san joaquin air pollution control district · 10/4/2011 · • understand audience • select...
TRANSCRIPT
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San Joaquin Air Pollution Control District
TUESDAY, OCTOBER 4, 2011
Wednesday, October 5, 2011
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Basics of Communication
Organizational Communications
Wednesday, October 5, 2011
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Basics of Communication
• External
Organizational Communications
Wednesday, October 5, 2011
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Basics of Communication
• External • Internal
Organizational Communications
Wednesday, October 5, 2011
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Basics of Communication
Target Audience
Wednesday, October 5, 2011
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Basics of Communication
• Specific group of people within a target market to which our message is directed to
Target Audience
Wednesday, October 5, 2011
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Basics of Communication
Managing Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Understand audience
Managing Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Understand audience • Select appropriate channels
Managing Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Understand audience • Select appropriate channels • Share tasks among communicators
Managing Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness
Managing Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
Key Principles to Effective Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Effective communications starts with effective communication skills:
Key Principles to Effective Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Effective communications starts with effective communication skills:
- Listen
Key Principles to Effective Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Effective communications starts with effective communication skills:
- Listen - Be clear
Key Principles to Effective Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Effective communications starts with effective communication skills:
- Listen - Be clear - Be concise
Key Principles to Effective Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
• Effective communications starts with effective communication skills:
- Listen - Be clear - Be concise - Have an answer
Key Principles to Effective Internal Communications
Wednesday, October 5, 2011
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Basics of Communication
Segmenting & Communicating with Internal Audiences
Wednesday, October 5, 2011
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Basics of Communication
• CEO
Segmenting & Communicating with Internal Audiences
Wednesday, October 5, 2011
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Basics of Communication
• CEO • Upper Management
Segmenting & Communicating with Internal Audiences
Wednesday, October 5, 2011
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Basics of Communication
• CEO • Upper Management • Middle Management
Segmenting & Communicating with Internal Audiences
Wednesday, October 5, 2011
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Basics of Communication
• CEO • Upper Management • Middle Management • Employees
Segmenting & Communicating with Internal Audiences
Wednesday, October 5, 2011
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Basics of Communication
• CEO • Upper Management • Middle Management • Employees • Program Ambassadors
Segmenting & Communicating with Internal Audiences
Wednesday, October 5, 2011
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Basics of Communication
Downward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Make sure everyone receives a copy of program
Downward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Make sure everyone receives a copy of program • Hold regular management meetings
Downward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Make sure everyone receives a copy of program • Hold regular management meetings • Share updates/changes
Downward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Make sure everyone receives a copy of program • Hold regular management meetings • Share updates/changes • Regularly celebrate major accomplishments
Downward Communication
Wednesday, October 5, 2011
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Basics of Communication
Upward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Ensure all supervisors meet with employees regularly
Upward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Ensure all supervisors meet with employees regularly • Use management and staff meetings to solicit feedback
Upward Communication
Wednesday, October 5, 2011
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Basics of Communication
• Ensure all supervisors meet with employees regularly • Use management and staff meetings to solicit feedback • Act on feedback
Upward Communication
Wednesday, October 5, 2011
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Engaging Employees
WIIFM?
Wednesday, October 5, 2011
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Engaging Employees
Key Messages
Wednesday, October 5, 2011
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Engaging Employees
• Branding
Key Messages
Wednesday, October 5, 2011
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Engaging Employees
• Branding • Statement, Evidence, Conclusion, Shhh (SECS)
Key Messages
Wednesday, October 5, 2011
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Engaging Employees
• Branding • Statement, Evidence, Conclusion, Shhh (SECS) • Rule of threes
Key Messages
Wednesday, October 5, 2011
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Engaging Employees
Key Messages for eTRIP
Wednesday, October 5, 2011
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Engaging Employees
Key Messages for eTRIPStatement: eTRIP is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes.
Wednesday, October 5, 2011
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Engaging Employees
Key Messages for eTRIPStatement: eTRIP is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes.
Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes.
Wednesday, October 5, 2011
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Engaging Employees
Key Messages for eTRIPStatement: eTRIP is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes.
Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes.
Conclusion: eTRIP participation is a crucial part of improving the quality of life for everyone in the Valley, and with your help, [insert co. name] is committed to being part of the solution.
