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8 SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST MAY 1, 2017 By HELEN FLOERSH Staff Reporter The Garland Hotel’s remodel has been good for business. The interior at the North Hollywood establishment features wood-pan- eled walls and homage to the Hollywood glam- or of late actress Beverly Garland, the hotel’s former owner. And at 257 rooms, the refur- bished Garland ranks No. 13 on the Business Journal’s list of Valley hotels (see page 9). In particular, the rebrand has attract- ed business travelers. General Manager Scott Mills estimates that as many as a quarter of all guests are in town for work – though they manage to find time to play, too, as evidenced by the popularity of the hotel bar’s late-night happy hour among corporate types. “We’ve become more attractive to the enter- tainment industry since the relaunch,” Mills said. “We’ve also added a lot of programming that works out for the business traveler, like access to a personal trainer at the fitness center.” While international “travel bans” by Pres- ident Donald Trump have left some indus- try leaders feeling lukewarm on this year’s outlook for U.S. business travel, hoteliers in Los Angeles expect the region’s record-break- ing tourism momentum to continue in 2017. L.A. hosted more than 47 million visitors last year, according to the Los Angeles Tourism & Convention Board, and became the first in the nation to host more than 1 million Chinese tourists in a single year. Major infrastructure investments, such as improved public trans- portation and a $1.6 bil- lion concourse addition at the Tom Bradley International Terminal at the Los Angeles International Airport, position the city for further growth as a business travel destination, said Murray Lowe, an L.A. Tour- ism Board member and general manager of Marriott Woodland Hills, the No. 4 hotel on the Business Journal’s list. “The future of Los Angeles tourism is incredibly bright regardless of our economic challenges,” Lowe said. “I think we’re going to be very prosperous.” Full speed ahead As many as 70 percent of the Marriott’s guests are in town for work, Lowe said. The hotel last fall unveiled amenities geared toward a new generation of business traveler, includ- ing entertainment packages that offer access to YouTube and Netflix streaming, meeting rooms equipped with wide-screen televi- sions and spacious guest suites designed for light-packing, efficiency-minded millennials. “The way people are doing business is changing. … The way we work includes a mix of business, entertainment and leisure in the same 24 hours,” Lowe said. The Marriott has tripled the amount of bandwidth available to guests to accommodate their use of multiple devices at once, he added. The Garland has amped up its online offer- ings as well, moving from paper-based check-in procedures to tablets at its front desk. The house- keeping and engineering staff communicates work orders and other information wirelessly over Apple Inc. products, according to Mills. “We’re going all paperless,” he said. The largest hotel on the Business Journal’s list, the 495-room Hilton Los Angeles/Uni- versal City, also has rolled out new digital fea- tures in addition to making sweeping aesthetic renovations. Qualified members of the Hilton Honors program can select and check into a room on their mobile devices, a service that has been particularly well-received by corpo- rate guests, said Direc- tor of Marketing and Sales Cynthia Ordyke. The Hilton recently completed updates to its business center and lobby, and will have new furniture in all guest rooms by the start of June. It begin renovations to its ballroom in September, she added. “By the end of the year we’ll be a brand- new Hilton,” Ordyke said. “I think it’s some- thing the community should definitely come and visit.” Weathering Airbnb Despite industrywide concerns about com- petition from short-term rental platform Airb- nb, none of the properties interviewed by the Business Journal felt the app had any signifi- cant effect on their operations. “There may be a few guests who try,” Mills said. “But our property is unique, with amenities and programming you wouldn’t find on Airbnb.” Recent reports suggest he is correct. A 2016 analysis by Smith Travel Research found that cities with the highest Airbnb occupancy also had the highest occupancy rates for hotels, sug- gesting that travelers were using the accommo- dations for different reasons rather than using one over the other. Business travelers especially seemed more likely to stay at traditional lodges, as significantly fewer users of Airbnb did so for work-related trips than for leisure, the report said. The Marriott’s Lowe, who rented a flat for his family’s trip to Paris, offered a possible explanation. “Airbnb is a way to experience a commu- nity. In that sense, it’s not a direct competitor,” he said. “It serves as a place to stay when you don’t have the needs of a hotel.” Hotel Remodels Bring Back Business Travelers LIST: Design upgrades and digital amenities fill rooms despite Airbnb. Mills Lowe ‘The future of Los Angeles tourism is incredibly bright regardless of our economic challenges.’ MURRAY LOWE, Marriott Woodland Hills Ordyke VENTURACOUNTYCOAST.COM 6WDUW SODQQLQJ WRGD\ DW YOUR MOST MEMORABLE MEETING LOCATION. KRWHOV URRPV KDUERUV PLOHV RI EHDFKHV ZLQHULHV JROI FRXUVHV ONE ENRICHING EXPERIENCE

