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Sany Strengthens Cooperation with South Africa

On May 26th local time, Mr. Liang Wengen, Chairman of Sany Group, and senior executives of leading Chinese

enterprises were honorably received by South African President Jacob Zuma. Housing industrialization, energy

and transportation were discussed in the meeting.

Volume 12, June 2016

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During the visit, Sany’s first precast concrete house

abroad was completed in Johannesburg. It will serve

as an affordable housing model in the region.

Sany Group also signed cooperation agreement with

South African Transnet. It will strengthen our

collaboration in local production of port and logistics

equipment.

In the future, Sany will work with South Africa on

housing industrialization, energy equipment, smart port, talent and technology communication, etc. This

would drive development of society and economy between the two sides.

Sany First Overseas Precast Concrete House

Completes Construction in South Africa

On May 27th, Sany Group held the inauguration

ceremony of its first overseas precast concrete

house in Johannesburg, South Africa.

Mr. Liang Wengen, Chairman of Sany Group, Mr. Tang

Xiuguo, President of Sany Group, Mr. Rong Yansong,

Economic and Commercial Counsellor of the Chinese

Embassy in South Africa, and representatives from

enterprises and media came to the event.

Mr. Tang said the PC house can be quickly built up

with nine exterior walls and six interior walls. The

components could be produced on the assembly line

just like an automobile. It only needs 7 days to build

a house with a sales price 10-15% lower than a

traditional one.

Meanwhile, it features high quality, energy efficiency

and less environmental impact.

Sany’s PC house has won recognition in South Africa.

A representative of South Africa National Builder

and Building Committee said that the house is

beautiful, and its structure and construction mode

meets the Committee’s requirements.

“Sany hopes that South Africans are satisfied with

the house,” Mr. Tang said. Sany Group will continue

to work with South Africa in equipment

manufacturing and new energy. We hope to make

contributions to the friendship and common

prosperity of the two nations.

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Sany Heavy Industry

Selected among

China's Top 100

Innovative

Enterprises

Sany Heavy Industry was

recently approved as one of

the nine pilot enterprises in

China for innovative projects.

It was also the only

construction machinery

manufacturer among them.

Sany is committed to

innovation and puts 5-7% of

its sales revenue into R&D

each year. It has won the top

award in construction

machinery industry in China

multiple times. By the end of

2015, Sany had obtained

nearly 7,000 national patents.

Mr. Tang Xiuguo:

Build a New Sany with Internet

On May 15th, the 2016 China and Globalization Forum was held in

Beijing. Mr. Tang Xiuguo, President of Sany Group made remarks. He

said, “The innovation of construction machinery should combine

with Internet communication technology, sensor technology, big data,

and cloud computing. Internet+Industralization is the only way for

the industry to remain competitive.”

Mr. Tang further explained the concept of “New Sany”. First,

engineering equipment is still the foundation for us to grow. Second

is to build new energy sector based on the construction machinery.

Sany’s new energy has grown exponentially each year. The sales this

year is expected to reach about 10 billion RMB. And third is financial

sector.

Sany will explore how Internet and industrialization could drive the

growth of construction industrialization.

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Ethiopia Welcomes Sany in Local Development

From May 24th to 27th, Mr. Xiang Wenbo, President of Sany Heavy Industry and delegations of Hunan province

made a visit to Ethiopia. They met with the Ethiopian Prime Minister, Hailemariam Desalegn, and other

government officials.

On May 25th, the delegation visited the Adama II Wind Farm — Ethiopia's largest wind power project. It is

also the largest overseas purchase of Chinese wind turbines. Altogether 102 sets of Sany wind turbines are

used for the project. The installed capacity of 153 MW enables the wind farm to meet 20% of power demand

in Ethiopia's capital, Addis Ababa. On May 24th, the project was accepted and handed over to Ethiopian

Electric Power Corporation. It means that Sany’s wind power technology is well recognized in North African

market.

Mr. Xiang Wenbo pointed out that Sany

would take Ethiopia to be the wind power

base in Africa. Meanwhile, Sany would

actively promote housing industrialization

here to provide affordable houses to local

people.

