sannam s4 corporate brochure


WHO WE ARESannam S4 is a specialist, single window provider of market entry and business development services in India. Sannam S4 helps its clients by providing reliable, on-the-ground support in the country. By combining local technical expertise with practical advice, we deliver low risk and cost effective solutions enabling organizations to succeed in the market.

Sannam S4’s British, American, and Indian teams have a long track record of establishing successful businesses in India. The team is comprised of dedicated local specialists, including accounting, tax, and inward investment advisors, payroll, human resource advisory and recruitment experts, along with market research and validation consultants. Sannam S4 supports a range of clients, from small

New Delhi, Mumbai, Bangalore and Chennai, Sannam S4 supports active projects across the subcontinent.

WHAT WE DOSannam S4 successfully launches organizations into India by providing an end-to-end market entry service and ongoing support mechanism. Our model is designed to simplify entering and doing business in India. Our services include:

Sannam S4’s services support a business at any stage throughout its journey in India.

MARKET ENTRYSTRATEGY IMPLEMENTATION GROW & OPTIMIZE EXIT

Pre-market entry research to inform whether to enter the market, and if so, how

Business planning on the optimal market entry

strategy

Execution of market entry strategy

Supporting your business as it grows

Exit strategy planning and execution

Opportunity Assessment

Delegation & Event Management/

Informational Tours

Market Research

Market AssessmentSector Due DiligenceVenture ValidationVenture Preparation

Transfer Pricing and Import Duties

Evaluation

Business Structuring (Type of entity vs.

LaunchPad)

Business Plan Validation

Human ResourcesPlanning

Location Selection

Local Financial,Legal and Tax

Advisory

Business Develop-ment Planning

ExpatriateManagement

Exit Considerations

Legal Entity Formation

Registrations and Bank Account Setup

LaunchPad (Local Representation)

Recruitment andHR Services

Accounting andPayroll

Directorship and Company Secretarial

Statutory and TaxCompliance

Cultural Training

Events Management

Serviced Offices

LaunchPad Expansion

Accounting andPayroll

Directorship and Company Secretarial

Statutory and TaxCompliance

Structuring Evolution (e.g., Legal Entity Setup)

Due Diligence onAcquisition Targets

Ongoing Cultural Training

RecruitmentExpansion

HR Operations andAdvisory

Exit Planning (Market Exit/Decommissioning

Repatriation of Profits

Exit Execution(e.g., Company Closure)

THE CLIENT JOURNEY

MARKET RESEARCH


INDIA

OUR SERVICESMARKET RESEARCH Understanding the local market potential, identifying the competition and their products and pricing, selecting the right distributors and knowing in which part of India to begin, is all key information that we identify for our clients. Our research involves going out into the market and talking to companies and consumers to give you a clear view from which you can plan your market entry. Sannam S4’s research includes the required business knowledge of import duties, taxes and local employee salaries, HR policies, etc., to enable you to have a total understanding of how to approach the market.

By combining our sector and business expertise, we ensure you build a business model that is sustainable in India by undertaking validation reviews of your local costs, margins and sales potential.

VENTURE PREPARATION

Establish Go to Market Model (LaunchPadTM, Legal Entity, Local Representation, Distribution or JV)Location DecisionHR SearchProject Plan/TimelinesObjectives and TargetsExecution Capability ReviewSWOT Analysis

Cost and Pricing AnalysisProduct/Service FitPartner/Distributor EngagementRisk AnalysisMystery Shopping Exercise Regulatory and Tax AnalysisHR Assessment and Salary BenchmarkingBusiness Plan DevelopmentSWOT Analysis

VENTURE VALIDATION

SECTOR DUE DILIGENCE

Competitor AnalysisPartner/Distributor AnalysisRegulatory and Tax AnalysisMacro Market EconomicsRegulatory and Tax AnalysisSWOT Analysis

Market AnalysisCompetitor IdentificationMarket Macro Economics(Sector, Regional and National)Consumer TrendsBarriers to EntrySWOT Analysis

MARKET ASSESSMENT

LAU

NC

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ESannam S4 Market Research Road Map

