SAVANNAH SAND GNATSSTRATEGIC BRANDING MEG BECKUM McRAE & LOUIS FINKLESTEIN MAKING

CONTACTBUILDING THE

SAND GNATS BRAND THROUGH COMMUNITY

ENGAGEMENT & FAN INTERACTION

CREATE A BUZZ: VIRAL VIDEO USING SOCIAL MEDIA IS AN AFFORDABLE AND EFFECTIVE STRATEGY FOR INCREASING VISIBILITY.

MAKE FRIENDS: COMMUNITY PRESENCEDON’T EXPECT FANS TO COME TO YOU. BE PRESENT IN THE SAVANNAH COMMUNITY BY PARTICIPATING IN EVENTS AND PARTNERING WITH LOCAL ORGANIZATIONS AND BUSINESSES.

K-12 SCHOOLSCOLLEGES & UNIVERSITIESSERVICE ORGANIZATIONS PROFESSIONAL ORGANIZATIONSLOCAL BUSINESSES COMMUNITY EVENTS

SHOW FAN APPRECIATION: SAVANNAH ALL-STARSEXTEND THE “I AM A GNATURAL WOMAN CAMPAIGN” BY IDENTIFYING EXISTING SAND GNATS FANS WHO MAKE POSITIVE CONTRIBUTIONS IN THE COMMUNITY. HIGHLIGHT “SAVANNAH’S ALL-STARS”IN ADVERTISING AND AT GAMES.

BUILD ANTICIPATION: PRE-SEASON EVENT ENGAGE THE COMMUNITY AND CREATE EXCITEMENT ABOUT THE UPCOMING SEASON. HIGHLIGHT PARK IMPROVEMENTS, NEW CAMPAIGNS AND PROMOTIONS.

PRE-SEASON TAILGATING EVENT+ CHILDREN’S ACTIVITIES+ FREE HOTDOGS+ CHILI COOKOFF+ DISTRIBUTE SCHEDULE + HIGHLIGHT STADIUM IMPROVEMENTS

ENCOURAGE INTERACTION: STADIUM IMPROVEMENTS CULTIVATE COMMUNITY WITHIN THE BALLPARK BY CREATING AREAS OF INTERACTIVITY.

FAMILY PICNIC AREA

ENTRANCE

CONCOURSE ENTRY

INTERACTION AREAS:+ ENTRANCE + CONCOURSE + PICNIC AREA

TICKET SALES ENTRANCE

CUSTOMER SERVICE

NAVIGATION

ENTRANCE

CONCESSIONS

WATCHING THE

GAME

CONCESSIONS

FAMILY PICNICAREA

KIDS ACTIVITIES

SPREAD THE WORD: AMBASSADOR PROGRAMESTABLISH AN ARMY OF DEDICATED FANS WILLINGLY TO RECOMMEND THE SAND GNATS EXPERIENCE TO OTHERS.

CONSISTENT MESSAGE SPREADS ORGANICALLYBY WORD OF MOUTH MARKETING

ATTENDANCE & RETENTION

COMMUNITY COMMITMENT

VISIBILITY & ORGANIC

MARKETING

RECOGNITIONVISIBILITY

CONSISTENCY RETENTION

ATTENDANCE CUSTOMER LOYALTY

INTERACTION ENGAGEMENT

PRODUCT ENHANCEMENT

CONCLUSION+ BRAND CULTIVATION BEFORE BRAND STATEMENT + ORGANIC, AUTHENTIC MARKETING STRATEGIES+ GIVING BEFORE YOU GET+ CREATING COMMUNITY WITHIN THE STADIUM + IDENTITY COMES FROM INTERACTION