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Page 2 The San Diego MonitorSAN DIEGO MONITOR

The general premise of The Millionaire Next Dooris that the pop culture concept of a millionaire isquite false and that most actual millionaires live avery simple lifestyle. The authors, Stanley andDanko, did extensive profiling of people whose

net worth defined them as millionaires along with those whosesalaries and age defined them as likely millionaires and, usingthis data, created a detailed profile of who exactly a typicalmillionaire is. From there, extensive interviews with these“typical” millionaires created a much more detailed picture ofwhat it actually means to be a millionaire in today’s society.

Many people who earn high incomes are not rich, theauthors warn. Most people with high incomes fail to accumu-late any lasting wealth. They live hyperconsumer lifestyles,spending their money as fast as they earn it. In order to accu-mulate wealth, in order to become rich, one must not only earna lot (play “good offense”, according to Stanley and Danko),but also develop frugal habits (play “good defense”). Mostbooks focus on only one side of the wealth equation: spendingless or earning more. It’s refreshing to read a book that makesit clear that both are required to succeed. It’s as if people canbe classified based on the following table (which is my owninvention based on the authors’ findings):

High IncomeLow IncomeFrugal wealthy breaking even (spartan) Spender breaking

even (lavish) broke High-income spenders live in a house of acards. Sure they have the money now to fund their hypercon-sumer lifestyle, but what happens when that money goes away?It’s also difficult for low-income frugal folks to acquire wealth.

They need to learn to play financial “offense”. But those withlow incomes who spend are in the biggest trouble of all. Thewealthy, on the other hand, generally have a high income anda frugal mindset. They share other characteristics as well.

80% of America’s millionaires are first-generation rich.This is contrary to those who would have you believe thatwealth is usually inherited.

20% of millionaires are retired50% of millionaires own a businessThe authors write, “In the course of our investigations, we

discovered seven common denominators among those whosuccessfully build wealth.” Those characteristics are:

They live well below their means. In general, millionairesare frugal. Not only do they self-identify as frugal, they actu-ally live the life. They take extraordinary steps to save money.They don’t live lavish lifestyles. They’re willing to pay forquality, but not for image.

They allocate their time, energy, and money efficiently, inways conducive to building wealth. Millionaires budget. Theyalso plan their investments. They begin earning and investingearly in life. The authors note that “there is an inverse rela-tionship between the time spent purchasing luxury items suchas cars and clothes and the time spent planning one’s financialfuture”. In other words, the more time someone spends buyingthings that look good, the less time they spend on personalfinance.

They believe that financial independence is more importantthan displaying high social status. The authors spend far toomuch time beating home this point: usually millionairesdon’t have fancy cars. They drive mundane domestic mod-els, and they keep them for years. (There’s an entire 31-pagechapter devoted to how millionaires shop for cars. It’stedious. It may be the worst chapter I’ve ever read in anypersonal finance book. And the authors go on ad nauseumabout the average price per pound of various vehicles.There’s even an appendix showing the average price-per-pound for the most popular models.)

Their parents did not provide economic outpatient care.That is, most millionaires were not financially supported bytheir parents. The authors’ research indicates that “the moredollars adult children receive [from their parents], the fewerthey accumulate, while those who are given fewer dollarsaccumulate more”.

Their adult children are economically self-sufficient.This chapter is fascinating. The authors clearly believe that

giving money to adult children damages their ability to suc-ceed.

They are proficient in targeting market opportunities.“Very often those who supply the affluent become wealthythemselves.” The authors discuss how one of the best waysto make money is to sell products or services to those whoalready have money. They list a number of occupations theyfeel have long-term potential in this area.

They chose the right occupation. “Self-employed peopleare four times more likely to be millionaires than those whowork for others.” There is no magic list of businesses fromwhich wealth is derived — people can be successful withany type of business. In fact, most millionaire businessowners make their money in “dull-normal” industries. Theybuild cabinets. They sell shoes. They’re dentists. They ownbowling alleys. They make boxes. There’s no magic bullet.

THE MILLIONAIRE

PROFILEDo You Fitthe Mold?

The San Diego Monitor Page 3SAN DIEGO MONITOR

Barbara McKinne: “The First Lady” of St. Stephens Cathedral COGIC

Barbara McKinney is new to ourcommunity, she has been herealmost three years by way ofmarriage to Bishop GeorgeDallas McKinney. A practicing

attorney from Texas, Barbara McKinney hassettled into her new life as “The First Lady”of St. Stephens Cathedral Church of God InChrist, here in San Diego.

On any given Sunday morning you canfind this gracious woman of God at the St.Stephens Cathedral Church where her hus-band is the world renowned Bishop GeorgeDallas McKinney. When asked how hertransition into the role of First Lady has gone,Barbara McKinney responds, “when I waspreparing to leave for San Diego, I ask myPastor for advice and he said, “just love thepeople”” and that’s exactly what she has donemaking her transition a smooth one.

The role of a First Lady in the COGICchurch is traditionally that of one who sitspretty beside her husband and wears bighats. Barbara McKinney avoided this typi-cal stereotype, and instead she has taken on arole of standing with her husband and work-ing with him in the church and the communi-ty to make a positive difference in peopleslives.

She is a native of Wichita, Kansas and haslived most of her life in the Dallas metroplex.

A definition given to us by Webster’s dic-tionary defines First Lady as: A woman whohas great importance, influence, or success;and this is Barbara McKinney.

Having received her Bachelor of Sciencedegree from Kansas State University with amajor in Sociology, she worked with theDepartment of Housing and UrbanDevelopment in Kansas City, Kansas.

She went on to achieve her MastersDegree in Public Administration from theUniversity of Missouri. After graduateschool, she worked with a HousingDevelopment Corporation and then movedon to South Bend Indiana to be a part of anational housing experiment being conduct-ed by the Washington based RANDCorporation. The program was called theHousing Allowance Program, in the late 70’s,the RAND Corporation conducted an experi-ment called Section 8, trying to determinewhat would happen if people were given anopportunity to select their own housing ver-sus living in public housing units. BarbaraMcKinney played an active role in this exper-iment. It was a success and exist todayacross this nation.

While in South Bend Indiana, Barbarahad a desire to continue her education andentered into the University of Notre Dameand pursued a law degree at Notre Dame LawSchool, where she received a Juris DoctorDegree. She worked as a Corporate attorneyfor Cummins Engine Company in ColumbusIndiana before going into private practice inDallas Texas.

