samsung kushagraoooooo today 4 feb

8/18/2019 Samsung Kushagraoooooo Today 4 Feb

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KUSHAGRA SINGHB.COM(HONS)2 ND

YEAR2015-16

TABLE OF CONTENT

EXECUTIVE SUMMARY…………………………………………

OBJECTIVE OF THE STUDY…………………………………

INTRODUCTION…………………………………..

RESEARCH METHODOLOGY..……………………………………

COMPANY PROFILE……………………………………………

HISTORY OF SAMSUNG……………………………………..

LITERATURE REVIEW…………………………………….

PRODUCT LINE……………………………………………….

MARKETING METHODOLOGY…………………………….

COMPETITORS…………………………………………..

SWOT ANALYSIS……………………………………..

DATA ANALYSIS………………………………………

LIMITATIONS & SUGGESTION………………….


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RECOMMENDATION……………………………….

CONCLUSION……………………………………………….

BIBLIOGRAPHY……………………………………………. .

ANNEXURE……………………………………………………


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Exec !"#e S $$% '

Samsung Electronics has proven to the business world that they are one of the

mostprestigious technology companies in the industry. With more technology

advancements thanour market can handle at this point and time, Samsung has

paved the way for the future inelectronics. One of the most popular new “toys” in

the market today, is the unbelievable ! "#."he first ! "# was launched in

$arch of %&'&, and has already had a ma(or impact on themarket. With the release

earlier this year, Samsung dominated the market, controlling nearly)&* of the total

share. Samsung+s product, the )&&& series "#, is incomparable to competitionwith

its ultra thin screen, measuring only &. inches in width. "he )&&& series also

comes with afull color spectrum that makes for an incredible viewing

e-perience. lthough Samsung is dominating the ! market, we still have very

detailed strategiesand tactics that we believe will give us an increased competitive

advantage over our competition. "he company+s main emphasis the past couple

years has been on integration,union, and encouraging innovation. Samsung is

always preparing for the ne-t big item to hit themarket, which is why their

technology is so far ahead of all leading competitors. /n the future,we plan to enter

the ! video gaming market with a partnership with $icrosoft. "his will give

usaccess to all of $icrosoft+s gaming technology, in which we will combine with


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our 0uality of sound and viewing stations to create the ultimate gaming

e-perience. Of course, throughoutour (ourney through this market, we will

continue to provide the best ad campaigns for the publicso that they will never

forget our product. We will put as much prominence as possible in thesleek design

and the one of a kind ultra thin panel, only available in the Samsung )&&&

series.1y having an effective ad campaign, we will be able to catch the eye of

many different targetgroups. Our ma(or target groups are men around the ages of

mid twenties to late thirties,2aucasian males, with a new and growing family.

Studies show that this category is more likelyto buy the "#, along with a gaming

system, than other aged males. We are also targeting “2ube"ubers”. "his is a group

that consists of young people who grasp onto new technology 0uickly."his group is

a large part of the ! "# market right now./f the discussed strategies and tactics

are successfully carried out, Samsung and the)&&& series ! "#, will hold the top

spot in the television market for years to come. When thismarket starts to decline,

Samsung has the technology ready for the ne-t big wave of televisions, ! "#

without glasses.


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(

OBJECTIVE OF THE STUDY


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OBJECTIVE OF THE STUDY

" o 3ind out the consumer satisfaction towards tablet.$ay our features, which a customer looks for in tablet before making a purchase.3actors that influence decision making in purchasing a tablet.

3actors , which helps in increasing the sale of tablet."o study the customer satisfaction levels for various "ablet of Samsung "ab.

"o find out reason behind various levels of customer satisfaction

"o rank different models of Samsung "ablet on the basis of customer satisfaction.


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INTRODUCTION

The cellular phone industry is one of India’s rapidly growing industries.

Since the industry came into eing in the mid !""#’s.Its a$erage per

annum growth rate has een a phenomenal %& percent. 'y the end of

(##() the Indian cellular phone industry had o$er !# million su scri ers.

The industry has undergone a num er of changes o$er the year. The

national telecom policy !""" was an important landmar* in the

de$elopment of the cellular telecom industry in India+ the tari,

rationali-ation and policy regulation introduced in the policy helped the

industry grow at the pace it did the years (##! and (##( saw an increase

in le$el of competition in the industry with more operators eing gi$en

licenses) and /ed line pro$iders also entering the mo ile mar*et.

In (##0) Telecom Regulatory 1uthority of India 2TR1I3 announced

regulation of interconnects user charges to resol$e con4icts etween

cellular operators and /ed line operators.

Cellular phone industry) !""#) per annum) growth rate) phenomenal) %&

percent) (##() Indian cellular phone industry) !# million) su scri ers)

National Telecom 5olicy) !""") tari, rationali-ation) policy regulation)


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(##!) (##() competition) operators) mo ile mar*et) (##0) Telecom

Regulatory 1uthority of India) TR1I) interconnect user charges) con4icts)

cellular operators) /ed line operators

M)*"+e I,- (! ' %/!e !0e (+ $1 0%( (0)2, ("3,( )/ ec)#e ' %,- %( 1e IDC I,-"%4( +%!e(!

e1) ! I,-"%4( $)*"+e 0%,-(e! $% 5e! !) c0e- 677.8 $"++"), ,"!( ", !0e 'e% e,-e- J ,e

9778 ec) -",3 % 3 )2!0 )/ :.;.: $"++"), ,"!( ", !0e 1 e#") ( 'e% e,-e- J ,e

977?.

In terms of units shipped) No*ia had the largest share 263 of &7.%8)

followed y Samsung with a 9.98 share while :; stood third with a &.une (##".