Sany Expands Business in

Emerging Africa

As Africa’s economy grows and the Belt and Road

Initiative advances, Sany will embrace bigger

development on the continent.

Product localization is essential to Sany’s

internationalization. “All Sany machines have been

adapted to meet the local market demand,” said Mr.

Xiao Jiang, GM of South Africa BU. “For instance,

truck cranes and reach stackers sold to South Africa

all need to pass loading tests here.”

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Local dealers also support Sany’s rapid growth in South Africa. At present, Sany has 13 dealers in the region

and has built a complete sales channel. By working with the dealers, Sany has been involved in construction of

landmark projects and built its brand in the local market.

One example is KUSILE power plant project, which would be the world’s largest coal-fired power plant upon

completion. Around 40 cranes are used in the construction, including 630t and 750t equipment. Sany hoisting

machinery has established its reputation across Africa.

In addition, the 2010 South Africa World Cup stadiums, Luanda port construction in Angola and many other

key projects in Southern Africa have witnessed the reliable performance of Sany equipment.

Sany has actively taken its social responsibility in this region. In the last month of each quarter, staff from

South Africa BU visit children in welfare centers. Sany also plans to establish a technical training center

together with South African Department of Labour to help local people find jobs.

“Chairman Liang Wengen keeps reminding us that we need to be grateful and give back to the society. And

Sany has been doing it all the time,” Mr. Xiao Jiang said. “This is also what all Sany people believe in.”

Customer Meet in Karnataka, India

On May 27th, Sany India held a customer meet with its dealer Saranya Infra in the Mandya district of

Karnataka. Mr. Venu, dealer principal and Chethan Kumar, Karnataka Area Sales Manager started the event by

greeting customers in local language.

The meet introduced Sany’s footsteps in India, its current & future plans and customers worldwide. It also

discussed maintenance hours of Cummins, Isuzu & Mitsubishi engines and their advantages. Customers were

informed about the service and parts support from the nearest branch office of the dealer. (Harkamal Singh)

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Sany Dealer in Sudan Heavy Machinery Exhibition

On May 24th, Sudan’s largest heavy machinery exhibition was held in its capital Khartoum. Golden Arrow,

Sany’s dealer went to the exhibition as a diamond-level sponsor.

During the 3-day exhibition, the dealer actively promoted Sany products via local mainstream media and

advertisement. This has increased brand influence and

customer trust in Sudan. Sany star product- SY215 - was

on display, attracting numerous customers. Many people

were interested in it and signed intention orders. With

the dealer’s efficient service and influence, Sany has

achieved enormous progress in Sudan.(Guo Jian)

Sany Excavators in European Market

Since Bauma Exhibition, Sany has been introducing

its excavators in highly competitive European

market. It shows our confidence and a result of 10

years’ preparation.

Medium excavator SY215 is attracting attention at

all local exhibitions. At TKD trade show in the Netherlands last month,

Sany brand and its top-level performance were recognized by

customers.

Sany mini excavator SY16C has also met customers’ demand. It is of

high quality and designed specifically for European market. Among

this size excavators, it is the only model with a load-sensing

hydraulic system. All the elements make SY16C one of the top

products in the market.

Meanwhile, Sany Europe GmbH is providing special financing

package to German customers. They will also be supported by the

closest dealers in the region.

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The company had intended to purchase a SR250R. But after

contacting a local dealer on the O2O platform, it realized

that the SR250R stopped manufacturing in 2011. A

SR280RC was then recommended to them based on their

demand.

The SR280 is more efficient than other similar machines in

China. Its cushioning ability is 4.3 times higher with an

enhanced shock absorber. The lifetime of its motor and

reduction gear is also improved by 3 times. In addition, the

low temperature starter guarantees its smooth operation on

freezing days in Russia.

The Russian company said that they would purchase more

of them. Both the client and Russian dealer expressed that

O2O was very convenient. With online to offline model, Sany

would introduce more products worldwide. (Wang Xihan)

Sany Excavators Sales Reach 100,000 Units Worldwide

O2O, a New Opportunity for Sany

Dealers in Russia

In May, Russia BU sold several rotary drilling rigs to a local

company. For this order, Sany’s overseas O2O platform played

an important part in helping the customer compare, select

products, and understand Sany brand.