Barbara McKinney and Harold CalvinRay (who is now Bishop Harold Calvin Rayof West Palm Beach, Florida) as Partners,started a private practice in Dallas. Later,Bishop Ray went on to West Palm Beach, andthrough Barbara’s compassion for people andthe desire to give back to the community,Barbara started her own Law firm, BJ Warrenand Associates, P.C. in the Dallas Texasinner-city, where she practiced for almostthirty years. “ When you work in the inner-city particularly in the legal arena and youhave a heart for people and their well being;giving back to the community just becomes away of life” describes Barbara.

While in Dallas, Barbara was very activewith her church, she was a Sunday Schoolteacher, member of the church’s board oftrustees and active as well with the TexasNortheast Jurisdiction as a Trustee andAttorney for the Jurisdiction, under the lead-ership of Bishop J. Neaul Haynes.

Whether in Dallas or San Diego Barbarahas purposed to inspire all who come in con-tact with her.

Upon first meeting Mrs. McKinney I wasin awe of her beautiful smile that could lightup a room, but even more than that was thepositive, radiant vibe felt as Barbara beganto speak of the importance of higher educa-tion. As she stressed how important it is forAfrican Americans to go to school and evenmore so to college, it was evident that highereducation was dear to her heart. She began

to share how it was imbedded in her, that thisis one thing no one can take from you.

She lights up as she talks about the signa-ture program of Trinity Chapter of LinksIncorporated. Barbara was a member of theTrinity Chapter in Dallas. So SMAART isTrinity Chapter’s signature Youth Program.The acronym represents students Set onScience, Math, the Arts, Aviation, Reading,and Technology. It is a four year work forcedevelopment program designed to focus onminority females, ages 9-12.

This program was designed to exposeyoung women to non traditional professions.Barbara indicated this was one of the mostextremely rewarding programs she has everbeen a part of. NASA’s Aviation Challenge isone of the nations’s premiere aviation camps.So SMAARTers attend the one week sessionin Alabama given hands on training in aero-dynamics,, propulsion aeronautics and addi-tional science and math topics. The NelFisher Maritime Heritage Society andMuseum has offered tuition-free educationfor So SMAARTers during summer camps inKey West, Florida. These are just a few of theprograms SO SMAARTers are exposed to. Atremendous program and so rewarding not

only to the participants but to the Members ofTrinity Chapter as well. This is one of theareas Barbara McKinney misses very much.

Barbara’s success as a lawyer eventuallyled her to serve as the first African AmericanJudge and first Female Judge of theMunicipal Court in Waxahachie Texas.

She also serves on the Judiciary Board ofthe Church of God in Christ. Having beenthe first female ever elected to this position,it is the Supreme Court of this InternationalDenomination. Because her position on theJudiciary Board is critical serving and repre-senting over 5 million people through theChurch of God In Christ, Barbara serveswith the highest level of legal competencyand accountability. She is also Counsel forthe International Women’s Department of theChurch of God In Christ. Whether in thecourtroom or on the Judiciary Board, it cannot be easily overlooked that Barbara is emi-nently qualified through education.

Although she is heavily armed with confi-dence, educational degrees and professionalaccomplishments, Barbara yet remains hum-ble and true to herself. She remains compas-sionate towards people and her community,which is clearly evident through her new

business venture. One of the decisionsBarbara had to make was whether she wouldpractice law in San Diego and because of herfederal license, she has practiced some immi-gration law since she has been here.

Taking into consideration her own person-al challenges and struggles with diabetes, sheexplained she wanted to do something in thearea of educating diabetics. This is an area inmost cases, she said where people do nothave to die if they knew how to take care ofthemselves. So she did some research andlaunched a company called, NationalHealthcare and Education Services (NHES),a company that has been accredited by theNational Association of Diabetes Educatorsto teach diabetic education. The classes arepresently being taught by a Certified DiabeticEducator and Registered Nurses.

She also told me of her vision of NHESto provide an educational program that willhelp diabetic patients change their behavior;creating healthier lifestyles by managing dia-betes and other chronic disease. Talking fur-ther with Mrs. McKinney about NHES itbecame clearly evident her desire to make adifference in our community. As she

Continued on page 6

Page 4 The San Diego MonitorSAN DIEGO MONITOR

E D I T O R I A L

Why Have Young Blacks

Given Up on the Church?For the last few weeks we have been dis-

cussing the question of whether we are discon-nected from God. We have received numerousphone calls about these editorials. This week Iam asking: have we sent a message to our chil-dren that God may not be hearing our prayers?Yes we attend church on Sunday, we praymorning and night, but our children are jump-ing in the bed at night without prayer. They arejumping up in the morning and omittingprayers of thanks and pleas for guidance. Haveour children given up on prayer? Or is it theprayer warriors, the religious leaders, that haveexemplified such a bad example that our chil-dren no longer believe in the power of prayer?

Now don’t get me wrong, young peoplelove to sing in the choir and make music. Agentleman once said to me that an IndianAmerican went to a Black church where therewas much noise, as the music was roaring.When the church was over the pastor asked theman if he enjoyed the service. The Indianreplied, “Oh yes, lots of dancing. Lots of thun-der, but never any rain.” Yes, we go to churchon Sunday morning, midday or Sundayevening, but are we getting the results? We canno longer get our children to go to church.They can sing and dance, but pop culture hasstolen them away. The church is losing influ-ence.

I have asked our children why, and it’sbecause they see no difference between theirown actions and those of their spiritual leaders.Parents and leaders alike have adopted themantra, “Don’t do as I do. Just do as I say.”

It’s coming back to haunt us. We can no longerask our children to pray or to follow our Lordwhen we don’t do it ourselves. It is great to actsanctimonious, but do our children believe thatthe religious leaders are showing us God’sway? If religious leaders even still believe that,they’re certainly not living as such. Perhapsit’s time for us to take a look at ourselves to seewhat message we show our children?

