sampling survey report

SURVEY REPORT

A SURVEY ON DOCTOR’S PERCEPTION OF:

SAMPLING PRACTICES BY THE PHARMACEUTICAL INDUSTRY

SAMPLE SIZE (N) = 750

Conducted on: 26th AUG & 2nd SEP 2009

COMPILED & SUBMITTED BY:

Akanksha Bajaj

Dhananjay Patel

Kailash Khatod

Sampada Mudgalkar

Shikha Sharma

Shweta Itkyal

A Survey carried out by students of First Year,

MBA- Pharmaceuticals Management, Section- B, NMIMS, Mumbai, as a part of the coursework

“ LISTENING TO STAKEHOLDERS”

N=750

ACKNOWLEDGEMENTS:

We wish to thank our Professors, Dr (Prof.) Tarun Gupta (Chairman, Pharmaceuticals Management, Emeritus at School of Business Management, NMIMS, Mumbai) and Mrs. Savita Chari for data analysis.

We also thank all our respondents (Doctors) located in the various zones of Mumbai for their time and co-operation, which enabled us to successfully complete the project and compile this report.

The survey was carried out by all students of the First year MBA-Pharmaceuticals Management, Section-B, NMIMS, Mumbai.

N=750

Index

Sr. No. Contents Page

No.

I. Executive Summary 4-24

II. Research Objective 25

1. Sample Break-up (Years of practice Wise) 26

2. Sample Break-up (Zone Wise) 27-28

3. Sample Break-up (Specialisation Wise ) 29

4. Sample Break-up (Gender Wise) 30

Q.1

Would you say that the samples given by Pharmaceutical Companies are: Adequate/Not Adequate/More than Adequate andIf Adequate please tell us what you mean by it?

31-35

Q.2How frequently would you like a company to give you sample of a product that is moving fast in the market already and currently under promotion?

36-44

Q.3 How important is sampling for you? 45-50

Q.4 What do you think is the real purpose of sampling? 51-55

Q.5What kinds of products according to you should be sampled

regularly?56-62

Q.6Which company is doing the best sampling and name the product? And why do you say, this is the best?

63-87

Q.7Is there an ideal way of sampling that a company could follow?

88-94

Q.8 What would you like to have instead of samples? 95-101

III Conclusion 102

IV Annexure: List of Doctors 103-135

V Annexure: Questionnaire 136-138

N=750

EXECUTIVE SUMMARY:

Q.1) Would you say that the samples given by Pharmaceutical Companies are: Adequate/Not Adequate/More than Adequate and

If Adequate please tell us what you mean by it?

Consultants: (217)

30% of consultants said that it was tough to say what adequate

amount of sampling is.

19% of consultants said that samples given as per the

requirement of the doctor are adequate.

17% of consultants said that if a complete dose for a patient is

given as samples then the samples are adequate.

8% of the total number of consultants said that if samples are

good enough to give to poor patients then they are adequate.

7% of the total number of the consultants said that the samples

sufficient to acquaint the consultant with the new product are

adequate.

General Practitioners: (115)

34% of general practitioners said that it was tough to say what

adequate amount of sampling is.

15% of general practitioners said that the samples sufficient to

acquaint the general practitioner with the new product are

adequate.

N=750

14% of general practitioners said that if the complete dose for a

patient is given then the samples are adequate.

14% of the total number of general practitioners said that the

samples given as per the requirement of the doctor are

adequate.

9% of the general practitioners said that the samples good

enough to be given to poor patients are adequate.

N=750

Q.2) How frequently would you like a company to give you sample of a product that is moving fast in the market already and currently under promotion?

Consultants: (545)

23% of the consultants said that samples should be given once a

month, out of them;

o 5% were Gynaecologists

o 4% were MD doctors

o 3% were MS doctors

o 3% were Paediatricians

o 2% were Orthopaedics

o 2% were Cardiologists

o 2% were ENT specialists

14% of the consultants said that samples are not necessary, out

of them;


o 2%were Gynaecologist s

o 2%were Paediatricians

o 1%were MS doctors


o 1% were Dermatologists

o 1%were ENT specialists

o 1%were Orthopaedics

o 1% were Nephrologists

o 1% were Urologists

N=750

11% of the consultants said that samples should be given twice a

month, out of them;






9% of the Consultants said that samples should be given once a

week.

7% of the consultants said that samples should be given as per

Doctor’s requirements.

5% of the consultants said that samples should be given by

Medical Representatives in every visit.

3% of the consultants said that frequent sampling is required if the

product is new.

3% of the consultants said that samples should not be given very

frequently.

7% of the consultants gave responses that are grouped under

others.

N=750


27% of the general practitioners said that samples must be given once a month.

12% of the general practitioners said that samples are not necessary.

10% of the general practitioners said that samples must be given twice a month.

10% of the general practitioners said that samples must be given in every visit of the Medical Representatives.

9% of the general practitioners gave responses that are grouped under others.

7% of the general practitioners said that samples must be given as per the Doctor's requirement.

5% of the general practitioners said that products moving fast in the market and currently under promotion products should not be given regularly.

3% of the general practitioners said that samples should be given once a week.

N=750

Q.3) How important is sampling for you?

Consultants: (629)

57% of the consultants think that the sampling practices are

important, out of them;




o 6 % were MS

o 4 % were Orthopaedics

o 4 % were Dermatologists

o 3 % were Cardiologists

o 3 % were ENT specialists

o 1 % were Diabetologist

o 1 % were Neurologists

o 1 % were Oncologists

32% of the consultants think that the sampling practices are not








N=750


9% of the consultants think that sampling practices are very

important.


62% of general practitioners think that the sampling practices are

important.


not important.


very important.

N=750

Q.4) What do you think is the real purpose of sampling?

Consultants: (686)

23% consultants think that the real purpose of sampling is to

create awareness about the product.

21% consultants think that real purpose of sampling is as brand

reminder.

20% consultants think that the real purpose of sampling is to test

the quality and efficacy of the product.

16% consultants think that the real purpose of sampling is to help

the poor and the needy patients.

4% consultants think that the real purpose of sampling is for

launch of new products.


26% general practitioners think that the real purpose of sampling

is to test the quality and efficacy of a product.


is to create awareness about the product.


is as a brand reminder.


is to help the poor and the needy patients.

N=750

Q.5) What kinds of products according to you should be

sampled regularly?

Consultants: (846)

20% of the consultants said that Antibiotics should be sampled.

13% of the consultants said that Nutraceuticals should be

sampled.

12% of the consultants said that commonly used medicines

should be sampled.

9% of the consultants said that all products should be sampled.

9% of the consultants said that new products should be

sampled.

6% of the consultants said that Analgesics should be sampled.

6% of the consultants said Lifestyle drugs should be sampled.

6% of the consultants said drugs grouped under others should

be sampled.


22% of the General Practitioners said that Antibiotics should be

sampled.

12% of the General Practitioners said that Nutraceuticals

should be sampled.

11% of the General Practitioners said that commonly used

medicines should be sampled.

9% of the General Practitioners said that all Products should be

sampled.

N=750

7% of the General Practitioners said that other medicines

should be sampled.

6% of the General Practitioners said that each of the new

products should be sampled.

5% of the General Practitioners said that speciality and lifestyle

drugs should be sampled.

N=750

Q.6) Which company is doing the best sampling and name the product? And why do you say, this is the best?

Q.6 (a) Which company is doing the best sampling?

Consultants: (492)

15% consultants said that all companies do best sampling.

9% consultants said that no company does best sampling.

9% consultants found it difficult to answer, which company

does the best sampling.

8% consultants did not answer the question.

8% consultants said that Cipla does the best sampling.

7% consultants said that GSK does the best sampling.

6% consultants said that Mankind does the best sampling.

5% consultants did not remember which company does the

best sampling.

4% consultants said that Ranbaxy does the best sampling.

2% consultants said that Sun Pharma does the best

sampling.

2% consultants said that DRL does the best sampling.

2% consultants said that FDC does the best sampling.


16% of general practitioners said that Mankind does the best

sampling.

N=750

13% of general practitioners said that all companies do good

sampling.

10% of general practitioners have opinion that no company

does the best sampling.

7% of general practitioners found it difficult to answer which

company does the best sampling.

7% of general practitioners said Cipla does the best sampling.

7% of general practitioners said that FDC does the best

sampling.

5% of general practitioners said GSK does the best sampling.

N=750

Q.6. (b) and name the product?

Consultants: (252)

65% consultants gave responses that are grouped under

others.

4% consultants said that GSK does best sampling for

Augmentin.

3% consultants said that said Mankind does best sampling for

Moxikind CV.

3% consultants said that said that Elder does best sampling for

Shellcal.

2% consultants said that said that FDC does best sampling for

Zifi.

2% consultants said that said that Emcure does best sampling

for Orofer XT.


62% general practitioners gave unique responses which are

grouped under others.

7% general practitioners said that best sampling is done by

Mankind for Moxikind CV

3% general practitioners said that Mankind does best sampling

for all of its products.

N=750

3% general practitioners found it difficult to answer the

question.


for Mahacef.


for Neurokind.

3% general practitioners said that FDC does best sampling for

its product Zifi.

N=750

Q.6 (c) And why do you say, this is the best?

Consultants: (223)

24% consultants said that giving samples regularly is best

sampling.

12% consultants said that if sampled products are good and

effective then it is best sampling.

11% consultants said that giving lot of samples is best

sampling.

9% consultants said that giving adequate samples is best

sampling.

9% consultants said that giving samples on demand is best

sampling.

6% consultants said that sampling frequently is best

sampling.


38% general practitioners said that giving samples regularly is

best sampling.

11% general practitioners said that giving lot of samples is best

sampling.

8% general practitioners said that sampled products are good

and effective, that’s why it’s best sampling.

N=750

8% general practitioners said that giving adequate samples is

best sampling.

4% general practitioners said that if Medical Representatives

are good and regular then sampling done is best.

4% general practitioners said that giving samples frequently is

best sampling.

3% general practitioners said that sampling economic brands is

best sampling.

3% general practitioners said that providing sample on demand

is the best sampling.

N=750

Q.7) Is there an ideal way of sampling that a company could follow?

Consultants: (579)

14% of the consultants said that full course of samples should

be given.

13% of the consultants said that samples should be given on

doctor’s request.

10% of the consultants said that there is no ideal way of

sampling

6% of the consultants said that the current way is the ideal way

of sampling.

5% of the consultants said that companies should be regular in

sampling.

5% of the consultants said that they feel nothing in particular

about ideal ways of sampling.

3% of the consultants said that they can’t say about the ideal

ways of sampling.

3% of the consultants said that ideal way would be to aid

samples with literature.

3% of the consultants said that samples are required only for

new products.

3% of the consultants said that companies should be patient

oriented.

24% consultants gave responses which are grouped under

others

N=750


15% of the general practitioners said that full course should be

given as samples.

9% of the general practitioners said that samples must be

given only on doctor’s request

14% of the general practitioners said that there is no ideal way

of sampling

7% of the general practitioners said that current way is the

ideal way of sampling.

5% of the general practitioners said that companies must be

regular in sampling.

5% of the general practitioners said that they feel nothing

particular about the ideal ways of sampling.

3% of the general practitioners said that they cannot say

anything about the ideal way of sampling.

3% of the general practitioners said that companies must aid

samples with literature.

28% of the general practitioners gave responses which were

grouped as others.

Q. 8) What would you like to have instead of samples?

N=750

Consultants: (664)

34% consultants wanted nothing instead of samples, out of

them;








o 1 % were Diabetologists


o 1% were Neurologists

o 1% were Oncologists

21% consultants wanted to know the product details.

19% consultants wanted academic material.

9% consultants said that there is no substitution for samples.

8% consultants would accept gifts.

6% consultants wanted latest medical journals.

3% consultants wanted the pharmaceutical companies to

sponsor the medical conferences.

N=750

3% consultants wanted pharmaceutical companies to support

CME.

3% consultants preferred proper advertising of the product.

2% consultants wanted just a reminder of the product.

2% consultants would like medical instruments instead of

samples

2% consultants preferred anything that would help patients.

1% consultants wanted frequent visits.