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Page 1: SAN FERNANDO VALLEY BUSINESS JOURNAL …...8 SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST MAY 1, 2017 By HELEN FLOERSH Staff ReporterThe Garland Hotel’s remodel has been good for

8 SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST MAY 1, 2017

By HELEN FLOERSH Staff Reporter

The Garland Hotel’s remodel has been

good for business. The interior at the North

Hollywood establishment features wood-pan-

eled walls and homage to the Hollywood glam-

or of late actress Beverly Garland, the hotel’s

former owner. And at 257 rooms, the refur-

bished Garland ranks No. 13 on the Business

Journal’s list of Valley hotels (see page 9).

In particular, the

rebrand has attract-

ed business travelers.

General Manager Scott Mills estimates that as

many as a quarter of

all guests are in town

for work – though they

manage to find time to

play, too, as evidenced

by the popularity of the

hotel bar’s late-night

happy hour among corporate types.

“We’ve become more attractive to the enter-

tainment industry since the relaunch,” Mills

said. “We’ve also added a lot of programming

that works out for the business traveler, like

access to a personal trainer at the fitness center.”

While international “travel bans” by Pres-

ident Donald Trump have left some indus-

try leaders feeling lukewarm on this year’s

outlook for U.S. business travel, hoteliers in

Los Angeles expect the region’s record-break-

ing tourism momentum to continue in 2017.

L.A. hosted more than 47 million visitors last

year, according to the

Los Angeles Tourism

& Convention Board,

and became the first in

the nation to host more

than 1 million Chinese

tourists in a single year.

Major infrastructure

investments, such as

improved public trans-

portation and a $1.6 bil-

lion concourse addition

at the Tom Bradley International Terminal at

the Los Angeles International Airport, position

the city for further growth as a business travel

destination, said Murray Lowe, an L.A. Tour-

ism Board member and general manager of

Marriott Woodland Hills, the No. 4 hotel on

the Business Journal’s list.

“The future of Los Angeles tourism is

incredibly bright regardless of our economic

challenges,” Lowe said. “I think we’re going to

be very prosperous.”

Full speed ahead As many as 70 percent of the Marriott’s

guests are in town for work, Lowe said. The

hotel last fall unveiled amenities geared toward

a new generation of business traveler, includ-

ing entertainment packages that offer access

to YouTube and Netflix streaming, meeting

rooms equipped with wide-screen televi-

sions and spacious guest suites designed for

light-packing, efficiency-minded millennials.

“The way people are doing business is

changing. … The way we work includes a mix

of business, entertainment and leisure in the

same 24 hours,” Lowe said. The Marriott has

tripled the amount of bandwidth available to

guests to accommodate their use of multiple

devices at once, he added.

The Garland has amped up its online offer-

ings as well, moving from paper-based check-in

procedures to tablets at its front desk. The house-

keeping and engineering staff communicates

work orders and other information wirelessly

over Apple Inc. products, according to Mills.

“We’re going all paperless,” he said.

The largest hotel on the Business Journal’s

list, the 495-room Hilton Los Angeles/Uni-versal City, also has rolled out new digital fea-

tures in addition to making sweeping aesthetic

renovations. Qualified members of the Hilton

Honors program can

select and check into a

room on their mobile

devices, a service that

has been particularly

well-received by corpo-

rate guests, said Direc-

tor of Marketing and

Sales Cynthia Ordyke.