Until Next Week,Willie Morrow

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The San Diego Monitor Page 5SAN DIEGO MONITOR

Bid/Contract Title Bid Range

Holmes Elementary School – Replace Fire-Destroyed Portable Less than $200K

Fulton Elementary School Food Service Modernization $200K - $1 Million

Cherokee Point Elementary School – Modify for K-2 2nd Floor Conditions $200K - $1 Million

Webster – F&I New HVAC (Group 1) $200K - $1 Million

Point Loma High School: Weight Room $200K - $1 Million*

Rosa Parks Elementary School: K-2 2nd Floor Exiting Improvements $200K - $1 Million*

Chavez Elementary School: K-2 2nd Floor Exiting Improvements $200K - $1 Million*

Marshall Elementary School: Student Drop-Off and DSA ADA Upgrades $200K - $1 Million*

Mead Elementary School HVAC Project $1 - $5 Million*

Sessions Elementary School: Parking Lot & Student Drop-Off/Pick-Up Upgrades $1 - $5 Million*

CPMA at Kroc VAPA Project $5 - $10 Million

Scripps Ranch High School: Power & Energy Program Building $5 - $10 Million*

Data Center at Serra High School $5 - $10 Million*

Hoover High School : Sports Facilities Upgrade Over $10 Million*

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Page 6 The San Diego MonitorSAN DIEGO MONITOR

“Cleanlinessis next

to Godliness”

OMNILOGUE© - “All of us communicating witheach other, so that we all come to a collective under-standing, so that we all work toward the same goal.” ©

A PLAN“The Omnilogue” vision is one of a global community

developing and prospering in unity…”Capital – Wealth Development: Sufficient stores - banks, credit unions, mutual funds,

hedge funds, etc. – under the control of community members who have demonstrated theircommitment to the community and understand how money works.

Do not be afraid of wealth, or think of it as a bad word. Wealth is required for humandevelopment. It is the perspective on wealth and its purpose we must work on. The wealthof the world is for the world! Not for the individual. If the world is taken care of, all the indi-viduals in the world are taken care of. Greed must be eliminated!

A collective consciousness must be cultivated to encourage the African American familyand village to pool our money. Whether a dollar a paycheck or $1000 a month or a$1,000,000 investment, African Americans must be educated to see the future economicsuccess of our individual selves as intimately and inextricably connected to the success of ourfamilial and communal selves. As long as People of African Descent in this hemisphere con-tinue, for the foreseeable future, to face isolation and alienation from critical systems of thishemisphere’s cultural and societal values (sometimes called racism), we must unite as a fam-ily among families in the family of humanity to protect and defend our multi/intergenerationalself interests. We have value in the human family that is worthy of preservation and cul-tivation.

People of African Descent must re-establish family ties, and think in the interest of wealthaccumulation for the benefit of future generations – our great-great-grandchildren. We mustdevelop a plan that encompasses all of our children and rewards them fairly for theirbehavior that supports the future of the family. Myself, my sisters, and my brothers have tolook at every child in the next generation and determine what policies and plans to put inplace to serve their needs as best we can estimate them, with enough flexibility for the chil-dren to handle their business when they inherit those resources. They will not, under normalcircumstances, inherit these resources until they have DEMONSTRATED their capacity tomanage them in the interests of the generations to come. Greed and foolishness will destroythis process. Each generation, and each individual in each generation, must understand that“stacking chips” is not for the benefit of any one generation, or any one or small group of per-sons, to the detriment of another.

For Africans in America to participate fully in the economy of America, and the world, wehave to become inter-dependent with everyone else in the economy. But first, we mustbecome economically independent. To do this we have to develop our own community-basedeconomic infrastructure. This requires capital – and a plan. We have enough money in ourcommunity to do this. We just have to organize it for our own best interest, and for the bestinterests of our children, our grand children, our great grand children, and our great greatgrand children. I believe we can develop the Vision for this, and create a Plan. Peace. CMH

By Nathan MaxSAN DIEGO — Residents from several

southeastern San Diego communities weredivided about whether to support bringing aWalmart or Target into their community dur-ing an open forum Tuesday night.

Both big-box chains have expressed inter-est in opening a store at the approximately 8-acre Hillside Property, which is north ofMarket Street and east of 47th street.

Walmart hopes to build a 120,000-square-foot two-story facility with surface and under-ground parking that would sell general mer-chandise and groceries. The size and look of apotential Target is still being discussed, resi-dents were told.

“This is a great place to have a retail cen-ter,” City Council President Tony Young toldan audience of about 200 during his openingremarks. “This is a community that is deserv-ing of this type of investment.”

The forum was the first in a series of meet-ings to determine what to do with the openspace. On Tuesday, residents ate a compli-mentary dinner, listened to a presentation,completed a questionnaire and then sharedtheir opinions.

Residents seemed about evenly split.Supporters said they liked the idea of havinga place to shop in proximity of their homes.

“Mom-and-pop stores have outrageous

prices, and their fruits and vegetables aren’tthat good,” Valencia Park resident JackWilliams, 68, said after the meeting. “They’renot fresh. I feel Walmart would do a better jobgetting better products for the neighborhoodat a cheaper price.”

Opponents had a variety of concerns,including traffic flow and congestion and theneed to support small businesses. Some resi-dents said they would prefer to see the landturned into a park, while others had differentideas.

Julia Julina, a 17-year-old City Heightsresident, said she would prefer to see a hospi-tal or educational center instead of a big-boxchain.

“A quicker drive to Walmart is convenient,but a quicker drive to a hospital can save alife,” she said.

Jerrett Gray, a 29-year-old Chollas Viewresident, said a Walmart or Target shouldn’texploit the community.“I see their usefulnessbut they (need to) understand that they arethere to serve us,” he said. “We’re not there toserve them.”

There will be at least two and possiblythree more community meetings on the sub-ject, according to Jennifer Vanica, presidentand CEO of the Jacobs Family Foundation &Center for Neighborhood Innovation. Thenext meeting has not yet been scheduled.

Residents split on southeastern

San Diego Walmart, Target

MCKINNEYContinued from page 3advised me that the company’s primary class-es will be held right here in our communityin church’s, recreation centers, senior hous-ing facilities and other places in the com-munity. While the program is NationallyAccredited NHES is a program that is defi-nitely needed locally.

NHES recently celebrated its grandopening on February 3, 2011. The grandopening was attended by many communityadvocates who share in the vision of NHESto help people live a quality and healthylife.

