sandra sequeira marketing executive d line india pvt ltd information on marketing
TRANSCRIPT
Sandra SequeiraMarketing Executive
d line india pvt ltd
Information onMARKETING
SOME NEW INPUTS FOR MARKETING :
• New six product brochures.• New product catalogue• New d line + Salto brochure• Electronic Product Database• New Advertising Package.• Refurbishing Exhibition stand.• Mobile exhibition stand • Electronic Project Database• Newsletter • d line india’s Marketing Plan 2002
• Total Solution• Bathroom• Handrail• Washroom• Hardware• Wadrobe• Signs
New Brochures
New d line catalogueNew d line catalogue
Product catalogue(image, inspirational, and technical
Sheets)
Inspirationalleaflet for eachproduct group
Imagebrochure
• Range overview• Design/specification guidelines
• Inspiration + main selling points
• Details• Technical information• Etc.
• Overview of range• d line story
CONTENTS (Tentative)
• Specifiers+ clients
• Specifiers, clients
• Distributors• (Specifiers)
MAIN TARGET GROUP
Plan for the new brochures- inspirational leaflets Plan for the new brochures- inspirational leaflets
Hardware
Bathroom
Washroom
Handrail
Wardrobe
Signs
Aug.
Dec Jan. Feb Mar April May June July Aug2001
April New
bin
der
NEW
• d line Salto Brochure
Electronic product database Electronic product database
Advertising packageAdvertising package
Advertising in the UK
We are currently refurbishing the Stand. Planned ready in February• New displays• New back walls (re-usable)• Refurbishing of glass floor (change of colour)
Refurbishing of exhibition standRefurbishing of exhibition stand
Mobile exhibition stand Mobile exhibition stand
The new Carl F showroomin Denmark
d line international NEWSLETTER
NewsletterPlease help us to make it even betterNewsletterPlease help us to make it even better
• April• August• December
Welcome to the d line project database
HardwareHardware
BathroomBathroom
HandrailHandrail
SignsSigns
WardrobeWardrobe
WashroomWashroom
d line project database
Electronic d line Project database
Handrail 1Handrail 1
Handrail 2Handrail 2
Vidal Sasson, ShanghaiVidal Sasson, Shanghai
Amro abn, Hong KongAmro abn, Hong Kong
Return to main menuReturn to main menu
Handrail projects
Glaxo Smith-Kline, LondonGlaxo Smith-Kline, London
Handrail 1Handrail 1
Handrail 2Handrail 2
Vidal Sasson, ShanghaiVidal Sasson, Shanghai
Amro abn, Hong KongAmro abn, Hong Kong
Glaxo Smith-Kline, LondonGlaxo Smith-Kline, London
Return to main menuReturn to main menu
ArchitectFoster & PartnersArchitectFoster & Partners
Project:
British Museum, London
Project:
British Museum, London
Hardware, and bathroomproductsHardware, and bathroomproducts
More pictures More pictures
BROCHURES
Hardware BathroomWashroomHandrailWardrobeSigns
Refurb. Exh. Stand
Elec. Photo dataB.
NewsLetter
Aug.
Aug.
Aug.
April
Aug
Aug.
New
bin
der
Dec Jan. Feb Mar April May June July Aug Sep. Oct.2001
March
March.
Main marketing activities 2002Main marketing activities 2002
April. Aug. Dec.
NEW
• d line Visiting card layout• d line Letter Head• d line Envelopes
FORTH COMING MARKETING PLAN YEAR 2002 :
• ADVERTISEMENTS
(Single full page colour)• Jetwings : March/ …??…/ December
IIA :• Annual Directory : June • Journal : July
d line india’s NEWSLETTER
MONTHS :• February
• June • October
d line + Knud Seminars :
Month - November Places – Mumbai/ Bangalore/Delhi
We hope this will be a great success.
MAILERS
Newsletter (March issue) : Aprilar + d Forms : JuneNewsletter (June issue) : JulyNewsletter (October) : NovemberDiwali gifts month : November X’mas Cards : Decemberd line Calenders : Dec –Jan
British MuseumGreat Court
Architect: Foster & Partners
Hardware and bathroom products
ABN Amro, Hong Kong
Jah Bar, Hong Kong
Glaxo Smith-Kline Headquarters, London
THANK YOU ALL FOR YOUR
PRESENCE & CO OPERATION THROUGHOUT THE
PRESENTATION