1% consultants said that it depends on the company what they

want to give instead of samples.


24% general practitioners wanted nothing instead of samples.

18% general practitioners preferred product details.

18% general practitioners wanted academic material.

10% general practitioners would accept gifts instead of

samples.

8% general practitioners said that there can be no substitution

for samples.

4% general practitioners preferred proper advertising of the

product.

3% general practitioners wanted pharmaceutical companies to

support CME.

3% general practitioners wanted medical instruments.

N=750

3% general practitioners wanted just a reminder of the product.

2% general practitioners wanted only frequent visits.

1% general practitioners said it depends on company what they

want to give instead of samples.

1% general practitioners wanted medical journals instead of

samples.

1% general practitioners want anything that would help

patients.

1% general practitioners want pharmaceutical companies to

sponsor conferences.

N=750

Research Objective

The objective for the survey is to listen to the Doctors and to understand their Knowledge, Perception and Attitude on Sampling Practices by Pharmaceutical Industry.

Research Methodology

A structured questionnaire for the study subjects (Doctors) was designed within the scope of given objectives. Mumbai was divided into 6 zones. Within each zones, doctors were interviewed from different areas.

The zones and areas covered are as follows:

ZONES SUBURBS

Western Suburbs

Dahisar, Borivali, Kandivli, Malad, Goregaon, Jogeshwari, Andheri, Vile Parle, Santacruz, Bandra, Elphinston Road.

South Mumbai Churchgate, Grant road, Peddar Road, Warden Road, CST

Eastern Suburbs

Mulund, Bhandup, Ghatkopar, Chembur, Kurla,Powai.

Central MumbaiDadar, Mahim, Matunga, Sion, Parel, Lower Parel, Wadala,

Byculla,Kanjur marg,Lalabaug.

Thane Thane, Dombivali, Bhayander, Vasai, Virar

Navi Mumbai Vashi, Nerul, Belapur,Seawoods

N=750

YEARS OF PRACTICE WISE SAMPLE BREAKUP

Sample size (N=750)

Years of Practice

Consultants General Practitioners

Number of Consultants

(492)

Percentage of Consultants

Number of Practitioners (258)

Percentage of Practitioners

Less than 1 yr

3 1% - -

1 to 5 42 9% 12 5%

6 to 10 74 15% 22 9%

11 to 15 88 18% 27 10%

16 to 20 68 14% 29 11%

21 to 25 83 17% 27 10%

26 to 30 63 13% 50 19%

31 to 35 34 7% 38 15%

36 to 40 15 3% 34 13%

41 to 45 13 3% 11 4%

46 to 50 9 2% 4 2%

ZONE WISE SAMPLE BREAKUP

N=750

Sample Size (N=750)

Number of General Practitioners=258

ZonesNumber of Respondents

(258)Percentage of Respondents

Western Suburbs (WS) 106 41%

Central Mumbai (CM) 53 21%

Eastern Suburbs (ES) 37 14%

South Mumbai (SM) 22 9%

Thane (TH) 22 9%

New Mumbai (NM) 18 7%

Number of Consultants=492

ZonesNumber of Respondents

(492)

Percentage of Respondents

Western Suburbs (WS) 198 40%

Eastern Suburbs (ES) 89 18%

Central Mumbai (CM) 75 15%

Thane (TH) 55 11%

South Mumbai (SM) 41 8%

New Mumbai (NM) 34 7%

N=750

Zone Wise Distribution

Sample Size N=750

N=750

SPECIALISATION WISE SAMPLE BREAKUP

Number of Consultants= 492


Sr.No SpecialisationNumber of Doctors

(N=750)Percentage of

Doctors

1 General Practitioners (GP) 258 34%

2 Consultants: 492 66%

Gynaecologist (GYN) 101 14%

MD Medicine (MD) 96 13%

Paediatricians(PDT) 72 10%

MS Surgery (MS) 48 6%

Orthopaedic (ORT) 42 6%

Dermatologist (DMT) 34 4%

Cardiologist (CRD) 33 4%

ENT 31 4%

Diabetologist (DBT) 13 2%

Psychiatrist (PSY) 7 1%

Neurologist (NEU) 6 1%

Oncologist (ONC) 4 1%

Urologist (URO) 3 1%

Nephrologist (NEP) 2 1%

GENDER-WISE SAMPLE BREAK UP:

N=750

Sample size (N=750)

Gender Number of Doctors Percentage of Doctors

Male 534 71%

Female 216 29%

Total 750 100%

N=750

Q1.

Would you say that the samples given by Pharmaceutical Companies are:

Adequate Not Adequate More than Adequate and,

If Adequate please tell us what you mean by it?

Sample size (N) =750

Q.1) Would you say that the samples given by Pharmaceutical Companies are:

N=750

Adequate Not Adequate More than Adequate

Sample Size (N=750)

Samples are Doctors Response (N=750)Percentage of

Responses

Adequate 332 44%

Not Adequate 281 38%

More than adequate 100 13%

Other responses 37 5%

If adequate then what do you mean by it?

N=750

Total Responses= 332

Sr. No.

Doctors Response(332)

General Practitioners

(115)

Consultants(217)

No. % No. %

1 Tough to say 39 34% 65 30%

2Adequate to acquaint the doctor with new product

18 15% 16 7%

3A complete dose for the

patient16 14% 38 17%

4Samples given as per the requirement of the doctor

16 14% 41 19%

5Good enough to give to

poor patients.10 9% 18 8%

6Whatever they give is

adequate4 4% 2 1%

7Doctor does not accept

samples3 3% - -

8Samples given as per the needs of doctor’s family

and friends.3 3% 3 1%

9Varies from company to

company1 1% 2 1%

10 Depends on medicine 1 1% 3 1%

11Adequate in terms of numbers 1,2,5,10,20

1 1% 8 4%

12Samples given once a

week- - 7 3%

13Adequate in amount so

that samples are not wasted.

- - 5 2%

14 Others* 3 3% 10 5%

N=750


Interpretations:

Consultants: (217)

30% of the total number of consultants said that it was tough to say as to

what is adequate amount of sampling.

19% of the total number of consultants said that samples given as per

the requirement of the doctor are adequate.

17% of the total number of consultants said that if a complete dose for a

patient is given as samples then the samples are adequate.

8% of the total number of consultants said that if samples are good

enough to give to poor patients then they are adequate.

7% of the total number of the consultants said that the samples sufficient

to acquaint the consultant with the new product are adequate.


34% of the total number of general practitioners said that it was tough to

say as to what is adequate amount of sampling.

15% of the total number of general practitioners said that the samples

sufficient to acquaint the general practitioner with the new product are

adequate.

14% of the total number of general practitioners said that if the complete

dose for a patient is given then the samples are adequate.

14% of the total number of general practitioners said that the samples

given as per the requirement of the doctor are adequate.

9% of the general practitioners said that the samples good enough to be

given to poor patients are adequate.

N=750


Others Responses*:

Sufficient amount of those samples are given which are not affordable to poor.

Samples which are not prescribed are given in large amounts. Good quality samples are lacking. Samples are provided irregularly.

N=750

Q.2

How frequently would you like a company to give you sample of a product that is moving fast in the market already and currently under promotion?

Sample Size (N) =750

Multiple Responses = 836

N=750



Number of responses given by Consultants = 545

Sr.No Consultants ResponseNumber of Responses(545)

Percentage Of Responses

1 Once a month 127 23%

Gynaecologists 29 5%

MD 23 4%

MS 15 3%

Paediatricians 14 3%

Orthopaedics 11 2%

Cardiologists 10 2%

ENT specialists 9 2%

Dermatologists 8 1%

Diabetologists 4 1%

Psychologists 2 1%

Neurologists 1 1%

Oncologists 1 1%

2 Samples are not necessary 74 14%

MD 18 3

Gynaecologists 10 2

Paediatricians 9 2

MS 8 1

Cardiologists 8 1

N=750

Dermatologists 8 1

ENT Specialists 6 1

Orthopaedics 2 1

Nephrologists 2 1

Urologists 1 1

3 Twice a month 61 11%

Paediatricians 12 2%

MD 11 2%

Gynaecologists 11 2%

Orthopaedics 11 2%

Dermatologists 8 1%

MS 3 1%

ENT 3 1%

Cardiologists 2 1%

4 Once a week 51 9%

5 As per the Doctor's requirement 39 7%

6In every visit of Medical Representatives

27 5%

7Frequent sampling is required if the product is new

17 3%

8 Regularly 10 2%

9 Not very frequently 17 3%

10 Need samples for poor patients 17 3%

11 It is company's choice 11 2%

12Give samples only once when the product is newly launched

9 2%

13 Once in 2 months 4 1%

N=750


15 Thrice a month 5 1%

16Frequency varies from product to product

4 1%

17Need samples as brand reminders

4 1%

18They must give samples enough for one full course

4 1%

19Require samples for personal use

4 1%

20 No need of sampling 4 1%

21 No particular frequency 3 1%

22 Twice a week 2 1%

23Frequent sampling of costly products

4 1%

24 Depends on number of patients 1 1%

25 Thrice a week 2 1%

26 Others* 38 7%


N=750

Interpretations:

Consultants: (545)

23% of the consultants said that samples should be given once a

month, out of them;








14% of the consultants said that samples are not necessary, out

of them;


o 2%were Gynaecologists

o 2%were Paediatricians

o 1%were MS doctors



o 1%were ENT specialists

o 1%were Orthopaedics

o 1% were Nephrologists


N=750

11% of the consultants said that samples should be given twice a

month, out of them;






9% of the Consultants said that samples should be given once a

week.

7% of the consultants said that samples should be given as per

Doctor’s requirement.

5% of the consultants said that samples should be given by

Medical Representatives in every visit.

3% of the consultants said that frequent sampling is required if the

product is new.

3% of the consultants said that samples should not be given very

frequently.

7% of the consultants gave responses that are grouped under

others*.

N=750


Number General Practitioners= 258

Number of responses given by General Practitioners= 291

Sr.No.

Doctors ResponseNo. of Responses

(291)

Percentage Of

Responses

1 Once a month 77 26%

2 Samples are not necessary 34 12%

3 Twice a month 28 10%

4In every visit of Medical Representatives

29 10%

5 As per the Doctor's requirement 19 6%

6 Regularly 13 5%

7 Once a week 9 3%

8Frequent sampling is required if the product is new

8 3%

9 It is company's choice 5 2%

10 Not very frequently 5 2%


12 Need samples for poor patients 3 1%

13Give samples only once when the product is newly launched

3 1%


15 Thrice a month 3 1%

16Frequency varies from product to product

3 1%

117

Need samples as brand reminders

3 1%

18They must give samples enough for one full course

3 1%

19Require samples for personal use

2 1%

N=750


21 No particular frequency 2 1%

22 Twice a week 3 1%

23 Depends on number of patients 1 1%

24 Others* 26 9%


Interpretations:


27% of the general practitioners said that samples must be given once a month.

12% of the general practitioners said that samples are not necessary.

10% of the general practitioners said that samples must be given twice a month.

10% of the general practitioners said that samples must be given in every visit of the Medical Representatives

9% of the general practitioners gave responses that are grouped under others..

7% of the general practitioners said that samples must be given as per the Doctor's requirement.

5% of the general practitioners said that products moving fast in the market already and currently under promotion products should not be given regularly.

3% of the general practitioners said that samples should be given once a week.

N=750


*Other Responses:

10-15 bottles a month for poor people as the drugs are becoming more

costly.

At consultant level samples are not given to patients, unlike GP’s.

Couple of times in a week, if the product is prescribed.

Depends on Medical Representative.

Depends on turnover of the company.

Do not expect any samples because patients do not have value when given

free.

Detailing is more important than sampling.

If not frequent other company's product could take place of that product so

maintain.

In Rainy season- 3-4 times.

More quantity advisable.

No question of frequency, it’s just to introduce the drug.

Provide more of technical details like seminars, CME rather than samples.

Required according to the patients.

Samples are not for business.

Samples not to be given as bribe.

Samples which are not moving should be given for promotion.

The product if already in pen so no need of samples (convinced about

product) but want samples if it is a product of advanced research.

We are not based on the pharmaceutical companies.

