201518SEP15

35%

2015 Passenger Monthly FlowJanuary/July ‐ Domestic and International

INTERNATIONAL PASSENGER FLOW DOMESTIC INTERNATIONAL

DOMESTIC

65%DEPARTURE 7,305,772 4,009,254

ARRIVAL 7,556,174 3,832387

TOTAL 14,861,946 7,841,641

Total

22,703,587passengers passed through Sao Paulo GuarulhosInternational Airport in the first seven months of 2015

Source: http://www.gru.com.br/pt‐br/Estatisticas

Audience ProfileTotal number of people who saw advertisements in theairport in the last 30 days ‐ static & digital.People with + 10 years old.

TOTAL – 1,191,000

GENDER

54% MEN

46% WOMEN

SOCIAL ECONOMIC CLASS

70% Upper/Upper Middle

28% Middle

2% Middle Lower/Lower

AGE

12% 10‐ 19

59% 20‐39

29% 40+

EDUCATION (COMPLETED)

55% COLLEGE EDUCATION

39% HIGH SCHOOL

6% ELEMENTARY

SCHOOL

An Audience with the Power of Influence and Persuasion.Source: Ipsos ‐ São Paulo Metropolitan Area ‐ January to December / 2014

10

10

10

530

50

30

40

30LOBBY

CHECKCHECK‐IN

MIN.MIN.

MIN.

BAGGAGE

Out‐of‐home Primetime Media

BOARDINGGATE

BOARDINGAREA

EXIT

MIN. IN TRANSIT

MIN. MIN. MIN.

MIN.

IN TRANSIT

Public

Area

BOARDING:

3 HOURS

SECURITYCONTROLS

MIN.

ARRIVAL:

1 HOUR

CAROUSSEL 25 MIN.

SECURITY

Restricted Area

Why to Advertise in Guarulhos Airport?In 2014 more than 39 million passengers passed through Guarulhos Airport, anaverage of 3.2 million / month. About 38 thousand employees work daily at theairport. (1)

Increased awareness of brand advertisers due to the public and the environment.70% upper and upper middle socio‐economic classes / 55% have highereducation.(2)

16 million vehicles passed through the access road to the airport in 2014.(3)

Sao Paulo Guarulhos, known as GRU Airport, is the most important and busiestairport in Latin America.

TM The audience spends more time in contact with the advertising at the airportcompared to other media, increasing the message exposure.

Source: *GRU Airport. ** Ipsos Marplan Jan a Dec/14 (São Paulo MetropoitanArea). *** Modern Airport Media/Dersa/Ministério dos Transportes

Delta Airlines Singapore AirlinesAero MexicoEmirates Sky AirlineAir Canada

South AfricanAir ChinaEthiad SwissAir EuropaGol TaagAir France

TacaAlitaliaIberia TAMAmerican AirlinesKLM TAM InternationalAustral

TameAvianca

Today 41 AirlinesOperate inGuarulhos Airport:

Source: Gru Airport

Aerolineas Argentinas

AzulBoliviana de AviaciónBristish AirwaysCopa Airlines

Cubana de Aviación

Ethiopian

Gol International

Korean AirLanLufthansaPassaredoQatar

Royal Air Maroc

TAPTurkishUnited Airlines

The Main Gatewayand Departure

Toronto, CANADALima, PERUWashington, USALisbon, PORTUGALWillemstad, CURACAOLome, TOGO

London, UNITED KINGDOM

Guarulhos Airport: More than 59 InternationalDestinations in 37 Countries

from Brazil

Abu Dhabi, UAEAddis Abeba, ETHIOPIAAmsterdam, NETHERLANDSAsunción, PARAGUAYAtlanta, USABarcelona, SPAINBeijing, CHINABogota, COLOMBIABridgetown, BARBADOSBuenos Aires, ARGENTINACancún, MEXICOCaracas, VENEZUELACasablanca, MOROCCOChicago, USACiudad del Este, PARAGUAYCochabamba, BOLIVIACordoba, SPAINDallas, USADetroit, USADoha, QATARDubai, UAEFrankfurt, GERMANYHouston, USAIstanbul, TURKEYJohannesburg, SOUTH AFRICA

Los Angeles, USA

Luanda, ANGOLAMadrid, SPAINMexico City, MEXICOMiami, USAMilan, ITALYMontevideo, URUGUAYMunich, GERMANYNew Jersey, USANew York, USAOranjestad, ARUBAOrlando, USAPanama City, PANAMAParis, FRANCEPorto, PORTUGALPunta Cana, DOM. REPUBLICPunta del Este, URUGUAYQuito, ECUADORRome, ITALYRosario, ARGENTINASanta Cruz de la Sierra, BOLIVIASan Jose, COSTA RICASantiago, CHILESanto Domingo, DOM. REPUBLICSeoul, SOUTH KOREASingapore, SINGAPORE

