sangeet chowfla
TRANSCRIPT
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
GMAC Pan-African Assessment in the Story of African Success in
the 21st Century Sangeet Chowfla, President and CEO, GMAC
AABS Connect Annual Conference
Johannesburg, South Africa May 19, 2015
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Graduate Management Admission Council® Interna(onal Associa(on • 212 governing Business Schools • 6,000+ programs • 80+ countries • mba.com
GMAC is known for: • The GMAT® Exam available in 115 countries • Research, surveys, and market intelligence • Professional development and networking opportuniPes • In Africa – Student pipeline development iniPaPves
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GMAC® Vision & Mission Vision GMAC will be the global leader in connec%ng talent and aspiraPon with opportunity. Mission GMAC believes that business and management are criPcal to the economic and social well-‐being of people worldwide. We provide informa%on and insights to improve decision making about the discovery and evaluaPon of talent. At GMAC, we do this to contribute to the effecPve use of human, natural, and financial resources throughout the world.
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Connect
Fill
Convene
Find
Understand
SCHOOLS
CANDIDATES
INDUSTRY PROFESSIONALS
Purpose
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More than the GMAT MBA.com 8.8 million views
PREP 500,000 downloads |
250,000 guides
GMASS 4.2 million names
downloaded
SURVEYS Students | ApplicaPons | Grads
| Recruiters | Alums
STUDIES 300 validity studies
CONFERENCES 1,000 school abendees
GMAT
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Topics to cover today
GLOBAL GME ADMISSIONS TRENDS • Global trends • Africa-‐specific trends
VALUE OF A COMMON ASSESSMENT • GMAC assessments in the global context • Role of a Pan-‐African assessment in enhancing African school market place
UPDATE ON PAN-‐AFRICAN ASSESSMENT • Progress to date • Plans to pilot & launch assessment
1
2
3
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Global GME Admissions
Worldwide-‐trends and Africa-‐specific trends, Vis-‐à-‐vis the GMAT and GMAC survey research
1
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Strong demand for the full-time MBA
80%
64%
41%
28%
43% 50%
61%
2008 2009 2010 2011 2012 2013 2014
Source: GMAC Application Trends Survey 2014. Note: previous year data may differ slightly from public reports due to late survey respondents. Differences, however, would be minor.
% of Global FT MBA Programs Reporting Growth
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Slowdown in masters applications
0%
25%
50%
75%
100%
2009 2010 2011 2012 2013 2014
% of US Specialized Masters Programs Repor(ng Growth
M.Mgmt. M.Acct. M.Fin.
Note: GMAT Examinees by CiPzenship; TY2012 and TY2013 smoothed to adjust for IR tesPng spike in TY2012 Source: 2009-‐2014 ApplicaPon Trends Survey
TY2014 Scores sent to specialized masters degrees by ci%zenship
• Europe: 52% • Asia-‐Pacific: 39% • Middle East & Africa: 19% • North American: 18% • LATAM: 13%
Only 15% of examinees sent scores to both MBA and specialized masters programs.