Not interested in samples, have own dispensing.

Whatever told by the MR is not sufficient so, the samples are necessary.

N=750

Q.3

How important is sampling for you?

Sample Size (N) = 750


N=750


Number of Consultants = 492


Sr.No Consultants ResponseNumber of Responses

(629)

Percentage of Responses

1. Important: 361 57%

For helping the needy patients. 92 15%

For testing the quality and efficacy of the product.

63 10%

As a reminder of the brands. 51 8%

For testing of new products only.

48 8%

Only if sufficient quantity of required products is given.

20 3%

For creating awareness about the product amongst the doctors.

18 3%

For personal use. 10 2%

As a starter pack 4 1%

No specified reason. 54 9%

Building rapport with the doctor 1 1%2. Not Important :

Responses like;Not important at all(153),Detailing only (2),I don’t like it(3) etc.

199 32%

Given by:

MD 43 7%

Gynaecologists 35 6%Paediatricians 22 3%MS 19 3%

Orthopaedics 19 3%Cardiologists 17 3%

N=750

ENT specialists 17 3%

Dermatologists 9 1%

Diabetologists 6 1%Psychologists 4 1%Urologists 3 1%Nephrologists 2 1%Oncologists 2 1%

Neurologists 1 1%

3. Very Important: Responses like;Sampling is very important(4),It is a must.

58 9%

4. Others:Responses like;In case of emergency (2),Rather decrease the cost in the MRP.

7 1%

5. DNA 4 1%

N=750


Interpretations:

Consultants: (629)

57% of the consultants think that the sampling practices are

important.

32% of the consultants think that the sampling practices are not









9% of the consultants think that sampling practices are very

important.

N=750



Number of responses given by General Practitioners = 335

Sr.No. Doctors ResponseNo. of

Responses (335)

Percentage of

Responses

1. Important: 209 62%

For helping the needy patients 61 18%

For testing the quality and efficacy of the product

49 15%

As a reminder of the brands 25 7%

For testing of new products only. 28 8%

Only if sufficient quantity of required products is given

6 2%

For creating awareness about the product amongst the doctors

8 2%

For personal use 7 2%

No specified reason 25 7%

2.Not Important :Responses like;It’s not important (75)Hardly matters,Has no effect,It is not important as practice does not depend on it

84 25%

3. Very Important: Responses like;It is very important as it is useful for both company and doctor,Extremely important

36 11%

4. Others:Responses like;20% - for the products whose margin and availability is low,have to buy for own use,know the products,

6 2%

N=750

it’s like getting a gift when you come to see the doctor,should be purposeful,They should give expensive medicines.


Interpretations:


62% of the general practitioners think that the sampling practices

are important.


are not important.


are very important.

N=750

Q.4

What do you think is the real purpose of sampling?



N=750




Sr.No.

Consultants ResponseNo. of Responses

(686)

Percentage of

Responses

1.To create awareness about the products.

160 23%

2. Brand reminder. 142 21%

3.To test the quality and efficacy of the products.

140 20%

4.To help the poor and the needy patients.

112 16%

5. For launch of new products only. 25 4%

6. For personal use. 24 3%

7.To be used as a Starter dose for the patients.

18 3%

8.For Increasing the sales of the product.

12 2%

9.As a means of indirect bribing to the doctors.

10 1%

10. For building rapport with the doctor. 7 1%

11. No purpose served. 4 1%

12. Don’t Know 5 1%

13. DNA 4 1%

14.

Other responses like;Availability with chemists,Cost effectiveness(2),Depends upon medicines,Dumping near expiry date products,It’s not at all important.

23 3%


Interpretations:

N=750

Consultants: (686)


create awareness about the product.

21% consultants think that real purpose of sampling is as

brand reminder.


test the quality and efficacy of the product.


help the poor and the needy patients.

4% consultants think that the real purpose of sampling is for

launch of new products.


Number of General Practitioners= 258

N=750

Sr.No


(339)

Percentage of

Responses

1.To test the quality and efficacy of the products.

88 26%

2.To create awareness about the products.

84 25%

3. Brand reminder. 59 17%

4.To help the poor and the needy patients.

40 12%

5. For launch of new products only. 14 4%

6.For Increasing the sales of the product.

11 3%

7. For personal use. 7 3%

8.As a means of indirect bribing to the doctors.

7 3%

9.For building rapport with the doctor.

7 3%

10.To be used as a Starter dose for the patients.

6 2%

11. No purpose served. 3 1%

12.

Other responses like;Companies make profit,For emergency use,Nothing,Regular visits,The samples are not given regularly,The company does not give antibiotics.

11 3%

13. DNA 2 1%

Number responses given by General Practitioners = 335


N=750

Interpretations:


26% general practitioners think that the real purpose of

sampling is to test the quality and efficacy of a product.


sampling is to create awareness about the product.


sampling is as a brand reminder.


sampling is to help the poor and the needy patients.

N=750

Q. 5

What kinds of products according to you should be sampled regularly?



N=750




Sr.No Consultants ResponseNo. of

Responses(846)


1 Antibiotics 171 20%

2 Nutraceuticals 107 13%

3Commonly used medicines

103 12%

4 All Products 74 9%

5 New Products 67 9%

6 Analgesics 54 6%

7 Lifestyle Products 49 6%

8 Speciality Products 33 4%

9 Samples are not Required 31 4%

10 Expensive Products 22 2%

11As desired by the company

21 2%

12 DNA 13 1%

13 Anti-inflammatory 10 1%

14 Cosmetic Products 9 1%

15 Antacids 8 1%

16 As desired by the doctor 8 1%

17 Products for poor patients 7 1%

18Samples for doctors personal use

6 1%

19 Others 53 6%

N=750

What kinds of Products according to you should be sampled regularly?

Other responses include:

Doctor’s Responses Number of responses ( 53)

Haematinics 9Antihistamines 5Antifungals 4Antiallergic 4Antiinfectives 3Antioxidants 2Antibacterials 2Antitubercular 2Antivirals 2Antimalarial 1Antiemetics 1Antiepilectics 1Dispersable tablets 1Antirheumatics 1Anticonvulsants 1Antiplatelets 1Antithelmintics 1Ecosprin Tablets 1Losartan 1Ointments 1Vaccines 1Symptomatic Drugs 1General comments like: 7Chemists say that product is not available

2

Competitive products 1Drugs for emergency use 1Full course should be given 1Old drugs are sometimes combined, so information on that is required

1

UP doctors run their practices on samples

1

N=750


Interpretations:

Consultants: (846)

20% of the consultants said that Antibiotics should be sampled.

13% of the consultants said that Nutraceuticals should be sampled.

12% of the consultants said that commonly used medicines should be

sampled.

9% of the consultants said that all products should be sampled.

9% of the consultants said that new products should be sampled.

6% of the consultants said that Analgesics should be sampled.

6% of the consultants said Lifestyle drugs should be sampled.

6% of the consultants said that drugs grouped under others should be

sampled.

N=750


Number of General Practitioners = 258

Sr.No. Doctors ResponseNo. of

responses (427)


1. Antibiotics92 22%

2. Nutraceuticals 53 12%

Calcium Supplements 11 3%

Iron Supplements 8 2%

Calcium and Iron Supplements 6 1%

Others: Dietary Supplements 28 7%3. Commonly used medicines 47 11%

Cough and Cough Syrups 13 3%

Antipyretics 7 2%

Fever 3 1%

Others: Nausea 24 6%

4. All Products 39 9%

5. New Products 25 6%

6 Analgesics 23 5%7. Speciality Products like Anti-

tubercular, Chronic drugs etc.23 5%

8. Lifestyle Drugs 22 5%

Antihypertensive 11 3%

Ant diabetics 3 1%

Blood pressure Drugs 3 1%

Cardiac 3 1%

9. No Samples Required 18 4%

10. As desired by the company 11 3%

Number of Responses given by General Practitioners=427

11. Expensive Products 10 2%

12. Cosmetic products 7 2%

N=750

13. As desired by the doctor 6 1%

14. Antacids 5 1%

15. Anti-inflammatory 4 1%

16. For Poor Patients 4 1%

17. For doctors personal use 1 1%

18. DNA 5 1%

19

Others: 32 7%

Antimalarials 11 3%

Antiallergic 5 1%

Antispasmodic 4 1%

Antivirals 3 1%

Antioxidants 2 1%

Antirheumatics 2 1%

Antiplatelets 2 1%

Antiemetic 1 1%

Drops 1 1%


N=750

Interpretations:


22% of the General Practitioners said that Antibiotics should be

sampled.

12% of the General Practitioners said that Nutraceuticals should be

sampled.

11% of the General Practitioners said that commonly used medicines

should be sampled.

9% of the General Practitioners said that all Products should be

sampled.

7% of the General Practitioners said that other medicines should be

sampled.

6% of the General Practitioners said that each of the new products

should be sampled.

5% of the General Practitioners said that speciality and lifestyle Drugs

should be sampled.

N=750

Q.6

Which company is doing the best sampling and name the product? And why do you say, this is

the best?


N=750

Q.6 (a)

Which Company Does the Best Sampling?


N=750

Which company does the best sampling?


Number of responses given by consultants=492

Sr. No.

Consultants ResponseNo. of responses

(492)

Percentage of

responses1 All companies 73 15%2 No company 42 9%3 Difficult to answer 42 9%4 Cipla 37 8%5 GSK 35 7%6 Mankind 29 6%7 Don't remember 24 5%8 Ranbaxy 19 4%9 Sun Pharma 11 2%

10 DRL 11 2%11 FDC 9 2%12 Lupin 7 1%13 Pfizer 6 1%14 Intas 6 1%15 Elder Pharma 6 1%16 Emcure 6 1%17 Sanofi Aventis 5 1%18 Galderma 5 1%19 Macleods 4 1%20 Torrent 4 1%21 Abbott 3 1%22 Microlabs 3 1%23 Aristo 3 1%24 Novartis 3 1%25 Zuventis 3 1%

26*Others having less than 3 responses

58 12%

27 DNA 38 8%


N=750

*Other responses (<3): (Total=58)

Nicholas Piramal (2)

Glenmark (2) Pharmed (2) Geno (2)

Alkem (2) Unichem (2) Systopic (2) Gracewell (2)

Franco India (2) Wyeth (2) USV (2) Lederele (2)

German Remedies (2)

I don't take samples (2)

Alembic (2) UCB (2)

Depends on MR of the company

(1)H&H (1)

Middle sized companies do

the best (1)Swizera (1)

Cachet Pharma (1)

Indian companies do

better than MNCs (1)

Panacea Biotech (1)

Win Pharma (1)

Hetero (1) Indoco (1)Shreya Pharma

(1)Wockhardt (1)

Medley (1) Ipca (1)Small

companies (1)Yash Pharma

(1)

Astra Zeneca (1)

Medrich (1) Soluniks (1)Zydus Cadilla

(1)

Burroughs welcome (1)

Meyer Organics (1) Solvay (1) Sunways (1)

Endoco (1)Micronova (1)

N=750


Interpretations:

Consultants: (492)

15% consultants said that all companies do best sampling.

9% consultants said that no company does best sampling.

9% consultants found it difficult to answer, which company does the

best sampling.

8% consultants did not answer the question.

8% consultants said that Cipla does the best sampling.

7% consultants said that GSK does the best sampling.

6% consultants said that Mankind does the best sampling.

5% consultants do not remember which company does the best

sampling.

4% consultants said that Ranbaxy does the best sampling.

2% consultants said that Sun Pharma does the best sampling.

2% consultants said that DRL does the best sampling.

2% consultants said that FDC does the best sampling.

N=750




Sr.No.