NHES wanted to celebrate those leadersin the community who have committed tohealthy lifestyles and nutrition for familiesand children in the San Diego Community.During the Open House Certificates ofCommendation where given to, AnthonyYoung, City Councilman 4th District andPresident of the San Diego City Council;Sheila Jackson, President of the San DiegoUnified School Board; Dr. Wilma Wooten,M.D. M.P.H, President of the San DiegoSociety of the National Medical Associationand the Health Officer for San DiegoCounty; Fred Martinez, CEO of San YsidroHealth Center; and Rudolph Johnson, III,President and CEO of Neighborhood HouseAssociation. We commend these leaders intheir fight to promote a healthier life style inour community.

Barbara states NHES does recognize ittakes time to change behavior and over-come a disease so complex as diabetes, shesays, “our goal is for all participants to livea healthy and quality life. We recognize it

takes to time to change behavior, and that’swhy we are committed to an extended fol-low-up program for at least 12 months afterthe initial year of diabetes education andfollow up.”

NHES could not have been launchedwithout the hard work of the Sr. VicePresident, Dr. Lorraine Johnson, PatrickMcKinney, the Chief Financial Officer,Shanetha Buchanan, the AdministrativeDirector and Simone Benham, RN. CDE,our Program Director.

So from Law school to a newly inspiredbusiness, Barbara McKinney brings us backto one of Webster’s definitions of FirstLady, that word is success, she continues tosupport and love her husband, church fami-ly and this community. She strives toinspire, influence the community, encour-age higher education, promote and advocatefor justice and educate through her busi-ness, and continuously strives for excel-lence through the life she lives.

As she genuinely cares for others andtheir well being, and as Barbara has set thepace to strive for excellence she has givenus a new meaning to First Lady.

So back to Webster’s definition of FirstLady: A woman who has great importance,influence and success; yes BarbaraMcKinney is married to Bishop McKinneywhich gives her the title First Lady by right,but she clearly exudes all of the attributesof a First Lady and has earned the title. SanDiego’s own jewel our First Lady, BarbaraMcKinney.

for more information please visit www.ststephenscogic.org

to receive more info about NationalHealth Care and Education Services,Diabetes program please call (619) 677-5658 or visit on line at NHESonline.org.

The San Diego Monitor Page 7SAN DIEGO MONITOR

Page 8 The San Diego MonitorSAN DIEGO MONITOR

Lincoln’s top state ranking rare for

San Diego boys basketball teamBy Steve Brand, Special to the U-T

Jason Bryant got his wish.After the Lincoln High boys bas-

ketball team downed Cerritos Gahrlast week in impressive fashion, 83-52, the Hornets coach said the win —along with previous No.?1 LongBeach Poly losing — opened the doorfor Lincoln to be No.?1 in the state.

CalHiSports agreed, making theHornets, 31-1 and winners of 21straight, the top-ranked team withSanta Ana Mater Dei and Poly rightbehind.

“It’s great. It’s an honor,” saidBryant, who is preparing his team todefend its Southern CaliforniaRegional championship againstFontana Summit at 4 p.m. Saturday atUSC’s Galen Center.

“There are a lot of good teams inthe state, but I definitely believe wedeserve it. There have been goodteams in the past, like Horizon, but it’smuch more difficult to be No.?1 inDivision IV or V. Being in Division IIhelped us.”

What also helped the Hornets wasbeating Corona Centennial earlier inthe season. It was Centennial thatstunned Mater Dei in the SouthernSection championships before MaterDei upset Poly last week.

No San Diego boys basketballteam has been ranked No.?1 duringthe season since state playoffs started in 1983. The Point Loma girls, winners of four straight titlesfrom 1984-87, were No.?1 in 1986 and ’87. The last San Diego team to be No.?1 at the end of theyear in the CalHiSports state rankings was Hoover’s 1945 club.

Lincoln’s No. 1 ranking was not unanimous. MaxPreps left the Hive at No.?3 behind Mater Deiand Poly. Furthermore, the Hornets could win the regional and still drop to No.?2 in CalHiSports ifMater Dei can avenge the loss to Centennial in the Division I regional championship game Saturday.

In the national rankings, Lincoln stands No.?7 in MaxPreps’ Xcellent 25, No.?9 in MaxPreps’computer-generated Freeman Rankings and No.?10 in ESPN’s Powerade Fab 50.

The only other San Diego Section team still competing in the state playoffs is the La JollaCountry Day girls. The Torreys will play L.A. Windward in the SoCal Regional Division IV final at5 p.m. Saturday at Ontario Colony High.

John R. McCutchen

Lincoln sophomore Tyree Robinson and the Hornets willdefend their Southern California Regional Division II titleSaturday against Fontana Summit.

The San Diego Monitor Page 9SAN DIEGO MONITOR

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Reality TV and the SAT: Did students miss the point of the essay question?By Lylah M. Alphonse

Students, parents, and school officials arecrying foul over an essay question on lastSaturday's SAT college admissions test, in whichtest-takers were asked to consider the merits, ifany, of reality television.

"I know basically nothing about reality TV,so I just had to talk about the few shows that I didknow about and their effects on long-term men-tality. Ugh," one student wrote on the discussionboards at College Confidential.

Another student quipped: "i wrote about Manvs. Wild and MTV 'made.' One of my friendswho is reallllly smart doesn't have cable, so iwonder how it fared for him."

But people who are outraged about the issuemay be missing the point: The essay is supposedto evaluate the test-taker's writing skills, not hisor her knowledge of a topic. To that end, therewas more than enough information provided inthe question prompt for students to pick a side—

you didn't need to watch "Jersey Shore" or "TheBachelor" in order to answer it.

Here's the actual essay prompt:“Reality television programs, which feature

real people engaged in real activities rather thanprofessional actors performing scripted scenes,are increasingly popular. These shows depictordinary people competing in everything fromsinging and dancing to losing weight, or just liv-ing their everyday lives. Most people believethat the reality these shows portray is authentic,but they are being misled. How authentic canthese shows be when producers design chal-lenges for the participants and then editors alterfilmed scenes?

“Do people benefit from forms of entertain-ment that show so-called reality, or are suchforms of entertainment harmful?”

Not every test taker received the same essayprompt; some opened up their tests to find aquestion about whether photography represents

real life of just a photographer's point of view.Students have 25 minutes to complete the essay,which counts for 30 percent of the overall writ-ing-section score (grammar questions count forthe other 70 percent). The writing section wasadded in 2005 and is worth a total of 800 points,bringing the highest possible SAT score up to2,400.