Zurich, SWITZERLAND

InternationalBrand ShopsAppleCoachDesigualDucatiEmporio ArmaniFNAC

FOMGAPHublotHudson NewsH. SternHugo Boss

Kate SpadeLacosteNational GeographicScarf MeSunglass HutTrack&FieldVictoria´s Secret

Flow of International Passengers ‐ Terminals 2 and 3

LocationTerminal 2

(January 2014 to February 2015)Terminal 3

(May 2014 to February 2015)

Boarding 3,048,258 (47%) 2,485,821 (54%)

Departure 3,427,715 (53%) 2,089,143 (46%)

Total 6,475,974 (100%) 4,574,964 (100%)

Source: GRU Aiport/ Modern Airport Media

Airports:The Best Place to AdvertiseConsumer Products and Gifts

TOP 5 BEST SELLING PRODUCTS

· Perfume and Beauty Products· Alcoholic Beverages· Newspapers and Magazines· Soft Drinks· Books

TOP 3 GIFTS

· Perfumes (67%)· Alcoholic Beverages (51%)· Chocolates and Candies (43%)

Source: DutyFree 2015

Total Population Over 18 Years Old

Total Population with High Purchasing Power Over

in the São Paulo Metropolitan Area

18 Years Old in the São Paulo Metropolitan Area

150,000 Saw Advertising in Airports

55% 37% 4%Completed College Education Has a Job that Requires

College EducationHave an Individual Annual

Income Above US$61,425.00*

Source: Ipsos ‐ São Paulo Metropolitan Area ‐ January to December / 2014 * US$ 1.00 = R$ 3.5

(Nat./Int.)

Have Much Interest (Affinity) With These Subjects:

147%142% 139% 119% 116%TRAVEL Economy

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

Technology Fashion Beauty

Ride a BicycleShopping Center

Leisure Habit (Affinity):

242%197% 189% 146% 132%Play Elite Sports

Read Books forProfessional

Purposes

Traveling onWeekends

Shop in

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

Different from Other Brands They ThemThemselvesPeople Consume

Behavior Thoughts (Affinity):

152%117% 111% 106% 105%Do Not Imagine

Without a CreditCard

They Prefer the MostTechnologically

Advanced Products

They Like to Feel They are Loyal to Shopping Relaxes

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

Magazines the Radio Newspapers

Media Exposure (Audience):

94% 89% 82% 82% 70% 45%Watch

Broadcast TVAccess the Internet Read Listen to

Watch Pay‐ TVRead

Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014

VA

Total Size: 42m x 2.5mMonthly Rate: US$110,000.00

BACKLIGHT

PUBLIC AREA ROAD ACCESS

PORTICO

Part: 02 POR

BLPeriod: Minimum of 6

months

DAY VIEW

NIGHT VIEW

VA

FL

PUBLIC AREA

FRONTLIGHT

ACCESS VIEW

SIMPLE PORTICO DOUBLE FACE

Part: 01PORTotal Size: 15.25m x 2.40mMonthly Rate: US$31,430.00

FL

VAPUBLIC AREA

FRONTLIGHT

ACCESS VIEW

DOUBLE FACE PANEL ‐ 8 LOCATIONS

Total Size: 11.95m x 5.95mMonthly Rate: US$41,800.00 (each location)

Quantity available to advertise: 4,200 cartsMonthly Rate per cart: US$34.50LA

RESTRICTEDAND PUBLIC

AREA

T1/T2

AMBIENT LIGHT

DEPARTURE AND ARRIVAL

LUGGAGE CARTS

Total Quantity: 8,000 carts

Period: Minimum of 6 months

T1/T2

DG

CHECK‐IN (TERMINAL 2)

PUBLIC AREADEPARTURE ‐ CHECK IN

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

DIGITAL

Quantity 1 (T1) / 1 (T2)Total Size: 12.30m x 1.74mTotal of quotas available: 10 per terminalMinimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "Monthly investment per share : US$27,143.00

T1/T2

DG

CHECK‐IN (TERMINAL 1)

PUBLIC AREADEPARTURE ‐ CHECK IN

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

DIGITAL

Quantity 6 (T1) / 6 (T2)Total Size: 0.96m x 2.44mTotal of quotas available: 10 per terminalMinimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "Monthly investment per share : US$16,072.00 per terminal

T3

DG

DIGITAL TOTEM (CHECK‐IN ‐ TERMINAL 3) DIGITAL TOTEM (DEPARTURE GATE ‐ TERMINAL 3)

PUBLIC AREA DEPARTURE ‐ CHECK IN

DIGITAL TOTEM

Quantity: 4Total Size: 1.412m x 3.486m x 0.120m (Panel 122’’ diagonal)Total of quotas available: 10 quotas