IDENTIFICATION AND DUE DILIGENCE OF LOCAL PARTNERS, DISTRIBUTORS AND SUPPLIERSTo ensure you are working with the right partners, our services include: Creating a shortlist of recommended partners/customers/distributors, etc. Identifying new suppliers to reduce your costs and increase your competitive advantage Developing local relationships with your suppliers/partners/distributors, etc., on your behalf to

ensure objectives are met and quality standards are maintained Carrying out due diligence on suppliers/partners/distributors, etc., to ensure they have good

product/service quality, lead times, or unethical practices Undertaking “mystery shopping” exercises to gain an independent view of a local company or service

LOCAL BUSINESS DEVELOPMENT REPRESENTATIONSannam S4 acts as your dedicated local business development contact, identifying and pursuing sales opportunities by taking on the role of local sales executives on behalf of your company.

Our experienced business development staff will qualify local opportunities, follow up on leads and secure sales on your behalf. We manage distributors and suppliers to ensure your interests are well represented on the ground.


ESTABLISH & MANAGE A LOCAL PRESENCE

LAUNCHPADOur LaunchPad acts as an incubator service for companies entering the Indian market. The service ensures our clients acclimatize to local conditions with minimum cost and risk while enabling them to swiftly and effectively establish a local presence in India.

ground in India, enabling you to plan your longer term market strategy using

We review/help you develop your India market entry plan. Our experienced recruitment staff help you identify suitable local employee(s) with knowledge

are hired, Sannam S4 provides them with the required infrastructure and

but they report directly to you.

WHY DO YOU NEED LAUNCHPAD? Your company wants to establish a presence in India You want a low risk entry strategy delivering maximum returns You are not able or ready to establish a local entity at the outset

BENEFITS OF LAUNCHPAD LaunchPad provides a dedicated full-time local representative(s) without the need for a legal entity

your company A professional local management team monitors and supports your local representative(s) Quickly enables your dedicated representative(s) to focus purely on new sales and business development All payroll, accounting, expense management, and compliance matters are taken care of by Sannam S4 You have someone with relevant industry experience reporting directly to you, but supported by

Sannam S4

WHAT DO YOU ACHIEVE THROUGH LAUNCHPAD? An immediate, full time, local business development presence in India A hassle free, low risk, cost effective and well managed local presence A genuine increase in your local business activity and opportunity

OPERATIONS

Sannam S4 provides payroll, expense

management, HR, operations, accounting, and other adminstrative

support to maintain your local office in India, while your staff report

directly to you.

STAFF SUPPORT

Sannam S4 business centres feature the latest in back office

automation and infrastructure. Your staff are provided with desk space, internet dongle,

BlackBerry®, and laptop for their exclusive use.

HIRING STAFF

Sannam S4 recruits staff and provides a list of final candidates for your approval. Upon selection, Sannam S4, hires them on your

behalf and brings them on your board as

Sannam S4 employees.

Sannam S4 works with you to define

your goals and develop a plan for

your market entry in India.

MARKET ENTRYSTRATEGY

Sannam S4 LaunchPad Road Map


INDIA

COMPLIANCE MANAGEMENTEstablishing the right kind of structure for your business in India, planning the tax implications of this

India, is a specialist job. Rather than consuming valuable business development time, Sannam S4 will

accounting and company secretarial formalities on your behalf, enabling you to spend more time on engaging with the market.

secretarial team, keeping your business compliant and free from operational complications at all times. Our compliance services include:

ASSURANCE AND REGULATORY Administering Annual Statutory Requirements Internal Audit Financial Accounting Financial Accounting Under US GAAP

LEGAL & COMMERCIAL Contract Law Company Law Employment & Labor Law Joint Ventures & Related Agreements Negotiations of Agreements Corporate Governance Intellectual Property (IP) Protection Anti-Trust Competition Litigation & Alternate Dispute Resolution Advice on Compliance Under FEMA, 1999 Obtaining Approvals and Permits from Government of India

ENTITY INCORPORATION

Incorporation of a new Indian legal entity and advising on its optimum ownership and tax structure Apply for Reserve Bank of India approval when required and advise on Foreign Exchange

Management Act (FEMA) rules


ACCOUNTING, PAYROLL AND EXPENSE MANAGEMENT

Day-to-Day Accounting and Bookkeeping Setup and Management of Employee Payroll Management of All Banking Activities Regular Accounts Reporting (MIS) Preparation of Annual Financial Statements under Indian and US GAAP for Statutory Reporting Manage All Company Taxation Requirements (‘TDS’ Withholding Tax/Service Tax, etc.) Setting Up Insurance Policies for the Company and its Employees