“The central task of the SAT essay is to takeone side of an issue and develop an argument tosupport that position," Laurence Bunin, seniorvice president for operations and the generalmanager of the SAT Program at the CollegeBoard, said in a statement. "If presented with atopic about balancing the risk of climbing amountain with the reward of reaching the sum-mit, for example, a good writer could compose astrong essay without ever having reached thesummit of Mount Everest."

“We acknowledge that not all students spendvaluable hours watching reality televisionshows, nor are we recommending that studentswatch these programs," Bunin said. "However,we have found from our pretesting that studentsnot only grasp but are quite interested in theunderlying issues covered in the prompt: theeffects of television on society; the desire forfame and celebrity on the part of “ordinary peo-ple”; the authenticity and value of various “real-

istic” representations (an issue central to thestudy of painting, film, drama and literature)."

Perhaps students, having spent their highschool years taking standardized test after stan-dardized test, couldn't see that there's no one cor-rect answer to the essay question. Or maybe theglow of Snooki's tan blinded them to the fact thatthe essay prompt wasn't about specific reality TVshows, but about authenticity and deception.

In a SAT guide posted at CollegeConfidential, Silverturtle, a senior member formIllinois, points out that "thoughtfulness and clar-ity of conception" don't matter much when itcomes to the SAT essay section.

"The graders will spend about two minutes(at most) on each essay, and the result is a rathershallow and formulaic analysis of your writing,"Silverturtle writes. "They do, after all, have toget through hundreds of thousands of essayswithin a couple weeks."

But maybe it's a moot point, anyway: In2007, The College Board admitted that, accord-ing to its own research, 56 percent of 1,000 or sofour-year colleges ignore the essay section of theSAT during the admissions process.

“This is not great writing,” Deborah Shaver,the director of admissions at Smith College, toldthe Boston Globe. “These aren’t higher-levellearning measures.”

The San Diego Monitor Page 11SAN DIEGO MONITOR

Page 12 The San Diego MonitorSAN DIEGO MONITOR

The San Diego Monitor Page 13SAN DIEGO MONITOR

Page 14 The San Diego MonitorSAN DIEGO MONITOR

TOLD YOU HAVE TO WAIT 2 TO 3 YEARS

TO PURCHASE A HOME RIGHT AFTER A

SHORT SALE? NOT NECESSARILY!

Call for more information. This is a pilot program and all interested homeowners need tocontact us immediately! Here are just a couple of the criteria you need to be approved:

• Must owe more on your present home than the actual market value• Must not have missed any payments• Your immediate purchase must be a smaller residence than your present one.

Other criteria apply, and loan approval for the new property is on a case by case basis.To get additional information, email me at goseeglo@eparkwood.com, or call direct,

(619) 770-7753. It’s worth it to you to find out if you qualify.

STOP MAKING YOUR MORTGAGE PAYMENTS OUT OF YOUR SAVINGS ORRETIREMENT ACCOUNTS! GET BACK ON TRACK! GET ON WITH THE REST OF YOUR LIFE! THIS PROGRAM IS WHAT YOU HAVE BEEN WAITING FOR!

Gloria M. BakerParkwood Capital Inc. www.sandiegomlsdirect.comDirect: (619) 770-7753 DRE 01821017goseeglo@eparkwood.com NMLS 266509

DON’T WALK AWAY FROM YOUR HOME!!!YOU NOW HAVE PROTECTION!!!

THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:SECTION 1. Section 580e is added to the Code of Civil Procedure, to read:

(a) No judgment shall be rendered for any deficiency under a note secured by afirst deed of trust or first mortgage for a dwelling of not more than four units, inany case in which the trustor or mortgagor sells the dwelling for less than theremaining amount of the indebtedness due at the time of sale with the written con-sent of the holder of the first deed of trust or first mortgage. Written consent of theholder of the first deed of trust or first mortgage to that sale shall obligate thatholder to accept the sale proceeds as full payment and to fully discharge theremaining amount of the indebtedness on the first deed of trust or first mortgage.

(b) If the trustor or mortgagor commits either fraud with respect to the sale of,or waste with respect to, the real property that secures the first deed of trust orfirst mortgage, this section shall not limit the ability of the holder of the first deedof trust or first mortgage to seek damages and use existing rights and remediesagainst the trustor or mortgagor or any third party for fraud or waste.

(c) This section shall not apply if the trustor or mortgagor is a corporation orpolitical subdivision of the state.

Section 580e has been added to the California Code of Civil Procedure, effectiveJanuary 1, 2011, and prohibits banks holding a first mortgage from approving ashort sale and then pursuing the seller for a deficiency. SB931, which was signedinto law on September 30, 2010, makes lenders accept the short sale proceeds aspayment in full for a first mortgage secured by one to four units, providing thelender approves the short sale. SB931 protects homeowners and investors(it isnot limited to consumer transactions, nor to homeowner occupied dwellings).

Fortunately, I have short sales I am working with right now that will be able tobenefit from this new law. I am going to close them as quickly as possible. You knowthe banks are going to try and find some legal way to get around this new law. If youare contemplating doing a short sale in California, you might want to put thathome on the market during the first 3 months of this year. Some lawyers are pre-dicting that once banks get up to speed, the law will be challenged.

This law should eliminate many useless foreclosures. Remember when everyonewas walking away from their mortgage when they could not get a good loan mod?This does not have to be the case anymore.

As of now, homeowners who sell their homes with a short sale versus getting fore-closed on, could possibly purchase another home in about 18 months to 2 years. Ifcredit is an issue, this should give you time to correct the problems. In a foreclosuresituation, however, don’t expect to purchase another home for about 7 years. Thesetime frames are not set in stone, and are on a case by case basis. I know of a couplewho did a short sale and was able to purchase a new home within a year. This maynot be typical. Let’s look at your situation. CONTACT US BEFORE THIS LAW ISREPEALED!!!

Gloria M. BakerParkwood Capital Inc.Direct:(619)770-7753goseeglo@eparkwood.com www.sandiegomlsdirect.comDRE 01821017 NMLS 266509

Retail Therapy:Does SadnessMean Spending?

It’s a practice so common it has come to be calledretail therapy. And in a recent study, researchers uncoveredevidence of what shopaholics have known for years — thatpeople may be willing to spend more on themselves whenthey’re feeling sad.

The study of 33 volunteers, to be published in the June2008 edition of Psychological Science, found that feelingsad leads to self-centered thinking — and this, in turn, canlead to a greater likelihood of dropping extra cash onsomething to make you feel better.

