Sampo plcAnnual General MeetingAnnual General Meeting201114 April 2011Björn WahlroosBjörn WahlroosChairman of the Board

14 April 2011

GDP – USA, Euro zone and Finland

14 April 2011

10 year government bond yield, %

14 April 2011

Equity markets – MSCI indexesEmergingMarkets

1.1.2007=100, log.scale

USA

Euro zone

Japan

Source: Reuters EcoWin

14 April 2011

Equity markets – EuroSTOXX indexes and Sampo

Sampo1.1.2007=100,log.scale

EuroSTOXXInsuranceInsurance

EuroSTOXXBanks

Source: Reuters EcoWin

14 April 2011

Change in Sampo’s Nordea ownership

% 9,8% 0,1%

20,3%

20,5%

20,5%

20,5%

21,3%

1 000

millionshares

4 800

809

818

830

830

830 860

18,2% 19 2 2 2 2 2 2

700800900

734 8 8 8

% % 1% ,2% 15,5%

500600700

6 50 267

267

288 318 40

2

% % 1% 7%

7,6% 9,6% 10,3%

10,3%

11,1

12,

200300400

44

81 97

196 2 2 2

0,4% 1,7% 3,1 3,

0100

Sampo plcAnnual General MeetingAnnual General Meeting201114 April 2011Björn WahlroosBjörn WahlroosChairman of the Board

Sampo’s compensation strategy is responsible

• Fixed salaries represent a sufficient part of the total compensation and are competitive but not leading in the market.

• Variable compensation emphasizes the link between employee compensation and Sampo’s profitability.

• Variable compensation is in line with the long-term targets of investors.• An external audit of Sampo’s remuneration policy has concluded that it

fulfils the criteria issued by the Financial Supervisory Authority.

14 April 2011

Sampo Group compensation

351 330

2324

145

0

50

100

150

200

250

300

350

400

450

2010 2009

Long-term Incentive SystemsShort-term IncentivesFixed Salaries

Not including pension costs or other social security expense (EUR 139 million in 2010 and EUR 144 million in 2009).

Total EUR 359 million

EURm

In short- and long-term Incentive Systems~ 115 directors~ 6,000 employees

Total personnel~ 7,000 employees

Total EUR 388 million

14 April 2011

Compensation of the Group Executive CommitteeCosts (1,000 €) 2010 2009 (2)

Fixed salariesout of which CEO’s

3,129667

3,389676

Short-term incentivesout of which CEO’s

1,728400

1,481371

Long-term incentives andShare-based incentive system(1)out of which CEO’s

7,3561,296

1,934417

Totalout of which CEO’s

12,2132,363

6,8041,464

(1) The cost of the Share-based Incentive System is reported net of social costs(2) Compensation to the CEO for 2009 includes former CEO until 7 April 2009 and present CEO starting from 8 April 2009

14 April 2011

3

Sampo plcAnnual General MeetingAnnual General Meeting201114 April 2011Kari Stadigh CEOKari Stadigh, CEO

14 April 2011

Keys to Sampo

•RoE•Core values•Exit•Dividend stock

• Shareholder value•No legacy

•Chairman of the Board•Mandate•No surprisesp•Market leadership•Economies of scaleEconomies of scale•Private customers•Customer satisfaction

2

•Customer satisfaction

14 April 2011

ETHICALITY LOYALTYETHICALITY LOYALTY

TRANSPARENCY ENTERPRISE

3

14 April 2011

Sampo and EuroSTOXX indexTotal return since 2010Total return since 2010 

31.12.2009=100, log.scale Sampo

EuroSTOXX Banks/Insurance Eurozone,50/50

Source: Reuters EcoWin

14 April 2011

Nordic Financials

5

14 April 2011

100%

If ’s combined ratio on a stable level already for 7 yearsLong‐term target < 95%

100,9 92,6 90,5 89,9 90,6 91,8 92,1 92,8406080 The standard 

deviation for 2005‐2010 quarterly combined ratios:, 90,5 89,9 , , , ,

02040 combined ratios:

If: 2.6%Tryg: 5.7%Gjensidige: 5.2%T d k 5 6%2003 2004 2005 2006 2007 2008 2009 2010

1 200EURm Nordea’s operating profit remained stable throughout the financial crisis

Topdanmark: 5.6%

78 

71 

600

900 

1 200 

895 

978 

932 

1 0 7

885 

883 

847 

781 

833 

818 

832 

592  878 

730  960 

1 0 7

300 

600 

6

‐

14 April 2011

25%

FINLAND

22%26%

NORWAY

19%

SWEDEN

# 1# 2

15%

BALTICS

5%DENMARK # 2‐3

21%

7# 3‐4

# 2

14 April 2011

Gross Written Premiums 2010 , EUR billion

4.2If

2.7Tryg

2.2Gjensidige

2.0RSA Scand (NWP)

