THE BEGINNINGS

On March 1, 1938, founding chairman

Byung-Chull Lee started a business in

Daegu, Korea, focused primarily on trade

export, selling dried Korean fish,

vegetables, and fruit to Manchuria and

Beijing. In little more than a decade,

Samsung which means “three stars” in

Korean would have its own flour mills and

confectionery machines, its own

manufacturing and sales operations, and.

From these humble beginnings, Samsung

would ultimately evolve to become the

modern global corporation that still bears

the same name today.

1969 – 1979DIVERSIFYING IN ELECTRONICS

Samsung Electronics was founded in 1969 and quickly became a major manufacturer in the Korean market.

1969 - 1979 1969

Samsung-Sanyo Electronics was established (renamed Samsung Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977)

Established "Samsung Electronics Industry Co Ltd.“

1970

Black-and-white TV (model: P-3202) production started by Samsung-Sanyo

1971

Began exporting black-and-white TVs to Panama

1972

Began production of black-and-white televisions for the domestic market

1974

Began washing machine and refrigerator production

1975

Launched world's third 'Quick Start' system TV (Product Name: Econo TV)

1976

Produced 1 million black-and-white TVs

1969 - 1979 1977

Started exporting color TVs

Began mass producing color TVs

Acquired Korea Semiconductor Co.

1978

Produced 4 million black-and-white TVs (the most in the world)

Established first overseas office in the Untied States (SEA)

1979

Began mass production of microwave ovens

Developed VHS VCRs

Acquired Korea Electronics Information Co.

1980 – 1989ENTERING THE GLOBAL MARKETPLACE

Samsung Electronics' core technology businesses diversified and expanded globally during the late 1970s and early 1980s.

1980 - 1989 1980

Began producing air conditioners

Opened the R&D Center in Suwon

Merged with Samsung Semiconductor Co.

1982 Korea Telecommunications Co. was

renamed as Samsung Semiconductor & Telecommunications Co.

Produced 10 million black-and-white TVs

Established 1st overseas manufacturing subsidiary in Portugal

Semiconductor business was moved to Korea Electronics Information Co.

1983

Began production of personal computers (PCs)

1984

Exported first VCRs to the US

The company's name changed to "Samsung Electronics Co. Ltd"

Sales exceeded 1 trillion won

1986

Developed the world's smallest, lightest 4mm video tape recorder

1987

Samsung Advanced Institute of Technology (SAIT) opened for R&D purposes

1980 - 1989 1988

Samsung Semiconductor & Telecommunications Co. merged with Samsung Electronics. Home appliances, telecommunications and semiconductors were selected as core business lines

1989

Produced over 20 million color TVs

1990 – 1993COMPETING IN A CHANGING TECH WORLD

The early 1990s presented tremendous challenges for high-tech businesses. Mergers, coalitions and buy-outs were common while competition and consolidation flourished.

1990 - 1993 1991

Developed mobile phone handset

1992

Developed mobile phone system

Developed world's first 64M DRAM

Produced over 10 million industrial robots

Began manufacturing in China

1993

Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R)

Samsung Group enacted the company identity

Samsung Group announced "New Management"

1994 – 1996BECOMING A GLOBAL FORCE

In the mid-1990s, Samsung Electronics revolutionised its business through a dedication to making world-class products, providing total customer satisfaction and being a good corporate citizen all under the vision of “quality first”.

1994 - 1996 1994

Developed the world’s first 256M DRAM

Produced over 30 million microwave ovens

1995

Samsung Advanced Institute of Technology (SAIT) developed world’s first real-time MPEG-3 technology

Developed the world’s first 33" double-screen TV

1996

Developed the 1G DRAM

Began mass production of 64M DRAMs

1997 – 1999ADVANCING THE DIGITAL FRONTIER

Despite the 1997 financial crisis that affected nearly all Korean businesses, Samsung Electronics was one of the few companies that continued growing, thanks to its leadership in digital and network technologies and its steady concentration on electronics, finances and related services.

1997 - 1999 1997

Became a Worldwide Olympic Partner (TOP) in the wireless communications category

Developed world's first complete 30" TFT-LCD

Announced 2nd phase of "New Management"

1998 Achieved top share of world's TFT-

LCD market

Began the mass production of world's first digital TV

Developed a complete flat-screen TV

Served as a Olympic Partner at the Nagano Winter Olympics

Developed world's first 128MB Synchronous DRAM and 128MB Flash memory

1999

Developed the world's first 3D TFT-LCD Monitor

Developed a wireless Internet phone (Smartphone)

Launched the world's 1st MP3 mobile phone

2000 – 2004PIONEERING THE DIGITAL AGE

The digital age has brought revolutionary change – and opportunity – to global business and Samsung Electronics has responded with advanced technologies, competitive products and constant innovation