Wednesday, October 5, 2011
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Engaging Employees
Key Messages for eTRIPStatement: eTRIP is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes.
Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes.
Conclusion: eTRIP participation is a crucial part of improving the quality of life for everyone in the Valley, and with your help, [insert co. name] is committed to being part of the solution.
Sshhh.Wednesday, October 5, 2011
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Engaging Employees
Marketing Plan: How to get the word out
Wednesday, October 5, 2011
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Engaging Employees
• Objective (What)
Marketing Plan: How to get the word out
Wednesday, October 5, 2011
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Engaging Employees
• Objective (What) • Strategy (How)
Marketing Plan: How to get the word out
Wednesday, October 5, 2011
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Engaging Employees
• Objective (What) • Strategy (How) • Tactics (Execution)
Marketing Plan: How to get the word out
Wednesday, October 5, 2011
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Tools
Tactical Outreachwww.valleyair.org
Wednesday, October 5, 2011
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Tools
Sample Bulletin Board
Wednesday, October 5, 2011
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Tools
Sample Newsletter
Wednesday, October 5, 2011
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Tools
Sample Rideshare Flyer
Wednesday, October 5, 2011
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Tools
Sample CEO Letter
Wednesday, October 5, 2011
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Tools
Rideshare Orientation for New Employees
Wednesday, October 5, 2011
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Tools
Sample Flyer - Alternate Transportation Incentive
Wednesday, October 5, 2011
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Tools
Tactical Outreach
Wednesday, October 5, 2011
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Tools
• Bulletin Boards • Newsletter • Flyer • CEO Communication • Rideshare Orientation for new employees • Incentives
Tactical Outreach
Wednesday, October 5, 2011
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Tools
• Bulletin Boards • Newsletter • Flyer • CEO Communication • Rideshare Orientation for new employees • Incentives
• Social media
Tactical Outreach
Wednesday, October 5, 2011
![Page 57: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/57.jpg)
Tools
• Bulletin Boards • Newsletter • Flyer • CEO Communication • Rideshare Orientation for new employees • Incentives
• Social media • Corporate Blog
Tactical Outreach
Wednesday, October 5, 2011
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Tools
• Bulletin Boards • Newsletter • Flyer • CEO Communication • Rideshare Orientation for new employees • Incentives
• Social media • Corporate Blog • Presentation
Tactical Outreach
Wednesday, October 5, 2011
![Page 59: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/59.jpg)
Tools
• Bulletin Boards • Newsletter • Flyer • CEO Communication • Rideshare Orientation for new employees • Incentives
• Social media • Corporate Blog • Presentation • FAQs/Talk Points
Tactical Outreach
Wednesday, October 5, 2011
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Tools
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
• Create a calendar
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
• Create a calendar • Look for low-cost ways to enhance the program
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options • Add unexpected bonuses
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options • Add unexpected bonuses • Written communication should be short and to the point
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options • Add unexpected bonuses • Written communication should be short and to the point • Continually evaluate
Tips for Communicating Effectively
Wednesday, October 5, 2011
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Tools
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 68: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/68.jpg)
Tools
• Catchy headline
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 69: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/69.jpg)
Tools
• Catchy headline • Use no more than 3 typefaces
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 70: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/70.jpg)
Tools
• Catchy headline • Use no more than 3 typefaces • Use white space effectively
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 71: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/71.jpg)
Tools
• Catchy headline • Use no more than 3 typefaces • Use white space effectively • Use color, if possible
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 72: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/72.jpg)
Tools
• Catchy headline • Use no more than 3 typefaces • Use white space effectively • Use color, if possible • One message
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 73: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/73.jpg)
Tools
• Catchy headline • Use no more than 3 typefaces • Use white space effectively • Use color, if possible • One message • Call to action
Tips for Successful Print Materials
Wednesday, October 5, 2011
![Page 74: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/74.jpg)
Tools
Sample Brochure CoverWednesday, October 5, 2011
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ToolsSampleTools
Sample Brochure InsideWednesday, October 5, 2011
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Tools
Wednesday, October 5, 2011
![Page 77: San Joaquin Air Pollution Control District · 10/4/2011 · • Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness](https://reader033.vdocument.in/reader033/viewer/2022060422/5f191d94811956098c60d510/html5/thumbnails/77.jpg)
Tools
Questions.
Wednesday, October 5, 2011