?UTUR@ O? AO'I:@ INDUSTRB IN INDI1

1 lot of water has 4owed under the ridge from the time that mo iles

were unheard of in India to the present where they ha$e ecome almost

u i uitous. 'eginning from those days) Indian su scri ers paid around Rs.

!7.


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Now that mo iles ha$e mo$ed into the a,orda le rac*et) there is a great

demand for additional mo ile ser$ices such as mo iles) email) stoc*

mar*et uotes) and astrology ser$ices) ust to name a few.

1 recent sur$ey pointed to the fact that for most customers) mo ile

phones ha$e ecome an e/tension of their personality. Aany go a step

ahead to say that mo ile phones de ne their indi$iduality as well.

In such a scenario) it is worthwhile to compare the growth of the mo ile

phone industry $is=a=$is the computer industry in India. 1ccording to

recent statistics) there are nearly 0## million mo ile phone su scri ers as

compared to ust around 0# million 5CEs in the country. 1dditionally)

around % million su scri ers are signing up e$ery month for mo ile

ser$ices alone.

?or most indi$iduals) mo ile phones are ecoming a single point of

contact for the world surrounding them co$ering a wide range of utilities

li*e emailing) entertainment) and an*ing.

Aore and more people are loo*ing out for more than ust tal* time on their

mo iles. 1ll this is generating a lot of enthusiasm for mo ile companies. 1

num er of serious players in this industry are loo*ing at a range of such

$alue added ser$ices) which ha$e the capa ility to oost their ottom line.


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Not only are Indians enthralled) ut they started spending a considera le

amount on these ser$ices too. This gure amounted to around F(

million last year. This gure is e/pected to reach F!.9 illion y the year

(#!#. This is a oon in disguise for Indian cellular operators who are

seriously loo*ing forward to enhance their re$enues. Currently) nearly

%#8 of the re$enues come from ser$ices li*e ring tones and SAS. This

ma*es India the second largest mo ile mar*et on earth.

The young mo ile sa$$y generation currently feels less pri$ileged in

nearly e$ery sector. 1nd thatEs precisely what is fuelling the growth in

mo ile ser$ices across the country. 1s the mar*et e/pands ut ful lling

the needs of mo ile users y pro$iding them attracti$e ser$ices) mo ile

phones are ecoming a new $ehicle for reaching out to the mo ile

generation.

Ao ile content pro$iders also $isuali-e a ig ump in their ser$ices. These

include many glo al companies such as ;oogle) Bahoo and ASN) which

ha$e signed up with many Indian operators li*e 1irtal 'harti) Godafone)

Tata) and Reliance Communications. Together) they o,er a host of ser$ices

ased on the local and regional mar*ets in their area of operation.

The Indian mo ile scenario seems to e all set for the ne/t stage =

e/pansion and consolidation) ut there are a few complications as well.


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Not all users can a,ord costlier ser$ices eyond messaging and tal* time.

Hhat is e/pected is increase in the already growing user ase so such

ser$ices can ecome a,orda le to one and all in the long run.

?DI in Indian Telecommunications Industry is li*ely to face a hi*e from the

current


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telecom mar*et ha$e een decided with the aim to draw more and more

capital in$estments in the telecom sector which is estimated to e the

capital intensi$e telecom sector. This step has also een planned to ma*e

the entire system in the telecom mar*et lucid and methodical. It has also

een noti ed that ( companies in the telecom sector in India ha$e already

e/perienced more than


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?DI in Indian Telecommunications Industry is one of the most crucial parts

that ha$e caused such a hi*e in the telecom mar*et so far. India) in the

past !& years ha$e recei$ed !#)### crore of foreign direct in$estment and

(7 percent of the sum ha$e een in$ested on the cellular segment.

'esides the cellular and long distance sectors) the e/perts ha$e estimated

a ma ority of foreign in$estment in the sectors such as G=Sat) 5u lic

Ao ile Radio Trun*ed Ser$ices and ;lo al Ao ile 5ersonal

Communications Ser$ices. These segments ha$e till now witnessed an ?DI

cap of a out


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R@S@1RC A@T ODO:O;B

Researc !s " e s#s"e$a"!c a%& ' ec"!*e searc +'r " e a%a,#s!s '+ " e

!%+'r$a"!'% re,e*a%" "' " e !&e%"! ca"!'% a%& s', "!'% '+ a%# /r' ,e$ !% " e e,& '+

c a%%e, &e*e,'/$e%". e ' ec"!*e e !%& " !s /r' ec" as "' e" a &ee/ !%s! "

!%"' " e a%s ers

' " e 3 es"!'%s 4 a" are " e e%era, /r' ,e$ +ace& # " e s scr! ers a%& a"

" e# e /ec" +r'$ $' !,e a%&se"s /r'*!&ers a%& s" '+ c rre%" $' !,e

$ar e"7. e ' ec" '+ " e s r*e# ere " e $' !,e sers '+ *ar!' s $' !,e

c'$/a%!es.

Aethodology Used

e &a"a as c',,ec"e& " r' '" " e /r!$ar# as e,, as sec'%&ar# s' rces. e

/r!$ar# s' rce '+ " e &a"a !s " e sers '+ *ar!' s $' !,e a%&se" sers. e s' rces

'+ sec'%&ar# &a"a are " e e s!"es a%& c'$/a%# ca"a,' es.

3.1 RESEARCH OBJECTIVES

A1IN O'>@CTIG@

o

A%a,#s!s '+ c rre%" $ar e" sce%ar!' '+ $' !,e $ar e" !" s/ec!a,re+ere%ce "' Sa$s % M' !,e.

