samsung galaxy a launch case study by student village
TRANSCRIPT
A case study by Student Village 2015
SAMSUNG GALAXY-A CAMPAIGNA CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
SAMSUNG HAD A CONCEPT FOR GIVING
A PHONE AWAY ON CAMPUS BUT TO KEEP IT FROM
LOOKING LIKE ANY OTHER GIVE AWAY
THEY ASKED STUDENT VILLAGE TO INTERVENE AND TAKE THE IDEA FROM THE DRAWING BOARD TO
ACTION.
THE APPROACH
A case study by Student Village 2015
STRENGTHEN AND CREATE
BRAND AWARENESS
ON CAMPUSES
INTRODUCE AND
SHOWCASE THE SAMSUNG GALAXY A
SMARTPHONE AND ITS
FEATURES
ENGAGE WITH UNIVERSITY
STUDENTS IN A FUN, COOL WAY
INCLUDING SOCIAL MEDIA
A case study by Student Village 2015
WHAT STUDENT VILLAGE NEEDED TO DO…
A case study by Student Village 2015
WITH A HEALTHY DOSE OF JAMES BOND INTRIGUE, A
SAMSUNG GALAXY A PHONE WAS HIDDEN UNDER A DESK
THEN THE PHONE RANG AND A LECTURER SAID “WHEN LIFE
CALLS, ANSWER IT!”
A PERPLEXED STUDENT ANSWERING THE HIDDEN
PHONE UNKNOWING OF THE ADVENTURE LYING AHEAD…
CONCEPT AND APPLICATION
A case study by Student Village 2015
ON CAMPUS STUDENT VILLAGE
IMPLEMENTED PROMOTIONS,
ENTERTAINMENT AND
ACTIVATION STANDS. THEY HAD TO USE ALL THE CAMERA’S
SELFIE FUNCTIONS IN ORDER TO WIN
A BRAND NEW SAMSUNG GALAXY A
SERIES PHONE.
STUDENTS GOT TO EXPERIENCE THE WHOLE SAMSUNG RANGE AT THE EXPERIENTIAL SAMSUNG ACTIVATION STAND WITH SELFIES TO TAKE HOME TO REMEMBER THE EXPERIENCE BY.
THEY PUT THE SAMSUNG GALAXY A TO THE TEST…
A case study by Student Village 2015
RESULTSSTUDENT VILLAGE TURNED A
SIMPLE CONCEPT INTO A ROCKSTAR EXPERIENCE
RESULTING IN A SATISFIED CLIENT, REACHING THE
MILLENNIAL MARKET SUCCESSFULLY AND TAKING
THE GUESSWORK OUT OF CHOOSING A NEW CELLPHONE
AT STUDENTS’ NEXT PURCHASE.
A case study by Student Village 2015
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ [email protected]
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