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

DIGITAL Minimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "Monthly investment per share : US$34,286.00

T3

DG

RESTRICTED AREA ARRIVAL – BAGGAGE CLAIM ACCESS

VIDEO WALL (ARRIVAL STAIRS)

Quantity: 1Toatl Siza: 4.10m x 1.16mTotal quotas available: 4

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

DIGITAL Minimum guaranteed commercial delivery / monthly: 43,200 inserts of 15”Monthly investment per share: US$34,286.00 at the terminal

T3

DG

BIG VIDEO WALL (TERMINAL 3)

RESTRICTED AREA ARRIVAL ‐ BAGGAGE CLAIM

BIG VIDEO WALL

Quantity: 1Total Size: 12.30m x 1.74mTotal of quotas available: 10

DISPLAY ONLY WITH IMAGE ( NO AUDIO)

DIGITAL Minimum guaranteed commercial delivery / monthly: 17,280 inserts of 15”Monthly investment per share: US$27,143.00

T1

BL47PV

48PV

47PV

46PV

PUBLIC AREA TOP FLOOR

ATRIUM46PV 48PV

BACKLIGHT

Parts: 46PV / 47PV / 48PVTotal Size: 8.46m x 1.58m (each panel)Monthly Investment: US$19,686.00 (each panel)

T2 T1

T1

FL

PUBLIC AREA TOP FLOOR

TOP ATRIUM (CONNECTION ‐ WINGS A/B)29PA

FRONTLIGHT

Part: 29PATotal Size: 10m x 1.84mMonthly Investment: US$22,715.00

T2 T1

T1

BL

RESTRICTED AREA TOP FLOOR ‐ FINGER 1

DOMESTIC DEPARTURE (DEPARTURE

CORRIDOR)

Parts: 59PV / 62PVTotal Size:59PV – 2.22m x 0.56m

62PV

59PV

BACKLIGHT 62PV – 2.58m x 0.52mMonthly Investment: US$5,143.00 (each panel) T2 T1

T2

LA

RESTRICTED AREA TOP FLOOR ‐ FINGER 2

INTERNATIONAL DEPARTURE (DEPARTURE CORRIDOR)

Parts: 01AD / 03ADTotal Size: 8.25m x 2.10m (each shaft)

03AD

01AD

AMBIENT LIGHT Monthly Investment: US$21,200.00 (each shaft)

T2 T1

T2

LA

10AD 09AD

RESTRICTED AREA

AMBIENT LIGHT

TOP FLOOR ‐ FINGER 2

GREAT ROOM (MIXED)

Parts: 09AD / 10ADTotal Size: 8.25m x 2.10m (each shaft)Monthly Investment: US$21,200.00 (each

shaft)

09AD 10AD

T2 T1

T2

LA

RESTRICTED AREATOP FLOOR ‐ FINGER 2

DOMESTIC DEPARTURE (DEPARTURE CORRIDOR)02AV

AMBIENT LIGHT

Part: 02AVTotal Size: 12.30m x 2.60mMonthly Investment: US$26,343.00

T2 T1

T3

BL

PUBLIC AREA

BACKLIGHT

DEPARTURE – PROCESSING 9

CHECK‐IN

Part: P9004 (P9‐1,10M‐1)Total Size: 1.10m x 2.50mMonthly Investment: US$12,857.00

P9004

T3

BL

PUBLIC AREA

BACKLIGHT

DEPARTURE – PROCESSING 9

CHECK‐IN

Part: P9002 (P9‐10M‐2)Total Size: 10m x 2.50mMonthly Investment: US$25,715.00

P9002

GRU AVENUE (ACCESS TO VIP LOUNGE)

LA

RESTRICTED AREA DEPARTURE – PROCESSING 9

T3

Part: 138APTotal Size: 5.50m x 2.26mMonthly Investment: US$25,715.00AMBIENT LIGHT

138AP

T3

BL

RESTRICTED AREADEPARTURE ‐ AREA 9

DEPARTURE

CORRIDOR D9002

BACKLIGHT

Part: D9002 (D9‐5M‐2)Total Size: 5m x 3mMonthly Investment: US$20,000.00

T3

BL

RESTRICTED AREA DEPARTURE ‐ AREA 9

DEPARTURE

CORRIDOR D9012

BACKLIGHT

Part: D9012 (D9‐15M‐2)Total Size: 15m x 3mMonthly Investment: US$31,430.00

T3

BL

137AP

RESTRICTED AREA DEPARTURE – PROCESSING 0

BAGGAGE CLAIM

Part: 137APTotal Size: 22.60m x 2.60m

BACKLIGHT Monthly Investment: US$45,715.00