SU' O'>@CTIG@S


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o ' s" " e sa"!s+ac"!'% ,e*e, '+ ce,, ,ar sers !% Bare!,,#.

o ' s" " e #!% e a*!' r '+ " e c s"'$ers.

o ' %&ers"a%& " e /r!ce se%s!"!*!"# '+ " e $ar !" !% res/ec" "' " e "e,ec'$

ser*!ces.o ' !&e%"!+# c s"'$ers '/!%!'% a ' " Sa$s % Ha%&se"s.

o ' !&e%"!+# " e e# #!% +ac"'rs !c are se& !% !r!% " e "e,ec'$

ser*!ces.

o ' %&ers"a%& " e *ar!' s sa,es /r'$'"!'%a, sc e$es e!% '8ere& #

*ar!' s $' !,e a%&se"s /r'*!&ers.

3.2 THE RESEARCH DESIGN

S"e/s +',,' e& +'r " !s researc as9

1. 5ro lem ?ormulationK !s re+ers "' "ra%s+err!% '+ " e $a%a e$e%"

/r' ,e$ !%"' a researc /r' ,e$. e $a%a e$e%" as 4"' a e " e

e a*!'r '+ c'%s $er !% res/ec" '+ $' !,e $ar e".72. Research AethodK I" !%*',*es c ''s!% e!" er e /er!$e%"a, 'r %'%-

e /er!$e%"a, researc . !s researc as %'%-e /er!$e%"a,.

:. Research DesignK I" !s " e s/ec! ca"!'% '+ " e $e" '&s a%& /r'ce& res +'r

ac3 !r!% e !%+'r$a"!'% %ee&e&. I" !s '*era,, '/era"!'%a, /a""er% 'r

+ra$e 'r '+ " e /r' ec" " a" s"!$ ,a"es a" !%+'r$a"!'% !s "' e c',,ec"e&;

+r'$ !c s' rce a%& # a" /r'ce& re. e " ree "#/es '+ &es! % se& are

e /,'ra"'r#; &escr!/"!*e a%& ca sa, +'r " !s researc " e &escr!/"!*e &es! %

as se&. !s !s eca se !" !s $ar e& # " e /r!'r +'r$ ,a"!'% '+ s/ec! cresearc 3 es"!'%s. I" as a /re/,a%%e& a%& s"r c" re &es! %.


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=. Selection of data collection techni uesK


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a3 Aethod of population SelectionK

e /'/ ,a"!'% +'r " !s s r*e# as se,ec"e& !" " e e,/ '+ c, s"er a%&

s"ra"! e& ra%&'$ "ec %!3 es. I% c, s"er; e &!*!&e& " e Bare!,,# c','%# !se

" e% e a//,!e& s"ra"! e&.

3 Aethod of Interaction with the populationK

Fers'%a, *!s!" $e" '& !s se& +'r " !s researc /r' ec". e res/'%&e%"s ere

" e sers '+ *ar!' s $' !,es. ese res/'%&e%"s ere a//r'ac e& a%&

re3 es"e& "' !*e " e!r '/!%!'% '% " e $' !,e a%&se"s /r'*!&ers #

a%s er!% !% " e 3 es"!'%%a!re. e $ee" a,, re"a!,ers a%& ',e se,,ers '+

Sa$s % I%&!a $' !,es

A%& "r# "' %& ' " " e!r /r' ,e$s. e a,s' ' ser*e " a" " e a&*er"!s!%

$a"er!a,s

are e,, /,ace& 'r %'". A&*er"!s!% $a"er!a, $ea%s /'s"ers; a%%ers a%&

'ar&!% s.

I% !%"erac"!'% !" /'/ ,a"!'% e ere a//,#!% " ese $ar e"!% s"ra"e !es9

1d$ertisingI% " !s sec"!'% e a&*er"!se ' r /r'& c"s ($a!%,# %e ,a %c !% s) a%& sa# "'

c s"'$er ' r ser*!ces 3 a,!"!es a%& ra%& +ea" res.

e c'%& c" r'a& s ' s a%& &!s"r! "e ,ea e"s a%& a%%ers.


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YEAR2015-16


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Sales

e sa,e ' r /r'& c" !% " ' a#s9

a3 Direct SaleK I% &!rec" sa,e e searc " e c s"'$ers a%& $'"!*a"e " e$ +'r

s!% Sa$s % $' !,es.

3 Hhole SaleK I% ',e sa,e e ' !% $ar e"; "r# "' $a e /'ses. e $'"!*a"e

" ese se,,ers +'r , sa,e. S'$e !+"s are a,,' s "' " ese se,,ers !+ " e#

ac !e*e " e "ar e".


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COMPANY PROFILE

COA51NB 5RO?I:@

e '%,# " !% c'%s"a%" !% " !s 'r,& !s c a% e. e are a, a#s + e,,e& # " e &es!re"' $a e a &!8ere%ce; r!% a ' " " e c a% e +'r e""er. e &rea$ a ' "c'%"!% ' s,# e%r!c !% " e $' !,e S'c!e"#; e%a ,!% " e$ "' ,!*e ,!+e "' !"s + ,,es"a%& r!% !% " e!r &rea$s a,!*e.

e are a $ ,"!-+ace"e& $a%a e$e%" r' / " a" !s e% a e& !% es"a ,!s !% a ,ea& !%

a% e$er !% s!%ess area; !c !s a% ' "c'$e '+ " e ,!% a es a%& c'%*er !%

c'$$ %!ca"!'% a%& e%"er"a!%$e%" "ec %',' !es.

e a*e a /r'*e% "rac rec'r& '+ '*er :0 #ears !% !,&!% s'$e '+ As!a s $'s"

s ccess+ , '!%" e%" re Far"%ers !/s !% c',,a 'ra"!'% !" 'r,& ,ea&ers !% c ""!%

e& e "ec %',' !es J M' !,e F '%es; M' !,e Re"a!,; O%s 're BFO; M' !,e AS; I

S#s"e$s I%"e ra"!'%; E%"er"a!%$e%" a%& Re"a!, Rea, Es"a"e. !" ' r ase '+ s"r'%

!%"e,,ec" a, ca/!"a,; '!%"-*e%" re e /er"!se; ,' a, c'%%ec"!*!"#; /r'*e% "rac rec'r&

a%& e%c $ar !% c'r/'ra"e '*er%a%ce; e a*e re&e %e& " e sc'/e '+ ' r

'/era"!'%s a%& re+'c se& ' r s"ra"e !es "' + r" er s"re% " e% ' r ,' a, /'s!"!'%!% .