2000 – 2004 2000

Recorded cumulative sales of over 100 million units of color TVs

2001

Began mass production of 512Mb flash memory devices

Created the World Cyber Games

Established a Design Management Center

2002

Became #1 in NAND flash memory and #2 in semiconductors worldwide

2003 Established S-LCD with Sony, to

manufacture TFT-LCD panels

Established TSST, to manufacture optical storage devices

Established SESK, a manufacturing subsidiary in Slovakia

Became #1 globally in flash memory

Achieved cumulative sales of over 10 million units for the SGH-T100 mobile phone launched in 2002

2004 Established a LCD manufacturing

facility in Tang jeong

Established a System LSI R&D center in China

2005 toPresentPIONEERING THE DIGITAL AGE

The digital age has brought revolutionary change and opportunity to global business and Samsung Electronics has responded with advanced technologies, competitive products and constant innovation.

2005 – Present 2005

Became the official sponsor of Chelsea, the English Premier League football club

Developed world's first 50 nanometers 16Gb NAND flash memory

2006

Developed the world's first 40 nanometer 32Gb NAND flash memory, 50 nanometer 1GB DRAM memory

Became an official sponsor of the Paralympic Games

Became #1 in global TV market share

2007

Became an official Olympic technology sponsor

2008

Established TV manufacturing in Russia

2009

Developed the world's first 40 nanometer DRAM

Samsung's brand value was ranked No. 19 in the world by Interbrand's 2010 Best Global Brands

2005 – Present 2010

Became the #1 global electronics company in sales

Acquired the medical equipment company, Medison

Began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory

Merged with Samsung Digital Imaging

Launched the Galaxy smartphone series with the Android OS

2011

Began construction of the 7.5G LCD manufacturing plant in Suzhou, China

Signed a patent sharing license agreement with IBM

2012

Took 9th place among global top 100 brands with a brand value of USD 32.9 billion

The LCD business was sent to Samsung Mobile Display

2013

Launched Galaxy S4 in the global markets

Began mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM

VISION 2020INSPIRE THE WORLD, CREATE THE FUTURE.

VISION 2020

BUSINESS AREA

CONSUMER ELECTRONICS

Discovery

Visual Display BusinessOUR ASTUTE STRATEGY FOR THE EVOLUTIONARY SMART TV AND PREMIUM LARGE SIZE TVS SOLIDIFIED OUR NO. 1 STATUS AS GLOBAL LEADER FOR EIGHT CONSECUTIVE YEARS

Digital Appliance BusinessPRIMED FOR HOME INNOVATION, WITH PREMIUM LIFESTYLE TECHNOLOGY AND HARMONIOUS DESIGN.

Printing Solutions BusinessPROVIDING TOTAL PRINTING SOLUTIONS WITH FIRST-CLASS PRODUCTS AND TECHNOLOGY.

Health & Medical Equipment BusinessDEVELOPING NEW AND ADVANCED HEALTHCARE AND MEDICAL EQUIPMENT FOR FASTER AND MORE ACCURATE DIAGNOSIS.

IT & MOBILE COMMUNICATIONS

Innovation

Mobile Communications BusinessFOCUSED ON PEOPLE INSPIRED INNOVATION, WE ALWAYS AIM TO DEEPEN VALUE AND CONVENIENCE FOR OUR CUSTOMERS.

Network BusinessPROVIDING NEXT-GENERATION NETWORK INFRASTRUCTURE AND SOLUTIONS WITH OUTSTANDING TECHNOLOGY AND SUCCESSFUL EXPERIENCE.

Digital ImagingINTRODUCING THE NEXT BIG THING IN DIGITAL IMAGING AND THE INNOVATIVE SMART CAMERAS THAT LEAD THE TRENDS.

DEVICE SOLUTIONS

Possibility

Memory BusinessCREATING AN EASIER WORLD THROUGH CUTTING-EDGE GREEN MEMORY WITH THE WORLD’S HIGHEST PERFORMANCE.

System LSI BusinessLEADING INNOVATION IN ELECTRONIC DEVICES WITH COMPETITIVE R&D AND TRAILBLAZING PROCESS TECHNOLOGY.

LED BusinessCONTINUOUS ECO-FRIENDLY, NEXT-GENERATION TECHNOLOGY EXCELLENCE AND LEADERSHIP IN LIGHT SOURCES IN THE LED INDUSTRY.

