Social Media & YOUR Business

Jeff Dowler, ABR, CRS, e-PRO, SRESRE/MAX Moonlight Beach – EncinitasPresident-Elect – Southern California Chapter of CRS for

2010; Board of Directors Member; Technology ChairProfessional Standards Committee – NSDCARAddicted Blogger (5 blogs currently)Started blogging 9/06Member of 15+ social media sites

Tips, Strategies and No NosUnderstand what social media is and is notLearn some DO’s and DON’TsTips on how to get startedUnderstand lead generation Share Resources

What is Social Media?SocializingLearningSharing

Building RelationshipsEngaging

ConversationalOn-Line Cocktail Party

What Social Media Will NOT Do!!Transform your businessBring business overnightOperate without YOURemain the same

My Top 17 TipsIn no particular order…

1. DO SOMETHING

Keep in mind your competitionConsumers are there

My Top 17 Tips2. MAKE A PLAN

What?When?How?Why?

My Top 17 Tips3. DON’T LIMIT YOUR THINKING ABOUT

YOUR BUSINESSHow do you build relationships off-line?

Photo – Oliver Hiltbrunner on Flickr

My Top 17 Tips4. GET A FACEBOOK BUSINESS PAGE

My Top 17 Tips5. CHECK OUT TWITTER – It’s FREE!

My Top 17 Tips6. GET ON LINKED-IN – Your Professional

Resume

My Top 17 Tips7. CONSIDER STARTING A BLOG…OR

KEEP ON BLOGGING

My Top 17 Tips8. PARTICIPATE AND ENGAGE WITH

OTHERS

My Top 17 Tips9. MIX BUSINESS WITH SOCIALIZING

My Top 17 Tips10. BEHAVE YOURSELF – Can you play well

in the sandbox??

LanguageRaceSex

PoliticsConfidentiality

My Top 17 Tips11. REMEMBER – THE INTERNET HAS A

LONG MEMORY

My Top 17 Tips12. HAVE FUN – If you don’t it will show

My Top 17 Tips13. NO SPAMMING or MASS EMAILS

My Top 17 Tips14. GOOGLE IS YOUR NEW BEST FRIEND

You ~ Competition ~ ClientsProspects ~ Keywords

My Top 17 Tips15. KNOW YOUR ON-LINE REPUTATION

AND MANAGE IT

Google Alerts

Copyscape.com

My Top 17 Tips…16. DON’T HOPE SOCIAL MEDIA WILL

BRING YOU BUSINESS~ Know That it Will ~

Lead Generation Prospecting

Referrals

My Top 17 Tips17. DON’T STAY BEHIND THE COMPUTER

Some Blogging Platforms

WordPress.com

Lead GenerationRemain top-of-mind ~ Meaningful contentIssues affecting buyers, sellers, residents

Focus on a niche ~ Knowledge and expertiseHave an opinion and share it

Statistics and local housing information Contact information ~ Entice visitors with linksCall to action ~ Encourage dialog and questions

Market it ~ Engage with those who comment

LAST REMINDERS…

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