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San Francisco Symphony Social Media Outreach Factors for success • Supportive culture, thought leaders • Preparation and education • Willingness to learn • Willingness to listen • Willingness to think and act or respond quickly • Be human • Give people an incentive to share, read, or participate • Establish criteria for success • After the ecstasy, the laundry

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Page 1: San Francisco Symphony Social Media Outreach Factors for success Supportive culture, thought leaders Preparation and education Willingness to learn Willingness

San Francisco SymphonySocial Media Outreach

Factors for success• Supportive culture, thought leaders• Preparation and education

• Willingness to learn • Willingness to listen• Willingness to think and act or respond quickly• Be human• Give people an incentive to share, read, or participate• Establish criteria for success• After the ecstasy, the laundry

Page 2: San Francisco Symphony Social Media Outreach Factors for success Supportive culture, thought leaders Preparation and education Willingness to learn Willingness
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Facebook analytics

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Twitter – tool to listen and learn

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Twitter Listen to and communicate with your customers

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Bit.ly or other url tracker tools

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Jean ShirkSan Francisco Symphony

• [email protected]• @sfsymphony• @bean• 415-503-5420• http://community.sfsymphony.org• www.facebook.com/sfsymphony• http://twitter.com/sfsymphony• www.youtube.com/sfsymphony• www.foursquare.com/venue/112731

mailto:[email protected]
http://community.sfsymphony.org/
http://community.sfsymphony.org/
http://www.facebook.com/sfsymphony
http://twitter.com/sfsymphony
http://twitter.com/sfsymphony
http://www.youtube.com/sfsymphony
http://www.foursquare.com/venue/112731

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