A" Sa$s % ; e se ' r !%"e,,! e%ce a%& e /er!e%ce


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"' %& %e a%& &!8ere%" a#s "' !%*! 'ra"e " e $ar e" a%& &e,! " /e'/,e #

'8er!% " e$ e%& r!% *a, e.

(.(.9K 1C I@G@A@NTS

He push all oundaries to thin* eyond the con$entional and stay one

step ahead of the dreams of the mo ile community.

Our many rsts include...

?irst Indian company to set up a state=of=the=art copier manufacturing plant

@sta lishment of India’s rst facsimile manufacturing company

?irst Indian company to mar*et high=end laser printing systems

India’s rst company to manufacture 0.&L 4oppy

?irst Indian company to set up a pri$ate telecom plant

The rst company to launch cellular telephone ser$ices in India

?irst Indian company to e/port digital switching systems

The rst Indian ANO to o,er 4e/i tari, plans for cellular ser$ices

?irst to manufacture eco=friendly paper products


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5ioneers of complete @n$ironment) ealth and Safety Aanagement

Systems in India

@sta lishment of India’s rst


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strategies to further strengthen our global positioning. t S $S456 " 1 , we use our intelligence and

e-perience

to find new and different ways to invigorate the market and delight 2onsumer by offering them enduring

value.


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%.'.'; 1O 7! O3 !/7E2"O7S

$r. !.7. $ehta

lumnus of the 7oyal /nstitute of 8ublic dministration,


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$r. SAO= 6O@ < >6roup 8resident /nvestor 7elations?

8ost 6raduate in 1usiness $anagement, 1runel 4niversity. 2ertified 2hartered ccountant

$s. 87EE"/ $


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which is offers spectrum of services such as /nfotainment, 7adio, 2aller Songs, Entertainment,

S $S456 " 1 Emergency Service, Short $essaging Service, !ial in Service, 687S,

/ncoming 2all 1lock, 2all $anagement Service, 1ackground $usic, 2ontests, S $S456 " 1

$ail, 1/! 3or #/8 5umbers and also S $S456 " 1 "#.


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S5 8SAO"

!ate of Establishment '))C

7evenue

'%.'&' > 4S! in $illions ?

$arket 2ap

)'C .%D C > 7s. in $illions ?

2orporate ddress &,$ohan 2o operative /ndustrial Estate, $athura 7oad

5ew !elhi ''&&DD, 5ew !elhi

$anagement !etails

2hairperson 1hupendra =umar $odi

$! !ilip $odi

!irectors shish !wivedi, 1aldev Aansra( 6upta, 1aldev

7a( 6upta, 1hupendra =umar $odi, !evendra 7a( $ehta ,

6 8 6upta, Aansa Wi(aysuriya, =apish 2hander 9ain,

=apish 9ain, =rishan


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YEAR2015-16

Singam , 8rabahar 5 = Singam, 8rabhakr 5 = Singam,

8rasanna 7angacharya $ysore , S S Aansa Wi(ayasuriya,

Sridhir Sariputta Aansa Wi(ayasuriya, @usof nnuar 1in

@aacob , @usof nnuar @aacob

1usiness Operation "elecommunication Service 8rovider

1ackgroundS $S456 " 1 2ommunications incorporated in '))C,

operates cellular phone services in the states of 8un(ab and

=arnataka. "he company offers post paid and prepaid

connection under which is offers spectrum of services such

as /nfotainment, 7adio, 2aller Songs, Entertainment,

S $S456 " 1 Emergency Service, Short $essaging

Service, !ial in Service, 687S, /ncoming 2all 1lock, 2all

$anagement Service, 1ackground $usic, 2ont

3inancials "otal /ncome 7s. 'FD D. $illion > year ending

$ar %&&)?

5et 8rofit 7s. '&'C%.%D $illion


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HISTORY OF SAMSUNG

'))C 2ompany was incorporated as $odicom 5etwork private limited company to offer

"elecommunication services. 2ompany set up F circles out which received A ' position

becoming the highest bidder for getting the license in =arnataka, 8un(ab and 7a(asthan telecom

circles.

'))F 2ompany entered into license agreements with !o" for operation of 2ellular $obile

"elephone Services in 8un(ab and =arnataka.

')) 2ompany commenced its commercial operations in $ay ')) in =arnataka circle and

9une ')) in 8un(ab 2ircle.

