Samsung DigitAll Samsung DigitAll HopeHope

Southeast Asia HQJune, 2005

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I. Summary

II. Process- Award Selection Criterion

- Strategic Partners

- Implementation Sample of Winning Project

III. Result

ContentsContents

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• Definition: - Social Responsibility Program in Southeast Asia Region - Award money to social organizations working to improve the lives of the disadvantaged with technology which is bridging the digital divide

• Who: - Samsung : Southeast Regional HQ, 7 Subsidiaries - Partners : Government Agencies, NGOs, Celebrity Ambassadors

• Period: - Annual program started in 2003, 2005 3rd program year

• Final Target Beneficiaries: - Youth and people with disabilities

SummarySummary

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ProcessProcess

Pre Launch

ConfirmPartners

Launch

LaunchingDigital Hope

Event

Application

ReceivingApplications

Judging

EvaluationBy Judges

Winners

Choosing& Awarding

Winners

Implementation

Implementingthe Winning

Projects

Monitoring

MonitoringTheir

Progress

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Resourcefulness (5%)Does the organization intend to make good use of a realistic budget? (realistic & efficientimplementation budget schedule)

Implementation (10%)Can the program proposed be implemented efficiently and practically?

Program Objective Fit (10%)Does the description of the organization match the mission, issues and focus of DigitAll Hope 2003?(youth/people with disabilities, technology, bridging the digital divide)

Responsiveness (15%)Are the programme objectives appropriate and realistic to meet the needs of the target recipients? Isthe project based on the needs of the target group (participatory approach) to foster ownership that willcontribute to sustainability?

Creativity and Innovation (20%)Does the project creatively and/or innovatively use technology as a means to promote or develop thelives of target group?

Sustainability (20%)Is the programme sustainable to provide long-term benefit for the target group?

Impact (20%)Will it contribute to improving the quality of life of the target group? And will the expected number ofpeople who will benefit of the programme be great?

Award Selection CriterionAward Selection Criterion

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Dr. Hak-Su Kim, Regional Special Advisor (2003)Executive Secretary of United Nations Economic Social Commission forAsia and the Pacific (ESCAP)

Judging Committee Members (2003 ~ 2005)

Dr. Vivian Balakrishnan (2004)Minister for Community Development, Youth and Sports andSecond Minister for Trade and Industry, Republic of Singapore

Dr. Kusmayanto Kadiman (2005)State Minister for Research & Technology, Republic of Indonesia

Dr. Pairash Thajchayapong (2003 ~ 2005)Permanent Secretary, Ministry of Science and Technology,Kingdom of Thailand

Mr. Sang-Jin Park (2004 ~ 2005)Regional CEO & President, Samsung Asia

Strategic PartnersStrategic Partners

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Ms. Siti NurhalizaPopular Singer, Malaysia

Mr. Candra WijayaOlympics gold medalist badminton player, Indonesia

Celebrity Ambassadors

Mr. ‘Bam Bam’ AquinoCommissioner-at-large, National Youth Commission and TV programhost, Philippines

Mr. Luke RicketsonRugby Player, Australia

Strategic PartnersStrategic Partners

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SINGAPORE

• Infocomm Development Authority & National Council of Social Service

MALAYSIA

• Malaysia National Youth Council

PHILIPPINES

• UNESCO & National Youth Commission

INDONESIA

• Ministry of Research & Technology; Information Resource Center

THAILAND

• National Science & Technology Development Authority

VIETNAM

• Vietnam Youth Federation

Government Organizations / Agencies

Strategic PartnersStrategic Partners

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Don Bosco, Philippines (2003 & 2004)• beneficiaries : youth in rural environment

• established 6 e-learning centers in rural areas in 2004, and 6 additionalcenters in 2005 (Mindanao)

• centers give opportunity for youth in rural environment to access internetfor education and to receive training from the main centers in Manila

Sao Mai Center for Visually Impaired, Vietnam (2003)• beneficiaries : visually impaired youth in rural environment

• established 4 computer training centers adapted for the target group usein rural visually impaired schools with internet access equipment

• developed localized training materials for visually impaired

Implementation Sample of Winning ProjectImplementation Sample of Winning Project

1010

• Over 3 years donation from Samsung

• Estimated over 200,000 youth and people with disabilities

have benefited up to 2004*

• Increased interest

- No. of applications tripled between 2003 and 2004 (300 submissions)

• Increasing program awareness amongst stakeholders and general public

(Honorable Mention PR News’ CSR Awards 2003)

* based on application submissions

ResultResult

1111

“ The impacts and benefits of Samsung DigitAll Hope will go far

beyond its monetary value. The grant given will bring infocomm

technology into the lives of many youths, empowering them to

enjoy the benefits and convenience technology has to offer in

everyday life. It will help young people discover their potential

through living an e-Lifestyle. ”

Dr. Balakrishnan

Minister for Community Development, Youth and Sportsand Second Minister for Trade and Industry, Republic ofSingapore

DigitAll Hope Judge 2004

ResultResult

1212

Thank You* Contact Point - Ms. Allison Curran (Samsung Southeast Asia HQ in Singapore) - TEL : 65-68333-213 - eMail : allison.curran@samsung.com