes, which are the worst distractors—in or out of the shower. More: http://tinyurl.com/Distractors-Jan-3

Life Is Good: So Why Are We Rocking the Boat?

Page 6: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

We all know that living near a good school increases the value of your home. But who knew a neighbouring cemetery can adversely affect your property value? Or that proximity to a hospital isn’t a good thing? In fact, we now know — or should know — that nothing is more important when selling your home than your neighbourhood. So if you’re buying, think ahead; purchase your dream home in the wrong location and you may be buying into a nightmare. Here are some location no-nos:

• Condo.ca has found that livingnear a cemetery can lower yourproperty value by 12.3 per cent.Having a hospital nearby means anegative impact on your sale priceof 3.2 per cent. And make sure you move near a “good” school; a

Page 3

“bad” school will reduce your home’s value by 22.2 per cent.

• An article in the Journal ofTransport Economics and Policyindicates that having an airportnearby can discount the value ofyour home; the more noise, thegreater the discount.

Among the amenities to look for:

• Access to highways. Canada-based Real Estate Investment Network(REIN) concluded from studyresults that “as highway networksare created and existing corridorsto the CBD (Central BusinessDistrict) are improved, the value of real estate in the area increases.”

• But proximity to transit isimportant too. In a recent article in

whichmortgage.ca, Site Economics analyst Richard Wonzy says, “Closeness to transit options is of great benefit, increas(ing) existing house prices perhaps 10 per cent to 15 per cent.”

• A neighbourhood on its way up —not down. In transitionalneighbourhoods, you get a lot ofvalue for your home-buying buck.Your real estate agent is the bestsource of information on whichdirection your neighbourhood istrending.

• Water, parks and green spaces. Anearby waterfront can add up to 25per cent to the value of your home.A fabulous view is also a money-maker when it comes time to sell.

Location, Location … the Good, Bad and Ugly

Ask the Agent: This Month’s Question

I’m a renter; should I consider buying? There are good reasons why homes are investments worth considering. And it’s not just about the mystique of home ownership. For example:

As a renter, you have nothing to show for the years you’ve paid someone else for housing. As a homeowner, you gain equity and build up assets that will benefit you in the future.

Upgrading a home is different from improving a rental property. When you leave your rented apartment, you leave your improvements behind. If you sell your home, and you’ve made value-added improvements, you’ll likely see those changes reflected in the value (and selling price) of your home.

Finally, home ownership can give you security; no one can raise your rent. Only you can decide if buying is right for you, but it may help to discuss your situation with a real estate agent to answer questions you may have.

We Are What We Eat—and What We Read Thanks to the adage, we know we are what we eat. But are we also what we read?

Maybe so. In a time when we often get our news in short sound bites and headlines via Facebook and Twitter, many are worried we’re filling our minds with junk that dumbs us down and weakens our ability to think and speak critically.

A recent study, published by the International Journal of Business Administration, reports that what college students read—and how frequently they read it—affects the level of their own writing. Those who read literary fiction, nonfiction, and academic publications wrote at a higher level of sophistication than their peers who read genre fiction, like mystery novels. And by gorging on websites such as BuzzFeed and Reddit, we may be reducing our writing to the literary equivalent of fast food.

Instead, be conscious of the content you ingest; limit the consumption of Facebook and Tumblr and dedicate time each week to reading real literature.

Also, read carefully. The brain tends to want to skim. Focus on the meaning of what you’re reading. Let’s face it: none of us wants to be fast food—or write like it.

Seems the secret to happiness can be categorized as follows: A-E-I-O-U.

According to an article in Quartz.com, two authors and teachers in a Stanford University design class have discovered a happiness hack.

They suggest you identify previous experiences that made you happy and examine them with the A-E-I-O-U method. Then write them down. For example:

Hack for a Happy LifeActivities: What were you doing? Environment: Where were you and how did you feel? Interactions: Why were you interacting? Objects: What tech device, if any, was involved? Users: Who else was present?

By creating a journal of happy experiences, you’ll see patterns and can then structure your happy life.