'))) 2ompany was successful in achieving &.' million subscriber base. "he company was

converted into !eemed 8ublic


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PRODUCT LINE

8roduct 5ame @ear $onthSales

Guantity

Sales

#alue>7s.$illion? * of S"O

Aandset and !atacard %&&) & CD& .&& C.CC &.&D

Aandset and !atacard %&&) & CD& .&& C.CC &.&D

System %&&) & &.&& &.&& &.&&

/" 8eripherals and Spare

8arts >"raded?%&&) & &.&& &.&& &.&&

8rinters %&&) & &.&& &.&& &.&&

8assbook 8rinters >"raded? %&&) & &.&& &.&& &.&&

1lue "ooth >"raded? %&&) & &.&& &.&& &.&&

Software %&&) & &.&& &.&& &.&&


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$obile Aandsets >"raded? %&&) & &.&& &.&& &.&&

Spare 8arts Of $obile

Aandsets >"raded?%&&) & &.&& &.&& &.&&


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A1R @TIN; A@T ODO:O;BK

Sa$s % ; s"ar"e& '/era"!'%s !% 1LL1 as a% e$ e&&e& s'+" are &es! % r$; " as

!%c'r/'ra"e& as a c'$/a%# !% 1LL@; e% !" ra%c e& ' " as a &!s"r! "'r '+ c'$/ "er /er!/ era,s s c as /r!%"ers; $'%!"'rs; sca%%ers +r'$ $a% +ac" rers s c

.; De,, C'r/.4 e '/e "' e /rese%" !% a" ,eas" '%e c' %"r# eac !% a"!% A$er!ca;

M!&&,e Eas" a%& A+r!ca e+'re " e e%& '+ " e %a%c!a, #ear;7 a!% sa!&.

Ge)3 %10"c%+ Se3$e,!%!"), @

"he firm has identified 1raHil, 5igeria and !ubai as target markets. Samsung specialiHed in

entry level and mid segment handsets priced between 7s',I&& and 7s%,D&& when it started

selling the devices in %&&I, confining itself to small towns and rural areas in the first '% 'I

months. One of the ma(or aspects that contribute towards the substantial monthly growth of

S%$( ,3 is its I&* sales in the rural areas.

Sa$s % !s /,a%%!% "' e /a%& !"s ra% e !% ee/!% !" %e $ar e" &e$a%&s. I" !s

rea!% se*era, ! -e%& a%&se"s; !%c, &!% / '%es " a" !,, r % '% G'' ,e s

A%&r'!& a%& M!cr's'+" s !%&' s M' !,e '/era"!% s#s"e$s ($ar e" s"re"c ). e

a%&se"s are e /ec"e& "' e a*a!,a ,e !% 4A/r!, 'r Ma#7; a!% sa!& Ha*!% a!%e&

"rac"!'%; Sa$s % !s a,s' 'r !% '% a s"ra"e # "' crea"e a are%ess !% " e $e"r's;

!c !%c, &es "#!% / !" M +'r c'- ra%&e& / '%es.

Distri ution channelsK

4O%ce #' a*e es"a ,!s e& a ''& &!s"r! "'r %e" 'r a%& sa,es are r' s"; " e

%e " ,' !ca, s"e/ !s ra%&!% e erc!ses "' e%s re c'%s!s"e%" ra%& re-ca,, a$'%

#' r "ar e" c'%s $er ase;7 sa!& R'$a, S e""#; e ec "!*e &!rec"'r a%& ea&

"e,ec'$ /rac"!ce a" a &!" a%& c'%s ,"!% r$ KFMG I%&!a. E%c' ra e& # !"s

s ccess; " e r$ e /a%&e& "' ,ar er c!"!es a%& %' as a &!s"r! "!'% %e" 'r '+

&&)### retailers ; !c !" /,a%s "' sca,e / "' >0;000 # " e e%& '+ Marc as /ar"

'+ !"s s"ra"e # "' ra!se sa,es "' 1.5 $!,,!'% a%&se"s a $'%" .


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YEAR2015-16

'randingK

Sa$s % as a,s' "!e& / !" a B',,# ''& ce,e r!"# 4 ' !,, e a%%' %ce&

s 'r",#7 as ra%& a$ assa&'r; a!% sa!&. B',,# ''& s"ar Aa$!r K a% e%&'rses

Sa$s % / '%es. e Sa$s % / '%es are &es! %e& # " e !%- ' se researc a%&

&e*e,'/$e%" "ea$; as !s " e e$ e&&e& s'+" are. e '%- 'ar& c !/s c'$e +r'$

Me&!a e I%c.; a,c'$$ I%c. a%& I% %e'% ec %',' !es AG " e ,as" " ' a,s' c' %"

N' !a as a c,!e%". Ma% +ac" r!% !s ' "s' rce& "' a ' " 11 +ac"'r!es !% a! a%; S' "

K'rea a%& C !%a.

Sa$s % as !%*es"e& Rs100 cr're "' se" / a /,a%" !% Ba&&! !% H!$ac a, Fra&es

as !" +ee,s ' "s' rc!% $a% +ac" r!% c'$/,e"e,# ,ea*es " e &''r '/e% +'r s //,#-

s!&e %cer"a!%"!es. Fr'& c"!'% !,, e sca,e& / +r'$ a% !%!"!a, 50;000 /er $'%" .

S%$( ,3 is one of the leading /ndian "elecom 2ompanies with % domestic offices across the

country and international offices in Aong =ong, 4S , !ubai and now in 5epal. With a futuristic

vision and an e-haustive 7B! at its helm, S%$( ,3 has successfully generated innovative

technologies that have revolutionised the telecom consumer space. S%$( ,3 is on a mission to

successfully overcome the technological barriers and constantly engender “life enhancing

solutions”.

"he company+s vision is to develop path breaking technologies and efficient processes that

incubate newer markets, enliven customer aspirations and continue to make S%$( ,3 a trusted

market leader amongst people. "he S%$( ,3 ideology stems from its rooted belief in

J/nnovation+ and delivering “nothing short of the best” .

P )- c! +",e@ S%$( ,3 has a lot of “firsts” to its credit on their versatile product portfolio. /t

was the first to introduce; Handsets with 30 days battery backup, Handsets with Dual SIM Dual

Standby, Handsets Switching !etworks "#SM $ %DM&' using gra(ity sensors, &spirational )werty *eypad Handsets, +perator randed 3# Handsets, +MH %DM& Handsets, etc


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YEAR2015-16

P )$)!"), @

With a F& degree advertising > -edia, internet, ./ and print -edia' and marketing strategy

sketched out, the company has an optimistic outlook for the telecom consumer space. 2urrently present in more than >7 777 (!) e( across the country, the company plans to have an aggressive

market incursion to reach out to its customers through ;7 777 )1e %!"),%+ (!) e( in the coming

year.

fter building a strong presence in the rural market, where the prominence of both subscribers

and operators is rapidly increasing, S%$( ,3 + is now progressively moving towards establishing

its foothold in the competitive urban towns as well.