On May 24th, a grand brand activity was held in Kunshan, Jiangsu province. It celebrated the inauguration and

handover of Sany’s 100,000th excavator. It means that Sany has sold 100,000 excavators around the world. At

the event, Sany Heavy Machinery also launched a new generation excavator and started the nationwide service

campaign this year.

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With in-house innovation, Sany has made sustained efforts to

update its excavators. It has also adjusted the overall product

planning and shifted to sophisticated heavy-duty mining

market.

With a customer-centric mindset, Sany Heavy Machinery

again started the annual equipment inspection. This activity

has been held for 7 years in a row. This year over 10,000

excavators and 1,000 rotary drilling rigs would be checked

across China. Meanwhile, 1,000 machines would be inspected

abroad.

For the first time, this event was live webcast. Around 30,000

people worldwide participated in the ceremony online.

Mr. Yu Hongfu, Chairman of Sany Heavy Machinery, Mr. Fu

Weizhong, GM of Sany Heavy Machinery, senior officials of

China’s construction machinery associations, dealers and

customers nationwide went to the ceremony.

Mr. Chen Jiayuan, GM of large excavator company unveiled

the SY485H mining excavator, and handed over the key to

the customer. This is the 100,000th that Sany Heavy

Machinery rolls off. This year SY485H also won Golden

Finger Award, the highest award of the industry.

In overseas market, Sany sold 2,000 excavators last year,

with sales volume over 2 billion RMB. By the end of 2015,

the field population abroad exceeded 10,000 units. The

export sales have ranked No.1 for four years. Mr. Yu Hongfu

said that the global sales of Sany excavators have reached 100,000 units. Both its sales and market share have

achieved impressive growth.

The latest excavators were also launched on the same day. It includes 26 excavators (1.6t-85t), 9 rotary drilling

rigs and 1 loader. After 3 years’ efforts, the optimized machines reduce fuel consumption by 5% than the last

generation model. All the products have passed the most rigorous tests, including over 1,000 tests for

performance and parts and 30,000 hours durability trials. Their reliability and service life have been

improved.

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“In 2011, Sany excavator sales ranked No.1 in China.

Since then, Sany has retained its leading position for

four years in a row, the same with this year. Our

competitive strength is also becoming more obvious,”

said Mr. Yu Hongfu, Senior Vice President of Sany

Heavy Industry and Chairman of Sany Heavy

Machinery.

The Secrets of Sany Excavators Strong Leadership in Excavator Market

-Interview with Mr. Yu Hongfu

“What is the secret of Sany’s success? It is the commitment to customers that creating more values to them. ”

Mr. Yu notes that some companies claim to be “customer-oriented”, but they just keep talking about it instead

of making actual efforts.

“I was once told that customers would be spoiled if Sany continues to improve its service standard. This only

proves that they don’t understand customers’ demand. Or they don’t have the capability to meet the demand.

In Sany, it is our mission to satisfy clients' all current or potential requirements.”

“It is the same with dealers. Many companies envy our dealership system. Sany’s dealers are competitive and

also loyal. This is because Sany has been providing strong support to our partners. We need to put ourselves in

the dealers’ place to see what they need most right now. If you can give them that, congratulations. If not, then

you are in trouble.”

“Sany’s vision is to build a world-recognized Chinese brand. This is not only Chairman Mr. Liang Wengen’s

vision. It is also what all Sany’s management, dealers and employees have been striving for.”

“With this mission in mind, every personnel has taken their job seriously and combined their dreams with the

future of the company. Therefore, the ups and downs of the market will not alter the course of Sany.”

LOOKING FORWARD is published monthly by International Headquaters of

Sany Heavy Industry Co.,Ltd. Please send comments, questions and story ideas

to guibx@sany.com.cn. We always appreciate your feedback!

Counselor：Jack Tang, Aaron Gao Chief Editor：Pu Li

Editor：Li Tongtong Translator：Li Xiaomin Designer：Gui Baoxing