santa cruz record€¦ · your same position. as it turns out, so were a lot of famous people –...

SANTA CRUZ RECORDOCTOBER 9, 2018 – VOL. 47, #51 LOCAL BUSINESS STARTS HERE WWW.SANTACRUZRECORD.COM

MaidsLaura Olivo worked in the restau-

rant service industry for the past 15 years. She dreaded the long hours into the night that took time away from her children. She was at her wits end and one night found herself in her kitchen cleaning af-ter a long days work. Laura was exhausted and stressed but here she was cleaning, more time away from her family. That’s when it hit her. Laura could clean for other tired and busy families while mak-ing a schedule appropriate for her

life and still provide the customer service that had been her favorite aspect of the service industry. So MAIDS was born. MAIDS offer professional clean-ing and organizational services for home and office settings. From deep cleaning, regu-lar cleaning, move outs, or Air BnBs you name it MAIDS has it covered. Beyond just cleaning MAIDS strive for perfec-tion. Attention to detail is priority. “I want people to feel like they are coming home to a retreat. I want them to come home, smile and put their feet up”. Maids is women owned and oper-

ated. “Starting MAIDS changed my life. It gave me freedom, valida-tion, and financial stability. It pro-vided me an avenue to give back to my community and provide jobs for other women to control their

quality of life”. MAIDS are affordable, reliable, insured, and also offer weekend service. Maids can be con-

tacted for quotes or services at [email protected] or by phone at (831) 334-5804. Check out their website @Maidsinsanta-cruz.squarespace.com“Life is messy. We’ll be there to clean it up. ~MAIDS

2 · Santa Cruz reCord · oCtober 9, 2018

New Business FilingsElizabeth Posner Mindful Beach House Aptos 95003

Bridgetek Real Estate, Inc. The Debernardo Team Aptos CA 95003

Nicole Kimberly Beye Beye Design Studio Aptos CA 95003

Carlos Diaz Affordable Hauling and Clean Ups Aptos CA 95003

James Penrose Jimmiz Recycled Goodies Aptos 95003

Kevin E. Dunivan Fair and Square Services Ben Lomond CA 95005

Mario Martinez Cynthia Pritchard Cutting Edge Ben Lomond CA 95005

Brent McKee Tiffany Michelle McKee Anor Photography Tiffany Michele Photography Boulder Creek CA 95006

Marshall Dale Williams Williams Renovation Boulder Creek CA 95006

Tawni Marie Lucero Feast & Frolic Boulder Creek 95006

Patrick Bingham Rian Bingham Bingham Salon Solutions Boulder Creek CA 95006

Lucas Drown Erickson Lucas Viz Santa Cruz CA 95060

Crossfit Santa Cruz LLC Crossfit Santa Cruz Santa Cruz 95060

Brittany McDermott Brittany McDermott Yoga Santa Cruz CA 95062

Sarah Rasak Magnolia Rasak Wellness Santa Cruz CA 95062

Sithan Pat Shandokan Martial Arts Healing Santa Cruz CA 95062

Warrior Media, Inc. Warrior Made Santa Cruz CA 95060

Shakira Menden Shine Nail Lounge Santa Cruz 95062

Margarita Vazquez Mercado Santa Cruz Santa Cruz 95060

Octopus Mercantile, Inc. Discretion Capital Santa Cruz 95060

Leah Johnson Good Form Pilates Santa Cruz CA 95062

Anna Catherine Gehriger Sea Lion Consulting Santa Cruz 95060

Tanika P. Patel Mink And Lashes Scotts Valley CA 95066

Tax (831), Inc. Tax 831 Scotts Valley CA 95066

Frederick Marshall Jones Jone’s Landscape Services Soquel CA 95073

Community Bridges Child & Adult Care Food Program Fair Grounds Child Development Center Watsonville CA 95076

Luis Martin Estrade Quezada Custom Plumbing Watsonville 95076

Bryon Keith Lilly Sandra Fabiola Lilly West Coast Drywall Watsonville CA 95076 n

Publish your Fictitious Business Name in the Santa Cruz Record

for only $50!www.santacruzrecord.com

[email protected]

See Public Notices beginning on page 7

Inside this IssueNew Business Filings . . . . . . . . . . . . . . . . . 2

Bookworm Review . . . . . . . . . . . . . . . . . . 3

Tri-County Real Estate . . . . . . . . . . . . . . . .4

Distressed Real Estate . . . . . . . . . . . . . . . . 7

Public Notices . . . . . . . . . . . . . . . . . . . . . . 7

Live-li-hood - David Duhl . . . . . . . . . . . . 11

Ebb & Flow . . . . . . . . . . . . . . . . . . . . . . . . 18

Business & ABC License Sales . . . . . . . . . 19

FOR IMMEDIATE RELEASE For More Information Contact: Taran Barca-Hall Regional Director, Central Coast (831) 524-5500 [email protected]

JUNIOR ACHIEVEMENT HONORS CENTRAL COAST BUSINESS LEADERS Junior Achievement Announces Latest Class to Be Inducted at Annual Monterey Bay Business Hall of Fame Event

Pebble Beach, CA, October 9, 2018 – Junior Achievement of Northern California announced the 2019 Class of the Monterey Bay Business Hall of Fame, the latest group of business and community leaders to be honored at the organization’s annual celebration, the JA Monterey Bay Business Hall of Fame Luncheon, on February 1, 2019 at the Inn at Spanish Bay, Pebble Beach. Hall of Fame Laureates are selected by a committee of their peers, led by past inductees into the Business Hall of Fame. Laureates are nominated and selected based on their accomplishments in five key areas: business excellence, courageous thinking and actions, vision and innovation, inspirational leadership, and philanthropy.

The Class of Laureates to be inducted into the JA Monterey Bay Business Hall of Fame on February 1st includes: ▪ Tonya Antle; Co-Founder and EVP, Organic Produce Network ▪ Janine Chicourrat; General Manager, Portola Hotel and Spa ▪ Ron Elliott; Founder and CEO, Excelligence Learning Corp. (retired) ▪ Steve Goldman; Principal, SSB Construction

“Our Selection Committee once again identified an incredible class of Hall of Fame inductees,” said JA Regional Director Taran Barca-Hall. “Each year this group of JA champions invest tremendous time and energy into our selection process, working together to ensure that the event honors the most esteemed and deserving leaders from across the entire Central Coast business community. The 2019 class includes four dynamic and accomplished individuals. We look forward to celebrating their achievements and raising vital funds for JA’s economic education programs at the event on February 1st.”

Junior Achievement brings business and economic education to local students. JA programs empower young people to own their future economic success through hands-on lessons focused on three core content areas: financial literacy, career readiness and entrepreneurship. JA programs are provided at no cost to students or schools. Junior Achievement programs are delivered by local adult mentors from the business community, service clubs, local colleges and universities and many other local JA partners. The JA curriculum features classroom-based programs as well as workplace-based mentoring and student competitions. The JA Monterey Bay Business Hall of Fame luncheon is the major fund-raising event for Junior Achievement programs on the Central Coast. Proceeds from the 2019 Monterey Bay Business Hall of Fame event will help underwrite the cost of JA programs for 5,000+ K-12th grade students in Monterey, San Benito, and Santa Cruz Counties during the 2018-2019 school year.

For more information on JA’s programs on the Central Coast, or to reserve a table at the Monterey Bay Business Hall of Fame Luncheon, contact Regional Director Taran Barca-Hall at [email protected]. More information on JA’s standards-aligned curriculum can be found at www.janorcal.org.

# # # About Junior Achievement Junior Achievement (JA) is the world's largest organization dedicated to educating young people about business, economics and entrepreneurship. Junior Achievement of Northern California serves 23 counties throughout Northern and Central California. From Mendocino to Fresno; San Francisco to Stockton; and throughout Silicon Valley and the Central Coast; JA will serve more than 90,000 local youth during the 2018-2019 school year. Through a dedicated volunteer network of nearly 3,000 adult mentors, JA offers in-school and after-school programs for students in grades K-12. Junior Achievement programs focus on financial literacy, workforce readiness, and entrepreneurship. For more information, visit www.janorcal.org or https://www.facebook.com/janorcal.

oCtober 9, 2018 · Santa Cruz reCord · 3

by Terri Schlichenmeyer

Just do it.That’s a demand that comes

from everywhere. Sneakers say it, your spouse says it, the law demands it, your diet may say it; your boss does, for sure. Just do it. Buckle down and get it done because, as in the new book “Soon” by An-drew Santella, delaying and dawdling are not so delightful.

Charles Darwin was a terrible procrastinator.

It’s true that he got things done: he was an accomplished author, a father, a scientist who studied barna-cles almost to the point of obsession, and his thoughts on what he called “natural selection” had been arranged cohesively and written.

Twenty years went by before it was published.

As he was preparing to write this book on procrastination – research which he’d put off until he couldn’t wait any longer – Andrew Santella began seeing a lot of foot-dragging hidden throughout history. Procras-tinators, as it turns out, are in good company: 1 out of 5 of us chronically waits until the last minute to start tasks. Such delay, says Santella, “is one of the oldest stories ever told.”

It’s also “notoriously difficult to de-fine” and equally hard to eradicate.

Not only do businesses demand on-time productivity, but self-improvement books and classes are filled with anti-procrastination advice. Says Santella, none of that takes into account “the stuff that makes life such a pre-cious mess…” And it doesn’t do anything to eliminate what is believed by some to be the root of the problem, which is that people are

ruled by emotions – especially fear.

To try to control time-frittering, remember that “behavior shapes mood.” Do that which you’re putting off and it “will make you feel better.” Keep in mind that there is a good side to procrastination, and that’s opti-mism: tomorrow is always a good day, for a procrastinator. Take a page from Benjamin Franklin, and make a list of things you need to do. Remember that it’s “nearly universal” to fit work into the time it’s allotted. Minimize distractions, utilize productivity apps, muster all the self-restraint you have, and remember that you’re not alone.

And if all else fails, pray to St. Expe-dite. He’s the patron saint of procras-tinators.

Time’s a-wastin’. You need a book to help you conquer your habit of late-ness but “Soon” isn’t it. Even so, it’s a great way to kill time because author Andrew Santella says he’s exactly in your same position.

As it turns out, so were a lot of famous people – most of them, quite accomplished in fields of history, literature, and psychology. That, as Santella shows, indicates that even though foot-dragging is stressful and detrimental to one’s career, it doesn’t always lead to failure or worse. The anecdotes he shares sometimes get a little too deep, but they do provide insight as to why someone might dil-ly-dally and, if you’re willing to dig a little, what can be done about it.