TAX AND INWARD INVESTMENT ADVISORY DIRECT TAXES Corporate Tax Advisory International Tax Structuring Transfer Pricing Tax on Transactions Withholding Tax Compliances Personal Tax Advisory for Expats Tax Assessment & Appeals Offshore Tax Structuring

INDIRECT TAXES Customs & Excise Duties Value Added Taxes Service and Sales Taxes

TAX Strategic Tax Planning Appeals and Tax Litigation Processes Obtaining Advance Rulings Preparation of Tax Returns

STAFF RECRUITMENT AND HR ADVISORY

RECRUITMENT

temporary employment to long term hosted employment structures and managing the local HR, compliance, payroll and expense management of your local staff.

candidates in India. We work with you to develop a detailed job description, written for your local

techniques. Extensive reference checking enables us to select and refer only candidates of the highest caliber, ideally suited to your needs.

Search, interview, shortlist, and appoint candidates Reference checks and skill set validation


INDIA

HR ADVISORY SERVICESWe take care of your local HR concerns by providing: Consulting on employment laws & statutory labor compliance HR policies and employee handbooks Employee relations & employee productivity management Outsourced payroll/employment leasing services Management of ongoing HR & employment formalities Employment contracts, handbooks, policies and guidelines Compliance on the legalities of an employment entry/exit process Privacy and data protection procedures in line with clients’ global policies Advice on all other local HR-related matters and local nuances Setting up health and travel insurance policies for employees

CULTURAL AWARENESS TRAININGOur in-depth knowledge of Indian business culture and its direct impact on global organizations can help clients focus attention on areas of greatest need and, therefore, most effectively target training resources,

Course Topics Include: Leading a Team in India - Management Style and Expectations Understanding and Working with Indian Business Culture Developing Responsiveness and Accountability Understanding the Impact of Hierarchy The Importance of Developing Personal Relationships When Doing Business in India Eliminating Communication Barriers in International Teams

SERVICED OFFICE FACILITIES

HR, and other administrative support.

Sannam S4’s Delhi business center features the latest in back office automation and infrastructure, along with meeting rooms to host guests from six to 35, Polycom® video conferencing suite, cafeteria, open seating and private offices for use by Sannam S4 clients.


SANNAM S4 IN THE PRESS

NEW DELHITel: +91 (0) 11 42 12 4100

MUMBAITel: +91 (0) 22 67 42 3211

BANGALORETel: +91 (0) 80 41 80 0936

CHENNAITel: +91 (0) 44 4221 8422

LONDONTel: +44 (0) 203 3030025

“Companies are spending huge amounts of time,effort, and money on decisions they think will materialise, and then they don’t,” said Adrian Mutton,CEO of Sannam S4.

Business consultant Adrian Mutton says it takescourage for a foreign corporation to make a big-ticketinvestment in India given the uncertainties thrown up by capricious twists in government policy.“You have got to be a pretty brave CEO to gamble on a major investment decision in India, especially if you think that decision may be overturned,” said Mutton, who heads India-based Sannam S4, a consultancy which helps

Adrian Mutton, CEO, Sannam S4 Consulting, which,among other services, assists British universities in starting India operations, said,“UK higher education remains extremely sought after despite less favourablemedia reports surrounding student visa applications.The truth is that for genuine student applications and qualifying graduates, there are no issues with UK visas.We see increased activity between UK higher education and further education colleges and Indian institutions and corporates, Sannam S4 being at the heart of this matchmaking.”

Adrian Mutton, CEO of Sannam S4, says that,“If you see the efforts that other foreign companies and foreign governments are putting into this market now,their efforts are new, different and innovative. HillaryClinton plans to put a large number of Americangraduates into Indian companies to gain experience...You have the Finnish, the Koreans, and Taiwaineseoffering free scholarships to very large numbers of students, so when they return to India, they’re used to the technology from those countries.”

INDIA

LOS ANGELESTel: +1 (888) 860-2195

ONLINEW. www.sannams4.com

E. [email protected]

www.linkedin.com/

company/571392

@sannam_s4

sannam s4 corporate brochure

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