Page 7: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

Page 4

News You Can Use Sheila Yaccino

Moroccan Fish Bake

Serves 4

1 tablespoon coarse salt 4 garlic cloves, crushed 1 tablespoon paprika 2 teaspoons cumin 1 lemon, juiced ½ cup olive oil 2 lbs. 4 oz. boneless, skinless haddock fillets cut into large chunks 1 onion, coarsely chopped ½ cup fresh parsley 2 garlic cloves 1 14-oz. can chopped tomatoes 4 carrots halved and sliced ¼ teaspoon cayenne (optional) ½ teaspoon cumin Pinch of sugar Salt and pepper

Combine first six ingredients in a shallow baking dish that will hold all the fish in one layer. Add fish and toss to coat. Cover. Refrigerate for at least 30 min. Preheat oven to 350 degrees. Pulse onion, parsley, and garlic in a food processor until minced. Cook over medium heat until soft. Add cumin, cayenne, carrots, tomatoes, 1¼ cups water, and sugar. Season. Simmer 10 min., partially covered. Remove fish from marinade. Combine marinade and tomato sauce. Top with fish. Cover with foil. Bake until fish is cooked through (10-15 min).

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter. This newsletter is not intended to cause or induce breach of an existing agency agreement. News You Can Use is brought to you free by:

Sheila Yaccino Yaccino Realty 2056 Highland Street, #102 Elliottville ON K0M 1S0 [email protected] www.sheilayaccino.com

Sudoku instructions: Complete the 9 × 9 grid so that each row, each column and each of the nine 3 × 3 boxes contains the digits 1 through 9. Contact me for the solution!

Page 8: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

[email protected] 877-976-6368 readytogonewsletters.ca

Next page

Residential real estate

2-page print template

(envelope edition)

Page 9: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

Demand Soars for Ever-Larger Homes

in the Sky It’s a fact: in Canada’s urban centres, room to build is dwindling, especially in the scarce-as-hen’s-teeth detached housing sector.

That’s why high-rise condo towers continue to be the face of new residential building. When we build up, not out, we’re able to provide more shelter for more people while using less of a footprint. But there’s a problem.

Up until now, condos have been viewed as the perfect living solution for young, single professionals or empty nesters looking for less space. But what happens when those young professionals start families, and require more room? The ubiquitous one-bedroom unit no longer cuts it.

Larger units in demand

The need for condo units that can accommodate families is growing, and condo developers are responding. As the Financial Post reports, two-bedroom-plus-den units made up 29 per cent of sales in the second quarter of 2016, up from 18 per cent in 2011. In the article, Shaun Hildebrand, senior vice president at research company Urbanation, notes: “New condos have seen rising demand, which is leading developers to shift strategies and include more two-bedroom and three-bedroom units.”

If these bigger units are built in higher numbers, they could be the most sought-after form of housing in Canada’s biggest cities, partly due to the recently implemented “stress test” that has made it more difficult for first-time buyers to access the financing they need to purchase. With detached housing far out of reach for most of these buyers, three-bedroom homes in the sky could be the new normal.

Turning Back Time: The New/Old Future of Play

It’s a fact: more kids are now opting for screens over playgrounds. According to KaBOOM!, a nonprofit organization that helps distressed communities build playgrounds, eight- to ten-year-olds spend an average of five-and-a-half hours a day in front of screens. It seems North American children are just not getting the kind of active play their grandparents enjoyed.

To combat this problem, child-focused organizations across North America are funding projects designed to encourage “real” play. KaBOOM!, for example, is funding fifty projects designed to make urban outdoor spaces more interesting places to play. Take the Cooperative Community of New West Jackson in Jackson, Mississippi. As noted in a recent article by CityLab, the community has been funded by KaBOOM! to turn urban sidewalks into “walk-and-play mazes.”

In Toronto, Canada, the nonprofit Lawson Foundation recently announced $2.7 million in grants to fourteen projects across Canada as part of an “outdoor play strategy.” In doing so, the organization (which is committed to the well-being of children) endorsed opinions by a growing number of North American experts that children are losing out by playing in “too safe” environments. According to a recent article in The Globe and Mail, many of the Lawson Foundation’s funded projects will focus on “reintroducing risky play.”

“Risk isn’t a bad thing,” says Dr. Mark Tremblay, director of the Healthy Active Living and Obesity Research Group at the Children’s Hospital of Eastern Ontario, Canada. “In fact, from a child-development perspective, it is absolutely essential for them to reach their potential.” It may even draw kids away from their screens.