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English speaking graduates by African country
Libya
Tunisia
Algeria
Morocco
Guinea Bissau
Mauritania
Egypt
Chad
Niger Eritrea
Sudan
Central African Republic
Nigeria
Mali Senegal
Liberia
Togo
Cameroon
Ethiopia Somalia
DjibouP Gambia
Sierra Leone
Guinea
Ivory Coast
Benin Zaire – Dem. Rep. of Congo Uganda
Gabon Kenya
Burkina
Ghana Equatorial Guinea
Congo Rwanda
Tanzania
Mozambique
Angola
Zambia
Burundi
Malawi
Madagascar
Botswana
Zimbabwe Namibia
South Africa
Lesotho
Swaziland
More than 75,000
10,000 – 75,000
2,000 – 9,999
Less than 2,000 Cape Verde
MauriPus
Seychelles
No data
Candidate Pipeline Size
University graduates
% of English speaking graduates
Western Sahara
Source: CIA World Factbook; Wikipedia; LBS alumni interviews; Wolframalpha; Africa UPENN; internet search
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
GMAT TY2014 Test Volume: African Residents
Southern Africa: 920, 24% 1. South Africa: 897 2. Botswana: 23
Northern Africa: 924, 24% 1. Egypt: 659 2. Morocco: 218 3. Tunisia: 47
Eastern Africa: 703, 18% 1. Kenya: 422 2. Uganda: 91 3. Zimbabwe: 64 4. Tanzania: 43 5. Ethiopia: 42 6. Zambia: 25 7. MauriPus: 16
Western Africa: 1,245, 32% 1. Nigeria: 773 2. Ghana: 428 3. Senegal: 28 4. Ivory Coast: 16
Middle Africa: 69, 2% 1. Cameroon: 69
Source: GMAT® Exam Data
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
4 182
1 821
1 885
846
55
56
29
23
4 018
1 888
1 807
521
65
36
28
23
0 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500
United States
Africa
Western Europe
Canada
Australia and Pacific Islands
East and Southeast Asia
Central and South Asia
Middle East
TY2010 TY2014
Regional score sending Regional Score-Sending,
TY2014 & TY2010 African Residents
Source: GMAC® Score Sending data TY 2014
Growth
-‐3.5%
4.1%
4.3%
62.4%
-‐15.4%
55.6%
3.6%
0.0%
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Proportional Change in Score-Sending, TY2014 vs. TY2010 African Residents
Source: GMAC® Score Sending data TY 2014
3,3%
0,9% 0,7% 0,4% 0,4%
-‐0,8% -‐1,0%
-‐1,9% -‐2,4%
-‐5,0%
-‐3,0%
-‐1,0%
1,0%
3,0%
5,0%
Canada France Germany South Africa Kenya United States
Nigeria Egypt United Kingdom
Proportional score-sending
846 491 94 1,163 403 4,182 32 221 829 # of scores sent, TY2014
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Africa as GMAT Score-‐Sending Des(na(on
ü Programs in Kenya, Egypt,
Morocco, Nigeria, Tanzania and South Africa received GMAT score reports in TY2014.
ü In total, 30 programs received 1,936 scores, versus 23 programs and 2,039 scores in TY2010.
Study destination preferences by country
0%
0%
2%
19%
38%
48%
100%
100%
98%
81%
62%
52%
Ghana
Morocco
Nigeria
Egypt
Kenya
South Africa
GMAT Score-‐Sending Des(na(ons by Country of Residence
% in Africa % Abroad
Source: GMAC® Score Sending data TY 2014
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38% Women
23% Age 31 to 39
8% 0 years of
work experience
Africa Average
Regional demographic variation
4%
7%
10%
39%
6%
3%
EGYPT
GHANA
KENYA
MOROCCO
NIGERIA
SOUTH AFRICA
EGYPT
GHANA
KENYA
MOROCCO
NIGERIA
SOUTH AFRICA
EGYPT
GHANA
KENYA
MOROCCO
NIGERIA
SOUTH AFRICA
Source: GMAC® Score Sending data TY 2014
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Motivations and reservations
72% 67% 64% 62%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Top 5 mo(va(ons for b-‐school
46% 40%
35% 31%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
Cost Time/energy Limit Pme for VIPs
Debt Postpone personal plans
Top 5 reserva(ons about b-‐school
African residents seeking to study in Africa
Vs. 54% worldwide
Vs. 26% worldwide
KSAs – Knowledge, Skills, AbiliPes Source: 2015 mba ProspecPve Students Survey data on African residents
seeking to study in Africa (N = 200)
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Value of a Common
Assessment How a common assessment contributes to a
thriving GME marketplace
2
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Leader in global GME assessments
Countries where GMAT is delivered
115
Countries where GMAT scores are sent
86
Countries of ciPzenship of GMAT candidates
186
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Quant & Verbal
Data Sufficiency
Cri(cal Reasoning
Computer AdapPve TesPng (CAT)
Analy(cal Wri(ng
IR
Automated Scoring
Palm Vein &
One-‐to-‐M
any Matching
Test Improvements Technology Enhancements Global Plarorm
Capability and technology evolution
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Global market intelligence through other services
Helps schools find candidates that meet
their admissions criteria