To reach their conclusions, a team of researchers fromCarnegie Mellon, Harvard, Stanford and the University ofPittsburgh showed volunteers either a video clip thatshowed grief following a tragic death or a neutral clip froma nature show. Afterward, participants had the chance topurchase an ordinary item — a sporty water bottle. Theyfound that people who’d watched the sad video clip offeredan average of 300 percent more money for the item thanthose who had viewed the neutral clip.

“The key contribution our paper adds to the literatureis that a high degree of self-focus can carry over to spend-ing,” says lead study author Cynthia Cryder, a graduatestudent at Carnegie Mellon University.

Other psychological experts not directly involved withthe research agree that the findings are interesting.

“Many people go shopping when they feel a littledown or badly about themselves,” says Nadine Kaslow,professor and chief psychologist at the Emory School ofMedicine in Atlanta. “Shopping can temporarily take peo-ple’s minds off their troubles. Also, shopping for things welike can help us feel better about ourselves — for example,clothes make us feel we look better.”

This is not the first study to show a sadness-spendinglink.

“The two are related because they both deal with a wayof filling up the emptiness inside that focuses on makingtheir outside more attractive,” says Beverly Hills-basedpsychiatrist Dr. Carole Lieberman, whose research oncompulsive shopping goes back to the mid-1980s. She hassince appeared on the Oprah Winfrey show to discuss thephenomenon and penned the entry in the EncyclopediaBritannica explaining the behavior.

“The way I discovered it was because I was treating alot of eating disordered patients at the time, and found thatafter I cured their eating disorder, they developed a com-pulsive shopping disorder,” she said.

But it may well be the first time that this connectionhas been studied in such a highly controlled experiment,

notes study co-author Jennifer Lerner, a professor at theHarvard John F. Kennedy School of Government.

Still, psychological experts not affiliated with thestudy say more research may be needed to draw solid con-clusions.

“Tightly controlled experimental studies like this oneoffer unimpeachable evidence for the idea that emotions orthoughts influence spending behavior,” says PaulDuberstein, director of the Laboratory of Personality andDevelopment at the University of Rochester School ofMedicine and Dentistry. “Having said that, I am concernedthat the authors’ interpretation of the data is not spot-on.”

Specifically, Duberstein says, showing a video clipabout death may have led to thoughts and emotions aboutdeath — feelings that are already known to increase theurge to spend.

Cryder responds by noting that the controlled nature ofthe study ensures that sadness was the main emotion at play.“What we have measured is certainly sadness,” she says.

From Crying to BuyingLieberman says there’s a strong rationale for the con-

nection between sadness and spending. “People who are sad, miserable or depressed usually

feel an emptiness inside,” Lieberman says. “So theyengage in behaviors that fill up this emptiness, such as eat-ing too much, drinking too much or spending too much.”

The increased buying only occurs for sad people whoare self-focused, Kaslow said. “In addition, it is the firstproject to that actually looks at what sad people might dofinancially to secure a commodity — that is, what buyingdecisions would they make. This is very relevant to the realworld, where people have a bad day or time in their life,feel sad, and shop to feel better.”

But Kaslow is also quick to point out that the findingsmost likely only apply to those people who are a bit down— not those who are clinically depressed.

“When people are really depressed, they typicallydon’t have the energy or inclination to shop,” she says.

Those who subscribe to the healing powers of retailtherapy may do well to remember that overindulgence cancause a sad situation of a different sort — the kind that hitsyou right in the wallet.

“Sometimes people shop beyond their means whenthey are stressed out and the bills then just add to furtherstress,” Kaslow says.

Lerner says that she hopes the research will help peo-ple make better decisions when it comes to emotions andspending.

“Consumers should make a habit of reevaluating themajor purchases they’ve made to lower the probability thatan emotional state caused their spending,” she says.

“We would like to determine whether this purchasingactually makes them feel better. We suspect that even if itdoes make them feel better, it’s only in the short term.”

The San Diego Monitor Page 15SAN DIEGO MONITORThe San Diego Monitor

Have We Forgotten The Oath Of Hippocrates?can always tell when it is present because it hasgives off a fruity odor and is green. His treat-ments was to cover the wound with sugar andwatch the sed rate and when it was normal irri-gate the wound with saline using what looks likea garden hose spray nozzle. This was followedby closure of the wound with large continuossuction drainage. The simple lesson here is;“Dilution is always the solution to pollution.”

There is a lot of free advice around. One ofthem is a beer advertisement that says;“Someone knows more than you do! Youshould listen to them.” If you have purchasedthe I-Tunes CD by Dr. Blaylock as I recom-mended you would have heard him say thatalcohol (ethanol) is the antidote to Aspartamepoisoning. One or two beers works, but defi-nitely not a six pack in just one sitting. Youhave got to use some commonsense. If youare lucky enough to have one of these doctorsyou are lucky because this physician takes theoath he took dates back millions of years.“First, do no harm.”

Now the bad thing is that there are far toomany physicians nationwide are closed-minded.You should think about this, would you contin-ue to take your car to a mechanic who repeated-ly wrongly repaired your car and charged youfor his mistake. But we keep doing the samething and expecting a better or different result.That is foolish thinking. There is a quote thatsays, “If you want something you have neverhad before, then you gotta to do something youhave never done before.”

Dr. Grady P.Anderson, Jr., M.D.

To continue, lastweek I mentionedthat the majority ofhealthcare profes-sionals received aminimal instructionin Nutrition. This

is true, as a matter of fact a colleague of minewho practices orthopedic surgery in Alabamaspoke to me and informed me that he was con-sidering going back to take some courses innutrition. Now this is a person who finishedmedical school approximately 1970 or 1971.Now this is an excellent physician who finishedmed school over 40 years ago. The mostimportant thing is that he has recognized thatwe may have not been taught all we needed toknow.

He is a very concerned physician and Iknow this because he is in private practice andtakes time away from his office in order to keepabreast of new advances in his chosen area ofexpertise (out of the office means he is notgenerating any income to pay the BILLS). Ilooked forward to these meetings because wewould compare notes on what works and whatdoes not work.

I can recall one of those side sessions whena friend of my family’s son who is also anorthopaedic surgeon and lives in Houston. Hetold me about a cure for a gram – infection ofthe bone caused by pseudomonas bacteria. You

By Robert J. Hawkins, UTThe San Diego City Council took its show on

the road today – approving nearly $22 million inasphalt paving and surface slurring for 121 miles ofcity streets to be completed before May 2012.