Are You a First-Time Buyer? Get My Free Guide

Page 1

Buying your first home is a big step, and one that is likely to impact your financial future for years to come.

Make it easier by requesting my free guide, “How First-Timers Can Make a Wise Buy.”

Just call me at 203-555-8987 and I’ll send it right out to you.

Page 10: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

Page 2

News You Can Use Sheila Yaccino

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter. This newsletter is not intended to cause or induce breach of an existing agency agreement.

News You Can Use is brought to you free by:

Sheila Yaccino Yaccino Realty 2056 Highland Street, #102 Elliottville ON K0M 1S0 [email protected] www.sheilayaccino.com

Location, Location … the Good, Bad and Ugly Ask the Agent: This

Month’s Question I’m a renter; should I consider buying? There are good reasons why homes are investments worth considering. And it’s not just about the mystique of home ownership. For example:

As a renter, you have nothing to show for the years you’ve paid someone else for housing. As a homeowner, you gain equity and build up assets that will benefit you in the future.

Upgrading a home is different from improving a rental property. When you leave your rented apartment, you leave your improvements behind. If you sell your home, and you’ve made value-added improvements, you’ll likely see those changes reflected in the value (and selling price) of your home.

Finally, home ownership can give you security; no one can raise your rent. Only you can decide if buying is right for you, but it may help to discuss your situation with a real estate agent to answer questions you may have.

Among the amenities to look for:

• Access to highways. Canada-basedReal Estate Investment Network(REIN) concluded from studyresults that “as highway networksare created and existing corridorsto the CBD (Central BusinessDistrict) are improved, the value ofreal estate in the area increases.”

• But proximity to transit isimportant too. In a recent article inwhichmortgage.ca, Site Economicsanalyst Richard Wonzy says,“Closeness to transit options is ofgreat benefit, increas(ing) existinghouse prices perhaps 10 per cent to15 per cent.”

• A neighbourhood on its way up —not down. In transitionalneighbourhoods, you get a lot ofvalue for your home-buying buck.Your real estate agent is the bestsource of information on whichdirection your neighbourhood istrending.

• Water, parks and green spaces. Anearby waterfront can add up to 25per cent to the value of your home.

We all know that living near a good school increases the value of your home. But who knew a neighbouring cemetery can adversely affect your property value? Or that proximity to a hospital isn’t a good thing? In fact, we now know — or should know — that nothing is more important when selling your home than your neighbourhood. So if you’re buying, think ahead; purchase your dream home in the wrong location and you may be buying into a nightmare. Here are some location no-nos:

• Condo.ca has found that living near a cemetery can lower your propertyvalue by 12.3 per cent. Having ahospital nearby means a negativeimpact on your sale price of 3.2 percent. And make sure you move neara “good” school; a “bad” schoolwill reduce your home’s value by22.2 per cent.

• An article in the Journal ofTransport Economics and Policyindicates that having an airportnearby can discount the value ofyour home; the more noise, thegreater the discount.

Page 11: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

[email protected] 877-976-6368 readytogonewsletters.ca

Next page

Commercial real estate

4-page print template

(envelope edition)

Page 12: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

REAL ESTATE

For Malls in 2017, It’s All about Customer

Experiences “One out of 10 jobs in Canada relates to the shopping centre industry and 19% of Canadian GDP relates to the shopping centre industry,” says Tom McGee, president of the International Council of Shopping Centres. So what’s ahead for this important industry? Well, it’s still customer-centric, according to a recent Financial Post article.

Experienced-focused shopping: According to the Post article, a California research firm, Green Street Advisors, reported last year that occupancy at American malls was declining for the first time since the recession. To avoid shopper fatigue and keep shopping malls relevant in a time when online shopping is the top choice for many, U.S. shopping centers are focusing on offering experiences. In Canada, too, expect to see pop-up shops featuring independent retailers, and curated features within department stores.

Increased online competition Online shopping was slower to take off in Canada than south of the border. Options were few and shipping costs were high. That continues to change. Both Wayfair and H&M have opened up online shopping to Canadian customers, and Hudson’s Bay recently completed a new e-commerce warehouse that it hopes will make it more competitive with Amazon. Retailers are also adding more in-store pick-up locations for e-customers who don’t want to wait (or pay for) delivery.