That makes “Soon” a book for pro-crastinators and for those who aren’t, but are irritated by one. Chances are, that’s you, and you’ll enjoy reading it. Tomorrow. n

Soon: An Overdue History of Procrastinaton, from Leonardo and Darwin to You and Me

by Andrew Santella

Bookworm ReviewThe Bookworm is Terri Schlichenmeyer . Terri has been reading since she was three years old and she never goes anywhere without a book . She lives on a hill in Wisconsin with two dogs and 11,000 books .


Santa Cruz County403 Belle Monti Court Aptos CA 95003 044-091-37 $1,070,000 2018-29260 9/26

521 Altivo Ave. Aptos CA 95003 045-102-01 $425,000 2018-29266 9/26

314 Seascape Resort Dr. Aptos CA 95003 054-451-15 $392,500 2018-29366 9/27

623 Seascape Resort Dr. Aptos CA 95003 054-521-76 $750,000 2018-29394 9/27

525 Shadowmere Way Aptos CA 95003 041-281-61 $2,830,000 2018-29406 9/27

9071 Soquel Drive Aptos CA 95003 041-141-12 $685,000 2018-29452 9/27

7015 Mesa Drive Aptos CA 95003 039-331-02 $810,000 2018-29494 9/28

225 Treasure Island Dr. Aptos CA 95003 042-121-45 $890,000 2018-29506 9/28

346 Kingsbury Dr. Aptos CA 95003 043-094-26 $2,350,000 2018-29688 10/1

2618 Estates Drive Aptos CA 95003 039-161-19 $850,000 2018-29724 10/1

122 Bar Harbor Ct. Aptos CA 95003 054-101-61 $630,000 2018-29855 10/2

145 Bennett Rd. Aptos CA 95003 042-171-13 $715,000 2018-29910 10/2

8143 Hihn Rd. Ben Lomond CA 95005 072-311-38 $1,158,000 2018-29499 9/28

10190 Riverside Dr. Ben Lomond CA 95005 078-071-17 $812,000 2018-29913 10/2

Address Unavailable Boulder Creek CA 95006 089-011-52 $350,000 2018-29304 9/26

710 Robinhoods Hollow Boulder Creek CA 95006 083-132-01 $450,000 2018-29737 9/27

200 River Drive Boulder Creek CA 95006 083-072-23 $435,000 2018-29541 9/28

150 Upland Dr. Boulder Creek CA 95006 087-211-01 $299,000 2018-29729 10/1

350 Mitchell Dr. Boulder Creek CA 95006 085-282-15 $858,000 2018-29825 10/2

331 Boulder Brook Dr. Boulder Creek CA 95006 081-042-07 $567,500 2018-29857 10/2

304 Riverview Ave. Capitola CA 95010 035-172-12 $1,401,818 2018-29483 9/28

510 McCormick Ct. Capitola CA 95010 036-101-19 $940,000 2018-29596 9/28

1771 42nd Avenue Capitola CA 95010 034-125-11 $140,000 2018-29715 10/1

627 Gilroy Drive Capitola CA 95010 035-062-06 $1,053,000 2018-29765 10/1

664 Swanton Rd. Davenport CA 95017 057-213-34 $370,000 2018-29998 10/2

5814 Plateau Dr. Felton CA 95018 065-161-45 $879,000 2018-29693 10/1

19 Memorial Ave. Freedom CA 95019 048-014-05 $465,000 2018-29583 9/28

288 Tucker Road Los Gatos CA 95033 095-111-35 $535,000 2018-29290 9/26

18311 Las Cumbres Rd. Los Gatos CA 95033 088-241-05 $1,425,000 2018-29711 10/1

2305 Bear Canyon Rd. Los Gatos CA 95033 091-191-04 $679,000 2018-29823 10/2

24225 Summit Woods Dr. Los Gatos CA 95033 097-301-06 $750,000 2018-29836 10/2

Address Unavailable Santa Cruz CA 95062 025-401-11 $1,847,500 2018-29212 9/26

Address Unavailable Santa Cruz CA 95062 025-401-08 $525,000 2018-29216 9/26

4630 Opal Cliff Dr. Santa Cruz CA 95062 033-132-02 $4,500,000 2018-29257 9/26

1130 Mission St. Santa Cruz CA 95060 006-203-25 $840,000 2018-29277 9/26

141 Towne Terrace Santa Cruz CA 95060 006-412-23 $1,550,000 2018-29382 9/27

2108 Jose Avenue Santa Cruz CA 95062 026-771-04 $1,104,000 2018-29416 9/27

4435 Portola Dr. Santa Cruz CA 95062 033-191-18 $899,000 2018-29445 9/27

902 Mission St. Santa Cruz CA 95060 006-213-27 $1,450,000 2018-29478 9/28

2615 E. Cliff Dr. Santa Cruz CA 95062 027-181-10 $2,650,000 2018-29488 9/28

2347 Empire Grade Santa Cruz CA 95060 062-051-04 $1,100,000 2018-29489 9/28

543 Bellevue St. Santa Cruz CA 95060 004-123-23 $630,000 2018-29508 9/28

21724 E. Cliff Dr. #1 Santa Cruz CA 95062 028-221-01 $1,400,000 2018-29513 9/28

4825 Portola Drive Santa Cruz CA 95062 033-121-20 $770,000 2018-29520 9/28

130 Old Graha Hill Road Santa Cruz CA 95060 060-201-30 $897,000 2018-29522 9/28

9760 Empire Grade Santa Cruz CA 95060 080-111-23 $1,580,000 2018-29570 9/28

1200 Capitola Rd. #7 Santa Cruz CA 95062 026-371-01 $541,000 2018-29571 9/28

150 Dubois St. #E Santa Cruz CA 95060 001-271-01 $975,000 2018-29578 9/28

809 N. Branciforte Ave. Santa Cruz CA 95062 010-032-02 $795,000 2018-29604 9/28

328 Main Street #7 Santa Cruz CA 95062 007-111-04-7 $495,000 2018-29686 9/28

317 Broadway Santa Cruz CA 95060 005-301-47 $790,000 2018-29689 10/1

1200 Capitola Rd. #2 Santa Cruz CA 95062 026-371-18 $552,000 2018-29692 10/1

528 Windham St. Santa Cruz CA 95062 010-151-06 $1,023,000 2018-29710 10/1

110 Pendegast Ave. Santa Cruz CA 95060 004-132-12 $898,000 2018-29779 10/1

203 May Avenue Santa Cruz CA 95060 005-271-09 $1,180,000 2018-29950 10/2

105 Sugar Valley Road Scotts Valley CA 95066 095-121-31 $1,152,500 2018-29301 9/26

212 Sunset Terrace Scotts Valley CA 95066 024-082-12 $550,000 2018-29363 9/27

111 Bean Creek Rd. #13 Scotts Valley CA 95066 022-585-07 $505,000 2018-29567 9/28

Real Estate SalesProperty Address APN# Purchase Price Document#


Scenic Rd. 5 SE of 11th Ave. Carmel CA 93921 010-291-011 $4,750,000 2018-43203 10/1

269 Del Mesa Carmel Carmel CA 93923 015-518-002 $860,000 2018-43212 10/1

24501 Via Mar Monte St. Carmel CA 93923 015-472-004 $690,000 2018-43214 10/1

Lincoln St 2 NE of 9th Avenue Carmel CA 93923 010-149-022 $2,375,000 2018-43631 10/2

163 Del Mesa Carmel CA 93923 015-511-013 $795,000 2018-42451 9/26

26398 Isabella Ave. Carmel CA 93923 009-441-014 $3,375,000 2018-42636 9/27

55 Holman Road Carmel Valley CA 93924 187-492-001 $875,000 2018-42295 9/26

20 El Cuenco #A Carmel Valley CA 93924 189-432-006 $394,000 2018-43149 9/28

100 Via Milipitas Carmel Valley CA 93924 187-611-006 $2,500,000 2018-43417 10/1

29350 Chualar Canyon Rd. Chualar CA 93925 145-072-005 $925,000 2018-42445 9/26

630 Pheasant Ridge Rd. Del Rey Oaks CA 93940 012-614-013 $465,000 2018-43612 10/2

17102 Morgan St. East Garrison CA 93933 031-165-090 $577,500 2018-42283 9/26

13137 Chamberlain Ave. East Garrison CA 93933 031-162-070 $748,000 2018-42797 9/27

234 7th Street Greenfield CA 93927 024-042-024 $304,000 2018-42386 9/26

785 Cherry Ave. Greenfield CA 93927 024-015-016 $314,500 2018-42397 9/26

305 Wilson Cir. Greenfield CA 93927 024-153-056 $410,000 2018-42443 9/26

235 11th Street Greenfield CA 93927 024-131-010 $235,000 2018-42675 9/27

45352 Carmel Valley Rd. Greenfield CA 93927 419-361-012 $385,000 2018-42819 9/28

222 Bassett St. King City CA 93930 026-193-024 $1,100,000 2018-42287 9/26

1275 Bluff Ave. King City CA 93930 026-581-015 $291,000 2018-42440 9/26

Vacant Land King City CA 93930 420-091-029 $348,682 2018-42803 9/28

181 Shake Tree Lane Scotts Valley CA 95066 093-393-06 $1,100,000 2018-29777 10/1

250 Rocky Road Soquel CA 95073 097-261-26 $1,175,000 2018-29313 9/26

3460 Hardin Way Soquel CA 95073 037-051-05 $812,500 2018-29370 9/27

2720 Rosedale Ave. Soquel CA 95073 030-253-59 $910,000 2018-29843 10/2

37 Laken Drive Watsonville CA 95076 051-122-20 $535,000 2018-29283 9/26

730 Martinelli St. Watsonville CA 95076 019-164-13 $739,000 2018-29429 9/27

412 2nd Street Watsonville CA 95076 017-082-17 $420,000 2018-27431 9/27

101 Shell Drive #150 Watsonville CA 95076 052-461-12 $790,000 2018-29440 9/27

201 Silver Leaf #B Watsonville CA 95076 018-413-35 $391,000 2018-29785 10/1

Monterey County46977 Clear Ridge Rd. Big Sur CA 93920 419-271-008 $1,250,000 2018-43104 9/28

70267 Jolon Road Bradley CA 93426 423-341-020 $399,000 2018-43216 10/1

162 Spindrift Carmel CA 93923 241-192-011 $8,475,000 2018-42525 9/27

26026 Ridgewood Rd. Carmel CA 93923 009-352-007 $3,600,000 2018-42610 9/27

Junipero 8 NW of 10th Carmel CA 93921 010-076-017 $2,000,000 2018-42643 9/27

24700 Pescadero Rd. Carmel CA 93923 009-112-006 $1,299,000 2018-42804 9/28

Monte Verde St. Carmel CA 93923 010-176-019 $3,800,000 2018-42817 9/28

28060 Robinson Canyon Rd. Carmel CA 93923 169-131-020 $940,000 2018-42929 9/28

26186 Dolores St. Carmel CA 93923 009-381-009 $1,900,000 2018-42931 9/28

37400 Palo Colorado Rd. Carmel CA 93923 418-041-026 $720,000 2018-43014 9/28

3850 Rio Rd. #29 Carmel CA 93923 015-531-029 $842,000 2018-43140 9/28

Ocean Ave. 4 SW of Dolores St. Carmel CA 93923 010-147-015 $4,215,000 2018-43184 10/1

