sap api management: business overview
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SAP API Management
Speaker’s Name/DepartmentJuly 2015
Public
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Being digital
Business userConsumer
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Industry disrupters
Master exploiters of managed APIs1 “Cloud-first” companies2
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The API economy
“By 2017, 60% of all U.S. retail sales will involve the Internet in some way, either as a direct e-commerce transaction or as part of a shopper’s research on a laptop or mobile device.” – Forrester
Bringing analytics and automation to consumer portfolio investing
Taking advantage of the digital commerce channel, which has grown tenfold since 2003 and now accounts for around 5% of the global luxury goods market
Connecting physical goods to the Internet through the social platform and partnerships to drive brand loyalty
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Adapt or perish
New markets New products New growth/revenue
Digital media and financial
Cloud services and home entertainment
Media
Devices
Largest music retailer in the world
1/3 of businesses today will not survive
the next 10 years*John Chambers, former Cisco CEO
* http://www.businessinsider.com/chambers-40-of-companies-are-dying-2015-6#ixzz3chS1oVF0
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Obstacles to cloud and API transformation
• Existing investments in on-premise infrastructure
• No experience with the cloud
• Fear of disrupting critical business processes
• Difficulty aligning existing resources to new roles
• Concerns around scalability
• Fear of slow onboarding
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From the Leader in Enterprise Applications
SAP HANA Cloud Platform is an open platform-as-a-service providing unique in-memory database and business application services. Quickly build, extend, and integrate modern, mobile-first apps—simply—to meet your business needs now.
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What you can do with SAP HANA Cloud Platform
Empowerthe Line of Business
Connect Your Enterprise to the Digital Economy
Deliver Open, Agile, Flexible
Apps
Personalize S/4 HANA for New
Business Needs
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Embrace the IoT and API Economies
Connect your edge points, your assets, your everything to the Internet of Things with SAP HANA Cloud Platform IoT and Mobile services
Connect your systems, applications, and business processes, regardless of who built them by exposing them as an API.
APIs enhance business with• Increased speed to market• Integrating with other apps• Remove Data Silos• Productizing core assets
Connect your entire enterprise with SAP HCP to win in the digital economy
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SAP API Management – SAP HANA Cloud Platform
Enterprises need a new stack
Data warehouseCRM ERP Database Data lake
Enterprise service bus/Integration
Systems of record
Pac
e of
ch
ange
Security Mediation Traffic management Analytics Notification
Systems of innovation
Customers Employees Partners
Systems of engagement
Years
Days
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Value proposition of API management
API management
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Business or digital transformation Digital business/digital marketing
Omnichannel/multichannel
Internet of Things
Corporate mergers
Big Data, analytics, insights
One company
Business agility
When to use API management
Open innovation
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WEB
SAP API MANAGEMENT
Your world with SAP API Management technology
DEVICESENTERPRISE SOFTWARE SOCIAL
APPS
HCI
API SOURCES Non-SAP SAP
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Business-to-employee use case: healthcare
Challenges Real-time access to
records across multiple
devices and various
locations Maintaining data security Ensuring patient privacy
Solutions Creation of standardized
APIs to provide an
alternative access method
to the back-end systems. Development of new,
intuitive user interfaces (or
lightweight applications)
that could be delivered,
monitored, managed, and
analyzed
Benefits Efficiency and productivity
gains in the patient care Secure patient records Employee satisfaction
Healthcare
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Business-to-consumer use case: retail industry
Challenges Real-time information Consumable interface
Solutions Creation of an API
management platform to
quickly expose the APIs API management solution
in an SaaS-based model,
with gateway, analytics,
and developer services all
hosted in the cloud
Benefits Onboard partners securely
and efficiently Approach that fits well with
the online business model Out-of-the-box platform Capabilities such as
policies, key management,
security, caching, and
analytics
Retail
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Business-to-business use case: cross industry (healthcare and retail)
Challenges Increasing competition in
the fitness app arena for
consumer mindshare
Need to connect
consumers to their favorite
devices and fitness
equipment
Need to drive brand loyalty
Solutions APIs offered to third parties
on the partner and
developer portal managed
through the API
management platform
Benefits Scalable, expanded reach
to millions of users
Create developer
relationships and foster co-
innovation
Control over apps
Leveraging of existing
technology
Reduction in
re-engineering
Health and retail
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Introducing SAP API Management
For more info: http://apigee.com/about/press-release/apigee-announces-partnership-sap
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SAP API Management, standard cloud edition
Volume based
SAP API Management, premier cloud edition
Volume based
SAP API Management, enterprise cloud edition
Volume based
On premise
Core based (min 8 core)
SAP API Management Licensing options
Organizations Multiple 3 6 9
Productive environments N/A 1 2 3
API calls No limit 50 million 80 million 200 million
API provisioning
API monitoring and analytics
Security policies definition and enforcement
Traffic policies definition and enforcement
Standard developer portal NA
SAP HANA advanced analytics X X X
Platform API access X
Developer tools integration X X
Custom developer portal X X
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SAP API Management social media channels
SAP Cloud: https://twitter.com/SAPCloudSAP developers: https://twitter.com/sapdevs
SAP technology: http://spr.ly/youtube-sap-api-management
SAP API Management: http://scn.sap.com/community/api-management
SAP Web site: http://hcp.sap.com/capabilities.html
SAP Cloud: https://www.facebook.com/SAPCloudSolutionsSAP developers: https://www.facebook.com/sapdevelopers
SAP developers: https://www.linkedin.com/company/sap-developers
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Contacts
Product management
Region Name E-mail
Global Himanshu Pande [email protected]
EMEA Carsten Boennen [email protected]
APJ Sudeesh K [email protected]
NA/LA Stephany Treadway [email protected]
Global solution go-to-market
Region Name E-mail
Global Prakash Darji [email protected]
EMEA
Helmut Grimm (DE) [email protected]
Keith Grayson (UK) [email protected]
Silvio Arcangeli (IT) [email protected]
APJ Taib Lokman [email protected]
NA/LA Uddhav Gupta [email protected]
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THANK YOU
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