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SANDHAI PROJECT SANDHAI PROJECT PRESENTATIONPRESENTATION

Retail TeamAnshuman,Satakshi,Aman,Harsh,

Sandeep,Sangeetha

SABZI MANDI• Fresh vegetables and varieties of vegetables• Trend is of buying weekly vegetables• Cheap rate • Bargaining power• Wholesale market of fruit and vegetables in India• Once in a week or daily Drawbacks:-• Carry bags missing• Cash change

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ORGANIZED VS UNORGANIZED

Not much varieties Varieties

Employees to help One seller

Ambience No Ambience

5% 95%

No Bargaining Bargaining power capacity

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VEGETABLE SUPPLY CHAIN

• The intermediaries between the customers and farmers are traditional retailers with different outlet formats-

mom and pop shops non-permanent shops in the market roadside vendors push cart vegetable sellers wholesale traders• The farmers themselves sell their produces directly to the end

consumers in local markets or they sell to intermediaries—agents and organised retailers

CONT……

•The vegetable sellers buy their commodities from either wholesaler or directly by the producer•Farmers selling vegetables directly to the customer amount to very small fraction by volume

OBJECTIVE OF RESEARCH

To understand the buying motives and reasons for buying vegetable in a make shift Sabzi Mandi.

To understand the reason for bargaining in a price-competitive ( where the price are relatively lesser when compared with organized retailer ) make shift Sabzi Mandi.

To understand from where they are coming to buy the commodities.

GRAPH ANALYSIS

NOTE :- Here most of the consumers who is coming to buy vegetables are above 30 years.

AGE OF THE CUSTOMERS

32 36 3240 46

2539 46

33

01020

304050

NAME OF CUSTOMERS

AG

E

AGE

GRAPH

REASON OF BUYING

22%

33%

45% DISTANCE

PRICE

FRESHNES

PLACE OF LIVING

56%

44% NEAR TO AMMANKULAMROAD

FAR FROM AMANKULAMROAD

OCCUPATION

56%

22%

22%

SERVICE

BUSINESS

GOVT

INCOME OF CUSTOMERS

67%

33%

1000 - 5000

5001 - 10000

ANALYSIS

Buying motives & reason for buying vegetables from make shift Sabzi Mandi

• To get fresh vegetables in cheaper price

• To purchase in bulk

• Lower income bound them to bargain

• Trustworthiness

• Flexibility in decision making

OBSERVATIONS

• Vegetables and fruits cheaper than Kirana store• Monopoly was present in few categories• Vegetable had different price structure

CONT…

• Sanitation is not a matter of concern for both the parties

• Extra cash was charged for polythene bags just like super marts

• Majority of buying was planned but eventually also turned into impulsive buying

• Customers and few owners both belonged to the nearby area

• Sabzi Mandi is product centric and customer centric

Innovation is in the air

CONT….

WWW.SABZIMANDI.IN• OVERVIEW

• Dedicated online sabzi mandi

• chopped vegetables availability

• Free home delivery

• Tie ups with street vendors

• On call order

RETAIL TEAM

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