Doctors ResponseNo. of

Responses(258)

Percentageof Responses

1 Mankind 40 16%

2 All companies do good sampling 34 13%

3 No company does best sampling 26 10%

4 Difficult to say 18 7%

5 Cipla 17 7%

6 FDC 17 7%

8 GSK 12 5%

9 Do not remember 9 3%

10 Ranbaxy 9 3%

11 Lupin 5 2%

12 Sun Pharma 4 2%

13 Nicholas Piramal 4 2%

14 DRL 3 1%

15 Pfizer 3 1%

16 Himalaya 3 1%

17 Abbott 2 1%

18 Alkem 2 1%

19 Depends on MR of the company 2 1%

20 Franco India 2 1%

21 German Remedies 2 1%

22 Glenmark 2 1%

N=750

23 Macleods 2 1%

24 Merck 2 1%

25 Torrent 2 1%

26 Unichem 2 1%

27 Wyeth 2 1%

28 Other single responses 20 8%

29 DNA 12 5%

Other responses: (Total=20)

Sanofi Aventis Major 4 to 5 companies Park Davis

Cachet Pharma Mayer Vita Bitics PDPL

DWD Medley Pharmed

Hetero Medsun RPG Labs

I don't take samples Microlabs Sandoz

Intas Otsira Serum Institute

Systopic USV

N=750


Interpretations:


16% of general practitioners said that Mankind does the best sampling.

13% of general practitioners said that all companies do good sampling.

10% of general practitioners have opinion that no company does the

best sampling.

7% of general practitioners found it difficult to answer, which company is

doing best sampling.

7% of general practitioners said Cipla does the best sampling.

7% of general practitioners said that FDC does best sampling.

5% of general practitioners said GSK does the best sampling.

N=750

Q.6 (b)

Name the Product?


N=750

Name the Product?


Number of responses given by Consultants=246

Sr. No.

Consultants ResponseNo. of

responses(246)

Percentage of

responses1 Augmentin (GSK) 9 4%

2 Moxikind CV (Mankind) 8 3%

3 Shellcal (Elder) 7 3%

4 Difficult to answer 6 2%

5 Can't remember (Cipla) 4 2%

6 Orofer XT (Emcure) 4 2%

7 do not remember (GSK) 4 2%

8 Zifi (FDC) 4 2%

9 Ciplox (Cipla) 3 1%

10 Atorvastatin Cipla) 3 1%

11 Cetaphil (Golderma) 3 1%

12 Neurokind (Mankind) 3 1%

13 All products (GSK) 2 1%

14 Voveran (Novartis) 2 1%

15 All Products (Sun Pharma) 2 1%

16 Amoxikind (Mankind) 2 1%

17 Calpol (GSK) 2 1%

18 Ceftum (GSK) 2 1%

19 Fevago (Cipla) 2 1%

20 Lupinox (Lupin) 2 1%

21 Magnex (Pfizer) 2 1%

22 Neosporin (GSK) 2 1%

23 Rabium (Intas) 2 1%

24 Omez (DRL) 2 1%

25 *Other responses 159 65%

26 DNA 5 2%

*Other responses: (Total=159)

N=750

All products (Geno)

Fynal OZ (Mankind)

Digene (Abbott) Budecort (Cipla)

Gluconom (Lupin)

Calcium carbonate

(Cipla)

All diabetes product (Franco)

Glycinorm (Ipca)

Calligraff (Unichem)

all products (Intas)

Glycodin (Alembic)

calutide (Cipla) All Respiratory Products (Cipla)

Glymet dolopar (Microlabs)

Cant remember (Hetero)

Allegra (Sanofi Aventis)

Haematinic (Win Pharma)

Dompan (Medley)

Cant remember (Shreya Pharma)

Ameril (Aventis)

hifen (GSK) Cardace (Sanofi Aventis)

Amlong A (Microlabs)

Hifenac (Intas) Doronex (Pfizer)

Ceftriaxone (Lupin)

Amlopraciti (Cipla)

Ibuprofen Doxinate (Swizera)

Cetil - Odi (Lupin)

Amlopress AT (Cipla)

Influvac (Solvay)

Enterogermine (Sanofi Aventis)

Cipcal (Cipla) Amlosafe (Aristo)

Insulin (Macleod)

Erflur (FDC) Ciplactin (Cipla) Antibiotics (Pfizer)

Iron supplements

Febrex Plus (Endoco)

Ciprocal (Pharmed)

Antibiotics and Antihistaminics (DRL)

Iron tablet (Cipla)

Feonat (GSK) Citax (Zuventus) Antibiotics, antacids,anti-

histamines,gel-tonicsIsotroin (Cipla) feronia

(Emcure)Claribid

(Panacea Biotech)

Anti-diabetics (Mankind)

Lathoprost (Sunways)

Ferrium-XT (Emcure)

Clavan (Alkem) Antihypertensives (Cipla)

Lcin Nectera Flemiclav (FDC)

Coba-CBZ (Cipla)

Aug-Pel (GSK)

Levofloxacin (Mankind)

Flexilor (GSK) cosmoceuticals (Galderma)

Autrin (Lederle Pharma)

Lomolet (Yash Pharma)

Flora (Mankind)

Crestor (Cipla) B-lift (Wockhardt)

Macox plus Forvite Diabetic BP Med (Emcure)

N=750

(Macleods) (Lederele) products (USV)Meftal P Gas-X,

Simethiconecalcimax (Meyer Organics)

Microcef (Micronova)

Globac – XT(GermanReme

dies)

Calcitrol (Cipla)

Miliclav Syrup (Glenmark)

Scalp (Gracewell)

Zady (Mankind) Mahacef (Mankind)

Monosef (Mankind)

Solvin, Salmodin

Zanocin (Ranbaxy)

Vitcofol (FDC)

Moxclav (Ranbaxy)

Sparfloxacin (Torrent)

Zathrine (Macleods)

Mumfer xt (Glenmark)

starpressXL 50 Zefrich (FDC) Cepoderm (Ranbaxy)

Naturogest (Germen

Remedies)

Statins (Ranbaxy)

Ziminic (Nicholas Piramal)

Dolokind (Mankind)

neutraceuticals (Mankinds)

Suncross (Ranbaxy)

Zobactin (GSK) Cefkind (Mankind)

New launch product

(Ranbaxy)

Supremox+ (Ranbaxy)

Supracal (Pharmed)

Cobadex (GSK)

Nexito (Sun Pharma)

Sustain (Sun Pharma)

Tagon (Intas) inhalants (Cipla)

Nicegel (DRL) Tab Alfoo (DRL)

Vomikind (Mankind)

Parit (GSK)

Nucoxia (Zydus Cadilla)

targocid (Sanofi Aventis)

Vozet (GSK) Zadro (FDC)

Nutrolin B (Cipla)

Telmisartan (DRL)

Wellose(torrent) Zenflox (Mankind)

Obgyn (Abbott) they give iron tablets

Xona (Alkem) Zentel (GSK)

Oliza (Intas) Thiocolchichosine

Xyzal (UCB) 4D (Novartis)

Omez (DRL) Topgraph (GSK)

Razo (DRL) Abtibiotics (Ranbaxy)

Osteocalcium (GSK)

tozomac (Macleods)

Refzil O (Ranbaxy)

Acnesol Gel (Systopic)

Otrin (Wyeth) trabical (Medrich)

Repace (Sun Pharma)

Acuvin tablet (Nicholas Piramal)

Pamaginc Tugain (Cipla) Revital Adaferin (Galderma)

N=750

P-Cef (DRL) Tuspel-Plus (Indoco)

Salpitak (Sun Pharma)

Advent (Cipla)

Pentakind (Mankind)

Unimise (Cipla) All products (Abbott)

All (Ranbaxy)

Phenolip (Cipla)

Venusia (DRL) All (Gracewell) Volix (Ranbaxy)

Rabeprazol (DRL)

(Cachet Pharma)

N=750

Name the Product?

Interpretations:

Consultants: (252)

65% consultants gave responses that are grouped under others.

4% consultants said that GSK does best sampling for Augmentin.

3% consultants said that said Mankind does best sampling for Moxikind

CV.

3% consultants said that said that Elder does best sampling for Shellcal.

2% consultants said that said that FDC does best sampling for Zifi.

2% consultants said that said that Emcure does best sampling for

product Orofer XT.

N=750

Name the Product?



Sr. No.


(145)

Percentage of

Responses

1 Moxikind CV (Mankind) 10 7%

2 All products (Mankind) 5 3%

3 Difficult to answer 5 3%

4 Mahacef (Mankind) 4 3%

5 Neurokind (Mankind) 4 3%

6 Zifi (FDC) 4 3%

7 Cifran (Ranbaxy) 3 2%

8 Vitcofol (FDC) 3 2%

9 Cannot remember (Mankind) 2 1%

10 Cepoderm (Ranbaxy) 2 1%

11 Ciplox (Cipla) 2 1%

12 Dolokind (Mankind) 2 1%

13 Liv 52 (Himalaya) 2 1%

14 Zoxan (FDC) 2 1%

15 Other responses 90 62%

16 DNA 5 3%

N=750

Name the Product?

Other responses : (Total=90)

Acebrofact (Germen Remedies)

Benadryl (Pfizer) Monotrade (Sun Pharma)

Acucal (Sun Pharma)Big companies don’t

give samplesMoxbro (DWD)

AF150 (Systopic) Calcium tablets,antibiotics

Neurobia (Merck)

AKT3 (Lupin)Can't remember (Cipla) Nupenka DSR (Macleods)

Aldcef (Torrent) Cant remember (Unichem)

Obimet (Abbott)

All products (GSK) Cavit (Cachet Pharma) Oflo-DM (Sun Pharma)

All products (Nicholas Piramal)

Cefkind (Mankind) Omeprazole (FDC)

Alu-Alu (GSK)Ciprin (Cipla) Ovacare (Medley)

Amlokind (Mankind) Cobadex (GSK) Parit (GSK)

Amoxicillin (Wyeth)Combiflam (Sanofi

Aventis)Pdmox (PDPL)

Amplopress 80 (Cipla) Crimalax (FDC) Permed (Medsun)

Anafontin (Nicholas Piramal)

Depends upon the personal relationships

with companiesPoridex-ab (Ranbaxy)

antibiotics (Cipla)Dexorange (Franco

India)Primolut-N (German

Remedies)Antihypertensives

(Lupin)DNA (Mankind) Protusa plus (Abbott)

All products (Lupin) DNA (Pfizer) Rabicep D (Cipla)

Ascoril (Glenmark)DNA (Unichem) Rabid-D (Cipla)

Asthalin (Cipla)Do not compare

Sharkoferrol (Parke Davis)

Atorvastatin (Hetero) do not remember (GSK)some protein

powders,analgesicsEconorm (DRL)

Syrup Dilo-BM (GSK) Gemifloxacin (Lupin)

N=750

Erox (Microlabs) Taximo (Alkem)Give samples to their family and not doctors

Evion (Merck) texakind (Mankind)Good quality products I

prescribe

Fexin (GSK) Tonact (Cipla)I don't remember

(Ranbaxy)finecef (Nicholas

Piramal)Vibact (USV) Indocole (Intas)

All products (FDC) Voveran (Novartis) Inhalants (Cipla)

Leon (DRL)Sporidex (Ranbaxy) Zadro (FDC)

Loette (Wyeth)Supracal (Pharmed) Zenflox (Mankind)

Macpril (Macleods) Domstall (Torrent) Zentel (GSK)

Macrvaz (Sandoz)Don’t remember (FDC) Zorno (FDC)

Meganeuron (Ostria) Batenovate (GSK) Milflox DM (Sun Pharma)

meprat (Serum Institute)

Becosules, Neogardin & Hepetoglobin (Pfizer)

Milixcim (Glenmark)

Name the Product?

Interpretations:

N=750


62% general practitioners gave unique responses which are grouped

under others.

7% general practitioners said that best sampling is done by Mankind for

Moxikind CV

3% general practitioners said that Mankind does best sampling for all of

its products.

3% general practitioners found it difficult to answer the question.

3% general practitioners said that Mankind does the best sampling for

Mahacef.

3% general practitioners said that Mankind does the best sampling for

Neurokind.

3% general practitioners said that FDC does best sampling for its

product Zifi.

N=750

Q.6 (c)

Why do you say this is the best?




Number of responses given by consultants=223

N=750

Sr. No.


