1. The SAP HANA for 2013 Use CasesCommon Use Cases in 2012 How Those Use Cases will Evolve in 2013 Frank Dravis Director Global Analy4c Services May 15, 2013 #UtopiaWeb

2. Agenda! SAP HANA Refresher, What is it? ! Common SAP HANA Use Cases in 2012 ! Evolving Use Cases in 2013

3. About Utopia! Founded in 2003 and headquartered near Chicago, and oces worldwide ! Leading enterprise data soluJons rm; proprietary Enterprise Data Lifecycle Management (EDLM) methodology ! Clients: oil & gas, uJliJes, CPG, manufacturing, transportaJon, construcJon, distribuJon, telecom ! Strong management team with extensive Fortune 100 and entrepreneurial experience ! 500 employees worldwide Partners inTransformationInnovation Award

4. In-Memory Computing EngineAdmin and Data ModelingRealTime Replication ServicesData Integration ServicesIn-MemoryRow/ColumnData StoreCalculationand PlanningEngineSAP NetWeaverBW3rd Party Apps &DBsSAPBusiness SuiteCustomApplicationsSAP BusinessObjectsMDX SQL OptimizedData Management ServiceSAP HANA, a ReminderPreconfigured Analytical Appliance In-Memory software + hardware(HP, IBM, Cisco, Dell, Fujitsu, Hitachi)In-Memory Computing Engine Software Data Modeling and Data Management Data Integration for 3rd Party SystemsCapabilities Enabled Analyze information in real-time at unprecedentedspeeds on large volumes of non-aggregated data Create flexible analytic models based onreal-time and historic business data Foundation for new category ofapplications (e.g., planning, simulation) tosignificantly outperform current applications incategory Minimizes data duplication

5. BI/HANA Practice Landscape: Our ExperienceBusiness Warehouse External Data Source(s) Business Intelligence 4.0 HANA ECC6 ECC report accelerators,extractions to BW and HANA,such as COPA and others. Inaddition to core data migrationpractice.Utopia BI Cleansing, transformation, andloading of 3rd party datasources to BW. Integrationwith ECC dataHANA installations, RDSimplementations, ECCreport accelerators, HANAagile data martdeploymentsBW installations, upgrades,migrations to HANA, and classicBW reporting martsBI reportdevelopment,modeling,universes, cubes,queries, and BI4.0 upgradesPractice:Practice:Practice:Practice:Practice:Utopia BI Utopia BI Utopia BI Utopia BI

6. Agenda! SAP HANA Refresher, What is it, How You Benet ! Common SAP HANA Use Cases in 2012 ! Evolving Use Cases in 2013

7. The Top Three Use Cases in 20121. HANA Agile Data Marts 2. BW On HANA 3. COPA and other RDSs (HANA Accelerators) Is reecJve that in 2012 HANA started out the year primarily as an analyJcs accelerator. In 2013 the landscape has changed. AMERICAS | EUROPE | MIDDLE EAST | ASIA PACIFIC | INDIA

8. Wholesale Distributer of IT Equipment and Supplies8Client: Global wholesale supplier of computer systems and so_ware in over 40 countries Scope: Daily upload of 3GB of sales data for analysis and reporJng for over 50 sales managers Problem: ExisJng BI environment too slow Over 1 hour to load data into Sales & Orders data mart Average query took 7 minutes to analyze reporJng on purchases by product lines, sales manager, region, and country Wanted to know price sensiJvity for hot products based on previous days sales Suered inability to make Jmely changes to web oers to reect actual market dynamics Goal was to reduce query Jme to 10 seconds maximum HANA Benets Reduced upload Jme from 1 hour to 20 minutes Average query Jme reduced from 7 minutes to 0.7 seconds Implementa4on HANA Agile data mart replaced exisJng database DailyRefresh ofData MartSales &Orders DataMartSalesOrderEntryOracle CustomerDWMS ExcelDashboardsSAPExplorerDailyRefresh ofData MartSalesOrderEntryOracle CustomerDWMS ExcelDashboardsSAPExplorerSAP HANAAgile Data MartWithHANA

9. Manufacturer of Vehicle Motor Parts9Client: $1B mfr of vehicle motor parts Scope: 36MM records, 64GB of customer, vendor and sales channel data to the invoice level Use Case: ExisJng BW environment too slow to permit analysis and reporJng on purchases by product lines and volume, by stores shipped to, product returns Inability to view reports across product lines by dierent suppliers across the corporate group IT project schedules back-logged by 2 months, eliminaJng Jme-sensiJve ad-hoc reporJng HANA Benets Increased speed of reporJng enabled real-Jme monitoring of sales Provided a simplied plaiorm for data integraJon Adaptable and ecient modeling environment enabled self-service by business managers Transferred Jme-sensiJve ad hoc report dev. from IT to business Accelerated IT development schedules for reports and queries from 2 months down to 2 days Implementa4on SAP BW on HANA SAP BW(reporting mart)SAP ERPOracle DWExcelReport(s)MSAExcelSpreadsheetsSAP BexWithHANASAP ERPOracle DWExcelReport(s)MSAExcelSpreadsheetsSAP BexSAP HANA BWCubesSAP BWApplicationSAP BW on HANA