16722 Pickett Lane Marina CA 93933 031-167-035 $497,500 2018-42399 9/26

167 Linde Cir. Marina CA 93933 033-081-065 $506,000 2018-42533 9/27

2967 Denali Drive Marina CA 93933 031-272-057 $705,000 2018-42600 9/27

2756 Sea Glass Ave. Marina CA 93933 031-256-020 $751,000 2018-42632 9/27

Vacant Land Marina CA 93933 031-304-001 $662,000 2018-42727 9/27

Vacant Land Marina CA 93933 031-304-010 $2,600,000 2018-42768 9/27

3039 King Cir. Marina CA 93933 032-391-030 $600,000 2018-42801 9/28

2971 Abrams Dr. Marina CA 93933 031-273-075 $750,500 2018-42809 9/28

2959 Bluffs Dr. Marina CA 93933 031-273-052 $803,500 2018-42822 9/28

136 Cypress Grove Ct. Marina CA 93933 033-241-008 $415,000 2018-42865 9/28




179 Paddon Pl. Marina CA 93933 003-311-006 $415,000 2018-43110 9/28

3117 Ellis Court Marina CA 93933 032-242-085 $539,000 2018-43199 10/1

221 Hillcrest Marina CA 93933 032-303-035 $725,000 2018-43850 10/2

1 Victoria Vale Monterey CA 93940 014-111-021 $1,249,000 2018-42273 9/26

1136 Alta Mesa Rd. Monterey CA 93940 001-751-008 $975,000 2018-42303 9/26

4 Deer Stalker Path Monterey CA 93940 101-301-009 $1,169,000 2018-42608 9/27

Vacant Land Monterey CA 93940 259-201-004 $400,000 2018-42685 9/27

No Address Available Monterey CA 93940 153-721-120 $517,000 2018-42886 9/28

continued on following page


258 Edinburgh Ave. Monterey CA 93940 013-242-015 $690,000 2018-43077 9/28

1215 Harrison St. Monterey CA 93940 001-255-008 $1,060,000 2018-43476 10/1

14 La Playa Street Monterey CA 93940 001-811-014 $700,000 2018-43823 10/2

208 Alder Street Pacific Grove CA 93950 006-342-005 $1,300,000 2018-42522 9/27

1221 Miles Ave. Pacific Grove CA 93950 007-576-004 $640,000 2018-42824 9/28

112 l14th Street Pacific Grove CA 93950 006-182-005 $1,200,000 2018-42896 9/28

Vacant Land Parkfield CA 93451 423-161-024 $1,200,000 2018-43131 9/28

25 Shepherds Knoll Pebble Beach CA 93953 008-253-009 $620,000 2018-42622 9/27

2896 Sloat Rd. Pebble Beach CA 93953 007-203-026 $1,415,000 2018-42807 9/28

1579 Griffin Road Pebble Beach CA 93953 008-171-041 $2,300,000 2018-43433 10/1

2481 Rifle Range Dr. Royal Oaks CA 95076 119-311-007 $750,000 2018-42735 9/27

20 Maher Road Royal Oaks CA 95076 181-061-019 $445,000 2018-42866 9/28

14166 Reservation Rd. Salinas CA 93908 203-062-033 $725,000 2018-42305 9/26

214 W. Alvin Dr. Salinas CA 93906 261-626-006 $389,000 2018-42364 9/26

13040 Luber St. Salinas CA 93906 253-242-005 $425,000 2018-42368 9/26

12838 Rogge Village Loop Salinas CA 93906 211-014-074 $415,500 2018-42382 9/26

17673 River Run Rd. Salinas CA 93908 139-261-046 $630,000 2018-42388 9/26

1299 Rider Ave. Salinas CA 93905 004-731-001 $380,000 2018-42422 9/26

1423 Ramona Ave. Salinas CA 93906 261-223-015 $455,000 2018-42447 9/26

652 Saint George Dr. Salinas CA 93905 261-453-010 $509,000 2018-42456 9/26

24665 Vereda Corta Salinas CA 93908 161-622-011 $1,250,000 2018-42462 9/26

28865 Underwood Road Salinas CA 93908 416-451-034 $190,000 2018-42592 9/27

1123 Fox Glen Way Salinas CA 93905 153-582-011 $486,000 2018-42604 9/27


1340 Cachuma Ct. Salinas CA 93906 153-403-002 $409,000 2018-42654 9/27

26406 Honor Lane Salinas CA 93908 139-411-036 $798,000 2018-42744 9/27


River Road Salinas CA 93908 167-052-012 $1,250,000 2018-42860 9/28

1543 Cambridge Ct. Salinas CA 93906 211-325-014 $575,000 2018-42877 9/28

1198 N. Main St. Salinas CA 93905 003-241-023 $150,000 2018-42887 9/28

220 San Miguel Ave. Salinas CA 93901 002-671-013 $504,000 2018-43061 9/28

139 Rodeo Ave. Salinas CA 93906 003-382-002 $415,000 2018-43070 9/28

229 Lang Street Salinas CA 93901 002-422-005 $217,500 2018-43073 9/28

1517 Placer Way Salinas CA 93906 261-371-006 $435,000 2018-43075 9/28

18975 Souza Way Salinas CA 93906 253-253-006 $480,000 2018-43096 9/28

1 Pajaro Way Salinas CA 93901 016-101-012 $560,000 2018-43099 9/28

8520 Cocker Rd. Salinas CA 93907 125-102-034 $595,000 2018-43124 9/28

10771 Assisi Way Salinas CA 93907 125-463-006 $125,000 2018-43130 9/28

1066 Polk St. Salinas CA 93906 003-533-011 $410,000 2018-43134 9/28

104 W. Rossi St. #2 Salinas CA 93901 003-153-002 $199,000 2018-43439 10/1

No Address Available Salinas CA 93908 259-034-027 $289,000 2018-43448 10/1

747 Via Maria Salinas CA 93901 016-243-010 $450,000 2018-43450 10/1

7649 Langley Canyon Rd. Salinas CA 93907 127-011-014 $460,000 2018-43608 10/2

927 Cortina Way Salinas CA 93905 153-351-007 $439,000 2018-43766 10/2

321 N. Main St. Salinas CA 93901 003-151-049 $875,000 2018-43804 10/2

22650 Murietta Rd. Salinas CA 93908 139-132-004 $745,000 2018-43875 10/2

30110 Railroad & Godchaux St. San Ardo CA 93450 237-052-001 $275,000 2018-42732 9/27

77653 Hog Canyon Rd. San Miguel CA 93451 424-151-037 $905,000 2018-42291 9/26

1250 Mescal St. Seaside CA 93955 012-673-022 $685,000 2018-42688 9/27

1783 Juarez St. Seaside CA 93955 012-114-028 $500,000 2018-43082 9/28

641 Lopez Ave. Seaside CA 93955 011-356-019 $400,000 2018-43591 10/2

618 Rusconi Dr. Soledad CA 93960 022-514-029 $439,000 2018-43058 9/28

923 Prado Drive Soledad CA 93960 022-322-010 $385,091 2018-43114 9/28

558 Main St. Soledad CA 93960 022-132-019 $348,000 2018-43138 9/28

202 Blueridge St. Soledad CA 93960 022-381-027 $610,000 2018-43144 9/28

San Benito County1515 Liberty Ct. Hollister CA 95023 057-630-005 $610,000 2018-8797 9/26

2164 Cypress St. Hollister CA 95023 060-230-057 $675,000 2018-8799 9/26

251 Howard Court Hollister CA 95023 054-480-022 $480,000 2018-8810 9/26

255 Jonquil Lane Hollister CA 95023 019-390-029 $301,000 2018-8815 9/26

1460 Trinity Court Hollister CA 95023 060-260-001 $566,500 2018-8838 9/27

321 Tierra Del Sol Hollister CA 95023 020-770-021 $824,000 2018-8842 9/27

160 Gibson Dr. #20 Hollister CA 95023 056-300-018 $375,000 2018-8861 9/27

612 5th Street Hollister CA 95023 053-400-016 $500,000 2018-8873 9/28

1335 Beth Ct. Hollister CA 95023 058-022-005 $445,000 2018-8874 9/28

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Distressed Real Estate

Trustee Sales Doc# Address APN# Default Amount Sale Date Location of Sale Time of Sale

Santa Cruz County

2018-29463 189 Woodland Dr. Ben Lomond 95005 077-201-08 $517,639 18-Oct 701 Ocean St., Santa Cruz 1:45 PM

2018-29448 407 Pioneer Lane Scotts Val-ley 95066 022-921-29 $541,429 31-Oct 701 Ocean St., Santa Cruz 1:45 PM

2018-29672 1420 7th Avenue Santa Cruz 95062 026-321-12 $14,110 6-Nov 701 Ocean St., Santa Cruz 1:45 PM

Trustee Deeds Doc# Address APN# Grantee Amount of Default Amount Paid at Sale

2018-43471 801 Willow Street King City 026-071-072 Federal Home Loan Mortgage Corp. $387,122 $269,220

2018-42232 1260 Cantera Ct. Pebble Beach 008-234-009 U.S. Bank 063058-CA $2,304,584 $2,304,584

2018-41387 206 Primrose Dr. Salinas 003-771-006 Breckenridge Property Fund 2016 LLC* CA1800282785 $492,673 $363,336

2018-41593 528 Kent St. Salinas 211-444-007 Deutsche Bank National Trust Co. CA-14-633718-AB $1,035,330 $579,309

2018-28646 1248 Diana Drive Santa Cruz 95062 026-255-21 $915,350 16-Oct 701 Ocean St. Santa Cruz 1:00 PM

2018-28797 7430 Mesa Drive Aptos 95003 039-093-06 $82,817 16-Oct 701 Ocean St. Santa Cruz 1:45 PM

2018-29169 204 Highland Dr. Rio Del Mar 95003 042-221-03 $452,878 23-Oct 701 Ocean St. Santa Cruz 1:45 PM

2018-29170 615 Brewington Ave. Watsonville 95076 018-042-01 $1,139,890 13-Nov 701 Ocean St. Santa Cruz 1:45 PM

2018-28299 7994 Empire Grade Road Santa Cruz 95060 080-221-10 $404,225 17-Oct 701 Ocean St., Santa Cruz 1:45 PM

2018-28342 129 Landis Ave. Freedom 95019 014-091-01 $408,032 17-Oct 701 Ocean St., Santa Cruz 1:45 PM

2018-26409 1049 Lewis Cir. Santa Cruz 95062 028-031-60 $667,331 15-Oct 701 Ocean St. Santa Cruz 1:45 PM

2018-26192 4230 Grace Street Capitola 95010 034-121-40 $808,246 19-Oct 701 Ocean St., Santa Cruz 1:45 PM

Monterey County2018-43107 254 Edinburgh Ave. Monterey 93940 013-242-014 $319,810 30-Oct 168 W. Alisal St, Salinas 10:00 AM

2018-42177 315 Westminster Dr. Salinas 93906 211-253-011 $126,513 19-Oct 168 W. Alisal St., Salinas 10:00 AM

2018-41651 17671 Riverbend Road Salinas 93908 139-241-020 $868,892 23-Oct 168 W. Alisal St., Salinas 10:00 AM

2018-41346 1330 Garner Ave. Salinas 93905 004-281-007 $270,986 26-Oct 168 W. Alisal St., Salinas 10:00 AM

2018-42016 14515 Mountain Quail Road Sali-nas 93908 161-651-053 $1,105,946 29-Oct 168 W. Alisal St., Salinas 10:00 AM

No new filings.