(223)

Percentage of

Responses

1 They give samples regularly 53 24%

2 Their products are good and effective 27 12%

3 They give a lot of samples 24 11%

4 They give adequate samples 20 9%

5 Give samples whenever asked 19 9%

6 They give samples frequently 14 6%

7 Because MRs are good and regular 9 4%

8 They give the sample for full course 7 3%

9 Their brands are economic 5 2%

10 Cannot say or do not remember 4 2%

11They give samples for poor and needy patients

4 2%

12They post the samples to home or clinic address

4 2%

13 They sample costly products 4 2%

14 Samples come in attractive packing 4 2%

15They give samples of products which are prescribed heavily, very useful and commonly used

3 1%

16 They give samples at every visit 3 1%

17They give samples backed by scientific studies and information

2 1%

18They provide samples for personal use

2 1%

19 Other single responses 15 7%


Other responses: (Total=15)

Because they do not Because company is The samples are fresh

N=750

talk rubbish established and good and not near expiry

Good technologyThey do aggressive

promotion

They are generic products, patients prefer good company product,

good brand name Have good relation with them

Good samplingThey are the only one

who give samplesThey come to interior

areasThey give samples of

new productsThey make us feel better

by giving pens, giftsSystem of asking which

product is required then accordingly

sending it via courier

As they don’t give samples


Interpretations:

Consultants: (223)

24% consultants said that giving samples regularly is best sampling.

N=750

12% consultants said that if sampled products are good and effective

then it is the best sampling.

11% consultants said that giving lot of samples is best sampling.

9% consultants said that giving adequate samples is best sampling.

9% consultants said that giving samples on demand is best sampling.

6% consultants said that sampling frequently is best sampling.

N=750




Sr. No

Doctors ResponsesNo. of Responses

(131)

Percentageof

Responses1 They give samples regularly 50 38%2 They give a lot of samples 14 11%3 They give adequate samples 11 8%4 Their products are good and effective 10 8%5 Because MRs are good and regular 5 4%6 They give samples frequently 5 4%7 Their brands are economic 4 3%8 Give samples whenever asked for 4 3%

9They give samples backed by scientific studies and information

3 2%

10They give samples of products which are prescribed heavily, very useful and commonly used

3 2%

11 Cannot say or do not remember 2 2%

12Because company is established and good

2 2%

13 They do aggressive promotion 2 2%14 Action is fast 1 1%15 All companies are good 1 1%16 Because of use and getting results 1 1%

17Because they give the same sample that is available in the market

1 1%

18 They give the samples for full course 1 1%

19They give samples for poor and needy patients

1 1%

20They post the samples to home or clinic

1 1%

21 They give samples at every visit 1 1%22 Good sampling 1 1%23 Good Sampling since new company. 1 1%24 Have many products, they give

stethoscopes, torch. They are 1 1%

N=750

keeping watch on their sales man

25They provide samples for personal use

1 1%

26 Only remember this as good samples 1 1%27 Can check and then prescribe 1 1%28 They approach only qualified doctors. 1 1%

29They change promotion every 3 months

1 1%

N=750


Interpretations:


38% general practitioners said that giving samples regularly is best

sampling.

11% general practitioners said that giving lot of samples is best

sampling.

8% general practitioners said that sampled products are good and

effective, that’s why it’s best sampling.

8% general practitioners said that giving adequate samples is best

sampling.

4% general practitioners said that if Medical Representatives are good

and regular then sampling done is best.

4% general practitioners said that giving samples frequently is best

sampling.

3% general practitioners said that sampling economic brands is best

sampling.

3% general practitioners said that providing sample on demand is the

best sampling.

N=750

Q.7

Is there an ideal way of sampling that a company could follow?

Sample size (N) =750

Multiple responses = 888

N=750



Number of responses given by Consultants= 579

Sr.No


(579)

Percentage of

Responses

1 Full course should be given 79 14%

2 On doctors request 77 13%

3 No ideal way 58 10%

4 Current way is the ideal way 34 6%

5 Be regular in sampling 27 5%

6 Nothing particular 26 5%

7 Be patient oriented 20 4%

8 Cannot say 17 3%

9 Aid samples with literature 17 3%

10 Only for new products 19 3%

11 Through postal services 10 2%

12 Should not dump the products 13 2%

13Companies shouldn’t waste money on packaging

10 2%

14 Given as a reminder 10 2%

15MR should give samples directly to the patients

8 1%


17 Sample only expensive products 5 1%

18 Not through posts 3 1%

19 Others* 140 24%

N=750


Interpretations:

Consultants: (579)

14% of the consultants said that full course of samples should be given.

13% of the consultants said that samples should be given on doctor’s

request.

10% of the consultants said that there is no ideal way of sampling

6% of the consultants said that the current way is the ideal way of

sampling.

5% of the consultants said that companies should be regular in

sampling.

5% of the consultants said that they feel nothing in particular about ideal

ways of sampling.

3% of the consultants said that they can’t say about the ideal ways of

sampling.

3% of the consultants said that ideal way would be to aid samples with

literature.

3% of the consultants said that samples are required only for new

products.

3% of the consultants said that companies should be patient oriented.

24% consultants gave responses which are grouped under others*


N=750

Number of General Practitioners = 258Number of responses given by General Practitioners = 309

Sr.No Doctors ResponseNo. of Responses

(309)

Percentage of

Responses1 Full course should be given 45 15%

2 On doctors request 27 9%

3 No ideal way 42 14%

4 Current way is the ideal way 23 7%

5 Be regular in sampling 17 6%

6 Nothing particular 14 5%

7 Can’t say 10 3%

8 Aid samples with literature 9 3%

9 Only for new products 5 2%

10 Through postal services 10 3%

11 Should not dump the products 5 2%

12 Companies shouldn’t waste money on packaging

6 2%

13 Be patient oriented 3 1%

14 Given as a reminder 3 1%


16 Not through posts 2 1%

17 Others* 87 28%


N=750

Interpretations:


15% of the general practitioners said that full course should be given as

samples.

9% of the general practitioners said that samples must be given only on

doctors request

14% of the general practitioners said that there is no ideal way of

sampling

7% of the general practitioners said that current way is the ideal way of

sampling.

5% of the general practitioners said that companies must be regular in

sampling.

5% of the general practitioners said that they feel nothing particular

about the ideal ways of sampling.

3% of the general practitioners said that they cannot say anything about

the ideal way of sampling.

3% of the general practitioners said that companies must aid samples

with literature.

28% of the general practitioners gave responses which are grouped

under others*.

*Other responses:

N=750

"We are not beggars"

The companies should appoint Internal Agency for sampling, which can be coordinated through the Medical Representatives.

They can give coupons or stickers, which can be given to patients and retailers, can give concession to them.

They should sample only to allopathic doctors and not to others like BAMS, BHMS, etc.

Use different packaging other than Aluminium foil so that the tablets or capsules don’t get spoiled.

Sampling should be done with smiling faces.

Product should be promoted according to seasons.

Cocktail dinners.

Companies should maintain a helpline where doctors can ask for samples if they need.

Depends upon relations with the doctor.

Detail, keep the product and leave.

Don’t like meeting MR's, its waste of time.

Donate samples to charitable hospitals.

Give brand names which are easier for patients to understand and remember and for doctors to know the chemical composition.

Give discount coupons for drugs to doctor which can be given to patients.

It’s like carrying a gift while going to meet someone.

Nicely packed boxes should be given.

No peer comparison

Only one real market like sample.

N=750

Regulations should be implicated.

Sampling is done; it should not be flavoured because the quality of CME goes down.

Should be given to receptionist followed by a note to doctor.

Should keep samples with retailers we know so poor ones can go there.

Should take signature of doctor.

Solve dosage related queries.

Sometimes same MR represents another company after few months, this confuses doctors. Company should take care of such issues.

N=750

Q. 8

What would you like to have instead of samples?

Sample size (N) = 750


N=750



Number of Responses given by Consultants=664

Sr.No. Consultants ResponsesNo. of Responses

(664)Percentage of

Responses

1. Nothing: 147 22%MD 24 4%Paediatricians 24 4%Gynaecologists 22 3%ENT specialists 19 3%Orthopaedics 14 2%Dermatologists 12 2%Cardiologists 10 2%Diabetologists 8 1%Urologists 2 1%Oncologists 2 1%Neurologists 1 1%

2. Product details 139 21%

3. Academic materials 100 15%

4. No substitution for samples 63 9%

5. Gifts 52 8%

6. Medical journals 40 6%

7. Sponsor conferences 21 3%

8. CME 17 3%

9. Advertising 13 2%

10. Just a reminder 13 2%

11. Medical instruments 12 2%

12. Anything that helps patients 11 2%

13. Frequent visits 7 1%

14. Depends on company 6 1%

15. DNA 2 1%

16. Others 21 3%


N=750

Interpretations:

Consultants: (664)

22% consultants wanted nothing instead of samples, out of them;








o 1 % were Diabetologists


o 1% were Neurologists

o 1% were Oncologists

21% consultants wanted to know the product details.

15% consultants wanted academic material.

9% consultants said that there is no substitution for samples.

8% consultants would accept gifts.

6% consultants wanted latest medical journals.

3% consultants wanted the pharmaceutical companies to sponsor the

medical conferences.

3% consultants wanted pharmaceutical companies to support CME.

3% consultants gave responses grouped under others*.

2% consultants preferred proper advertising of the product.

2% doctors wanted just a reminder of the product.

2% consultants would like medical instruments instead of samples

2% doctors preferred anything that would help patients.

1% consultants wanted frequent visits.

N=750

1% consultants said that it depends on the company what they want to

give instead of samples.

N=750


Number of General Practitioners= 258

Sr.No Doctors ResponseNo. of Responses

(334)

Percentage of

Responses

1 Nothing 80 24%

2 Product details 61 18%

3 Academic materials 59 18%

4 Gifts 32 10%

5 No substitution for samples 27 8%

6 Advertising 14 4%

7 CME 11 3%

8 Medical instruments 11 3%

9 Just a reminder 8 2%

10 Frequent visits 6 2%

11 Depends on company 5 1%

12 Medical journals 5 1%

13 Anything that helps patients 3 1%

14 Sponsor conferences 3 1%

15 *Others 9 3%

Number of Responses given by General Practitioners= 334


N=750

Interpretations:


24% general practitioners wanted nothing instead of samples.

18% general practitioners preferred product details.

18% general practitioners wanted academic material.

10% general practitioners would accept gifts instead of samples.

8% general practitioners said that there can be no substitution for

samples.

4% general practitioners preferred proper advertising of the product.

3% general practitioners wanted pharmaceutical companies to support

CME.

3% general practitioners wanted medical instruments.

3% general practitioners gave responses grouped under others*.

2% general practitioners wanted just a reminder of the product.

2% general practitioners wanted only frequent visits.

1% general practitioners said it depends on company what they want to

give instead of samples.

1% general practitioners want medical journals instead of samples.

1% general practitioners want anything that would help patients.

1% general practitioners want pharmaceutical companies to sponsor

conferences.

N=750


*Others Responses:

Subsidized rates of medicines (3).

Can’t think (3).

Awareness camps for health check-ups for the poor (2).

Medical camps for blood donation (2).

More patients (2).

Any service (1).

Empty boxes will do as companies give one or two tablets which go waste

(1).

Feedback forms (1).

Free shares of the company (1).

Good planner (1).

Household tips (1).

Ice-creams (1).

Ideal situation to give medicines (1).

Software to manage samples (1).

That company has to innovate (1).

This is a personal question (1).

Make to the point conversation (1).

We do not promote companies (1).

Whatever doctor wants (1).

N=750

CONCLUDING REMARK

1. 31% of the doctors could not define what they mean by adequate

samples, while 32% believed that complete doses as per the doctor’s

requirement are adequate.

2. 37% of the doctors said that the samples of a product which is currently

under promotion and moving fast in the market should be given once a

month, while only 20% of the doctors feel that sampling of these

products is not required. Sampling thus is considered an essential part

of pharmaceutical companies’ promotional tool.

3. 59% of the doctors find sampling practices important, while 29% of the

doctor’s said that sampling is not important.

4. According to the doctors the real purpose of sampling is to create

awareness about the product (24%), for testing of drugs (22%) and as

brand reminders (20%)

5. 21% of the doctors said that antibiotics should be sampled most

regularly, while 13% said that Nutraceuticals and 12% said commonly

used medicines should be sampled more frequently.