The council picked up its contract extensionoption with SRM Contracting and Paving in theamount of $9,910,273 for the asphalt paving of 26miles of city streets as well as upgrading 800 curbramps with ADA compliant surfaces.

The contract extension is a continuation of acontract issued in July 2010 for the same amountand carries the same unit prices and terms, accord-ing to a staff report.

The council approved advertising for a collec-

tion of slurry seal projects that would cover 62miles of streets at a cost not to exceed $8,014,837.

The council also approved advertising for a sec-ond slurry sealing project, covering 33 miles of citystreets for a cost not to exceed $ $4,040,000.

“Our current backlog of needed infrastructureprojects is estimated to be $800-$900 million.Reducing this backlog and preventing further dete-rioration of our streets and facilities is one of myhighest priorities, so I am excited about today’sinvestment,” said Councilmember Todd Gloria, in aprepared statement.

Gloria’s own District 3 gets 19 miles of repairedstreets. See the link above for all streets receivingasphalt paving.

By Janet Lavelle, UNION-TRIBUNEHealth Net discovered on Jan. 21 that several

computer server drives had disappeared from itsRancho Cordova data center, according to informa-tion on a hotline the company activated Tuesday inthe wake of the security breach.

Health Net declined to release that informationMonday when the insurer issued its first publicannouncement of the breach, which it said involvedpersonal information for 1.9 million current and pastenrollees.

The state Department of Managed Health Caresaid 845,000 Californians may be affected.

The Woodland Hills company said it will offertwo years of free credit monitoring services andidentity theft insurance for those affected. For infor-mation, visit www.HealthNet.com or call the hotlineat (855) 434-8081.

Health Net learned of the missing drives fromIBM, the vendor that handles the insurance compa-ny’s information technology infrastructure. After a

forensic analysis, Health Net said it determined thatpersonal information from former and current HealthNet members, employees and health care providersis on the drives. The information may include names,addresses, Social Security numbers, health informa-tion and financial information, the company said.

On Tuesday, state Insurance Commissioner DaveJones said Health Net agreed to give his Departmentof Insurance the findings from its investigation.Jones said his department will analyze whether thecompany did all it could to avoid the breach andremedy the problem once it was discovered. TheDepartment of Insurance regulates PPOs and otherinsurance products.

The Department of Managed Health Care, thestate’s watchdog agency for HMOs, said Mondaythat it has begun investigating Health Net’s securitypractices.

Health Net spokesman Brad Kieffer saidTuesday the company has no new information torelease.

SD council invests $22M in city’s ragged roads

Health Net learned of security breach in January

Experts: Radiation not a concern for West CoastLOS ANGELES — Government experts are

keeping a close eye on any radioactive particlesthat could travel from Japan to the West Coast, butinsist there's no threat to public health.

"Radiation is one of those words that get every-body scared, like `plague,'" said Dr. JonathanFielding, director of public health for Los AngelesCounty. "But we're 5,000 miles away."

Some computer models tracking the possiblepath of radioactive material from the strickenJapan nuclear reactors suggest it could cross thePacific, swipe the Aleutian Islands and reachSouthern California as early as Friday.

Even if particles waft to the U.S. coast, theamount will be so diluted that it will not pose anyhealth risk, officials say. Wind, rain and salt spraywill help clean the air over the vast ocean betweenJapan and the United States.

Nuclear experts say the main elements releasedare radioactive cesium and iodine. They can com-bine with the salt in sea water to become cesiumchloride and sodium iodide, which are commonand abundant elements and would readily dilute inthe wide expanse of the Pacific, according toSteven Reese, director of the Radiation Center atOregon State.

"It is certainly not a threat in terms of humanhealth" added William H. Miller, a professor ofnuclear engineering at the University of Missouri.

Earlier this week, the U.S. EnvironmentalProtection Agency deployed extra radiation detec-tors throughout the country to allay public con-cerns. On Thursday, President Barack Obama said"harmful levels" of radiation from the damagedJapanese nuclear plant are not expected to reachthe U.S.

The radiation stations will send real time datavia satellite to EPA officials, who will make thedata available to the public online. The monitorsalso contain two types of air filters that detect anyradioactive particles and are mailed to EPA's datacenter in Alabama.

That information, as well as samples thatnumerous federal agencies are collecting on theground and in the air in Japan, also will be sent tothe Department of Energy's atmospheric radioac-tivity monitoring center in California, where teamsare creating sophisticated computer models to pre-dict how radioactive releases at Fukushima couldspread into the atmosphere.

Inside Lawrence Livermore NationalLaboratory near San Francisco, scientists, engi-neers, and meteorological experts were analyzingthose charts and maps to help policymakers predictwhere radioactive isotopes could travel.

"The models show what happens if the situationgets worse, if the winds change, or if it rains to pre-dict what could happen," National Nuclear SecurityAdministration spokesman Damien LaVera said."The Nuclear Regulatory Commission has saidthey see no radiation at harmful levels reaching theUnited States, and we're not seeing anything that isinconsistent with that."

An arm of the United Nations earlier this weekmade a forecast of the possible trajectory of theradioactive fallout from Japan. The forecast onlyshowed how it might move, but does not haveinformation about radiation levels.

On Thursday, air quality regulators in SouthernCalifornia said they have not detected increasedlevels of radiation.

"So far there's nothing out of the ordinary," saidSam Atwood of the South Coast Air QualityManagement District.

The agency is continuing to monitor radiationlevels at its three stations every hour and plannedto post daily updates on its website.

In the unlikely event that the situation esca-lates, the California Emergency ManagementAgency would coordinate emergency responseefforts with state public health officials and localofficials.

"Worst-case scenario, there is no threat to pub-lic health in California," said the agency's actingsecretary Mike Dayton.

The California Department of Public Health,which set up a hotline for concerned residents, alsohas its own network of 8 monitors sampling the air,water, and soil for harmful substances, includingradiation, said agency spokesman Ron Owens.

Farther north in Alaska, people also have beenasking where they can buy potassium iodide pills.Greg Wilkinson, a spokesman for the stateDepartment of Health and Social Services, said thestate doesn't monitor or track private inventories,but he also said it's seen no indication that potassi-um iodide will need to be taken by Alaskans inresponse to events in Japan.

