samsung final
TRANSCRIPT
PRESENTATION
BUS 101
SEC 21
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INTRODUCTION
• Samsung was founded by Lee Byung- Chull in 1938 as a trading company
• South Korean company• Largest Information Technology company
measured by 2011 revenues• Assembly plants and sales networks in 61
countries
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Corporate Affiliation
• I.T SECTOR: • Samsung Electronics,• Samsung SDI, • Samsung Electro-Mechanics,• Samsung SDS, • Samsung Display, • Samsung
Corning Advanced Glass.
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Financial Services Companies:• Samsung Life Insurance• Samsung Fire & Marine Insurance• Samsung Card• Samsung Securities• Samsung Asset Management• Samsung Venture Investment
Corporate Affiliation
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Corporate Affiliation
Machinery & Heavy Industries:• Samsung C&T• Engineering & Construction Group• Samsung Heavy Industries• Samsung Engineering• Samsung Techwin
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MISSION STATEMENT
• New Technology• Innovative Products• Creative Solutions• So the vision of Samsung is to "Inspire
the World, Create the Future."
VISION STATEMENT
• Enhance Samsung’s business performance and global reach.
• Simultaneously develope a pool of talented global managers that can act as strategic advisors to
Samsung Group executives
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CSR OF SAMSUNG
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:
• Educating our tomorrow: • Smarter education to the children. • Provide their products like laptops and other
devices to teach them.
• Take Back Recycling: • Promotes that all its products are collected and
recycled at the end of their lifecycle.• The company has established recycling
infrastructure in Korea. • It also finances for the collection and recycling of
its products in many other countries.
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CORPORATE CULTURE
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
• To devote talent and technology to creating superior products and services that contribute to a better global society.
• Search for the brightest talent from around the world and give them the resources they need to be the best at what they do.
• Have the power to enrich lives. That's what making a better global society is all about.
• Believes that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.
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CORPORATE CULTURE
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COMPETITIVE ADVANTAGE
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
• Eco friendliness and products that are more efficient and helps support the society.
• The main advantage of Samsung is that it has established its brand as one of the ecofriendly product provider.
• Samsung outsource its manufacturing so the cost of production is lower.
• These are the price at which the customers are very comfortable to buy.
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SWOTANALYSIS
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
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SWOT ANALYSIS
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
Strengths of Samsung
• New product concept to rollout in five months• Catching the pulse of the consumer, offering good
designs & understanding Emotions• Heavy investment in technology, product design,
and human resources• Focus on innovative products for the high-end
market.
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SWOT ANALYSIS
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
Opportunities of Samsung
• Distinguish its service from competitors.
• Offer product variations• Demand for cell phones driven by the
service providers or carriers• Tie up with service providers• Lowering the price of a phone by just
$20 in many countries could increase its affordability by 43%.(As per a study report)
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SWOT ANALYSIS
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
Weakness
• Not pro-actively coming out with newer models
• Lack in product differentiation.• Different models at different price
points • Focus on mass market instead of
niche markets• Not very user friendly designs.
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SWOT ANALYSIS
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
Threat :
• Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market
• Aggressive competitors, including Sony, Ericsson, and Sony eating into its share.
• Not keeping track of the new trends in the market
• Not an accessory and fashion statement
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THANK YOU
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging
Samsung's three key strengths:
ANY QUESTIONS