6. 36% of the doctor’s could not specify which company does the best

sampling, while many doctors who specified the company, could not

relate the products name with the company’s but 40% answered that

giving good and effective samples regularly is the best sampling

technique.

7. Ideally, a company should give full courses of samples on doctor’s

request only (26%), while nearly 11% of the doctors feel there is no ideal

way of sampling.

8. 36% of the doctors want product details or academic literature, while

23% of the doctors said that they want nothing instead of samples.

N=750

Doctors’ List:

Sr No. Doctors Name Specialization

1 Dr. Meenakshi Doshi GYN

2 Dr. Ritesh Sanghvi DBT

3 Dr. S.M. Jain ENT

4 Dr. Amin Mohd Momin ORT

5 Dr. Jignesh Patel MD

6 Dr. Mahambare PDT

7 Dr. Alimchandani ENT

8 Dr. Rekha Lanjekar DMT

9 Dr. Mehta DMT

10 Dr. Pramod Jain MS

11 Dr. Pravinkumar Vaja GNP

12 Dr.Nilesh Trivedi GNP

13 Dr. Narendra Kumar GNP

14 Dr. M Lakhani GNP

15 Dr.Sheela Rathod GNP

16 Dr. Gupta GNP

17 Dr. Parag Agrawat GYN

18 Dr.V.S.Gokhale GNP

19 Dr.Bharat Parikh CRD

20 Dr. Anil Makran GYN

21 Dr. Madhavi Kotain GNP

22 Dr. Sanjay Prabhu PDT

N=750

23 Dr.Sangeeta Bhende GNP

24 Dr.Kiran Shinde GYN

25 Dr. Harish G. Shetty GYN

26 Dr. Vijay Y.Patil ORT

27 Dr. Manish H.Shah MS

28 Dr. Kaustabh D.Kulkarni GYN

29 Dr. Parag C.Ajmera CRD

30 Dr. Haresh C. Timbadia DMT

31 Dr. Bhavna Asher PSY

32 Dr. Govind S.Sharma GNP

33 Dr. Sharad M.Mehta GNP

34 Dr. Smita Vora GNP

35 Dr. Dilip J.Vora GNP

36 Dr. Sammer Arlekar GNP

37 Dr. Vilas D. Gujar GNP

38 Dr. Mahendra A Shah GNP

39 Dr. jasmine Patel GNP

40 Dr. Umesh GNP

41 Dr. Jigisha Shah GYN

42 Dr. Rajesh Shah GYN

43 Dr. Sudhir R Padhye MS

44 Dr. S.H.Doshi MD

45 Dr. Jayesh J.Gala ORT

46 Dr. Bhavini J Gala GNP

N=750

47 Dr. Vividh Makwana ORT

48 Dr. Ami Sanghvi DBT

49 Dr. Gopal P. Acharya GNP

50 Dr. Uday Dhople PDT

51 Dr. Nitin K.Shah GNP

52 Dr. Sanjay.F.Fernands DMT

53 Dr. K. Krishna Kumari GYN

54 Dr. Bhagwan Aidasani GNP

55 Dr. Shaheen Kalsekar PDT

56 Dr. L.H Bhandarkar GNP

57 Dr. A K Kazi GNP

58 Dr. S I Kazi GNP

59 Dr. K D Prabhu GNP

60 Dr. Manju Mandal GNP

61 Dr. Barkat Ansari GNP

62 Dr. Laleen Hamid Tole GNP

63 Dr. Babulal M Shah GNP

64 Dr. S S Tunkiwala GNP

65 Dr. Bhanu Bangera GNP

66 Dr. Kiran C Mhatre MD

67 Dr. Dipti K Mhatre GYN

68 Dr. S R Azmi MD

69 Dr. C S Kambli GNP

70 Dr. Nalini A Deb GNP

N=750

71 Dr. Jyotsna Jadhav GNP

72 Dr. Arun Bhute MS

73 Dr. Lal A V GNP

74 Dr. S G Punjabi GNP

75 Dr. Prashant Patel GNP

76 Dr. Sandeep P. Kher DBT

77 Dr. Jyoti Kher GYN

78 Dr. G. M. Bhatia ORT

79 Dr. Manish Y. Shirsat DBT

80 Dr. Prashant P. Melmane GNP

81 Dr. Rajeev A. Thacker MS

82 Dr. Suchitra J. Nadkarni GYN

83 Dr. C.M. Ashtekar CRD

84 Dr. N. H. Tandon CRD

85 Dr. Sudha M. Lokeshwar PDT

86 Dr. Dominic F. D'Silva PDT

87 Dr. Suresh Poojary ENT

88 Dr. Vijaya U. GYN

89 Dr. M. R. L. Sujatha DMT

90 Dr. V. K. Subramaniam URO

91 Dr. Uma Venkateshwaran PDT

92 Dr. S. R. Dube GNP

93 Dr. Biswajeet Naidu ORT

94 Dr. Sudha N. Tandon GYN

N=750

95 Dr. Rajesh Subramaniam PDT

96 Dr. Sushma H. Bhansali GYN

97 Dr. Kaushal Chhatrapati CRD

98 Dr. C. S. Vartak MS

99 Dr. Meenesh Juvekar ENT

100 Dr. B. K. Acharya MS

101 Dr. Shaunak A. Ajinkya PSY

102 Dr. Vishal Chopra DBT

103 Dr. Hemang Nanavati GNP

104 Dr. Mahesh Chandwani GNP

105 Dr. Nishad Telang ORT

106 Dr. Pradnya Parulekar GYN

107 Dr. M.I. Lalwani GYN

108 Dr. Charulata Dudaney DMT

109 Dr. B.S. Shetty GNP

110 Dr. Reshma Rafi GYN

111 Dr. Pravin Sajnani GNP

112 Dr. Nishita Sheth DMT

113 Dr. Amarish Warty GYN

114 Dr. Dipak Dal ORT

115 Dr. Jayaprakash Hebbar GNP

116 Dr. Carlton Pereira ENT

117 Dr. Prashant Khandgave PDT

118 Dr. Sundeep Amberkar DBT

N=750

119 Dr. Amit Desai MS

120 Dr. Vasavada ORT

121 Dr. Pandit GNP

122 Dr. Rahul GNP

123 Dr. Sanjay Shah PDT

124 Dr. Vandana Shetty GYN

125 Dr. Shama Ramdurgkar ENT

126 Dr. Sunil Vaswani GNP

127 Dr.Hansa K Naik MD

128 Dr.Krishna kumari GNP

129 Dr.Purvi shah DMT

130 Dr.Ajit K Shetty MD

131 Dr.P R Shah GNP

132 Dr. A R Kamath GNP

133 Dr.Charu S Darira GNP

134 Dr.K G Kulkarni MD

135 Dr.Srikant M Badwe MS

136 Dr.Krutika Patani MD

137 Dr.Bimal Shah MD

138 Dr.Sudhir Shetty MD

139 Dr.Nandkishore M Verma MS

140 Dr.M N Zope GNP

141 Dr.A V Dashaputre MD

142 Dr. Rajani Shankar MD

N=750

143 Dr.Rajiv S Tungare MD

144 Dr. M. P Chheda GNP

145 Dr. Monappa Moolya GNP

146 Dr. Atul Puranik MS

147 Dr. sujit Pramanik GNP

148 Dr. Gita Kowshik GNP

149 Dr. Apurva Patel MS

150 Dr. Tushar Agarwal MS

151 Dr. S R Shenoy GNP

152 Dr. Aparna Phadke GYN

153 Dr. Ritesh R Shetty MD

154 Dr. Bhupen Desai MD

155 Dr. Amul Shah DMT

156 Dr. B M Netrawala GNP

157 Dr. Kirti Upadhyay NEP

158 Dr. Kumud Mehta PDT

159 Dr. Esaf GNP

160 Dr. G P Kasbekar PDT

161 Dr. Madhukar Rele GNP

162 Dr. Pratit Samdani PDT

163 Dr. Heman Shah DMT

164 Dr. Kusum Zaveri GYN

165 Dr. Prakash Patil GNP

166 Dr. Kiran Patil GNP

N=750

167 Dr. Azmi URO

168 Dr. Rajendra Dave MS

169 Dr. A S Daptardar GNP

170 Dr. Dilip Kulkarni ORT

171 Dr. Urmila Parmar GNP

172 Dr. Narendra Shah GNP

173 Dr. Varsha Thakkar PDT

174 Dr. Narendra Sharma ENT

175 Dr. Vasanti Rane GNP

176 Dr. Pawar tarachand GNP

177 Dr. Jyoti Saigaonkar GYN

178 Dr. Kamal Saroj MD

179 Dr. Mahendra Kelkar PDT

180 Dr. Asha Karkhanis GYN

181 Dr. Nayana Dedhia MD

182 Dr. C. S. Rawal ENT

183 Dr. Pradip Hivalekar MD

184 Dr. Arun Jain MD

185 Dr. Satish Kamat ONC

186 Dr. Amir Panjwani ORT

187 Dr. Pavan Agarwal PDT

188 Dr. Santosh Thakur MD

189 Dr. Sanjay Kinare GYN

190 Dr. Manoj Naik DBT

N=750

191 Dr. Makarand Deolalikar CRD

192 Dr. Swati ORT

193 Dr. Ramesh Vagholkar ORT

194 Dr. Rajashree Mane MD

195 Dr. Priya GYN

196 Dr. Lalita Deodhar GYN

197 Dr. Alaka Godbole GYN

198 Dr. Anagha Kinare GYN

199 Dr. Umesh Borwankar MD

200 Dr. Amin Shah ORT

201 Dr. Ajit Sawant URO

202 Dr. Ritu Sheth ENT

203 Dr. Prafull Lokhande MD

204 Dr. Ajay Gujjar MS

205 Dr. Pankaj Dutt PDT

206 Dr. Manish Gandhi PDT

207 Dr. Suraj Pandya GNP

208 Dr. Geeta Gujjar GYN

209 Dr. Prashant Jadhav MS

210 Dr. Pankaj Ahire ORT

211 Dr. Kalpesh Shah PDT

212 Dr. Bipin mehta GNP

213 Dr. Alka Parekh PDT

214 Dr. Rekha Shah GNP

N=750

215 Dr. Sangeeta GNP

216 Dr. V. M. Chheda GNP

217 Dr. Nkunj Panwala GNP

218 Dr. I. P. Velani GNP

219 Dr. Sanjay Navelkar ENT

220 Dr. Ajay Thakkar ORT

221 Dr. Kiran Doshi CRD

222 Dr. Dhiren Shah MD

223 Dr. Mita Shah PDT

224 Dr. Khushal Savla MS

225 Dr. Deepak Patel CRD

226 Dr. Dipti Shah PSY

227 Dr. Deodas Shah MS

228 Dr. Ramesh Shah GNP

229 Dr. Dinesh Shah CRD

230 Dr. Subhash Oroskar DBT

231 Dr. Neera Parmar GNP

232 Dr. Kedar Toraskar MD

233 Dr. Rustom F Chinwalla ENT

234 Dr. Jayesh M Ranawat DMT

235 Dr. Z A Parkar ORT

236 Dr. Ashiq S Patel MS

237 Dr. Chavan A R CRD

238 DR. Anil Raysoni GNP

N=750

239 Dr. D B Vakharia GNP

240 Dr. G M U Mascarenhas GNP

241 Dr. Rupam Shantilal Oza GNP

242 Dr. M A Hoosein DMT

243 Dr. Shabbir M Baldiwala CRD

244 Dr. Rashida A Merchant GNP

245 Dr. Rajesh K Tripathi GNP

246 Dr. Sofi Saifee Bapai GNP

247 Dr. Raja A Modak PDT

248 Dr. Ramesh R Dedhia GNP

249 Dr. A V Shenoy GNP

250 Dr. Rajesh J Tiwari MD

251 Dr. S S Kallianpur GNP

252 Dr. Rafique A Monghal GNP

253 Dr. Farid A Ansari ORT

254 Dr. J J Jain MD

255 Dr. Sumathi Bhaskar GNP

256 Dr. Mohd. Shamin GNP

257 Dr. Poornima Wagle GYN

258 Dr.Anil Khandge CRD

