sana_finalpresentation.pptx

7/27/2019 SANA_FinalPresentation.pptx

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SANA~ONESIPCLOSERTOAHEALTHYLIFESTYLE

Chloe Miller-Vicki Pung-Julie Lee-

Forrest Hane-Evan Artley-Carson Muir


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OURPRODUCT

Health/Diet meal-replacer drinkmade of natural ingredients, fruitsand healthy vitamins and minerals

Not only a diet drink, but a healthdrink

Sold individually

Exotic Flavors


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HOW?

Initially sell product toUniversity of Marylandstores, cafes, and shops

exclusivelyBegin with our team of

founders


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FUTUREORGANIZATIONALBREAKDOWN

Production Dept:

Check each stage of production process

Quantity and quality of products

Transportation of ingredients and products

Design and test new products

Nutritionist

Marketing Dept

Sales and distribution

Promotion and advertisements

Research

Customer service Rival companies

Finance Department


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FUTUREORGANIZATIONAL BREAKDOWN

Finance Dept Book Keeping

Purchases, sales,capital spending

Accounts Balance sheets, profit

and loose accounts

Wages

Salary, taxes Business finances

Loans

Interest


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MARKETANALYSIS

Entering the Functional

Beverage Market

Growth rate of 6.6% , near 25billion in sales

Market leaders

Appeal of functional beverages

18-30 demographic


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TARGET MARKET

18-25 year olds looking to loseweight and/or to be healthy(toany degree)

Convenience

Fast-Paced Lifestyle

Need for functionality, for a feel

to a product

Health & Weight Loss goals

Market Needs Addressed Initial Target Market


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FINANCIALS

Start-Up Costs Less R&D Costs

Marketing Costs

Regulatory Fees

Primary Costs Manufacturing=$35,000

Ingredients & Casing=$20,000

Outsource Manufacturing Minimum Case Requirement

120,000 drinks

Cost per production/drink=$.46

Price to Retailers=$2.00

Price to Consumers=$3.99


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Type of Cost Actual Cost Total

Ingredients and

Casings $20,000Manufacturing $35,000Research and

Development$5,000

Marketing $20,000Regulatory $5,000-10,000 $85,000-

90,000Initial Profits:SALES REVENUE: $240,000SALES PROFIT: $184,000

Total Profit: 149,800


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FUTUREFINANCINGANDGROWTH

Loans, increased salescapital to finance expansion

High profit margins

Partnership with marketleaders


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RESOURCES-HOWSANAISDIFFERENT

Flaws with current weight-loss drinks

Artificial Ingredients

Sugars

Allergic Reactions

Ex: Cellulose gel, Soybean Lecithin, Xanthamgum

Sana taking a different approach

Organic

Natural Sugars

Replacement Ingredients


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NECESSARYINGREDIENTSFORSANA

-Whey Protein: protein

-Lowfat, organic yogurt: taste, texture, calcium, vitamin D

-Fruit: fiber, taste, vitamins

-Flaxseed: fiber, omega-3 fatty acids

-Natural sugar: taste

-Salt: taste

-Ascorbic acid: vitamin C

-Oat fiber: fiber

-Guar Gum: thickener

-Sunflower Oil: vitamins A, B, D

-Phaseolamin: suppresses hunger

-Inulin: suppresses hunger


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MARKETING

Health and Weight Loss Drink

Diamondback

Sales Promotional Events

Flyers, Chalking Free

Social Networking

Facebook, Twitter, etc

Future Marketing


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ASSUMPTIONSFORSUCCESS&WITHSTANDINGCOMPETITION

We WILLbe able to start atUMD

Our drink will be all natural

Competition Sanas double appeal gives it an

edge over its competitors

Our company WILLexpand with

a large partner


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FUTUREPROJECTIONS

5 years Product Expansion

Establishment of Headquarters

Organizational departments, further employees

Over 80% increase in sales as we expand around the US

10 years

Further increased profits

Partnership with one of the Market Leaders

sana_finalpresentation.pptx

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