Executives

Vice Chairman

Dr. Oh-Hyun KwonCHIEF EXECUTIVE OFFICER AND VICE CHAIRMAN,SAMSUNG ELECTRONICS;

HEAD OF DEVICE SOLUTIONS

Board of Directors

Oh-Hyun KwonVice Chairman, Samsung Electronics (2012~Present)

Vice Chairman & Head, Device Solutions, Samsung Electronics (2011~Present)

President & Head, Device Solutions, Samsung Electronics (2011~2011)

President & Head, Semiconductor Business, Samsung Electronics (2008~2011)

President & Head, System LSI Division, Samsung Electronics (2004~2008)

Head, LSI Technology, Samsung Electronics (2000~2004)

Head, ASIC Business, Samsung Electronics (1998~2000)

Boo-Keun YoonPresident & CEO, Samsung Electronics (2013~Present)

President & Head, Consumer Electronics (2012~Present)

Head, Consumer Electronics Division (2011~2012)

Head, Visual Display Business (2007~2011)

Head, R&D Team, Visual Display Business (2003~2007)

Jong-Kyun ShinPresident & CEO, Samsung Electronics (2013~Present)

President & Head, IT & Mobile Communications (2012~Present)

Head, IT & Mobile Communications Division (2011~2012)

Head, Mobile Communications Business (2009~2011)

Head, R&D Team, Mobile Communications Business (2006~2009)

Sang-Hoon LeePresident & CFO, Corporate Management Office (2012~Present)

Head, Strategy Team 1, Samsung Corporate Strategy Office (2010~2012)

Head, Corporate Management Support Team (2008~2010)

Strategy & Planning Office (2006~2008)

Kwang-Soo SongIndependent Director (2013~Present)

Advisor, Kim & Chang Law Office (2007~Present)

Prosecutor General, Supreme Prosecutors’ Office (2003~2005)

Chief Prosecutor, Daegu High Prosecutors’ Office (2002~2003)

Senior Prosecutor, Director of Prosecution Bureau, Ministry of Justice (2001~2002)

In-Ho LeeIndependent Director (2010~Present)

Corporate Advisor, Shinhan Bank (2009~2011)

Chief Executive Officer, Shinhan Financial Group (2005~2009)

President & Chief Executive Officer, Shinhan Bank (1999~2003)

Director & Deputy President (Executive Vice President), Shinhan Bank (1991~1999)

Byeong-Gi LeeIndependent Director (2012~Present)

Professor of Electrical Engineering, Seoul National University (1986~Present)

President, IEEE Communications Society (2010~2011)

Commissioner, Korea Communications Commission (2008~2010)

President, Korea Information and Communication Society (KICS) (2007~2007)

President, Korea Society of Engineering Education (KSEE) (2003~2004)

Vice Chancellor for Research Affairs, Seoul National University (2000~2002)

Member of Technical Staff, AT&T Bell Laboratories (1984~1986)

Han-Joong KimIndependent Director (2012~Present)

Chairman, CHA Strategy Committee, CHA Health Systems (2012~Present)

Professor Emeritus, Yonsei University (2012~Present)

Chairman, Korea University Sport Federation (2010~2012)

Trustee, Korean Council for University Education (2008~2012)

President, Yonsei University (2008~2012)

Chairman, Board of Directors, The Korean Society for Preventive Medicine (2006~2008)

Professor, Department of Preventive Medicine & Public Health (1982~2012)

Eun-Mee KimIndependent Director (2013~Present)

Dean, Graduate School of International Studies, Ewha Womans University (2011~Present)

Professor, Graduate School of International Studies, Ewha Womans University (1997~Present)

President, Korea Association of International Development and Cooperation (KAIDEC)(2011~2012)

Dean, Graduate School of International Studies, Ewha Womans University (2005~2007)

Visiting Scholar, Brown University (2003~2004)

Visiting Scholar, Harvard University (1994~1994)

Professor, Department of Sociology, University of Southern California (1987~1997)

Executive Team Philippines

Mr. MS KimPresident, Chief Execuitve Officer, Samsung Asia Pte Ltd.

Mr. CL LeeManaging Director, Samsung Electronics Philippines Corporation

Corporate Citizenship

EducationEDUCATING OUR TOMORROW.

•Bridging the divide•Shaping the future•Smarter Education

Employment and CommunitySAMSUNG PROVIDES EMPLOYEES AND LOCAL RESIDENTS WITH THE MEANS TO ACCOMPLISH THEIR GOALS AND IMPROVE THEIR COMMUNITY.

• Providing meaningful employment opportunities to more people

• Investing in local communities • Pursuing shared growth strategies

EnvironmentSAMSUNG PRACTICES ENVIRONMENTAL RESPONSIBILITY THROUGHOUT ITS OPERATIONS FOR THE BENEFIT OF THE GLOBAL COMMUNITY.

• Responsible supply chain and product life cycle

• Responsible products• Responsible facility management

Health and MedicalSAMSUNG SEEKS TO ADDRESS THE NEED TO INCREASE HEALTHY LIFE EXPECTANCY WITH THE CONVERGENCE OF IT TECHNOLOGY.

• Leading A Longer, Healthier Life• Meeting Unique Needs • Reaching Underserved Communities