From digital to bricks-and-mortar: As well, many retailers that started as online-only destinations have now opened brick-and-mortar locations. While this may seem counterintuitive, these physical locations give customers a chance to try before they buy, while also attracting a new clientele unfamiliar with the retailers’ products.

ENTREPRENEURS

Owning a Small Business Is Challenging … but Worth It

Despite the heavy personal and financial costs of owning a small business, 70% of entrepreneurs believe it’s still the best job ever. Maybe the most difficult … but the best.

It’s certainly an important one. According to the U.S. Small Business Administration, there are more than 28 million small business firms in America, and these account for 54% of all U.S. sales. So it’s significant that a 2016 survey of small business owners, conducted by Endurance International Group (EIG), revealed that 70% of those surveyed believe owning a small business is the best job they’ve ever had.

In citing the top benefits of being a business owner, a resounding majority noted independence, plus the opportunity to pursue their passions, control their own destinies, and achieve their dreams. Other benefits were freedom and flexibility.

However, survey respondents were candid about the costs associated with small business ownership. Many remarked on the time and effort required to launch and sustain a business venture, and acknowledged the toll business ownership has taken on their personal lives.

Financial worries also weigh heavily on small business owners and entrepreneurs. More than a third of those surveyed admitted they were wholly financially invested in their business, and many ranked financial obligations and challenges as the most difficult part of business ownership.

Interestingly, a lack of understanding of technology did not seem to be a concern of most small business owners; only 5% felt that not understanding ever-changing technology posed a challenge to their businesses. The conclusion: while challenging, owning one’s business is totally worth it.

Page 1

How to Win Big in Today's Economy

The altered economic landscape presents innovative and nimble businesses with opportunities to thrive.

Find out how by requesting my free report “How to Win Big in Today’s Economy” by emailing me at [email protected] or calling 203-555-8987.

Page 13: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

A lot can happen in three years. Now products such as Slack and Yammer are providing popular business collaboration options via social networks. So it only makes sense for the social network phenomenon Facebook to provide its interpretation. And Facebook’s Workplace, says Jack Madden of brianmadden.com, just may be a “game changer.”

Why? Says Madden: “Everybody already knows how to use it. …” And, most important, “Workplace isn’t just for corporate employees in the office, rather it’s for all sorts of extended enterprise users, like field workers, contractors, technicians, and other employees that may not have a desktop or even a corporate email address.”

Will Workplace replace e-mail, messaging, and other collaboration options? Time will tell. But it’s a serious challenger. As Madden says, don’t discount it.

Page 2

Long ago, people went to a place called “work.” But then technology came along and changed the workplace forever. Individuals could work in different locations and communicate as if they were in the same room. What’s more, this technology saved money, streamlined service, and advanced communications. It was called desktop virtualization. Which, as Technopedia notes, “… provides a way for users to maintain their individual desktops on a single, central server … through a LAN, WAN or over the Internet.”

Then, according to a 2014 article in ZDNet, desktop visualization went cold, frozen out by mobile devices: “What appears to be happening instead is individuals have chosen a different approach. They’ve asked their companies to encapsulate workloads and offer them as IOS or Android apps or make those applications accessible through internal Web sites.”

Worth Reading Make Sure Your Employees Have Good Things to Say about You behind Your Back By Nathan T. Washburn and Benjamin Galvin Harvard Business Review Leaders try to foster employee engagement through memos, e-mails, speeches, and meetings. But there’s a better way to create a positive leader-driven culture. Reach beyond your inner circle and cultivate admirers, who will spontaneously share their positive opinions of you with their peers. But be admirable. And most important, be authentic. More: http://tinyurl.com/January-2017-reads1

Limit How Much Information You Have to Process to Avoid “Mental Fog” By Eric Ravenscraft Lifehacker.com Information overload comes at a cognitive cost. When we force ourselves to process too much information, we often slip into a “mental fog.” Although we may think we’re multitasking, we’re really just switching from one to-do item to the other, making poor decisions and mistakes, and responding emotionally, rather than rationally, along the way. More: http://tinyurl.com/January-2017-reads2

The Top Idea in Your Mind By Paul Graham Paulgraham.com An oldie, but a goodie, this post will have you solving problems in the shower. Left alone, our thoughts tend to drift inevitably toward the top idea/problem in our minds. According to Graham, this is why the solution to a vexing problem often comes when you are in the shower. Be sure your top-of-mind issue is important. Or keep refocusing until it is. More: http://tinyurl.com/January-2017-reads3

HOT BIZ TRENDS

The Changing Face of Biz Collaboration Solutions

Culture is simply a shared way of doing something with a passion.