10. Global Telecommunications Provider10Client: Global telecommunicaJons provider with operaJons in North America, Europe, South America, and SE Asia Scope: IniJal load of 600Gb of nancial data: accounJng documents, G/L accounts, including cleared and open items 900 million rows across all objects Daily updates of 1.5Gb Use Case: Pilot #1 Accelerate nancial reporJng Current SAP BW environment too slow HANA Benets Accelerate nancial reports 100-150x Processing of transacJonal updates also accelerated User/system entry, runJme and report calculaJons Managers can get Jmely input on nancial status With numerous M&A events could now close out monthly/quarterly reports in the required 5 day window Financial reporJng user saJsfacJon dramaJcally increased System is now used for what it was intended Implementa4on HANA accelerator, similar to class RDS deployment WithHANASAP BWReportingMartSAP ERPFinancialsNewTransactionsReports andDashboardsSAP Bex andWebiALS GridQueriesReports andDashboardsSAP BWReportingMartSAP ERPFinancialsNewTransactionsReports andDashboardsSAP Bex andWebiSAP HANABSEGAcceleratorReplicatedfinancial dataSubset offinancial datacan be removedfrom BW

11. Agenda! SAP HANA Refresher, What is it, How You Benet ! Common SAP HANA Use Cases in 2012 ! Evolving Use Cases in 2013

12. Conditions Effecting Client Use Cases in 2013 In-memory technology now has over a year of Market adopJon and client producJon deployments With the release of SAP Business Suite (ECC) on HANA The in-memory applicaJon market is fundamentally changed The SAP Ecosystem is fundamentally changed HANA is no longer just an analyJcs accelerator HANA is now a real-Jme technology plaiorm For hosJng applicaJons and data repositories (marts and DWs) The market scope is expanded to include operaJons management HANA Agile Data Marts and BW on HANA are no longer bleeding edge With SAPs proven dedicaJon to HANA with Business Suite The psychological/technical concern about BW on HANA is lessened AMERICAS | EUROPE | MIDDLE EAST | ASIA PACIFIC | INDIA

13. The Evolving Use Cases in 20131. HANA Agile Data Marts Number of projects increasing, but new BW projects may cannibalize 2. BW On HANA Now that ECC is on HANA, BW customers are more comfortable with HANA ECC on HANA not likely to cannibalize BW-HANA projects in 2013 BW HANA deployments will pull ECC onto HANA in 2014 3. COPA/other RDSs (HANA Accelerators) Demand for ECC report acceleraJon likely to stay constant 4. Business Suite/ECC (ERP) on HANA Early adopters on the cusp of upgrading overburden installaJons 5. PredicJve AnalyJcs and Specialized ApplicaJons Demand to stay constant in face of new BW and ECC on HANA deployments Ecosystem customers to focus HANA aoenJon on the core applicaJons Seeking to answer With BW and ECC so much faster, what else do I need? AMERICAS | EUROPE | MIDDLE EAST | ASIA PACIFIC | INDIA

14. SAP Business Suite is Now on HANA! When planning an ERP migraJon to HANA consider these factors The speed of HANA will obviate old work-arounds ReporJng gymnasJcs, o-loads, etc. User experience will dramaJcally improve, and so may usage! If you have constrained user log-ins to sustain performance You can revisit that decision Your data archiving threshold can be raised Due to data compression and increased speed The HANA license is compeJJve compared to other DB licenses If you are facing an expansion or upgrade of your exisJng installaJon The HANA server cost will compare favorably Not all of the data need be loaded onto HANA Near-line storage is a viable opJon ! The hosJng opJon is an excellent way to pilot your rst migraJon AMERICAS | EUROPE | MIDDLE EAST | ASIA PACIFIC | INDIA

15. QuestionsFrank DravisDirector, SAP HANA Global SalesUtopia, Inc.630-414-9108fdravis@utopiainc.comYOUR BUSINESS IS READY FOR SUCCESS BUT IS YOUR DATA?Please visit hop://www.utopiainc.com/insights/white-papers to nd a number of white papers on SAP HANA and other data management topics. Questions?AMERICAS | EUROPE | MIDDLEEAST | ASIA PACIFIC | INDIA |AUSTRALIA15Utopias HANA Services at YouTube: hop://www.youtube.com/watch?v=C9PL0dkXCl4&feature=youtu.be