1441 Azalea Ct. Hollister CA 95023 025-590-063 $682,500 2018-8881 9/28

1793 Sunnyslope Rd. Hollister CA 95023 020-370-027 $730,000 2018-8886 9/28

1000 Oak Creek Ct. Hollister CA 95023 020-940-027 $620,000 2018-8888 9/28

705 S. Ridgemark Dr. Hollister CA 95023 020-660-027 $630,000 2018-8890 9/28

511 Seville Dr. Hollister CA 95023 054-610-095 $597,500 2018-8898 9/28

1195 Meridian St. Hollister CA 95023 054-413-001 $477,000 2018-8906 9/28

191 Damasco Lane Hollister CA 95023 052-380-380 $545,500 2018-8943 9/28

805 South Stret #4 Hollister CA 95023 055-250-017 $275,000 2018-8946 9/28

95 McCary Drive Hollister CA 95023 021-220-016 $915,000 2018-8972 9/28

2310 Paradise Ct. Hollister CA 95023 057-510-010 $490,000 2018-9093 10/1

2018-41624 95 San Clemente Ave. Salinas 93901 002-094-027 $382,114 30-Oct 168 W. Alisal St., Salinas 9:00 AM

2018-40592 915 Acosta Plaza #6 Salinas 93905 004-701-028 $110,538 16-Oct 168 W. Alisal St., Salinas 9:00 AM

2018-40628 410 Shelley Way Salinas 93901 207-181-015 $410,089 19-Oct 168 W. Alisal St., Salinas 10:00 AM

2018-40392 151 Ora Court Marina 93933 033-062-005 $376,931 22-Oct 168 W. Alisal St., Salinas 10:00 AM

2018-37942 229 Clinton Way Greenfield 93927 024-381-053 $417,205 11-Oct 168 W. Alisal St., Salinas 10:00 AM

San Benito County


The following person(s) is/are doing business as: ROSALEA PLANNING AND DESIGN, 415 La Fonda Ave. Santa Cruz CA 95065.Leah Ann Blackwell Ulmer, address same as business.This business is conducted by an Individual./s/Leah Ann B. UlmerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/4/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1414 The following person(s) is/are doing business as: AMSH, 150 Migues Mountain Lane, Aptos CA 95003.Nora E. Bianchi and Anna M. Sumner Hobbs, address same as business.This business is conducted by Copartners./s/Nora E. BianchiThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/4/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1426 The following person(s) is/are doing business as: MADRONE LANDSCAPE GROUP, 6015 Pringle Lane, Soquel CA 95073.Lisa M. McAndrews, address same as business.This business is conducted by an Individual./s/Lisa McAndrewsThe registrant commenced to transact business under the fictitious business name listed above on 3/30/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/6/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1427 The following person(s) is/are doing business as: ERIK’S DELICAFE APTOS, 102 Rancho Del Mar, Aptos CA 95003.CGVH Restaurants, LLC, address same as business.This business is conducted by a Limited Liability Company./s/Virginia Hernandez Aquino, MemberThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/6/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1440 The following person(s) is/are doing business as: JC EHLE, 415 Windsor St. #A, Santa Cruz CA 95062.

Joshua C. Ehle, address same as business.This business is conducted by an Individual./s/Joshua EhleThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/10/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1452 The following person(s) is/are doing business as: MCM MONDE, 430 S Branciforte Ave. Santa Cruz CA 95062.Clement B. D. Denquin, address same as business.This business is conducted by an Individual./s/Clement DenquinThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/10/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1455 The following person(s) is/are doing business as: JJA ASSOCIATES, 195 Harvey West Blvd. Santa Cruz CA 95060.Oz Distribution, Inc., address same as business.This business is conducted by a Corporation./s/Jakob Laggner, CEOThe registrant commenced to transact business under the fictitious business name listed above on 9/10/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/11/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1475 The following person(s) is/are doing business as: HEALING WAVES WELLNESS, 303 Potrero St. Suite 16, Santa Cruz CA 95060.Melanie Hernand, 208 Bay Street #B, Santa Cruz CA 95060.This business is conducted by an Individual./s/Melanie HernandThe registrant commenced to transact business under the fictitious business name listed above on 9/1/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/14/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1476 The following person(s) is/are doing business as: VICTORIA’S COLLECTABLES, 13101 Central Ave. Boulder Creek CA 95006.Lietta M. Harvey, 160 Lorenzo Ave. Boulder Creek CA 95006.

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1370 The following person(s) is/are doing business as: RYTHM TO SERENITY, 1568 El Dorado Ave. Santa Cruz CA 95062.Christopher Michael Sullivan and Shona Irene Harper Sullivan, address same as business.This business is conducted by a Married Couple./s/Shona Sullivan and Chris SullivanThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/24/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1372 The following person(s) is/are doing business as: CLEAR MIND CANINE, 4481 Highway 9, Felton CA 95018.Clear Mind Canine, LLC, address same as business.This business is conducted by a Limited Liability Company./s/Heather RossThe registrant commenced to transact business under the fictitious business name listed above on 9/18/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/27/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1405 The following person(s) is/are doing business as: ABOVE VAPE, 6495 E. Zayante Rd. Felton CA 95018.Smith & Rawls Inc, address same as business.This business is conducted by a Corporation./s/Derick Smith, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/31/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1413


the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/18/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1501 The following person(s) is/are doing business as: CAPITOLA VILLAGE REAL ESTATE, 331 Capitola Ave. Suite E, Capitola CA 95010.Anthony Joseph Mendoza, address same as business.This business is conducted by an Individual./s/Anthony Joseph MendozaThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/18/18.9/18, 9/25, 10/2, 10/9

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF JESSIE ANNETTE SA-DOWSKY for CHANGE OF NAME 18CV02565TO ALL INTERESTED PERSONS:1. Petitioner: JESSIE ANNETTE SADOWSKY filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): JESSIE ANNETTE SADOWSKY PROPOSED NAME(s): JESSICA ANNETTE SIMONE2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGOCTOBER 22, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKSeptember 6, 2018Jessie Annette Sadowsky15 N. Lake Ave. #204Watsonville CA 95076831 236-85869/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 18-1389 The following person(s) is/are doing business as: FERN RIVER RESORT, 5250 Highway 9, Felton CA 95018.Nicole Martin, address same as business.This business is conducted by an Individual./s/Nicole MartinThe registrant commenced to transact business under the fictitious business name listed above on 8/19/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/30/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1395 The following person(s) is/are doing business as: DIGITALACACIA, 3351 Julie Lane, Santa Cruz CA 95062.Mario B. Lari, address same as business.This business is conducted by an Individual./s/Mario B. LariThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/30/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1403 The following person(s) is/are doing business as: RISINGIMAGE, 1568 El Dorado Ave. Santa Cruz CA 95062.Shona I. H. Sullivan, address same as business.This business is conducted by an Individual./s/Shona SullivanThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/31/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1417 The following person(s) is/are doing business as: TEQUILA JEWELRY, 23 Western Dr. Watsonville CA 95076.Eduwiges Hernandez, address same as business.This business is conducted by an Individual./s/Eduwiges HernandezThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/4/18.9/25, 10/2, 10/9, 10/16

This business is conducted by an Individual./s/Lietta M. HarveyThe registrant commenced to transact business under the fictitious business name listed above on 2/1/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/14/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1477 The following person(s) is/are doing business as: TOP DEALS, 654 Redwood Rd. Felton CA 95018.Richard D. Bernardi, address same as business.This business is conducted by an Individual./s/Richard BernardiThe registrant commenced to transact business under the fictitious business name listed above on 9/14/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/14/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1497 The following person(s) is/are doing business as: RICKY’S ROADSIDE SERVICE, 111 Heath St. Santa Cruz CA 95060.Joaquin Romero, address same as business.This business is conducted by an Individual./s/Joaquin RomeroThe registrant commenced to transact business under the fictitious business name listed above on 9/17/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/17/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1498 The following person(s) is/are doing business as: PACIFIC BAY DREAMSCAPES, 12414 Alba Rd. Ben Lomond CA 95005.Daniel Stevenson, address same as business.This business is conducted by an Individual./s/Daniel StevensonThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/18/18.9/18, 9/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1500 The following person(s) is/are doing business as: PARABELLUM TACTICAL, 13 Lilac Lane, Felton CA 95018.Anthony Joseph Mendoza, address same as business.This business is conducted by an Individual./s/Anthony Joseph MendozaThe registrant commenced to transact business under




FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1420 The following person(s) is/are doing business as: L.M.C., 119 Alta Dr. La Selva Beach CA 95076.Low Management Company LLC, address same as business.This business is conducted by a Limited Liability Company./s/Monika London, Managing MemberThe registrant commenced to transact business under the fictitious business name listed above on 5/1/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/5/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1456 The following person(s) is/are doing business as: INSPIRA STUDIOS, 406 Main St. Suite #416, Watson-ville CA 95076.Carina Ramirez Navarrete, 426 Salinas Rd. #12, Wat-sonville CA 95076; Eugenia Renteria, 37 Kralj Dr. Watsonville CA 95076.This business is conducted by a General Partnership./s/Eugenia RenteriaThe registrant commenced to transact business under the fictitious business name listed above on 9/8/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/11/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1468 The following person(s) is/are doing business as: DOGSQUAD SC, 814 Escalona Dr. Santa Cruz CA 95060.TRC Partners - LLC, address same as business.This business is conducted by a Limited Liability Company./s/Scott Bauhofer, COOThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/13/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1474 The following person(s) is/are doing business as: AGreatPlaceToStay.net-TudorRosemanor-Vacation-Rentals, 208 Venetian Rd. Aptos CA 95003.Judith Buck Hoelscher, 1970 Cox Rd. Aptos CA 95003.This business is conducted by an Individual./s/Judith Buck HoelscherThe registrant commenced to transact business under the fictitious business name listed above on 9/1/99. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/14/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1482 The following person(s) is/are doing business as: BENEFICIAL BUILDING, 1385 7th Ave. #11, Santa Cruz CA 95062.Benjamin Hernandez, address same as business.This business is conducted by an Individual./s/Benjamin HernandezThe registrant commenced to transact business under the fictitious business name listed above on 9/14/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/14/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 18-1509 The following person(s) is/are doing business as: C. C. DUNN CONSTRUCTION, 1630 Merrill St. #615, Santa Cruz CA 95062.Cornelius C. Dunn Jr., address same as business.This business is conducted by an Individual./s/Cornelius C. Dunn, Jr.The registrant commenced to transact business under the fictitious business name listed above on 1/1/96. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/19/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1518 The following person(s) is/are doing business as: SUSHI GARDEN, 38 Rancho Del Mar, Aptos CA 95003.SG RDM, Inc., address same as business.This business is conducted by a Corporation./s/Seo Young We, CEOThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/21/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1522 The following person(s) is/are doing business as: FAIR AND SQUARE SERVICES, 252 Lorenzo Ave. Ben Lomond CA 95005.Kevin E. Dunivan, address same as business.This business is conducted by an Individual./s/Kevin E. DunivanThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1524 The following person(s) is/are doing business as:

SHANDOKAN MARTIAL ARTS HEALING, 2232 S. Rodeo Gulch Rd. Santa Cruz CA 95062.Sithan Pat, address same as business.This business is conducted by an Individual./s/Sithan PatThe registrant commenced to transact business under the fictitious business name listed above on 9/24/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1527 The following person(s) is/are doing business as: 1. SURFBREAK FIJI 2. TRAVEL PACIFIC 3. WEDDY-MOONS, 243 Spreckels Dr. Aptos CA 95003.Toto Travel Group, Inc., address same as business.This business is conducted by a Corporation./s/Rick S. Garrett, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 9/13/12. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.9/25, 10/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1537 The following person(s) is/are doing business as: AFFORDABLE HAULING AND CLEAN UPS, 3200 Aptos Rancho Rd. #412, Aptos CA 95003.(831) 460-0237Carlos Diaz, address same as business.This business is conducted by an Individual./s/Carlos DiazThe registrant commenced to transact business under the fictitious business name listed above on 9/25/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/25/18.9/25, 10/2, 10/9, 10/16


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF KATHY SABALA for CHANGE OF NAME 18CV02637TO ALL INTERESTED PERSONS:1. Petitioner: KATHY SABALA filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): JENAYA TELEAH RIOS PROPOSED NAME(s): JENAYA TELEAH MARTINEZ2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is

continued on page 12

oCtober 9, 2018 · Santa Cruz reCord · 11OCTOBER 17, 2017 · SANTA CRUZ RECORD · 11

live·li·hood /līv-lē-hu̇d/a means of securing the necessities of life

Who? David Duhl Livelihood? Video Producer

How long? 4 years M&M’s or Skittles? M&M’s

photography, interview and page design by jules holdsworth

5


continued from page 10

scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGOCTOBER 29, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKSeptember 14, 2018Kathy Savala72 Bright ViewWatsonville CA 950769/25, 10/2, 10/9, 10/16

AMENDED ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF ANNEKATHRIN JO-HANNA ALEXANDRA DOHERTY for CHANGE OF NAME 18CV02244TO ALL INTERESTED PERSONS:1. Petitioner: ANNEKATHRIN JOHANNA ALEXAN-DRA DOHERTY filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): ANNEKATHRIN JOHANNA ALEXANDRA DO-HERTY PROPOSED NAME(s): ANIKA JOHANNA DOHERTY2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGNOVEMBER 6, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKSeptember 24, 2018Annekathrin J A Doherty310 Palisades Ave

Santa Cruz CA 950629/25, 10/2, 10/9, 10/16

NOTICE OF PETITION TO ADMINISTER ESTATE OF

ULLA LINDSTROM HUBBLE, DecedentCase Number: 18PR00402 TO ALL HEIRS, beneficiaries, creditors, contingent creditors, and persons who may otherwise be interested in the will or estate, or both, of ULLA LINDSTROM HUBBLE. A PETITION FOR PROBATE has been filed by AN-DREW THOMAS HUBBLE in the Superior Court of California, County of SANTA CRUZ. THE PETITION requests that ANDREW THOMAS HUBBLE be appointed as personal representatives to ad-minister the estate of the decedent. THE PETITION requests the decedent’s will and codi-cils, if any, be admitted to probate. The will and any cod-icils are available for examination in the file kept by the court. THE PETITION requests authority to administer the estate under the Independent Administration of Estates Act. (This authority will allow the personal representative to take many actions without obtaining court approval. Before taking certain very important actions, however, the personal representative will be required to give no-tice to interested persons unless they have waived notice or consented to the proposed action.) The independent administration authority will be granted unless an inter-ested person files an objection to the petition and shows good cause why the court should not grant the authority. A HEARING on the petition will be held in this court as follows: Date: NOVEMBER 14, 2018 Time: 8:30 a.m. Dept. 4The address of the Court is 701 Ocean St., Santa Cruz, CA 95060. IF YOU OBJECT to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. IF YOU ARE A CREDITOR or a contingent creditor of the decedent, you must file your claim with the Court and mail a copy to the personal represented by the Court within the later of either (1) four months from the date of first issuance of letters to a general personal representa-tive, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the Cal-ifornia Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in Cal-ifornia law. YOU MAY EXAMINE the file kept by the Court. If you are a person interested in the estate, you may file with the Court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code sec-tion 1250. A Request for Special Notice form is available from the court clerk.Attorney for Petitioner: David D. WadeWade Law Offices

2400 Professional Dr. Suite 100Roseville CA 95661800 835-26349/25, 10/2, 10/9

FICTITIOUS BUSINESS NAME STATEMENT - Refile with Change File No. 18-1467 The following person(s) is/are doing business as: FEATHER SALON, 2910 Daubenbiss, Soquel CA 95073.Gillian Hammond, 1035 Escalona Dr. Santa Cruz CA 95060; Erin Perry, 6441 Fern Flat Rd. Aptos CA 95003.This business is conducted by a General Partnership./s/Gillian HammondThe registrant commenced to transact business under the fictitious business name listed above on 9/16/13. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/13/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1488 The following person(s) is/are doing business as: NORTH STATE COURIER, 5048 Wilder Dr. Unit C Soquel CA 95073.Katrina Rodriguez, address same as business.This business is conducted by an Individual./s/Katrina RodriguezThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/17/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1534 The following person(s) is/are doing business as: SANTA CRUZ COLLEGE REPUBLICANS, 1156 High St. Santa Cruz CA 95064.John Nover, 5422 Panoramic Lane, San Diego CA 92121; Dylan W. Temple, 891 Archer St. Monterey CA 93940.This business is conducted by an Unincorporated As-sociation./s/Dylan TempleThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1536 The following person(s) is/are doing business as: INDUSTRIAL BID, 269 Mt. Herman Rd. Ste. 102, Scotts Valley CA 95066.Bidpath, Incorporated, 21860 Burbank Blvd. Ste. 350, Woodland Hills CA 91367.This business is conducted by a Corporation./s/Adam Frank AlexanderThe registrant commenced to transact business under


3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKSeptember 14, 2018Gregory W. Carter, Attorney9200 Soquel Dr.Aptos CA 95003831 688-170310/2, 10/9, 10/16, 10/23


ANNA GERTRUDE JENSEN, DecedentCase Number: 18PR00435 TO ALL HEIRS, beneficiaries, creditors, contingent creditors, and persons who may otherwise be interested in the will or estate, or both, of Anna Gertrude Jensen AKA Anna G. Jensen AKA Anna Jensen. A PETITION FOR PROBATE has been filed by Rodney H. Jensen in the Superior Court of California, County of SANTA CRUZ. THE PETITION requests that Rodney H. Jensen be appointed as personal representatives to administer the estate of the decedent. THE PETITION requests the decedent’s will and codi-cils, if any, be admitted to probate. The will and any cod-icils are available for examination in the file kept by the court. THE PETITION requests authority to administer the estate under the Independent Administration of Estates Act. (This authority will allow the personal representative to take many actions without obtaining court approval. Before taking certain very important actions, however, the personal representative will be required to give no-tice to interested persons unless they have waived notice or consented to the proposed action.) The independent administration authority will be granted unless an inter-ested person files an objection to the petition and shows good cause why the court should not grant the authority. A HEARING on the petition will be held in this court as follows: Date: DECEMBER 3, 2018 Time: 8:30 a.m. Dept. 4The address of the Court is 701 Ocean St., Santa Cruz, CA 95060. IF YOU OBJECT to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. IF YOU ARE A CREDITOR or a contingent creditor of the decedent, you must file your claim with the Court and mail a copy to the personal represented by the Court within the later of either (1) four months from the date of first issuance of letters to a general personal representa-tive, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the Cal-ifornia Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may

of Santa Cruz County on 10/1/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1572 The following person(s) is/are doing business as: LA GRANDE GAUFRE, 1570 Thompson Ave. Santa Cruz CA 95062.Aracelly Bibl, address same as business.This business is conducted by an Individual./s/Aracelly BiblThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/1/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2015-0002153 The following person has Abandoned the use of the Fictitious Business Name(s): HARBOR INN, 645 Sev-enth Ave. Santa Cruz CA 95062.Seabright LLC, 645 Seventh Ave. Santa Cruz CA 95062.This business was conducted by a Limited Liability Company./s/Chris Finelli, Managing MemberThe registrant commenced to transact business under the fictitious business name listed above on 11/1/89. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/2/18.10/2, 10/9, 10/16, 10/23

AMENDED ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF CRYSTAL MARIE TOWNE for CHANGE OF NAME 18CV02319TO ALL INTERESTED PERSONS:1. Petitioner: CRYSTAL MARIE TOWNE filed a peti-tion with this court for a decree changing names as fol-lows: PRESENT NAME(s): HAILEY MARIE TUPPER PROPOSED NAME(s): HAILEY MARIE TOWNE2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGNOVEMBER 16, 2018, 8:30am, Dept. 4The address of the court is 701 Ocean St, Santa Cruz CA 95060.