Brian Chesky

We have a culture where we are incredibly self-critical; we don’t get comfortable with our success.

Mark Parker

Being a great place to work is the difference between a good company and a great company.

Brian Kristofek

Customers will never love a company until the employees love it first. Simon Sinek

Hire great people and give them the freedom to be awesome.

Andrew Mason

True leadership stems from individuality that is honestly and sometimes imperfectly expressed. … Leaders should strive for authenticity over perfection.

Sheryl Sandberg

Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.

David Cummings

WISDOM

Quotes on … Culture

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Page 3

Quick Quiz Each month I’ll give you a new question.

Just email me at [email protected] or call 203-555-8987 for the answer.

This month’s question:

What pop group stars singer Fergie, and is named after a vegetable?

How well do you know your employees? Not just their names or favourite lunch spots—their potential.

Even the best bosses don’t always get it. Use these links to gain insight into your number one asset: your employees.

How open is communication at your company? You may be surprised at the things your employees aren’t telling you. Discover them here: http://tinyurl.com/Do-you-know1.

You want to give these seven things a miss—they make your employees mad:

LINKS YOU CAN USE NOW

Know Your employeeshttp://tinyurl.com/Do-you-know2.

Are your motivational techniques relevant for today’s worker? Find out here: http://tinyurl.com/Do-you-know3.

Companies are getting creative with ways of rewarding their employees. Get ideas here: http://tinyurl.com/Do-you-know4.

Discerning employers are always looking for talent. Check out these high-potential employee traits you may not recognize: http://tinyurl.com/Do-you-know5.

So, it’s 2017. The end of the second decade of the twenty-first century is in sight. And you bet things can and will change.

Some see the future as exciting, with unlimited opportunities. That would be David Allison, who consults on commercial real estate (CRE) across the U.S. and Canada.

Others, says Allison in a three-part article in RENX’s Commercial Real Estate News, prefer to bury their heads in the sand, “and hope it all goes away.” Not a good plan, because creative disruption is now impacting CRE and most other industries. And a new year is a great time to embrace the change.

A lot of it is about the millennials, who “are coming at us like a train with no brakes.” And about technology, primarily 3D printing. And, in the final analysis, it’s about how these two disrupters will work together to potentially upset the CRE industry’s apple cart.

Millennials are globally the largest demographic, having recently surpassed boomers. And, says Allison: “they are showing us all that the old ways are not necessarily the only ways.” Effectively, “they like working in clumps and changing their mind and working at home

sometimes and then moving to a new city because they are bored.” It’s an oversimplified statement, Allison admits, “but we are seeing the impact of these new attitudes.”

As for 3D printing, it’s already radically altered the auto industry (among many others), making it easy and cheap for small start-ups to become involved in manufacturing vehicles.

And it’s impacting the construction industry: Allison reports on a Chinese company that, in 2015, printed out ten houses in twenty-four hours. With the rapidly growing global population, 3D printing is looking good as a source of new housing to satisfy the demand from the world’s billions of citizens.

Says Allison, “This 3D printing stuff – most people think it’s sort of fun and cute and wacky. But really, it’s the next industrial revolution.” And its next target may well be the industry that will market and sell these new homes, offices, and retail spaces.

“I can’t think of another industry other than commercial real estate that is so slow to embrace change in the way things have always been done,” Allison says. “(It’s) still largely about whom you golf with…about passing the network along to

the next generation…and…those almost-identical listing brochures and online listing sites.”

To help you do the “biggest pivot of your lives” and embrace the creative disruption, Allison offers macro ideas to take you there:

• “Disruptive ideas are thenew norm. … Watch forwhat’s happening in thelarger world and use thesetrends as filters to thinkabout your business.”

• Build a strong brand thatmeans something.

• Embrace today’stechnology, and when that’sobsolete, embrace itssuccessor.

• “Ditch the conservativereserved all-things-to-all-people approach and standfor something. Take somerisks.”

