SamplingMarch 2008

Sampling – What is it?This method generates interest in Herbalife products by offering

customers a trial size version of a product.

When customers try products and they work, they are more willing

to order them.

• Engage new and existing customers with products they can taste, touch and feel.

• Expand your reach without spending more time.

• Encourage customers to increase their range of product orders.

The Benefits:• Flexible Approach – You can hand samples out to people you

meet at events and send them in the mail as a follow-up, give to your circle of influence – it could be anyone!

• Entice Customers – it encourages the trial and purchase of your products.

• Cross Sell Products – It’s one of the most effective methods to get a wide range of products into the hands of your customers.

• Scalable – It can reach a large audience, or can be uniquely targeted, depending on your goals.

• Efficient – It can help you grow your retail base faster, allowing you to spend more time in other areas of your business.

Sampling Products• Instant Tea – NEW Sachets! Coming Soon• F1 Sachets• Liftoff• Protein Bars• NouriFusion products

‘Personalised Nutrition Solutions’ DVD

• Interactive dimension to retailing

• Exciting way to learn about the products and good nutrition before buying

• Great for long-distance retailing e.g. can post to prospects

• Simple way to retail!

‘Personalised Nutrition Solutions’ DVD

1. Introduction to Herbalife

2. Core Nutrition with Luigi Gratton

3. Nutrition Wheel – • Customer picks categories that interests them• Testimonials from customers• Learn about product benefits simply & clearly

Benefits

• Personalised to individual customer needs

• Increases customer confidence by learning about a ‘global’ Herbalife

• Customer can sample products, learn about the range – potential long term customer

Getting StartedSample Pack• Herbalife offers a Sample Pack, which contains 20 sample bags and 20

product information flyers. • These flyers include product ingredients data which you must supply to the

customer with products to remain legally compliant! • You can hand them out with sample products at events or mail them out to new or

existing customers.

Get Organised!• Sampling can be a huge timesaver for busy Distributors. The secret is in the

organisation. Make sure that you have Sample Packs prepared and ready to send.• Always have some with you wherever you go – never know who you might meet• Maybe you could provide samples at the end of a Wellness Evaluation e.g. give at

end as way of thank you to get someone started – it is really flexible!

Sampling Information• Consider the likely response rate you may achieve and ensure that

the cost is justified by the business generated

• Give samples to prospects who are keen and interested

• Samples can only be given away for “free” to customers if they are genuinely free. The only charge that can me made is the actual cost of postage – which must be clearly stated

• Sampling is for creating retailing opportunities!

• Sampling Information Flyer included with Sampling Pack

Top 10 Sampling Tips1. Pick the right event. Look for a fit between participant and

products.2. Know your audience. Sample products that will appeal to

prospects, circle of influence3. Know your product. Refer to Product DVD, Product

Brochure, attend training.4. Look the part. Wear Herbalife-branded clothing and a button

or pin.5. Start a conversation. Be creative by asking questions6. Take notes when talking to people. The more you know

about a person, the better you can respond to their needs.7. Use the right tools. Product DVD, Sampling kit (product

information flyers containing ingredient information)8. Follow-up immediately. Contact leads within 24 hours and

no later than 48.9. Track your results. Website hits, calls returned, numbers of

new customers and Distributors, sales made.10. Measure your results. Document successes and learnings.

This will help you spend your time more efficiently at your next event.