the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1539 The following person(s) is/are doing business as: COUNSELING SERVICES, 104 Walnut Ave. Ste. 208, Santa Cruz CA 95060.Family Service Agency of the Central Coast, address same as business.This business is conducted by a Corporation./s/David Bianchi, Executive DirectorThe registrant commenced to transact business under the fictitious business name listed above on 1/1/00. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1542 The following person(s) is/are doing business as: THE DEBERNARDO TEAM, 1840 41st. Ave. #205, Capitola CA 95010.Bridgetek Real Estate, Inc., address same as business.This business is conducted by a Corporation./s/Trent Davis, COOThe registrant commenced to transact business under the fictitious business name listed above on 8/1/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/25/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1554 The following person(s) is/are doing business as: JIMMIZ RECYCLED GOODIES, 7960 B Soquel Ave. #120, Aptos CA 95003.James Penrose, 254 La Vida Rd. Aptos CA 95003.This business is conducted by an Individual./s/James PenroseThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/27/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1569 The following person(s) is/are doing business as: HARBOR INN, 645 7th Ave. Santa Cruz CA 95062.Santa Cruz Seaside Company, 400 Beach St. Santa Cruz CA 95060.This business is conducted by a Corporation./s/Karl Rice, PresidentThe registrant commenced to transact business under the fictitious business name listed above on 9/24/18. This statement was filed with Gail L. Pellerin, County Clerk



want to consult with an attorney knowledgeable in Cal-ifornia law. YOU MAY EXAMINE the file kept by the Court. If you are a person interested in the estate, you may file with the Court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is avail-able from the court clerk.Attorney for Petitioner: Richard Manning 57696P.O. Box 1930Aptos, CA 95001831 688-413310/2, 10/9, 10/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1434 The following person(s) is/are doing business as: SHAMROCK CONSULTING, 3357 N. Polo Dr. Aptos CA 95003.Geoffrey D. Maloon, address same as business.This business is conducted by an Individual./s/Geoffrey D MaloonThe registrant commenced to transact business under the fictitious business name listed above on 1/1/03. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/7/18.10/2, 10/9, 10/16, 10/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1496 The following person(s) is/are doing business as: YONIVERSE MONOLOGUES, 400 Bronco Rd. Soquel CA 95073.Sirena Andrea Haller, address same as business.This business is conducted by an Individual./s/Sirena Andrea HallerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/17/18.10/9, 10/16, 10/23, 10/3

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1502 The following person(s) is/are doing business as: 1. NATIONAL 9 MOTEL 2. SILVER SANDS MOTEL, 130 Plymouth St. Santa Cruz CA 95060.Kusumben Patel and Vinod Kumar Patel, address same as business.This business is conducted by a Married Couple./s/Vinod K. PatelThe registrant commenced to transact business under the fictitious business name listed above on 7/7/92. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/18/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1506 The following person(s) is/are doing business as: SEACLIFF RESEARCH, 120 Mattison Ln. Aptos CA 95003 Bartley Michael Fahey, address same as business.This business is conducted by an Individual./s/Bartley Michael FaheyThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/19/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1520 The following person(s) is/are doing business as: CENTRAL COAST PACK AND SHIP, 1052 East Lake Ave. Watsonville CA 95076.Central Coast Pack and Ship LLC, address same as business.This business is conducted by a Limited Liability Company./s/Lillian T. Liberatore-Ryan, CEOThe registrant commenced to transact business under the fictitious business name listed above on 9/10/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/21/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1525 The following person(s) is/are doing business as: MINDFUL BEACH HOUSE, 7157 Mesa Dr. Aptos CA 95003.Elizabeth Posner, 515 Middlefield Dr. Aptos CA 95003.This business is conducted by an Individual./s/Elizabeth PosnerThe registrant commenced to transact business under the fictitious business name listed above on 1/1/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.10/9, 10/16, 10/23, 10/3

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1529 The following person(s) is/are doing business as: CAPITOLA UNION 76, 2195 41st Ave. Capitola CA 95010.Gawfco Enterprises, Inc, 567 Ygnacio Valley Blvd. Walnut Creek CA 94596.This business is conducted by a Corporation./s/Mohammed AhmadiThe registrant commenced to transact business under the fictitious business name listed above on 8/1/00. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/24/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1575 The following person(s) is/are doing business as: THE GROG SHOP, 110 Hubbard St. Santa Cruz CA 95060.Anton Atallah, 1196 Vermont Way, San Bruno CA 94066.This business is conducted by an Individual./s/Anton AtallahThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/1/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1576 The following person(s) is/are doing business as: HUMMINGBIRD PRESS, 2299 Mattison Lane, Santa Cruz CA 95062.Leonard M. Anderson, Jr., address same as business; and Kim Scheiblauer, 100 N. Rodeo Bulch Rd. #160, Soquel CA 95073This business is conducted by Copartners./s/Kim ScheiblauerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/1/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1593 The following person(s) is/are doing business as: 1. HAIRCUTS LTD 111 2. HAIRCUTS SALON LTV AND BEAUTY SUPPLY, 3912 Portola Dr. Suite 12, Santa Cruz CA 95062.Maria Luisa Murillo Iturrios, 13 Crescent Dr. Scotts Valley CA 95066.This business is conducted by an Individual./s/Maria Luisa Murillo I.The registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/3/18.10/9, 10/16, 10/23, 10/30

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1604 The following person(s) is/are doing business as: NEXTLEVELGLASS, 218 Claudius Dr. Aptos CA 95003.Noah M. D. Lehman, address same as business.This business is conducted by an Individual./s/Noah LehmanThe registrant commenced to transact business under the fictitious business name listed above on 12/15/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/4/18.10/9, 10/16, 10/23, 10/30



FICTITIOUS BUSINESS NAME STATEMENT File No. 18-1608 The following person(s) is/are doing business as: POWERFUL POTENTIALS, 315 Bollinger Place, Watsonville CA 95076.Timothy M. Dunphy, address same as business.This business is conducted by an Individual./s/Timothy Mark DunphyThe registrant commenced to transact business under the fictitious business name listed above on 10/5/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 10/5/18.10/9, 10/16, 10/23, 10/30


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF DIANA LINDSEY BINGHAM for CHANGE OF NAME 18CV02884TO ALL INTERESTED PERSONS:1. Petitioner: DIANA LINDSEY BINGHAM filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): DIANA LINDSEY BINGHAM PROPOSED NAME(s): DIANA LINDSEY HOLM2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGNOVEMBER 21, 2018, 8:30am, Dept. 4The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKOctober 3, 2018Diana L. Bingham100 High Rd.Santa Cruz CA 95060831 431-098210/9, 10/16, 10/23, 10/30


BRUCE ALAN KOEHLER, DecedentCase Number: 18PR00471 TO ALL HEIRS, beneficiaries, creditors, contingent

creditors, and persons who may otherwise be inter-ested in the will or estate, or both, of BRUCE ALAN KOEHLER, aka BRUCE A. KOEHLER, Deceased. A PETITION FOR PROBATE has been filed by RYAN BRUCE KOEHLER in the Superior Court of California, County of SANTA CRUZ. THE PETITION requests that RYAN BRUCE KOEHLER be appointed as personal representatives to administer the estate of the decedent. THE PETITION requests authority to administer the estate under the Independent Administration of Estates Act. (This authority will allow the personal representa-tive to take many actions without obtaining court ap-proval. Before taking certain very important actions, however, the personal representative will be required to give notice to interested persons unless they have waived notice or consented to the proposed action.) The inde-pendent administration authority will be granted unless an interested person files an objection to the petition and shows good cause why the court should not grant the authority. A HEARING on the petition will be held in this court as follows: Date: DECEMBER 28, 2018, 2018 Time: 8:30 a.m. Dept. 4The address of the Court is 701 Ocean St., Santa Cruz, CA 95060. IF YOU OBJECT to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. IF YOU ARE A CREDITOR or a contingent creditor of the decedent, you must file your claim with the Court and mail a copy to the personal represented by the Court within the later of either (1) four months from the date of first issuance of letters to a general personal repre-sentative, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the California Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in California law. YOU MAY EXAMINE the file kept by the Court. If you are a person interested in the estate, you may file with the Court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is avail-able from the court clerk.Petitioner: Ryan Bruce Koehler, In Pro Per405 Waugh Ave.Santa Cruz CA 95065831 444-516010/9, 10/16, 10/23

NOTICE OF PUBLIC LIEN SALENOTICE IS HEREBY GIVEN by undersigned that a public lien sale of the following described per-sonal property will be held: AT 9:30AM WEDNES-DAY OCTOBER 31, 2018, at STATEWIDE SELF STORAGE, 2650 Mission St, Santa Cruz, CA 95060.

All units contain miscellaneous household, busi-ness and garage items: UNIT NAME1 SCHIEBELThis notice is given in accordance with the provi-sions of section 21700 et seq. of the uniform com-mercial code of California.California Storage Auctions. Auctioneer Forrest O’Brien CA Bond # 00106386718. www.storageauctions.com10/9, 10/16

NOTICE OF TRUSTEE’S SALE TS No. CA-14-617736-BF Order No.: 170095560-CA-VOI YOU ARE IN DEFAULT UNDER A DEED OF TRUST DATED 2/10/2004. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PRO-CEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER. A public auction sale to the highest bidder for cash, cashier’s check drawn on a state or national bank, check drawn by state or federal credit union, or a check drawn by a state or federal savings and loan association, or savings association, or savings bank specified in Section 5102 to the Financial Code and authorized to do business in this state, will be held by duly appointed trustee. The sale will be made, but without covenant or warranty, expressed or implied, regarding title, possession, or encumbrances, to pay the remaining principal sum of the note(s) secured by the Deed of Trust, with interest and late charges thereon, as provided in the note(s), advances, under the terms of the Deed of Trust, interest thereon, fees, charges and expenses of the Trustee for the total amount (at the time of the initial publication of the Notice of Sale) reasonably estimated to be set forth below. The amount may be greater on the day of sale. BENEFICIARY MAY ELECT TO BID LESS THAN THE TOTAL AMOUNT DUE. Trustor(s): KEVIN A. CRUMLEY, A SINGLE PERSON Recorded: 2/19/2004 as Instrument No. 2004-0010536 of Official Records in the office of the Recorder of SANTA CRUZ County, California; Date of Sale: 10/23/2018 at 1:45 PM Place of Sale: At the courtyard steps to the Santa Cruz County Courthouse, located at 701 Ocean Street, Santa Cruz, CA 95060 Amount of unpaid balance and other charges: $452,878.62 The purported property address is: 204 HIGHLAND DRIVE, RIO DEL MAR, CA 95003 As-sessor’s Parcel No.: 042-221-03 NOTICE TO POTENTIAL BIDDERS: If you are considering bidding on this property lien, you should understand that there are risks involved in bidding at a trustee auction. You will be bidding on a lien, not on the property itself. Placing the highest bid at a trustee auction does not automatically entitle you to free and clear ownership of the property. You should also be aware that the lien being auctioned off may be a junior lien. If you are the highest bidder at the auction, you are or may be responsible for paying off all liens senior to the lien being auctioned off, before you can receive clear title to the property. You are encouraged to investigate the existence, priority, and size of outstanding liens that may exist on this property by contacting the county recorder’s office or a title insurance company, either of which may charge you a fee for this information. If you consult either of these resources, you should be aware that the same lender may hold more than one mortgage or deed of trust on the