Health officials throughout the western U.S.have said there's no need to take them.

Page 16 The San Diego MonitorSAN DIEGO MONITOR

San Diego MonitorEditorial Staff

Publisher and EditorDr. Willie Morrow

Associate PublisherGloria Morrow

Associate AdministratorCheryl Morrow

News and Legal Editor Virgie Johnson

News and Copy Editor Delsa D. Dixon

Beauty Photographer Forney Johnson

Business Photographer Charles Rossell

News and PhotosRochelle Porter

Advertisement and SalesHaywood X

ColumnistsDr. Carrol Waymon – Human

Interest

Johnathan Harris – Political

Rachael Russell – Finance and Business

Rebecca Christian – Issues and Answers

Circulation Manager Antonio Vasquez

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Am I Responsible for His Insecurities? Absolutely NOT!!!!!As a woman am I to lessen myself, spend my time stroking the

ego of a man who is insecure? I say ABSOLUTELY NOT!!Especially, if I had nothing to do with his insecurities. While Istrongly believe it is important for wives to be their husbandsbiggest cheerleader, I don’t believe if he lacks self-esteem stem-ming from internalized issues, if he feels inferior because of hisown predetermined, preconceived notions, that a woman has tolessen herself in order to make him feel good, especially when thelessening really puts the man in a position of feeling superior.

Please understand this is not an indictment on all men, I lovemen. There are clearly some phenomenal men in our midst, this issimply an issue I hear from women on a regular basis and I per-

sonally have encountered men like this more times that I am willing to count. So I felt compelledto speak on this. I believe men are a remarkable creation of God, it’s just the truth must be told onthis issue, then embraced and respected. It is then and only then that men and women can embraceeach other fully and completely. So let the healing begin!

Gladys Knight sings one of my favorite songs, “The Need to Be”. As a young girl I loved thissong, little did I know, as a grown woman that song would become my personal national anthem.The lyrics that resonated with me were “to fulfill the need to be who I am in this world is all ask. Ican’t survive in someone else’s shadow I need my very own little spot to stand. So if you’re sure it’slove just be sure it’s love for me and only me, because I am what I am and I have the need to be.”What those lyrics say to me is, while there is importance to the feelings and emotions of others, andI must be respectful of that, I can never lose sight of my own value, my own worth, my own dreams,and my own goals. I cannot and will not stop being the brilliant creation God has made me. I willnot dumb down my conversation, underscore my views, rewrite my direction, or allow anyone, maleor female, to pigeon hole me, ambush me, or push me against a wall because he or she can’t dealwith the greatness in me.

Realizing this is not a competition!!!If my knowledge is on par or greater than yours don’t hate me, or try to shut me down but

embrace me. If challenged, increase in your knowledge. Find peace in this process, especially if myknowledge simply is, and doesn’t set out to shame you, up stage you, or minimize you, but encour-ages you through loving action to become the best that you can be.

If my income is higher than yours don’t judge me as one who doesn’t “need” a man. Don’t takemy higher income as the banner that says “I don’t need anyone”, “She’s independent”. Don’t let myincome status define me, but spend time getting to know me. Applaud my accomplishments and stopturning them into a fowl taste in the mouth of others. Stop making a females success a dirty word orher independence sound like some emasculating trait.

I am personally fed up with men, who disregard women, or label them as ballbusters, simplybecause they have succeeded so far in life. There is an equally bad taste in my mouth for men whodisregard women who are strong, passionate, intelligent, able, confident, and willing, if necessary,to go it alone rather than to settle for less than the best of their equivalent.

Let men be men and women be women. There is not a scripture that I can think of that says awoman should be under the foot of a man, walk behind him, or shriek at his very presence. There isnot a scripture I know that criticizes a woman for being strong, supportive, intelligent, innovative,or sound in scripture able to teach others how to live a victorious life.

So today I tell the world I choose to be who I am with no apologizes and anyone who cannotaccept that can go to the devil. And may it be so with you!!!

Just Keeping It Real With Angela HarrisRelationship Conversations

The San Diego Monitor Page 19SAN DIEGO MONITOR

10 Laws of Social Media MarketingFor business owners just getting started, a guide to build brand buzz and boost your bottom line. Leveraging the power of content and social media marketing can help elevate your audience and

customer base in a dramatic way. But getting started without any previous experience or insightcould be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality toincreasing your online entry points, abiding by these 10 laws will help build a foundation that willserve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of ListeningSuccess with social media and content marketing requires more listening and less talking. Read

your target audience’s online content and join discussions to learn what’s important to them. Onlythen can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of FocusIt’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content

marketing strategy intended to build a strong brand has a better chance for success than a broad strat-egy that attempts to be all things to all people.

3. The Law of QualityQuality trumps quantity. It’s better to have 1,000 online connections who read, share and talk

about your content with their own audiences than 10,000 connections who disappear after connect-ing with you the first time.

4. The Law of PatienceSocial media and content marketing success doesn’t happen overnight. While it’s possible to

catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieveresults.

5. The Law of CompoundingIf you publish amazing, quality content and work to build your online audience of quality fol-

lowers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs andmore.

This sharing and discussing of your content opens new entry points for search engines likeGoogle to find it in keyword searches. Those entry points could grow to hundreds or thousands ofmore potential ways for people to find you online.

6. The Law of InfluenceSpend time finding the online influencers in your market who have quality audiences and are

likely to be interested in your products, services and business. Connect with those people and workto build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they mightshare your content with their own followers, which could put you and your business in front of ahuge new audience.

7. The Law of ValueIf you spend all your time on the social Web directly promoting your products and services, peo-

ple will stop listening. You must add value to the conversation. Focus less on conversions and moreon creating amazing content and developing relationships with online influencers. In time, thosepeople will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of AcknowledgmentYou wouldn’t ignore someone who reaches out to you in person so don’t ignore them online.

Building relationships is one of the most important parts of social media marketing success, soalways acknowledge every person who reaches out to you.

9. The Law of AccessibilityDon’t publish your content and then disappear. Be available to your audience. That means you

need to consistently publish content and participate in conversations. Followers online can be fick-le and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of ReciprocityYou can’t expect others to share your content and talk about you if you don’t do the same for

them. So, a portion of the time you spend on social media should be focused on sharing and talkingabout content published by others.

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Page 22 The San Diego MonitorSAN DIEGO MONITOR

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