samsung metrics 3

Social Media Metrics!Erica Ho!8/29/16

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Facebook Twitter Conclusion

2016 Facebook Overview

Page Metrics • Total Page Likes (8/30/16): 1,180

Benchmark (1/1/16): 933 !• Growth Ratio (1/1/16 - 8/30/16): +20.47%

(1,180-933)/933

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Top Reach

Posts with the most reach (>2K) • 8/24/16: Meet some of #SRA's amazing interns and learn more about what

they did this summer! #InternSpotlight !• 4/20/16: Receiving the most “strong” ratings of any security platform,

Samsung Knox protects your information better than any other platform. !• 1/25/16: “Congrats to the Advanced Processor Lab on receiving the SAIT

Research Award for their research on Graphic-centric mode GPU!” !

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Top Engagement

Posts with the most engaged users (>200) • 8/24/16: Meet some of #SRA's amazing interns and learn more about what

they did this summer! #InternSpotlight !• 3/28/16: Shout out to #SRA employee, Kelly Park, for volunteering as a Yoga

instructor to motivate employees to live healthy! !• 1/25/16: “Congrats to the Advanced Processor Lab on receiving the SAIT

Research Award for their research on Graphic-centric mode GPU!” !

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Facebook 2015 vs. 2016

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Post Metrics • Average Lifetime Post Reach (1/1/16 - 8/29/16): 534 • Average Lifetime Post Reach (1/1/15 - 12/31/15): 358 !• Average Lifetime Engaged User (1/1/16 - 8/29/16): 33 • Average Lifetime Engaged User (1/1/15 - 12/31/15): 48

Metrics - Key Drivers • Internal events, #SRA culture, employee highlights, and Samsung pride

drives post reach and engagement 2016 content related to these topics is seeing higher popularity compared to 2015 which is driving a higher average reach 2016 is seeing a smaller number of content related to these topics which is driving a lower average engagement

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Facebook Content

What do our fans want to see more of (high engagement)? • User generated content

Selfies, photo contests, photo submissions • SRA culture

Holiday celebrations, fun at the office • Awards

Celebrating success of individual or team, products, and research

What is not so popular (low engagement)? • Promotional content for other divisions

#SamsungSolve Samsung Developer Conference Samsung Artik

• Product Promotion Gear S2 Samsung Knox 2.6 Samsung Pay

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Facebook Twitter Conclusion_____

Key Trends • Largest audience continues to be men ages 24-34 • Mobile device as most common device is up • Total video views are up due to Facebook’s new algorithm that favors

video content

Key Trends

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Facebook Competitive Analysis

Engagement Ratio • Samsung Research America: 347/1,862 = 18.62% • Samsung USA: 2,925/4,460,250 = 0.07% • Samsung Mobile: 251,068,722/42,692,130 = 0.59%

Growth Ratio • Samsung Research America: 17/1,862 = 0.91% • Samsung USA: 1,999/4,460,250 = 0.04% • Samsung Mobile: 64,522/42,692,130 = 0.15%

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2016 Twitter Overview

Page Metrics • Total Page Followers (8/29/16): 738

Benchmark (1/1/16): 521 !• Growth Ratio (1/1/16 - 8/29/16): +41.65%

(738- 521)/521

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Top Impressions

Posts with the most impressions (>2K) • 6/02/16: Samsung's latest #wearables bring freedom and fun to fitness

#GearFit2 #GearIconX !• 5/23/16: SRA's Mt. View Campus transformed for an all-nighter Samsung

@smartthings Hackathon. #IoT @samsungaccel !• 2/18/16: “Samsung hosted the world's 1st #VR live streaming during the

Lillehammer 2016 Winter Youth Olympic Games!”

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Top Engagement

Posts with the most engagement (>100) • 8/26/16: Meet some of #SRA's amazing interns and see what they have

to say about their summer internship! #InternSpotlight !• 7/16/16: The SRA team are not only great volunteers but are also experts

on selfies. #HappyFriday #SamsungGives !• 3/10/16: @TIME breaks it down: 5 Things the Samsung Galaxy S7 Can

Do That the iPhone Can't

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Twitter 2016 vs. 2015

Post Metrics • Average number of impressions (1/1/16 - 8/29/16): 844.46 • Average number of impressions (1/1/15 - 12/31/15): 699.14 !• Average engagement ratio (1/1/16 - 8/29/16): 1.71% • Average engagement ratio (1/1/15 - 12/31/15): 2.05%

Metrics - Key Drivers • Product introduction, industry knowledge and events, and research get the

highest reach • #SRA culture, individual and company mentions get the highest

engagement 2016 saw higher number of content related to product and research 2016 had a lower number of content on #SRA culture

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Twitter Content

Twitter’s Analytics (Followers Dashboard)

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Facebook vs. Twitter

• Growth ratio for Twitter twice as high as Facebook !• Both pages have high engagement for content about #SRA culture,

individual recognition/ mention, and Samsung pride !• Product introduction, industry knowledge and research has a much higher

reach on Twitter than Facebook !

Vs.

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samsung metrics 3

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