samsung has no choice but to go flexible
DESCRIPTION
Samsung foldable AMOLED display is secretly show-off at CES 2014. Why didn't they show it publicly? Samsung seriously consider flexible as their next goal however they seem to have some problem make that goal public. But what’s the problems of Samsung?TRANSCRIPT
![Page 1: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/1.jpg)
14 Jan., 2014
Samsung has no choice but to go flexible
![Page 2: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/2.jpg)
Samsung foldable AMOLED display secretly show-off at CES
![Page 3: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/3.jpg)
Samsung seriously consider flexible as their next goal….
![Page 4: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/4.jpg)
But what’s the problem?
![Page 5: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/5.jpg)
Smartphone BOM/ASP* as of 2012
* BOM (Bill of material)/ ASP(Average Selling Price) Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/
Apple iPhone5 16GB ASP $649 Samsung Galaxy S4 about $600
BOM 207$ BOM estimated to be
under 200$
![Page 6: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/6.jpg)
Smartphone BOM/ASP* as of 2016 and beyond
Apple iPhone5 16GB ASP under $200 Samsung Galaxy S4 under $200
BOM ?$ BOM ?$
Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/
*Average Sales Price
![Page 7: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/7.jpg)
Smartphone has absolutely no room for margin
![Page 8: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/8.jpg)
Can Samsung produce flexible Smartphone now?
Source: http://venturebeat.com/2013/11/06/samsungs-promises-devices-with-foldable-displays-by-2015-tries-to-make-fonblet-a-thing/
![Page 9: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/9.jpg)
Samsung is facing serious technical barriers
![Page 10: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/10.jpg)
Is Samsung falling or rebounding?
![Page 11: Samsung has no choice but to go flexible](https://reader033.vdocument.in/reader033/viewer/2022052819/5461cb77b1af9f92238b4aef/html5/thumbnails/11.jpg)
Materials and System develops novel materials for flexible display