• Lose the “what’s-in-it-for-me” mind-set and besuccessful together.

“We don’t often get a chance to…reinvigorate…a whole industry,” says Allison. So, “grab the opportunity” today.

REAL ESTATE

2017: Year of Disruption or Same Old, Same Old?

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This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter.

Page 4

News You Can Use Brought to you by:

Yaccino Realty

Inside This Month • Owning a Small

Business IsChallenging … butWorth It

• For Malls in 2017, It’sAll about CustomerExperiences

• The Changing Face ofBiz CollaborationSolutions

• 2017: Year ofDisruption or SameOld, Same Old?

News You Can Use is brought to you free by:

Sheila Yaccino Yaccino Realty 2056 Highland Street, #102 Elliottville ON K0M 1S0 [email protected] www.sheilayaccino.com

MANAGING

Are Bosses and Employees at Odds over Corporate Culture?

Most business leaders believe they head organizations that value and encourage innovation, resourcefulness, initiative, and teamwork. However, their employees see it differently, believing that conformity, predictability, and deference to authority are traits that are rewarded.

Why the disconnect? Are senior execs that out of touch with their rank-and-file workers?

A recent study by Joseph Grenny and David Maxfield, of the corporate trainer VitalSmarts, found there is often a significant chasm between how managers and workers perceive their company’s culture.

Grenny and Maxfield’s survey of more than twelve hundred employees, managers, and executives revealed that employees tend to view their company culture far more negatively than do their bosses—the higher up in the organization, the more positive the view of the corporate culture.

Not surprisingly, this gap in perception has an impact on performance, execution, talent retention, and general morale. According to the VitalSmarts researchers, when employees have a negative view of their company’s culture, they are less likely to be engaged, motivated, and committed to the organization. And that affects everything: When employees believed the culture promoted values such as predictability, “(t) hey were 26% less likely to rate their organization as successful at innovating and executing.”

The way to deal with company culture issues is with honest, open dialogue, Grenny and Maxfield advise. They urge leaders to adopt internal communication strategies and hold frank discussions about company culture. Among the tactics they recommend:

• Clearly articulate the desired company culture and be open about thebusiness case underpinning it.

• Focus on vital behaviours that will make a measurable difference inperformance.

• Engage with employees at all levels and listen actively to their feedback.• Take action to address concerns and respond to issues quickly.

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[email protected] 877-976-6368 readytogonewsletters.ca

Next page

Commercial real estate

2-page print template(envelope edition)

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REAL ESTATE

For Malls in 2017, It’s All about Customer

Experiences “One out of 10 jobs in Canada relates to the shopping centre industry and 19% of Canadian GDP relates to the shopping centre industry,” says Tom McGee, president of the International Council of Shopping Centres. So what’s ahead for this important industry? Well, it’s still customer-centric, according to a recent Financial Post article.

Experienced-focused shopping: According to the Post article, a California research firm, Green Street Advisors, reported last year that occupancy at American malls was declining for the first time since the recession. To avoid shopper fatigue and keep shopping malls relevant in a time when online shopping is the top choice for many, U.S. shopping centers are focusing on offering experiences. In Canada, too, expect to see pop-up shops featuring independent retailers, and curated features within department stores.

Increased online competition: Online shopping was slower to take off in Canada than south of the border. Options were few and shipping costs were high. That continues to change. Both Wayfair and H&M have opened up online shopping to Canadian customers, and Hudson’s Bay recently completed a new e-commerce warehouse that it hopes will make it more competitive with Amazon. Retailers are also adding more in-store pick-up locations for e-customers who don’t want to wait (or pay for)delivery.

From digital to bricks-and-mortar: As well, many retailers that started as online-only destinations have now opened brick-and-mortar locations. While this may seem counterintuitive, these physical locations give customers a chance to try before they buy, while also attracting a new clientele unfamiliar with the retailers’ products.

Page 1

ENTREPRENEURS

Owning a Small Business Is Challenging … but Worth It

Despite the heavy personal and financial costs of owning a small business, 70% of entrepreneurs believe it’s still the best job ever. Maybe the most difficult … but the best.

It’s certainly an important one. According to the U.S. Small Business Administration, there are more than 28 million small business firms in America, and these account for 54% of all U.S. sales. So it’s significant that a 2016 survey of small business owners, conducted by Endurance International Group (EIG), revealed that 70% of those surveyed believe owning a small business is the best job they’ve ever had.