1.0Pohjola

8

14 April 2011

Share of Private customers  f If ’ t t l t i 2010

Share of Houselhold customers  f N d ’ t t l t i 2010of If ’s total customers in 2010

• App. 3 million Private customers

of Nordea’s total customers in 2010

• Over 8 million Houselhold customers

9

14 April 2011

Percentage of customers affected by a claim, that gave If the highest score d i 2005 2011/2

Would purchase Mandatum Life’s services again definitely or most likely, percentage of 

l i 2010during years 2005‐2011/2

70%

total customers in 2010

65%Private customers 70%

55%

60%Wealth Management customers

70%

50%Corporate customers 77%

Large corporations 83%

40%

45%Large corporations 83%

10

05 06 07 08 09 10 11‐2

14 April 2011

Average RoE during years 2006‐2010%

26.7 %30

20.8 %20

25

16.1 %15

20

10

0

5

11

If Mandatum Life Nordea

14 April 2011

Dividend Yield, %% A l d d d ld l l d h d h

5,96,6

6.0 5,9 5 76

7% Annual dividend yield, calculated using the year‐end share price 

5,7

5

6

3

4

1

2

0

1

2006 2007 2008 2009 2010*

12

2006 2007 2008 2009 2010** Board’s proposal to the AGM held on 14 April 2011:EUR 1.15 / share

Key Figures of Sampo Group’s Financial Statements 2010

13

14 April 2011

Sampo Group’s Profit before Taxes 2010EURm

2009 2010+60%

1 320

1 200

1 5002009 2010

+10%

644825

707523600

900+10%

121 80142

523

300

600 +17%Dividend

‐44 ‐48‐300

0Life

insurance NordeaP&C 

insurance Holding*Group

14*) excluding Nordea

14 April 2011

If P&C in 2010Norway•Market share 26%

llFinland•Market share 25%• Premiums EUR 886 million

• Premiums EUR 1,496 million• Combined Ratio 92.1%

• Combined Ratio 90.4%Sweden•Market share 19%• Premiums EUR 1,314 million

Baltics•Market share 15%

Premiums EUR 1,314 million• Combined Ratio 93.3%

•Market share 15%• Premiums EUR 122 million• Combined Ratio 93.4%

Denmark•Market share 5%• Premiums EUR 374 million

15

• Combined Ratio 101.4%

14 April 2011

Mandatum Life in 2010

Investment assets EUR 6 billion

Other 3%

Premiums in Finland by distribution channel, EURm

Others, 29 

Private Equity, 4%

Real Estate, 3%

Other, 3%

Shares 28%

Private Equity, 4%

Sampo Bank, 275 

Fi d I 61%

Shares, 28%

Mandatum Life, 751Fixed Income, 61%

,

16

14 April 2011

Nordea’s result has remained stable

1 200EURm Operating profit by quarters Q1/2007 – Q4/2010

900

5  978 

32 

1 078 

5  3  7  3  8  2  8  60 

1 071 600

89 9 93 1

88 88 847

781 

833

818

832

592 

878

730  9 1

300

0

17

14 April 2011

Earnings per Share 2008–2010

1,972,00EUR

1,50

2,00

1,18 1,14

1,00

0,50

0,002008 2009 2010

18

14 April 2011

NAV per Share

17,79

EUR/share

13,4914,63

17,79

15

18

7,679,21

8,289

12

5,97

3

6

0

3

2004 2005 2006 2007 2008 2009 2010

19

14 April 2011

Outlook for the rest of 2011 is positive

• Sampo Group is expected to report a good result for 2011. P&C and life insurance operations are expected to report good and stable resultsinsurance operations are expected to report good and stable results and the contribution to profit of associated company Nordea Bank is anticipated to remain strong. The continuing rise of short term interest rates will also further strengthen Sampo Group’s profitsrates will also further strengthen Sampo Group s profits.

• If P&C is expected to reach its long‐term combined ratio target of below 95 per cent in 2011. Profit is expected to remain very good.

• Nordea’s contribution to the Group’s profit is expected to be significant.• Mandatum Life’s profitability is expected to remain good although it is highly dependent on capital market developments.g y p p p

20

Sampo plcAnnual General MeetingAnnual General Meeting201114 April 2011Kari Stadigh CEOKari Stadigh, CEO