With young enthusiasts as its anchor, S%$( ,3 I,/) $%!"c( L"$"!e- has created a niche for

itself in the telecommunication industry. S%$( ,3 ventured into the telecommunication industry

with an end to end solution of i1ed 2ireless De(ices and 2ireless Data %ards .

/n the year %&&I, after delivering upon the technology of fi-ed wireless powering desired

products, the company forayed into one of the most predominant genres of telecommunication :

$obile handsets. Since then S%$( ,3 has received commendable response for its uni0ue and

interesting handsets.

/nnovation, 2ost Effective, 2redible and an /nsightful 7B!, have now become synonymous to

S%$( ,3 in the telecom vertical. "oday S%$( ,3 has become a brand which people relate and

look up to for realiHing their individual device preferences and other out of the bo- solutions.


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YEAR2015-16


38/80


YEAR2015-16

Gision

Sa$s % I%&!a s !s!'% e%"a!,s e,/!% /e'/,e !$/r'*e " e 3 a,!"# '+ " e!r ,!*es #

/r'*!&!% " e$ !" s /er!'r 3 a,!"#; s"a"e-'+-" e-ar" "ec %',' # /r'& c"s a" " er! " "!$e a%& " e r! " /r!ce. B " e#'%& !"s r',e as a / r*e#'r '+ 3 a,!"# /r'& c"s

!% I%&!a; Sa$s % see s "' c'%"r! "e "' " e ec'%'$!c r' " '+ " e c' %"r# " '

!"s e /'r" c'$$!"$e%"s a%& ,ar e sca,e /r'& c"!'% +ac!,!"!es e%era"!% sec re&

e$/,'#$e%" +'r %&re&s '+ I%&!a% /e'/,e.

A" Sa$s % ; e s"r!*e "' c'%"r! "e "' " e &e*e,'/$e%" '+ " e e,ec"r'%!cs a%&

c'$/'%e%"s !%& s"r# !% I%&!a # e% a%c!% " e %' ,e& e ,e*e,s '+ ' r 'r +'rce

" r' " e !%"r'& c"!'% '+ ' r a&*a%ce& $a%a e$e%" s#s"e$s a%& /r'& c"!'%%' - ' !% ' r $a% +ac" r!% +ac!,!"!es # !%"r'& c!% ' r I%&!a% *e%&'rs "' ' r

'r,& c,ass 3 a,!"# s#s"e$s a%& e,/!% " e$ !% !$/r'*!% " e$ !% " e!r ' % 3 a,!"#

s#s"e$s a%& /r'& c"!'% /r'cesses a%& se""!% e%c $ar s +'r " e !%& s"r# '" !%

"er$s '+ a+"er sa,es ser*!ce +'r ' r /r'& c"s; 3 a,!"# s#s"e$s

a%& $a%a e$e%" "ec %!3 es a" ' r +ac!,!"!es 'r ' r /r'& c"s

" e$se,*es.

t Samsung, we believe in returning to the community some of the

profits we earn from it, through the social causes we espouse. We view

ourselves not as an $52 operating in /ndia, but as an K/ndian 2ompanyK

operating here, conforming to the laws of the country and committed to working for the /ndian

community.

We want and to be seen as the K$ost 7espectedK /ndian 2ompany.


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YEAR2015-16

COMPETITORS

2ompany

Sales

>7s.$illion?

2urrent

8rice

2hange >*? 8LE 7atio$arket

2ap.>7s.$illion?

C% Week

AighL


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YEAR2015-16

South.Online )D. I % .C& '.D C&.CC I' .D% DL'D

South.Online )D. I % .C& '.D C&.CC I' .D% DL'D

/O< 5etcom '.%F 'C.'& &.)I &.&& D' .%% D&L'C

!hanus "echnology '' %.F) ' .I& &.ID ''. '). I DFL'

Aathway1hawani

2able'% .ID ''.&C &.DC %%.&D II.D& ')LI

Esskay "elecom 'D).FD .% &.&& '&.DI FC.D& L

$unoth 2omm C.FD F.%I D.ID 'D.FI F&.F& IL%

/nteg. !igital /nfo ').C& .% '.C &.&& DI. I FL


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YEAR2015-16

SHOT 1N1:BSIS

S O a%a,#s!s '+ " e c'$/a%# s s!%esses a%& '/era"!'%s. e

/r' ,e as ee% c'$/!,e& "' r!% "' #' ac,ear a%& a% % !ase&

*!e '+ " e c'$/a%# s e# s"re% " s a%& ea %esses a%& " e

/'"e%"!a, '//'r" %!"!esa%& " rea"s. e /r' ,e e,/s #'

+'r$ ,a"e s"ra"e !es " a" a $e%" #' r s!%ess # e%a ,!% #'"'

%&ers"a%& #' r /ar"%ers; c s"'$ers a%& c'$/e"!"'rs e""er.

The pro le contains critical company information

includingK

='usiness description

A &e"a!,e& &escr!/"!'% '+ " e c'$/a%# s '/era"!'%s a%& s!%ess

&!*!s!'%s.

= Corporate strategy

A%a,#s" s s $$ar!?a"!'% '+ " e c'$/a%# s s!%ess s"ra"e #.