259 Dr. Samant ORT

260 Dr. Harbhajansingh Sekhon PDT

261 Dr.Bhairavi Surve GNP

262 Dr.Vaishali Jani GNP

N=750

263 Dr.Vijayalaxmi Shah PDT

264 Dr.Hermunit Sangha PDT

265 Dr. Noshir Daruwala PDT

266 Dr. Mehrosh Sidhwa GNP

267 Dr. Madhav Tembe GNP

268 Dr. J. N. Apte GNP

269 Dr. Pravin Dave GNP

270 Dr. Paresh Joshi GNP

271 Dr. Kothary GNP

272 Dr. V. K. Vijay GNP

273 Dr. N. C. Joshi GNP

274 Dr. Vaijayanti Mahajan GNP

275 Dr. V. M. Divekar GNP

276 Dr. Alka Shah GNP

277 Dr. Smita B. Dhruva PDT

278 Dr. Suhas S. Gholkar NEU

279 Dr. Anand S. Purandare MD

280 Dr. (Mrs.)Vaidehi A. Sabnis GYN

281 Dr. J. V. Pandav GNP

282 Dr. (Mrs.) Indra Mordia PDT

283 Dr. Satishchandra P. Kale ORT

284 Dr. Bakul Dhruva CRD

285 Dr. Bhavin N. Desai PDT

286 Dr. Sanjay B. Londhe ORT

N=750

287 Dr. Umesh M. Thakker CRD

288 Dr. Sheela Vadakepat GNP

289 Dr. N. R. Sheth GNP

290 Dr. Mervyn S. Abreo GNP

291 Dr. L. C. Jain CRD

292 Dr. M. V. Shingala GNP

293 Dr. Dhaval D. Shah ENT

294 Dr. Jagdish Arawandekar MD

295 Dr. Nilesh I. Gautam CRD

296 Dr. Bimal Shah ENT

297 Dr. Amar G. Anvekar PDT

298 Dr. Ravindra Bankapur DBT

299 Dr. V.D. Tadwalkar GNP

300 Dr. Mrs. Sabrina A. Mhapankar GYN

301 Dr. Abhijat Sanghvi GNP

302 Dr. Mrs. P.R. Chakra GNP

303 Dr. Abhay G. Uppe MD

304 Dr. Chandan Saha GNP

305 Dr. Praveen Gopinath GNP

306 Dr. Kavita Nagarkar Gupta GNP

307 Dr. Ashok P. Bhandari GNP

308 Dr. Mrs. Anita R Soans GNP

309 Dr. G. S. Nanda GNP

310 Dr. Sushma H. Bhansali GYN

N=750

311 Dr. Mrs. Jyotsna V. Deo DMT

312 Dr. Shouvik Deb MS

313 Dr. Upma Srivastava GNP

314 Dr. J J Jain MD

315 Dr. Chhaya P. Vaja MD

316 Dr. Sushil Kr. Chauhan MD

317 Dr. Iravati M .Bhide MD

318 Dr. Yezdi S. Jasoomari GNP

319 Dr. Vinod L. Desai GNP

320 Dr. Pradip S. Yesaji MD

321 Dr.Tanmay R. Amladi MD

322 Dr. Sonal Oswal GNP

323 Dr. G S Mahajan GNP

324 Dr. Jeevan Jain GNP

325 Dr. Narendra S. Shah GNP

326 Dr. Alan D. Alappat GNP

327 Dr. (Mrs.) S. S. Kapadia GNP

328 Dr. Laxmikant H. Rupapara GNP

329 Dr. Ronak P. Shah GNP

330 Dr. Prashant Gangal PDT

331 Dr. Ketan K. Mehta DBT

332 Dr. G. S. Hathi PDT

333 Dr. Manoj Rajani NEU

334 Dr. B. R. Agrawal PSY

N=750

335 Dr. K. B. Makwana GNP

336 Dr. Ramesh Nair GNP

337 Dr. (Mrs.) Ranjan Maniar GYN

338 Dr. Pradip M. Kapadia GNP

339 Dr. Harshad P. Ghatalia GNP

340 Dr. Ashok J. Jain GNP

341 Dr. Sunil V. Shah MD

342 Dr. G. H. Bulchandani DMT

343 Dr. (Mrs.) Sushma Kaul GNP

344 Dr. Snehprabha A. Mehta GNP

345 Dr. Pradip J. Joshi GNP

346 Dr.Shilpa Gupte GYN

347 Dr.Renu L. Wallicha GYN

348 Dr.Adam K. Memon GNP

349 Dr.M.Naseem Qureshi GNP

350 Dr.S.C.Rao ENT

351 Dr.Nimish Mehta DMT

352 Dr.B.N.Shah PDT

353 Dr.Rajan Jain MS

354 Dr.Prashant Pradhan GNP

355 Dr.Leela S.Ajgaonkar GYN

356 Dr.K.V.Chaudhari PDT

357 Dr.Nitul S.Shah GNP

358 Dr.Shashikant Mehta GNP

N=750

359 Dr.Diwakar PDT

360 Dr.Haritosh K.Velankar ENT

361 Dr.Anita Sobti GYN

362 Dr.Deepak P.Govekar ORT

363 Dr.Sarita S.Bhagwat PDT

364 Dr.Sudhr S.Joshi ENT

365 Dr.Piyush Prabhat GYN

366 Dr.Mahesh Patil DMT

367 Dr. J J Kalyani GNP

368 Dr. P D Sherlekar GNP

369 Dr. Ajit Patkar GNP

370 Dr. Arvind Yalgi GNP

371 Dr. B N Walunj GNP

372 Dr. Sandeep Patil GYN

373 Dr. Khushal Visaria GNP

374 Dr. Satyen Bhavsar CRD

375 Dr. Rajesh Gaikwad MD

376 Dr. Bharat Manek MD

377 Dr. Sachin Dalal GYN

378 Dr. Padmaja Kirtane GYN

379 Dr. Sanjay Shah MD

380 Dr. Satish Nair PDT

381 Dr. D R Jhaveri GNP

382 Dr. Praful Haria ORT

N=750

383 Dr. Sugato Thakur ENT

384 Dr. Radha Balaji PDT

385 Dr. Vivek Jadnav ENT

386 Dr. Prakash Shah MD

387 Dr. Shubhada A. Gupta GYN

388 Dr. Mamta Jagiasi GYN

389 Dr. N Y Khankar GNP

390 Dr. Anil Jagiasi PDT

391 Dr. Surekha Waghmare GYN

392 Dr. R. N. Kamath GNP

393 Dr. B R Kadam GNP

394 Dr. Sachin M Elamkar ENT

395 Dr. Jaydip Khedekar ORT

396 Dr. P V Deo GNP

397 Dr. K. R. Maredia GNP

398 Dr. Jayanti kamat MD

399 Dr Manish Acharya GNP

400 Dr. (Mrs.) Vidya kamath PDT

401 Dr. Faisal Shaikh GNP

402 Dr. Jawahar Mansukhani MD

403 Dr. Ashish Parulekar GYN

404 Dr. Nargis Quereshi MD

405 Dr. Mrunalini Sheth MD

406 Dr.Jagdish Arawandekar CRD

N=750

407 Dr. Rinkoo Shaikh DMT

408 Dr. Nilesha Chitre GYN

409 Dr. Pradip Shriyan MS

410 Dr. Shailesh Kangutkar ENT

411 Dr. Ubaidullah Shaikh PDT

412 Dr. Gayatri Deshpande MD

413 Dr. Prakash Rai MD

414 Dr. G S Khan GNP

415 Dr. B.J Damania ENT

416 Dr. Rekha Villkhoo GYN

417 Dr. (Mrs.) Nilima Naik MD

418 Dr. Zinal PDT

419 Dr. Ajay Randive ORT

420 Dr. Ajay Doiphode ENT

421 Dr. B.J Jain CRD

422 Dr. Pravina Gandhi GYN

423 Dr. Z. N Quraishi GNP

424 Dr. Pranav Sheth GNP

425 Dr. Bhaskar Makhecha GNP

426 Dr. M. Surana GNP

427 Dr. Agaskar GNP

428 Dr. Ravindra Paranjpe MS

429 Dr. Dhimant Mody GNP

430 Dr. Nilesh Shah GNP

N=750

431 Dr. Meena Makecha DMT

432 Dr. Lalita Bhatt GNP

433 Dr. Falguni Shah DMT

434 Dr. Alpana Sowani DBT

435 Dr. Tushar Shah GYN

436 Dr. Parimal Jariwala MD

437 Dr. K. Shah GYN

438 Dr. Dinesh Pandye GNP

439 Dr. Atul Desai GNP

440 Dr. Dilip Shah GNP

441 Dr. Hansa Kothary GYN

442 Dr. Pankaj Makwana GNP

443 Dr. Neha Dalal DMT

444 Dr. R. Mehta GNP

445 Dr. K. Kollare CRD

446 Dr. R. Shah ENT

447 Dr. Neeta Mehta GNP

448 Dr. Savita Davare MD

449 Dr. A. Thakur ORT

450 Dr. Sameer Shaikh ORT

451 Dr. Nita goyal MD

452 Dr. shinghan.H.S GNP

453 Dr. A.B.Oke GNP

454 Dr. Shobhana lele GNP

N=750

455 Dr. Pradeep Goud GNP

456 Dr. S. R. Talathi GNP

457 Dr. P.R.Agarawal GNP

458 Dr.Madhuri Patel MD

459 Dr. Nikita.Lad MD

460 Dr. Arvind Patel GNP

461 Dr. M.K.Siddhiki GNP

462 Dr. Vashisht Maniar MD

463 Dr. Siju Pillai MD

464 Dr. Sanket Rao MD

465 Dr. Sujata pol GNP

466 Dr. Amit Nikam MD

467 Dr.Sneha Sathe GYN

468 Dr. Saumya Bulurn GYN

469 Dr. Pradnya Supe GYN

470 Dr. Vijaya Wane MD

471 Dr. S.R.Khatkhate GNP

472 Dr. Avinash Desai PDT

473 Dr. Sam Batliwala MD

474 Dr. Nirmal Jain GNP

475 Dr. Neha Borgharkar GNP

476 Dr. Prakash Kakodkar GYN

477 Dr. Tilakdas Shetty MS

478 Dr. M.R.Bhatt GNP

N=750

479 Dr. Tejas Purandare GYN

480 Dr. Vinit Samdani PDT

481 Dr. Dilip Kelkar GNP

482 Dr. Nimesh Mehta DMT

483 Dr. Babita Patke GYN

484 Dr. Shantaram Prabhu GNP

485 Dr. Shubhangi Nevgi GNP

486 Dr. Satyavati Yadav CRD

487 Dr. Piyush Gavai ORT

488 Dr. Ashok Palvia MD

489 Dr. Sunil Shetty ORT

490 Dr. Rohit Shah ORT

491 Dr. Sheetal Murudkar GNP

492 Dr. Atul R. Kadakia GNP

493 Dr. Swati A. Kadakia GNP

494 Dr. Gaurav Shah GYN

495 Dr. P.K.Patil GYN

496 Dr. Rachana Bhagat GYN

497 Dr. Swati A. Kadakia GNP

498 Dr. Rajendra Doshi MD

499 Dr. Anil Narnolia PDT

500 Dr. Manisha PDT

501 Dr. Samnath Bami ORT

502 Dr. Rajani B. Gajaria MD

N=750

503 Dr. Chirag Shah PDT

504 Dr. H.M.Solanki GYN

505 Dr. Suresh M. Kaul MD

506 Dr. Sejal M. Mehta GNP

507 Dr. G.K.Nigam MD

508 Dr. Pragnya Khata GNP

509 Dr. Nishit Dhavan PDT

510 Dr. Shyam Suner GNP

511 Dr. Vijay A. Moon MD

512 Dr. Varsha Hariyani GYN

513 Dr. Bhavini Shah GYN

514 Dr. Poornima D. Kasbekar GNP

515 Dr. Ganesh Thakare CRD

516 Dr. Sanjay V. Pandya MS

517 Dr. Sanjay Sharma CRD

518 Dr. Abhijit Salve PDT

519 Dr. Menon GNP

520 Dr. Sunayana K. Hansra GYN

521 Dr. Goraksha Khomane ONC

522 Dr. Prashant Gandhi PDT

523 Dr. N.K Upadhyay MD

524 Dr. V.G Agarwal GYN

525 Dr. Satish Udare DMT

526 Dr. P.M Jain PDT

N=750

527 Dr. Ashok Motwani ORT

528 Dr. Shabnam Mhate GNP

529 Dr. Ashok Tapaswi PDT

530 Dr. Ashok Hande NEU

531 Dr. Dinesh Lodha PDT

532 Dr. Uday Pol ENT

