sandra flores at small business alliance
TRANSCRIPT
We Coach The Pros
Sandra Flores832-289-4465
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
Par-ti-ci-pate
HalfmoonYogaHalfmoonYoga
B•B•Q
Build Your Marketing ToolkitGrow Your Business with Email & Social
© 2014
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Your Sales Velocity Formula
How Engagement Works
What’s Your Marketing Campaigns Toolkit
Let Your Prospect Determine the Presentation
Agenda
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marketing
Marketing
At its core, marketing is abouteliciting a physical and measureable
response
Measurable Response
click ordownload
come tothe storeor office
schedulea session
donate call
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
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FORWARD& SHARE
Your new best friends.
Make it easy to share.
How Engagement Marketing Works
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Marketing
Engagement is the new word of mouth
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Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
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Marketing
Engagement marketing
newbusiness
~90%Word of mouth
~10%New prospects
Newbusiness
Keep your hands up if more than 75% is referrals/word of mouth-more than 90%?
How many of you think 50% of your new business comes from referrals
or word of mouth?
Let’s Build Your Marketing Tool Kit
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Goals & objectives
General goals
new customers, donorsReach
repeat business, supportDrive
leads and relationshipsNurture
members, advocates, volunteersEngage
donations, revenueIncrease
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Pull response
Types of events
What are
campaigns?
Push content
Types of CampaignsNewsletters &
Announcements
Special Offersand Deals
Online Surveysand Polls
Event Invites& Updates
Newsletters & AnnouncementsSend by Email & Share on Social
Let Others Share Via Social Too
Place Logo at the Top + Name in Text
Key Action Items Above the Scroll
Add Your Own Social Links Too
Tease Articles with Read More Links
Special Offers & DealsPush with Email
and Social
Encourage Sharing
Collect MoneyOn The Spot
Track Everything
Add your links!
Surveys & PollsPush with Email
and Social
Also on website
Don’t ask too many questions
Brand it withYour Logo
Really “Listen”to Feedback
Event Invites & UpdatesPush with Email
and Social
Make RSVP Easy To Find & Click
Keep Details Simple, Clear
Manage It All OnlineSign-ups, Payments & Check-In
Create An Event Homepage
Grow your list
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Add “Join My List” to your website
Add a link to email signature
Ask. Just Ask.
Start somewhere.Even if it’s just friends and family.
Set up Text To Join
Get them on Facebook
Create a Paper Form
• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement
Automate What You Can
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Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time
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You are not marketing.If you’re not measuring,
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Goals & objectives
Is it a good objective?Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
3
How will I measure it, ormy progress towards it?
Write down one or two goals and objectives
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Start where you areAnd where your customers andrelationships are.
SAVE!
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50%
Less is More.
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Marketing
Small business marketing
isGetting
measureableresults
Delivering onyour promise
Nurturing relationships
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Discover Your Code Today Get Your FREE Report
www.YourCodeNow.com
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Grow with Constant ContactOne Toolkit. One Login.
All the marketing campaigns you needTogether in one place
.
Offers& Promotions
Events& Registrations
Feedback& Surveys
Newsletters& Announcements
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We can do this!
© 2014
Join Me
Sandra is here to support your business growth in all aspects. I will be Scheduling 30 Minute Sessions For this weekend in person and on phone next week
I will also be emailing event details for upcoming webinars and local workshops
We Coach The Pros
Sandra Flores832-289-4465
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com