property. NOTICE TO PROPERTY OWNER: The sale date shown on this notice of sale may be postponed one or more times by the mortgagee, beneficiary, trustee, or a court, pursuant to Section 2924g of the California Civil Code. The law requires that information about trustee sale postponements be made available to you and to the public, as a courtesy to those not present at the sale. If you wish to learn whether your sale date has been post-poned, and, if applicable, the rescheduled time and date for the sale of this property, you may call 916-939-0772 for information regarding the trustee’s sale or visit this Internet Web site http://www.qualityloan.com, using the file number assigned to this foreclosure by the Trustee: CA-14-617736-BF. Information about postponements that are very short in duration or that occur close in time to the scheduled sale may not immediately be reflected in the telephone information or on the Internet Web site. The best way to verify postponement information is to attend the scheduled sale. The undersigned Trustee disclaims any liability for any incorrectness of the property address or other common designation, if any, shown herein. If no street address or other common designation is shown, directions to the location of the property may be obtained by sending a written request to the beneficiary within 10 days of the date of first publication of this Notice of Sale. If the sale is set aside for any reason, including if the Trustee is unable to convey title, the Purchaser at the sale shall be entitled only to a return of the monies paid to the Trustee. This shall be the Purchaser’s sole and exclusive remedy. The purchaser shall have no further recourse against the Trustor, the Trustee, the Beneficiary, the Beneficiary’s Agent, or the Beneficiary’s Attorney. If you have previously been discharged through bankruptcy, you may have been released of personal liability for this loan in which case this letter is intended to exercise the note holders right’s against the real property only. Date: Quality Loan Service Corporation 2763 Camino Del Rio South San Diego, CA 92108 619-645-7711 For NON SALE information only Sale Line: 916-939-0772 Or Login to: http://www.qualityloan.com Reinstatement Line: (866) 645-7711 Ext 5318 Quality Loan Service Corp. TS No.: CA-14-617736-BF IDSPub #0145510 10/2/2018 10/9/2018 10/16/2018

NOTICE OF DEFAULT AND FORECLOSURE SALE WHEREAS, on 6/24/2005, a certain Mortgage Deed of Trust was executed by LORRAINE E. STUCKI, AN UNMARRIED WOMAN as trustor in favor of WELLS FARGO BANK, N. A as beneficiary, and was recorded on 6/30/2005, as Instrument No. 2005-0044302, in the Office of the Recorder of Santa Cruz County, California; and WHEREAS, the beneficial interest in the Mortgage Deed of Trust is now owned by the Secretary, pursuant to an assignment dated 4/17/2017, recorded on 4/18/2017, as instrument number 2017-0012742, in the office of Santa Cruz County, California; and WHEREAS, a default has been made in the covenants and conditions of the Mortgage Deed of Trust in that the payment due upon the death of the borrower was not made and remains wholly unpaid as of the date of this notice, and no payment has been made sufficient to restore the loan to currency; and WHEREAS, the entire amount delinquent as of 9/14/2018 is $350,404.08; and WHEREAS, the Mortgage Deed of Trust was insured by the United States Secretary of Housing and Urban Devel-opment (the Secretary) pursuant to the National Housing Act for the purpose of providing single family house; and WHEREAS, by virtue of this default, the Secretary has

declared the entire amount of the indebtedness secured by the Mortgage Deed of Trust to be immediately due and payable; NOW THEREFORE, pursuant to powers vested in me by the Single Family Mortgage Foreclosure Act of 1994, 12 U.S.C. 3751 et seq., by 24 CFR part 27, subpart B, and by the Secretary’s designation of me as Foreclosure Commissioner, recorded on 6/20/2018, as Instrument No. 2018-0018789, notice is hereby given that on 10/24/2018 at 1:45 PM local time, all real and personal property at or used in connection with the following described premises (“Property”) will be sold at public auction to the highest bidder: Legal Description: LOT 325, AS THE SAME IS SHOWN UPON THAT CERTAIN MAP ENTITLED, “TRACT NO. 653, BAY VILLAGE SUBDIVISION NO. 4,” FILED FOR RECORD JULY 19, 1973 IN VOLUME 58 OF MAPS, PAGE 39, SANTA CRUZ, CALIFORNIA. APN: 017-415-03 Commonly known as: 509 EL RIO STREET, WATSONVILLE, CA 95076 The sale will be held at: AT THE COURTYARD STEPS TO THE SANTA CRUZ COUNTY COURTHOUSE, 701 OCEAN ST., SANTA CRUZ, CA 95060 Per the Secretary of Housing and Urban Development, the estimated opening bid will be $355,603.28. There will be no proration of taxes, rents or other income or liabilities, except that the purchaser will pay, at or before closing, his pro rata share of any real estate taxes that have been paid by the Secretary to the date of the foreclosure sale. When making their bids, the winning bidders with the exception of the Secretary must submit a deposit totaling ten percent (10%) of the Secretary’s estimated bid amount in the form of a certified check or cashier’s check made payable to the undersigned Foreclosure Commissioner. Ten percent of the estimated bid amount for this sale is $35,560.33. A deposit need not accompany each oral bid. If the successful bid is oral, a deposit of $35,560.33 must be presented before the bidding is closed. The deposit is nonrefundable. The remainder of the purchase price must be delivered within 30 days of the sale or at such other time as the Secretary may determine for good cause shown, time being of the essence. This amount, like the bid deposits, must be delivered in the form of a certified or cashier’s check. If the Secretary is the highest bidder, he need not pay the bid amount in cash. The successful bidder will pay all conveying fees, all real estate and other taxes that are due on or after the delivery date of the remainder of the payment and all other costs associated with the transfer of title. At the conclusion of the sale, the deposits of the unsuccessful bidders will be returned to them. The Secretary may grant an extension of time within which to deliver the remainder of the payment. All extensions will be for 15 day increments for a fee of: $500.00, paid in advance. The extension fee shall be in the form of a certified or cashiers check made payable to the Secretary of HUD. If the high bidder closes the sale prior to the expiration of any extension period, the unused portion of the extension fee shall be applied toward the amount due. If the high bidder is unable to close the sale within the required period, or within any extensions of time granted by the Secretary, the high bidder may be required to forfeit the cash deposit or, at the election of the Foreclosure Commissioner after consultation with the HUD representative, will be liable to HUD for any costs incurred as a result of such failure. The Commissioner may, at the direction of the HUD representative, offer the property to the second highest bidder for an amount equal to the highest price offered by that bidder. There is no right of redemption, or right of possession based upon a right of redemption, in the mortgagor or others subsequent to a foreclosure completed pursuant to the Act.

continued from previous page Therefore, the Foreclosure Commissioner will issue a Deed to the purchaser(s) upon receipt of the entire purchase price in accordance with the terms of the sale as provided herein. HUD does not guarantee that the property will be vacant. The scheduled foreclosure sale shall be can-celled or adjourned if it is established, by documented written application of the mortgagor to the Foreclosure Commissioner not less than 3 days before the date of sale, or otherwise, that the default or defaults upon which the foreclosure is based did not exist at the time of service of this notice of default and foreclosure sale, or all amounts due under the mortgage agreement are tendered to the Foreclosure Commissioner, in the form of a certified or cashier’s check payable to the Secretary of HUD, before public auction of the property is completed. The amount that must be paid if the Mortgage Deed of Trust is to be reinstated prior to the scheduled sale is based on the nature of the breach, this loan is not subject to reinstatement. A total payoff is required to cancel the foreclosure sale or the breach must be otherwise cured. A description of the default is as follows: FAILURE TO PAY THE PRINCIPAL BALANCE AND ANY OUTSTANDING FEES, COSTS, AND INTEREST WHICH BECAME ALL DUE AND PAYABLE BASED UPON THE DEATH OF ALL MORT-GAGORS. Tender of payment by certified or cashier’s check or application for cancellation of the foreclosure sale shall be submitted to the address of the Foreclosure Commissioner provided below. Date: September 14, 2018 CLEAR RECON CORP Foreclosure Commissioner Hamsa Uchi Title: Foreclosure Supervisor 4375 Jutland Drive San Diego, California 92117 Phone: (858) 750-7600 Fax No: (858) 412-270510/2, 10/9, 10/16

NOTICE OF TRUSTEE’S SALE TS No. CA-18-808270-CL Order No.: 180075559-CA-VOI YOU ARE IN DEFAULT UNDER A DEED OF TRUST DATED 10/27/2007. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PRO-CEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER. A public auction sale to the highest bidder for cash, cashier’s check drawn on a state or national bank, check drawn by state or federal credit union, or a check drawn by a state or federal savings and loan association, or savings association, or savings bank specified in Section 5102 to the Financial Code and authorized to do business in this state, will be held by duly appointed trustee. The sale will be made, but without covenant or warranty, expressed or implied, regarding title, possession, or encumbrances, to pay the remaining principal sum of the note(s) secured by the Deed of Trust, with interest and late charges thereon, as provided in the note(s), advances, under the terms of the Deed of Trust, interest thereon, fees, charges and expenses of the Trustee for the total amount (at the time of the initial publication of the Notice of Sale) reasonably estimated to be set forth below. The amount may be greater on the day of sale. BENEFICIARY MAY ELECT TO BID LESS THAN THE TOTAL AMOUNT DUE. Trustor (s): PHILIP C LEWIS Recorded: 11/16/2007 as Instrument No. 2007-0058752 of Official Records in the office of the Recorder of SANTA CRUZ County, California; Date of Sale: 10/16/2018 at 1:45 PM Place of Sale: At the courtyard steps to the Santa Cruz County Courthouse, located at 701 Ocean Street, Santa Cruz, CA 95060 Amount of unpaid balance and other charges: $82,817.84 The purported property address is: 7430 MESA DR, APTOS, CA 95003 Assessor’s Parcel No.: 039-093-06 Legal Description: Please be advised that the legal descrip-


