samuel hulick - producttank amsterdam
TRANSCRIPT
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Growing Your Userbase with Better
Onboarding@SamuelHulick
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
NO!0 0
0 Visits Bad data 0 Visits
0 Goals 0 Visits 0 Visits
Visits Visits
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The only thing I’
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The only thing I’
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The only thing I’
Get in here somehowAim this
way! ( up )
Important! Do not scrape!
Tail
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Start your designing where your users start their using
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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Loss Aversion:People dislike losing things more than they like getting things
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ActivationNot Losing New Users
Not Losing Active UsersRetention
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ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
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ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
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ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
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ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
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Not Losing Active UsersRetention
Conversion
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95% (/mo)
Not Losing Active UsersRetention
Conversion
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Activation
Retention
Not Losing New Users
Not Losing Active Users
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ActivationNot Losing New UsersSignup
Conversion
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Activation
15%
Signup
Conversion
Not Losing New Users
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Activation
15%50% never log back in
Signup
Conversion
Not Losing New Users
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Activation
15%
95%Signup
Conversion50% never log back in
Not Losing New Users
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Activation
15%
Signup
Conversion50% never log back in
Not Losing New Users
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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ActivationNot Losing New Users
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ActivationNot Losing New Users
Driving Force
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
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The only thing I’
Product Experience
Onboarding
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The only thing I’
Life Experience
Product
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People don’t buy products. They buy better versions
of themselves.
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ActivationNot Losing New Users
Driving Force
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ActivationNot Losing New Users
Driving Force
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The only thing I’
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The only thing I’
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Phil’s Car Wash
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Phil’s Car Wash
Endowed Progress Effect
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The only thing I’
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The only thing I’
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The only thing I’
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• Start where your users start
• Be P.O.ed about losing new ones
• Guide them to a better life
@UserOnboard@SamuelHulick