= SHOT 1nalysis


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YEAR2015-16

A &e"a!,e& a%a,#s!s '+ " e c'$/a%# s s"re% " s; ea %ess;

'//'r" %!"!es a%& " rea"s.

= Company history

Fr' ress!'% '+ e# e*e%"s ass'c!a"e& !" " e c'$/a%#.

= Aa or products and ser$ices

A ,!s" '+ $a 'r /r'& c"s; ser*!ces a%& ra%&s '+ " e c'$/a%#.

= ey competitors

A ,!s" '+ e# c'$/e"!"'rs "' " e c'$/a%#.

= ey employees

A ,!s" '+ " e e# e ec "!*es '+ " e c'$/a%#.

StrengthsK=

'. Well established 1rand .


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YEAR2015-16

%. Aigh 8rice 8oint, using high desirability.

. Strong 2elebrity Endorsements.

D. !istinctive chick : /nstantly reorganisable.

Hea*nessK=

'. !amaged name after football hooliganism and association with “ 2havs “.

%. 5ot ccessible to the working classs L those who aren+t as wealthy could

also be seen as a strength.


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YEAR2015-16

Opportunities K=

'. 2ould open more stores Worldwide to broaders range of cities.

%. 2ould 2ater for a wider age range i.e Selling more products Such as ;

3ragrances which are more accessible.

. Sponsor more Events.

D. $ore 2elebrity Endorsement.

C. Aost more 1urberry Shows in different cities.

ThreatsK=

'. 2ompetition from other 1ig 1rands

%. "hreat of still being associated with violence L hooliganism : 5ames still

have negative connotation

. 5ot enough stores in smaller cities.


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YEAR2015-16

DATA PRESENTATION AND DATA ANALYSIS


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YEAR2015-16

DATA PRESENTATION AND DATA ANALYSIS

>'? 3or how long you are using S $S456 " 1 mobileM

1y this 0uestion / want to know that, from how long the customer have been using the S $S456 " 1.

" 1


47/80


YEAR2015-16

20

10

10

10

DUR1TION O? US@

BE O 1YRS1-2YRS2-:YRSMORE HAN:YRS

3ig 5o. ' : 7esponses of 2onsumer towards duration of using S $S456 " 1 .

/5"E787E" "/O5;

Out of C&2onsumer , ma-imum number of 2onsumer are using S $S456 " 1 mobile phone for

'year,and minimum number of 2onsumer are using S $S456 " 1 mobile phone for more then

years.


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YEAR2015-16

20

20

10

satisfaction le$el of after sale ser$ices

#es%'ca% %'" sa#

3ig.5O.% 2onsumer response towards after sale services

/5"E787E" "/O5

Out of C&2onsumer ma-imum number of 2onsumer are satisfied with after sale services. "his means

after sale services of S $S456 " 1 mobile are satisfactory.


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YEAR2015-16

> ? re you satisfied with the prices in conte-t to features availableM

1y this 0uestion / want to know about the satisfaction level of 2onsumer regarding the prices of

S $S456 " 1 mobile handsets.

" 1


51/80


YEAR2015-16

25

20

5

COA51RISION O? 5RIC@S IN CONT@ T TO ?@1TUR@S

YES

NO

CAN NO SAY

3ig 5o. : 7esponses of 2onsumer towards price in conte-t to features available.

/5"E787E" "/O5

Out of C& 2onsumer , ma-imum number of 2onsumer are in favor of price w.r.t features available. So it

is clearly seen that price of S $S456 " 1 mobile phones is also a motivational factor for customers.


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YEAR2015-16

2>

1:

10

Satis.ction with a$aila ility of $arity of mo ile

#es

%'

ca% %'" sa#

3ig 5o. D 7esponses of 2onsumer towards satisfaction level of variety of mobiles available.

/5"E787E" "/O5

Out of the response of C&2onsumer , it is clear that ma-imum number of 2onsumer are not happy with

the variety of S $S456 " 1 mobile phones available in the market. /t means that S $S456 " 1

is lacking behind in this field till now.


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YEAR2015-16

>C? re you aware about new mobiles available in marketM

1y this 0uestion / want to know about the level of 2onsumer awareness about the availability of new

S $S456 " 1 handsets in the market.

" 1


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56/80


YEAR2015-16

>F? Will you suggest other to use S $S456 " 1 mobileM

1y this 0uestion / want to know that whether the customers, who are using the S $S456 " 1 will

suggest others to use the S $S456 " 1 mobile.

" 1


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YEAR2015-16

25

15

10

suggestion to others

#es%'ca% %'" sa#

3ig 5o. F 7esponses of 2onsumer for suggestion to others to use S $S456 " 1 .

/5"E787E" "/O5

Out of C& 2onsumer , ma-imum number of 2onsumer seems ready for suggesting others to use

S $S456 " 1 mobile. "his means 2onsumer are having positive attitude towards S $S456 " 1 .


58/80


YEAR2015-16

> ?!o you face any problem while using S $S456 " 1 mobileM

1y this 0uestion / want to know about the problems that are faced by the 2onsumer while using

S $S456 " 1 mobile.

" 1


59/80


YEAR2015-16

:5

2>

pro lems faced while using spice mo ile

#es%'ca% %'" sa#

3ig 5o. 7esponses of 2onsumer towards facing problems while using S $S456 " 1 .

/5"E787E" "/O5

Out of C& 2onsumer , ma-imum number of 2onsumer do not face any problems and few of them faces

some technical problems. "his shows that S $S456 " 1 can be easily operated.


60/80


YEAR2015-16

>I? re you satisfied with the performance of S $S456 " 1 mobileM

1y this 0uestion / want to know about the performance of S $S456 " 1 mobile.

" 1


61/80


YEAR2015-16

#es %' ca%" sa#0

5

10

15

20

25

:0

:5

Out of C& 2onsumer , ma-imum number of 2onsumer are satisfied with the S $S456 " 1 . /t means

they are having good performance.