In citing the top benefits of being a business owner, a resounding majority noted independence, plus the opportunity to pursue their passions, control their own destinies, and achieve their dreams. Other benefits were freedom and flexibility.

However, survey respondents were candid about the costs associated with small business ownership. Many remarked on the time and effort required to launch and sustain a business venture, and acknowledged the toll business ownership has taken on their personal lives.

Financial worries also weigh heavily on small business owners and entrepreneurs. More than a third of those surveyed admitted they were wholly financially invested in their business, and many ranked financial obligations and challenges as the most difficult part of business ownership.

Interestingly, a lack of understanding of technology did not seem to be a concern of most small business owners; only 5% felt that not understanding ever-changing technology posed a challenge to their businesses. The conclusion: while challenging, owning one’s business is totally worth it.

How to Win Big in Today's Economy

The altered economic landscape presents innovative and nimble businesses with opportunities to thrive.

Find out how by requesting my free report “How to Win Big in Today’s Economy” by emailing me at [email protected] or calling 203-555-8987.

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REAL ESTATE

2017: Year of Disruption or Same Old, Same Old?

Page 2

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter. This newsletter is not intended to cause or induce breach of an existing agency agreement.

News You Can Use is brought to you free by:

Sheila Yaccino Yaccino Realty 2056 Highland Street, #102, Elliottville ON K0M 1S0 [email protected] www.sheilayaccino.com

So, it’s 2017. The end of the second decade of the twenty-first century is in sight. And you bet things can and will change.

Some see the future as exciting, with unlimited opportunities. That would be David Allison, who consults on commercial real estate (CRE) across the U.S. and Canada.

Others, says Allison in a three-part article in RENX’s Commercial Real Estate News, prefer to bury their heads in the sand, “and hope it all goes away.” Not a good plan, because creative disruption is now impacting CRE and most other industries. And a new year is a great time to embrace the change.

A lot of it is about the millennials, who “are coming at us like a train with no brakes.” And about technology, primarily 3D printing. And, in the final analysis, it’s about how these two disrupters will work together to potentially upset the CRE industry’s apple cart.

Millennials are globally the largest demographic, having recently surpassed boomers. And, says Allison: “they are showing us all that the old ways are not necessarily the only ways.” Effectively, “they like working in clumps and changing their mind and working at home sometimes and then moving to a new city because they are bored.” It’s an oversimplified statement, Allison

admits, “but we are seeing the impact of these new attitudes.”

As for 3D printing, it’s already radically altered the auto industry (among many others), making it easy and cheap for small start-ups to become involved in manufacturing vehicles.

And it’s impacting the construction industry: Allison reports on a Chinese company that, in 2015, printed out ten houses in twenty-four hours. With the rapidly growing global population, 3D printing is looking good as a source of new housing to satisfy the demand from the world’s billions of citizens.

Says Allison, “This 3D printing stuff – most people think it’s sort of fun and cute and wacky. But really, it’s the next industrial revolution.” And its next target may well be the industry that will market and sell these new homes, offices, and retail spaces.

“I can’t think of another industry other than commercial real estate that is so slow to embrace change in the way things have always been done,” Allison says. “(It’s) still largely about whom you golf with…about passing the network along to the next generation…and…those almost-identical listing brochures and online listing sites.”

To help you do the “biggest pivot of your lives” and embrace the creative disruption, Allison offers macro ideas to

take you there:

• “Disruptive ideas are thenew norm. … Watch forwhat’s happening in thelarger world and use thesetrends as filters to thinkabout your business.”

• Build a strong brand thatmeans something.

• Embrace today’stechnology, and when that’sobsolete, embrace itssuccessor.

• “Ditch the conservativereserved all-things-to-all-people approach and standfor something. Take somerisks.”

• Lose the “what’s-in-it-for-me” mind-set and besuccessful together.

“We don’t often get a chance to…reinvigorate…a whole industry,” says Allison. So, “grab the opportunity” today.

Page 19: samples package RCA - Amazon S3€¦ · Samples Package You can change ... in Calgary, AB Reasons to contact you ... and life coach Susie Moore reports, “Self-sabotage is most common

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