The Hilton recently

completed updates to

its business center and

lobby, and will have new furniture in all guest

rooms by the start of June. It begin renovations

to its ballroom in September, she added.

“By the end of the year we’ll be a brand-

new Hilton,” Ordyke said. “I think it’s some-

thing the community should definitely come

and visit.”

Weathering AirbnbDespite industrywide concerns about com-

petition from short-term rental platform Airb-nb, none of the properties interviewed by the

Business Journal felt the app had any signifi-

cant effect on their operations.

“There may be a few guests who try,” Mills

said. “But our property is unique, with amenities

and programming you wouldn’t find on Airbnb.”

Recent reports suggest he is correct. A 2016

analysis by Smith Travel Research found that

cities with the highest Airbnb occupancy also

had the highest occupancy rates for hotels, sug-

gesting that travelers were using the accommo-

dations for different reasons rather than using

one over the other. Business travelers especially

seemed more likely to stay at traditional lodges,

as significantly fewer users of Airbnb did so for

work-related trips than for leisure, the report said.

The Marriott’s Lowe, who rented a flat for

his family’s trip to Paris, offered a possible

explanation.

“Airbnb is a way to experience a commu-

nity. In that sense, it’s not a direct competitor,”

he said. “It serves as a place to stay when you

don’t have the needs of a hotel.”

Hotel Remodels Bring Back Business TravelersLIST: Design upgrades anddigital amenities fill rooms despite Airbnb.

Mills

Lowe

‘The future of Los Angeles tourism is incredibly bright regardless of our economic challenges.’

MURRAY LOWE, Marriott Woodland Hills

Ordyke

VENTURACOUNTYCOAST.COM6WDUW�SODQQLQJ�WRGD\�DW

YOUR MOST MEMORABLE MEETING LOCATION.

���KRWHOV���������URRPV���� ������KDUERUV������PLOHV�RI�EHDFKHV���ZLQHULHV�����JROI�FRXUVHV���� ����

ONE ENRICHING EXPERIENCE

Page 2: SAN FERNANDO VALLEY BUSINESS JOURNAL …...8 SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST MAY 1, 2017 By HELEN FLOERSH Staff ReporterThe Garland Hotel’s remodel has been good for

MAY 1, 2017 SAN FERNANDO VALLEY BUSINESS JOURNAL 9

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THE PACESETTER: With 495 rooms, Hilton Los Angeles/Universal City is the largest hotel in the Valley region. It remodeled its Café Sierra last year.

1

NEW: The 209-room Hilton Garden Inn Burbank Downtown opened this year. The hotel is owned by OTO Development, a South Carolina-based hotel development and management company.

16

Continued on page 10

’13 ’14 ’15 ’16

$136

130

124

118

112

10615 ’16’1’13

8

2

614 ’1’1

Overnight CostsAverage daily room rates for San Fernando Valley hotels.

Source: Los Angeles Tourism & Convention Board

Page 3: SAN FERNANDO VALLEY BUSINESS JOURNAL …...8 SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST MAY 1, 2017 By HELEN FLOERSH Staff ReporterThe Garland Hotel’s remodel has been good for

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10 SAN FERNANDO VALLEY BUSINESS JOURNAL THE LIST MAY 1, 2017

CALABASAS: Hilton Garden Inn Calabasas will begin construction on a 51-room addition later this year.

30

SPA: Westlake Village Inn plans to expand its spa. The hotel will develop a yoga studio, salon, spa with eight treatment rooms, adults-only lap pool and 16 guest rooms in an area that previously housed tennis courts.

31

’12 ’13 ’14 ’15

82%

80

78

76

74

7214 ’15’1’12

8

6

4

213 1’1’1

Vacancy?Average occupancy rates for San Fernando Valley hotels.

Source: Los Angeles Tourism & Convention Board