533 Dr. Samir Bhobe ENT

534 Dr. Prashant Athale MS

535 Dr. J.M Sarkar ORT

536 Dr. Nishad Shah GNP

537 Dr. Usha Agarwal GYN

538 Dr. Rajeshree GNP

539 Dr. Aziz Mhate GNP

540 Dr. Shailesh Parikh CRD

541 Dr. Kusum Shenoi GNP

542 Dr. D.M Dedhia MS

543 Dr. Sunil Petkar DMT

544 Dr. Ikshita Asgekar GYN

545 Dr. Bharti Gurnani PDT

546 Dr. R.A Mhate GYN

547 Dr. Rakesh Ghildiyal NEU

548 Dr. Surekha Mude GYN

549 Dr. Arun Bal DBT

550 Dr. Beheram J. Shah GNP

N=750

551 Dr. R. A. Kanga GNP

552 Dr. R. P. Jain GNP

553 Dr. Jayesh S. Shah GNP

554 Dr. Jatin H. Mehta GNP

555 Dr. B. R. Boob MD

556 Dr. L. M. Mehta GNP

557 Dr. Deepali Prabhat GYN

558 Dr. Rajashree J. Shah GYN

559 Dr. P. P. Asnani GNP

560 Dr. Ganesh Bhagwat MS

561 Dr. S. S. Chirmule MD

562 Dr. Rajesh Uchil MD

563 Dr. R. G. Lodha GNP

564 Dr. S. M. Birje GNP

565 Dr. Ashok Ambardekar ORT

566 Dr. M. W. Shiralkar GNP

567 Dr. P. J. Oak NEU

568 Dr. B. J. Vora NEP

569 Dr.Nupura Borkar GYN

570 Dr. Kelkar CRD

571 Dr. Nirad Vengsarkar MS

572 Dr. Manik Potwar MD

573 Dr. Mehli Nazir MS

574 Dr. Indur Ramchandani MD

N=750

575 Dr. Monika Doshi MD

576 Dr. Anand Modi MS

577 Dr. Manish Mavani MD

578 Dr. B.J.Damany NEU

579 Dr. Nayna Dastur MD

580 Dr. Ujwala Lad PDT

581 Dr. Amrita Talwar MD

582 Dr. Ashish Padhye MD

583 Dr. Manjiree Mone DMT

584 Dr. Nihar Parekh PDT

585 Dr. N.A.Lalkaka GNP

586 Dr. Prasham Shah MS

587 Dr. Sudhansu Bhattacharyya MS

588 Dr. Paresh Desai PDT

589 Dr. Nitin Gupta ENT

590 Dr. Govind Ram Gurbaxani MD

591 Dr. Dolly Gurbaxani MD

592 Dr. Kunjal Bhatija GYN

593 Dr. Meena Kawatra GNP

594 Dr. Ajay Kantharia CRD

595 Dr. Prakash Shetty GNP

596 Dr. Praveena Shah GNP

597 Dr. Maya Mulchandani MD

598 Dr. Vishakha Shivdasani GNP

N=750

599 Dr. Prerna Chhugani GNP

600 Dr. Kekoo M.S.Kavarana ORT

601 Dr. Dipak Desai GYN

602 Dr. Avinash Agrawal GNP

603 Dr. Inderjit Pandit PDT

604 Dr. Mahesh Kharde ORT

605 Dr. Vasant Gosavi GNP

606 Dr. Jayant Jadhav ORT

607 Dr. Uday Joglekar GYN

608 Dr. Suresh Sonawane CRD

609 Dr. P Vinay Rao MD

610 Dr. Vijay Jadhav ENT

611 Dr. Bharat S. Shah GYN

612 Dr. Devendra D. Jain DMT

613 Dr. Mahendra Jain GNP

614 Dr. Laxman N. Prabhu GNP

615 Dr. Vivek Kamtikar GNP

616 Dr. Ravindra Bijur GNP

617 Dr. Anil Thmebey GNP

618 Dr. Kewal Ranka GNP

619 Dr. S.D. Mishra GNP

620 Dr. Praveen Chedda GNP

621 Dr. Chetan Shetty PDT

622 Dr. M J Jassawala MD

N=750

623 Dr. Ashutoh Chaudhary MS

624 Dr. Anita Sobti GYN

625 Dr. K S Adrianwala GYN

626 Dr. Sushil Nadkarni MS

627 Dr. Raju Kanakia CRD

628 Dr. Ashok Dabir MD

629 Dr. Deepak Raut ENT

630 Dr. Prakash Shinde MS

631 Dr. Vidya Bhandary GNP

632 Dr. Devendra Patil MS

633 Dr. Vilas Deshpande GNP

634 Dr. Naren Vora GNP

635 Dr. Kishor Tandel GNP

636 Dr. Jayshree Rathod GNP

637 Dr. Prakash Gunjikar GYN

638 Dr. Jagdish Vaghela GNP

639 Dr. Mahesh Kamble GNP

640 Dr. Lalita Turkar GYN

641 Dr. Ramesh Gujarathi MS

642 Dr. Prakash Bhokarikar ENT

643 Dr. Shrikant Harne MS

644 Dr. Medha Oak MD

645 Dr. Ramesh Somnath MD

646 Dr. Pramod Gangurde CRD

N=750

647 Dr. Ramnathan Iyer MD

648 Dr. D.H.Nanda GNP

649 Dr. Sanjeev Petkar MD

650 Dr. Sachin lankepillewar MD

651 Dr. Sudhir Mestry GNP

652 Dr. R.B. Sonavdekar DMT

653 Dr. Revathi Iyer GYN

654 Dr. Ajit Oak PDT

655 Dr. Sachin Patil GYN

656 Dr. Subramaniam N MD

657 Dr. Mandar Arekar MD

658 Dr. Sandesha GNP

659 Dr. Subhash J CRD

660 Dr. Dharmen Punatar DBT

661 Dr. Nirmala Idnani PDT

662 Dr. Prakash Vaidya PDT

663 Dr. Kalika Rajesh PDT

664 Dr. Ambegaonkar ORT

665 Dr. Rajesh Patil PDT

666 Dr. D E Teredesai GNP

667 Dr. Pranali Patil DMT

668 Dr. Anil Mali ORT

669 Dr. Phalguni Thakkar DMT

670 Dr. Girija, S GYN

N=750

671 Dr. Sudarshan MS

672 Dr. Ramesh Punjani ONC

673 Dr. Hema Shah GYN

674 Dr. Madhuri GNP

675 Dr. Sanjay Kumavat PSY

676 Dr. Jeevenram ENT

677 Dr. Jyotsna GYN

678 Dr. Pravin Koppikar GNP

679 Dr. PK Maheshwari CRD

680 Dr. Bharat Desai GNP

681 Dr. Dushyant Punwani PDT

682 Dr. PB Biwalkar CRD

683 Dr. Hiral Parikh ENT

684 Dr. Muzna GYN

685 Dr. Manish Kumar Sinha MS

686 Dr. Jitesh Shetty DMT

687 Dr. Sunita Banerji GNP

688 Dr. Sunil Ullal GNP

689 Dr. SG Deshpande GYN

690 Dr. Kanthe SN MS

691 Dr. Yogesh Javle GNP

692 Dr. Varsha Pradhan GYN

693 Dr. Tushar Jimulia ORT

694 Dr. Ashish Sharma MD

N=750

695 Dr. Tushar Maniar MD

696 Dr. Vidhu Khandelwal GYN

697 Dr. Murari Nanavati GYN

698 Dr. Pankaj Shroff MS

699 Dr. Anita Chavan GYN

700 Dr. Priti Vyas GYN

701 Dr. Shefali Pandey GYN

702 Dr. Priyanka Wadhwani GNP

703 Dr. M.S. Nigam GNP

704 Dr. P.K. Agarwal GNP

705 Dr. Rajan TD MD

706 Dr. C H Asrani GNP

707 Dr. Rajul A. Patel PDT

708 Dr. K.S. Bhagunde GNP

709 Dr. Amit Kulkarni PSY

710 Dr. Subhash Sonawala MD

711 Dr. Pramila K. Aswani DMT

712 Dr. K. Matchavel MS

713 Dr. Atul Aswani PSY

714 Dr. Rashmi V. Sequeira GYN

715 Dr. Vatsal D. Surti PDT

716 Dr. Pallavi Shah GNP

717 Dr. J.C. Mehta GNP

718 Dr. Ismail GNP

N=750

719 Dr. Ajit G. Desai CRD

720 Dr. Razia Contractor MS

721 Dr. Sundeep S. Shah MD

722 Dr. Akil Contractor MS

723 Dr. Ramesh V. Desai GNP

724 Dr. Rekha Ambegaokar GYN

725 Dr. P.V. Meswani GNP

726 Dr. M.D. Shah PDT

727 Dr. Shailesh Meswani ORT

728 Dr. Rahul Mishra MD

729 Dr. Shrikant Jagtap PDT

730 Dr. T.S. Kohli GYN

731 Dr. Seethalakshmi Jairaj GNP

732 Dr. Anu Vij GYN

733 Dr. Sangita Shrivastava GNP

734 Dr. Jairaj Rao GNP

735 Dr. Shikha Patoria PDT

736 Dr. U.N. Chatterjee MS

737 Dr. Mangesh Bang MD

738 Dr. Kiran Godse DMT

739 Dr. V.A. Kotrashetti PDT

740 Dr. Amrita Talwar DMT

741 Dr. Vinod Shetty PDT

742 Dr. R.K.Deshpande ONC

N=750

743 Dr. Indur Ramchandani DMT

744 Dr. Armaity Amin GNP

745 Dr. Meeta Adhiya GNP

746 Dr. Monika Doshi GYN

747 Dr. Nirad Vengsarkar ORT

748 Dr. Ram Malkani DMT

749 Dr. Usha Saraiya GYN

750 Dr. Arun Venktaraman MS

N=750

Doctors’ Specialization Codes:

SPECIALIZATION CODE

Gynaecologist GYN

Orthopaedic ORT

General Physician GNP

Neurologist NEU

Urologist URO

Doctor of Medicine MD

Master of Surgery MS

Paediatrician PDT

Diabetologist DBT

Psychiatrist PSY

Oncologist ONC

Cardiologist CRD

Nephrologist NEP

Dermatologist DMT

N=750

Questionnaire

SVKM’s NMIMS University

MBA, Pharmaceuticals Management, 1st Year, Section B

Survey on perception of doctors on sampling in Pharma selling

Name: Roll No.

Good Morning/ Good Afternoon/ Good Evening Doctor

Q.1 Would you say that the samples given by Pharma Companies are

Adequate Not Adequate More than Adequate

If adequate please tell us what you mean by it:

Q.2 How frequently would you like a company to give you samples of a product that is moving fast in the market already and currently under promotion?

Q.3 How important is sampling for you?

N=750

Q.4 What do you think is the real purpose of sampling?

Q.5 What kinds of products according to you should be sampled regularly?

Q.6 Which company does the best sampling and name the product? And why do you say this is the best?

N=750

Q.7 Is there an ideal way of sampling that a company could follow?

Q.8 What would you like to have instead of samples

CLASSIFICATION DATA:

Doctor’s Name: M/F:

Specialization: Years of Practice:

Area: Cell No. / Tel. No.

Card or Prescription Page:

THANK YOU DOCTOR FOR YOUR VALUABLE TIME

sampling survey report

Documents

o o o o o o o o o

ms doctorso o o o

samples good

samples sufficient

paediatricians o

orthopaedics o

gynaecologists o

md doctors o