Helps schools and candidates assess
so8-‐skills
Helps schools understand market trends, candidate
pipeline and compe;;ve landscape
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Economic factors indicate need
16,7 15,9
13,4
5,0
1,7 1 2
10
17 21 20
25
44
26
33
79 73
46
57
44
USA Europe China India Africa 12
1,6
0,1
7,7
5,1 4,7
GDP (PPP $ Tr)
GROWTH (%)
STRUCTURE (Mix, Ag/Mfg/Svcs)
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Demographic factors indicate need
318
511
1356 1236
528
44 57
199 224 104
37,6
NA
36,7
26,9
18,7
82%
NA
51%
31% 38%
POP (Mn, Total, 15-‐24)
AVG AGE (Years)
URBAN POP (%)
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A consistent assessment to identify talent in growing pool
Growth of 20-‐29 year old popula%on – 2012-‐2022 (million)
-‐60
-‐40
-‐20
0
20
40
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Globally integrated
Student pipeline
Globally recognized
GMAC quality – Emerging markets relevance African admissions community
Global and domesPc recogni(on African standards
Greater access for all students Intra regional mobility
Regional talent growth & reten(on
Benefits to African schools
Market Intelligence
IdenPfy candidate trends Consistent standards for schools
Peer benchmarking
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Issues to keep in mind
• Roll out and acceptance
• Broad parPcipaPon needed
• Regulatory acceptance
• TransiPon issues
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Update on Pan-African Assessment
Update on the development of an assessment for a global and domes%c African pipeline
3
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Last November: test design, quality, performance…
Validity and reliability
Test length and reliability
Test use, design and efficiency
Item analyses Differen(al item func(oning
Monitoring item performance
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… and test development process, delivery and security
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Formalized our partnerships
GMAC has become an affiliate member of both AABS and SABSA
These organiza%ons represent quality conscious African schools, and GMAC is closely aligned with them and collabora;ng with
them to create a representa%ve Pan-‐African assessment
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Acquisition of NMAT in March
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64 %
36 %
Female Male
Nearly 50,000 unique candidates have taken more than 62,000 NMAT tests in 2014.
West, 29%
North, 39%
East, 11%
South, 15%
Central, 6%
31
Diverse candidate pool
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Making NMAT global Expand within Indian Market Build Pan-‐African Assessment Expand to SE Asia & more
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Expand within Indian Market Build Pan-‐African Assessment Expand to SE Asia & more
Gurgaon
Making NMAT global
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Making NMAT global Expand within Indian Market Build Pan-‐African Assessment Expand to SE Asia & more
Site for GMAC Africa HQ to be determined
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Making the NMAT global Expand within Indian Market Build Pan-‐African Assessment Expand to SE Asia & more
• Expand on exis(ng GMAC physical presence in Singapore
• Explore other SE Asia geographies
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Phase I – Skills Inventory
Phase II – Pilot with Students
Market Knowledge / Overview
March – July ‘15 July – Dec ‘15
April – Sep ‘15
Multi-phase plan
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Phase I: Skills inventory
Faculty nominaPon by Deans Skills review
Faculty survey to idenPfy key skills Analysis
Thank you for your par(cipa(on!
30 schools 225 faculty
Please encourage your faculty to fully par(cipate
in this exercise!
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Phase 2: Pilot with students
IdenPfy school sites for pilot
Recruit students
Design assessment
Pilot assessment
Hold student focus groups
Ideal on-‐site considera(ons:
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Working together to launch
• Broad adop(on of the test by African schools
• Con(nued collabora(on to refine
• Process / Administra%on • Regional outreach • Assessment research & analysis • Deriva%ve materials & services
Depending on the community of African business schools to help us bring this important ini%a%ve forward
© 2015 Graduate Management Admission Council® (GMAC®) All rights reserved.
Questions
?
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THANK YOU