tion set forth on the Deed of Trust is in error. The legal description of the property secured by the Deed of Trust is more properly set forth and made part of Exhibit “A” as attached hereto. ALL THAT PORTION OF LOT 29, AS SAID LOT IS SHOWN AND DESIGNATED ON THE MAP ENTITLED, “SUBDIVISION NO. 1, LEDYARD ACRES”, FILED FOR RECORD ON FEBRUARY 25, 1926 IN VOLUME 18 OF MAPS, AT PAGE 56, SANTA CRUZ COUNTY RECORDS, AND MORE PARTICULARLY DESCRIBED AS FOLLOWS: BEGINNING AT THE MOST NORTHERLY CORNER OF SAID LOT 29 ON THE SOUTHWESTERLY SIDE OF MESA DRIVE, AS SHOWN ON SAID MAP; THENCE ALONG SAID BOUNDARY SOUTH 58° 07’ EAST 100.00 FEET TO THE EASTERLY CORNER OF LANDS CONVEYED TO ISAAC BONORA, ET UX., BY DEED DATED JANUARY 17, 1956 AND RECORDED FEBRUARY 9, 1956 IN VOLUME 1059, PAGE 8, OFFICIAL RECORDS OF SANTA CRUZ COUNTY; THENCE LEAV-ING SAID MESA DRIVE AND ALONG THE EASTERLY BOUNDARY OF SAID LANDS OF BONORA, SOUTH 34° 14’ WEST 115.0 FEET TO A STATION; THENCE PARALLEL WITH MESA DRIVE NORTH 58° 07’ WEST 100.0 FEET TO A STATION ON THE NORTHWESTERLY SIDE OF SAID LOT 29; THENCE ALONG SAID LAST MENTIONED BOUNDARY NORTH 34° 14’ EAST 115.0 FEET TO THE PLACE OF BEGINNING. NOTICE TO POTENTIAL BIDDERS: If you are considering bidding on this property lien, you should understand that there are risks involved in bidding at a trustee auction. You will be bidding on a lien, not on the property itself. Placing the highest bid at a trustee auction does not automatically entitle you to free and clear ownership of the property. You should also be aware that the lien being auctioned off may be a junior lien. If you are the highest bidder at the auction, you are or may be responsible for paying off all liens senior to the lien being auctioned off, before you can receive clear title to the property. You are encouraged to investigate the existence, priority, and size of outstanding liens that may exist on this property by contacting the county recorder’s office or a title insurance company, either of which may charge you a fee for this information. If you consult either of these resources, you should be aware that the same lender may hold more than one mortgage or deed of trust on the property. NOTICE TO PROPERTY OWNER: The sale date shown on this notice of sale may be postponed one or more times by the mortgagee, beneficiary, trustee, or a court, pursuant to Section 2924g of the California Civil Code. The law requires that information about trustee sale postponements be made available to you and to the public, as a courtesy to those not present at the sale. If you wish to learn whether your sale date has been postponed, and, if applicable, the rescheduled time and date for the sale of this property, you may call 916-939-0772 for information regarding the trustee’s sale or visit this Internet Web site http://www.qualityloan.com, using the file number assigned to this foreclosure by the Trustee: CA-18-808270-CL. Information about postponements that are very short in duration or that occur close in time to the scheduled sale may not immediately be reflected in the telephone information or on the Internet Web site. The best way to verify postpone-ment information is to attend the scheduled sale. The undersigned Trustee disclaims any liability for any incorrectness of the property address or other common designation, if any, shown herein. If no street address or other common designation is shown, directions to the location of the property may be obtained by sending a written request to the beneficiary within 10 days of the date of first publication of this Notice of Sale. If the sale is set aside for any reason, including if the Trustee is unable to convey title, the Purchaser at the sale shall be entitled only to a return of the monies paid to the Trustee. This shall be the Purchaser’s sole and exclusive remedy. The purchaser shall have no further recourse against the Trustor, the Trustee, the Beneficiary, the Beneficiary’s Agent, or the Beneficiary’s Attorney. If you have previously been discharged through bankruptcy, you may have been released of personal liability for this loan in which case this letter is intended to exercise the note holders right’s against the real property only. Date: Quality Loan Service Corporation 2763 Camino Del Rio South San Diego, CA 92108 619-645-7711 For NON SALE information only Sale Line: 916-939-0772 Or Login to: http://www.qualityloan.com Reinstatement Line: (866) 645-7711 Ext 5318 Quality Loan Service Corp TS No.: CA-18-808270-CL IDSPub#0145345 9/25/2018 10/2/2018 10/9/2018

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Brand Storytelling: 11 Tips for Small Business Owners

How much thought do you give to the story of your brand? Not your market-ing and advertising (though they are related) but the story of your origins, purpose, community, values, team and mission.

Brand storytelling is getting a lot of at-tention right now, and for good reason. People don’t want to be marketed to, or advertised at, we want to be engaged. One of the best ways to engage your target audience is to share the stories of you, your team and your business.

Storytelling helps people connect with you on an authentic level. It enables you to share your journey, vision and pur-pose for starting your business in the first place. Stories help us understand ourselves and the world. That may sound a bit too woo-woo for a column about marketing, but think about the last time you were emotionally moved by a com-mercial or marketing campaign—I’m willing to bet there was a story involved.

The best way to get started with brand storytelling is to simply start, and refine your strategy as you go. Whether you’re new to brand storytelling or have years of experience under your marketing belt, here are 11 prompts to refine and share your unique story.

1. Who are you? Start with the basics. Who are the people behind your com-pany? Don’t hide, people want to see who you are and what you do.

2. What did you do before you started your business? What’s your origin story? What piqued your interest in something

enough that you wanted to make it your profession?

3. Why did you start your business? Starting a business takes commitment, vision and intelligence. What drove you to start this particular business?

4. Who do you serve? It’s important to clearly define your target market. Who do you serve? How do you serve them? Do you provide entertainment, a profes-sional service, products, materials?

5. How do you help people? Related to number 4, helping people get what they want is the best way to get what you want in your business. How do you help people? What problem are your solv-ing? How do you make their lives eas-ier? How do you help them fulfill their hopes and goals? Weave this throughout your brand storytelling.

6. What are your brand values? What do you stand for as a company? Sharing your brand values is storytelling gold. You don’t have to be a nonprofit or B Corporation or social good company to do good in the world and have strong values associated with your brand. Whatever your values are, make them clear to your team and customers.

7. How do you make an impact and give back to your community? What are you doing to make the world a better place? Again, this is storytelling gold.

8. Who are your teammates? Maybe you’re a company of one. If that’s the case, who are your suppliers, collabo-rators and providers? Share the stories of how you work together. If you have a team running your business, share the stories of those people. Who are they, what are their roles, how do they fur-

ther the company’s mission? Give us a glimpse behind the curtain of your business.

9. What are your teammates passionate about? Taking number 8 a step further, share the deeper stories of your team. What do they care about? Why do they do the work they do? If you can capture the humans behind the jobs, you can do some brilliant, humanizing storytelling.

10. What’s the big picture vision for your company? If everything went really well in your company, what would you most like to see? What are you working toward? Let your target audience in on what powers your own passion.

11. What makes your company unique? In marketing, we talk about differenti-ators, or differentiating factors. These are the things that set you apart from your competition. Storytelling is a pow-erful way to do this. How are you dif-ferent? Why should people care about you, specifically? What do you do better than everyone else? Don’t be shy here. Sharing your differentiators with the world is one of the best ways to attract attention and, even better, attract peo-ple from your target audience.

Now that you have some prompts for basic brand storytelling, choose a few, f lesh out the details, and start think-ing about how you can incorporate your responses into stories of your brand. In next month’s column I’ll share tips for getting those stories out into the world, including pointers on brand tone, voice and angle. Cat Johnson is a writer and content strategist covering coworking, community and the future of work. Follow her on Twitter: @CatJohnson.

Ebb & Flow with Cat Johnson

Helping Local Business Thrive


“I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars.”

-Og Mandino

Businesses in EscrowSellerBuyerBusinessEscrow Holder

Los Cotorros Inc. Eleazar Zambrano Magana 139 Water St., Santa Cruz None Shown

Black Point Market, LLC Hassan Ayyad 500 Cabrillo Hwy Ste C, Davenport None Shown

Liz Vaness Ibarra-Reynoso Ricardo Cendejas Hernandez 751 Front St., Soledad None Shown

Thrifty Payless, Inc. Fairway Stores, Inc. 906 E. Lake Ave., Watsonville Federal Escrow, Inc.

Priscilla Hye-Lim Oh Bok Ki Kim & Young Hui Kim 1290 Broadway Ave., Seaside Business & Escrow Service Center, Inc.

Alix Lynn Bosch & Daniel A. McDonnal De Tierra Vineyards LLC 750 Airport Bl. Salinas Paul Moncrief

A .B .C . License TransfersApplicant - BuyerTransferor - SellerLocation of LicenseEscrow Holder (if available)

Shelter Enterprises Inc. Scott & Karen Hoogner Zizzo’s Coffeehouse & Wine Bar William Dunn 10/18/2018

Chef ’s Pride, Inc. Celal Alpay Fishwife Seafood and Pasta JRG Attorneys at Law 10/31/2018

Shelley Patterson Stephen Verutti Shelley’s Biscotti William Dunn Escrow, Inc. 10/11/2018

Blaine Swafford Anton Attalah The Grog Shop Chicago Title Co. 10/10/2018

Susanna H. Kim Yangsoon Lee Sesame Korean Grill Team Escrow, Inc. 10/11/2018

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Tracking the Numbers This Week Y-T-D 2018 Y-T-D 2017

Grant Deeds - Santa Cruz Co . . . . 67 . . . . . . 2305 . . . . . .2319Grant Deeds - Monterey Co . . . . . 109 . . . . . . 3410 . . . . . .3437Grant Deeds - San Benito Co . . . . 19 . . . . . . . 939 . . . . . . .875Notices of Default - Santa Cruz . . . . 2 . . . . . . . 173 . . . . . . .186Notices of Default - Monterey Co . 10 . . . . . . . 277 . . . . . . .281Notices of Default - San Benito Co . 1 . . . . . . . . 52 . . . . . . . .38Foreclosures - Santa Cruz Co . . . . . 4 . . . . . . . 130 . . . . . . .142Foreclosures - Monterey Co . . . . . . 1 . . . . . . . 167 . . . . . . .211Foreclosures - San Benito Co . . . . . 0 . . . . . . . . 22 . . . . . . . 33Trustee Deeds - Santa Cruz Co . . . . 0 . . . . . . . . 42 . . . . . . . .36Trustee Deeds - Monterey Co . . . . . 1 . . . . . . . . 67 . . . . . . .100Trustee Deeds - San Benito Co . . . . 0 . . . . . . . . . .9 . . . . . . . . . 7New Business Filings - SC . Co . . . . 25 . . . . . . 1107 . . . . . 1098

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The event you've been waiting for all year is almost here. Join your friends in the Downtown community and party-hop to four different (secret) locations and then end up at one final fabulous spot, all in the heart of Downtown Santa Cruz

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santa cruz record€¦ · your same position. as it turns out, so were a lot of famous people –...

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