.


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YEAR2015-16

>)?Which is the most influencing advertising mediaM

1y this 0uestion / want to know about the most influencing the source of media.

" 1


63/80


YEAR2015-16

20

610

=

10

ad$ertising media

.H'ar&!%%e s/a/er$a a?!%e'" er (s/ec!+#)

3ig 5o. ) 7esponses of 2onsumer towards most influencing advertisement media

/5"E787E" "/O5

Out of C& 2onsumer , ma-imum number of S $S456 " 1 mobile 2onsumer are influenced by the

television mode of advertisement media. So they have to work on other modes also.


64/80


YEAR2015-16

>'&?Would you like to switch to other mobiles in futureM

1y this 0uestion / want to know that whether the current users of S $S456 " 1 mobile will switch to

other mobiles.

" 1


65/80


YEAR2015-16

25

15

10

change mo ile

#es

%'ca% %'" sa#

3ig 5O.'& 7esponse of 2onsumer towards switching to other mobiles in future

/5"E787E" "/O5

Out of C&2onsumer , ma-imum number of 2onsumer seems ready to continue with S $S456 " 1mobile, So we can say that the S $S456 " 1 mobile phones are up to the satisfactory level of

customers.


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YEAR2015-16

F",-",3 )/ S! -'@

'. "he study shows that C * respondent has already mobile.%. "he study shows that I* respondent had knowledge through friends

Brelatives.. "he study shows that DF* of the respondents take decision by father for

purchasing mobile.D. "he study shows that FC* respondents purchase mobile by


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YEAR2015-16

LIMITATIONS


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YEAR2015-16


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YEAR2015-16

RECCOMENDATION

3ollowing are the conclusions which are suggested after doing the comparative analysis of 8ost paid B

8re paid connections and 8lans.

• /n case of S $S456 " 1 mobile, cheaper phones should be introduced.

• 3or high usage, S $S456 " 1 mobile having high rates should include e-tra features.

• $ore promotional measures should be taken on the advertisements of S $S456 " 1 through

media and canopies for S $S456 " 1 mobile should be set up at various places to make

2onsumer aware about the varieties of S $S456 " 1 available in the market.

• Sales person should be instructed to provide the 2onsumer full and complete information about

the mobiles whenever they make sales to them.

• 7etail stores should be made available at places like main markets, malls etc.

• 2onsumer should be informed about the variety of sets available and their features so that

2onsumer can make right choice as per their need.

• 7egular follow ups should be done to check out whether customer is facing any issues.

"he data collected after visiting the '% 1rand shops was analyHed and the following recommendations are

suggested to improve the functioning B upkeep of these 1rand shops.

• 1ig glow sign boards, banners should be put up for more visibility and 0uality standards

should be set to match with the big brand image of S $S456 " 1 mobile.

• 8roper generator back up should be provided in every brand shop.

• 2+s should be provided to these brand shops and it should be seen that they work regularly.


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YEAR2015-16

• S $S456 " 1 mobile should maintain regular supply of brochures to the brand shops so

as to ensure the ma-imum availability of brochures there for the walk in customers.

• "he brand shops re0uire re innovation in order to give a new, fresh and different look to

those S $S456 " 1 outlets.

• One $anpower at each 1rand shop to be called “$obile 2are E-ecutive” >$2E?

• 8roper 4niformL"raining should be provided to these $2E

CONCLUSION


72/80


YEAR2015-16

CONCLUSION

• S $S456 " 1 mobile is the market leader in gra city. "here are a no. of 2onsumer who

have migrated from other mobiles such as 7eliance, $icroma-,


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YEAR2015-16

• "he staff of these brand shops is well educated and front end staff is knowledgeable about the

products of S $S456 " 1 $obile and its services. "hey are good at customer handling in

most of the brand shops.

•


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YEAR2015-16


76/80


YEAR2015-16


77/80


YEAR2015-16

BIBLIOGRAPHY BIBLIOGRAPHY

• www. isite.com

• www.telecominsight.com

• www.myiris.com

• www.findarticles.com

• www.nortel.com

• www.economictimes.com

• www.S $S456 " 1 .com

• www.S $S456 " 1 .co.in

• Economic "imes, page ),' th ugest,%&'


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YEAR2015-16

ANNEXURE

.N'.19 b? ' % year >c? % year >d? more than years

.N'.29 Are #' sa"!s e& !" a+"er sa,e ser*!ces '+ SAMSUNG AB $' !,eP

>a? @es >b? 5o >c? 2an+t say

.N'.:9 Are #' sa"!s e& !" " e /r!ces !% c'%"e " "' +ea" res a*a!,a ,eP


.N'.=9 Are #' sa"!s e& !" *ar!e"# '+ se"s a*a!,a ,eP


.N'.59 Are #' a are a ' " %e SAMSUNG AB $' !,e se"s a*a!,a ,e !%

$ar e"P

>a? @es >b? 5o

.N'.69 !,, #' s es" '" ers "' se SAMSUNG AB M' !,eP



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YEAR2015-16

.N'.>9 Ha*e #' +ace& a%# /r' ,e$ !,e s!% SAMSUNG AB M' !,eP


.N'.@9 Are #' sa"!s e& !" " e /er+'r$a%ce '+ SAMSUNG AB M' !,eP


.N'.L9 !c !s " e $'s" !% e%c!% a&*er"!s!% $e&!aP

>a? ".# >b? Aoardings >c? 5ews paper >D? $agaHine >C? others

.N'.109 ' ,& #' ,! e "' s !"c "' '" er $' !,e !% + " reP

>a? @es >b? no >c? 2an+t say

samsung kushagraoooooo today 4 feb

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