sap marketing p&r e guide
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Your People Matter
Your business is growing fast, and it’s time to think about implementing or
revamping your performance management process to create an amazing
employee experience and help drive your business forward.
Your employees are your most valuable asset to help your business grow.
So what can you do to engage your top talent, help them work smarter and
be more productive?
In this eGuide, you will learn about the incredible power of performance
management and how you can harness it to accelerate your business growth
and success.
Let’s get started!
Ultimate Guide to Performance Management 2
Table of Contents
What is Performance Management?
Why Performance Management Matters
Top Performance Management Challenges
Secret Sauce to Successful
Performance Management
Your Checklist for Effective
Performance Management
Why Should I Automate My Performance
Management Process?
Is My Business Ready for a Performance
Management System?
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What is Performance Management?
Performance management is more than just an annual performance review.
It is a continuous, year-round process where your managers and employees
work together to plan, track, and review the employee’s career goals, work
objectives, and contributions to your company. An effective performance
management process ensures your employees get the ongoing coaching,
feedback and development they need to succeed in their roles and deliver
the results you need to grow your business.
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Why Performance Management Matters
If you ask your friends, family or co-workers about performance
management, chances are they will tell you how much they dread the process
or how useless it is. If that’s the case, why should your business invest in a
performance management process?
An effective performance management process can help you unlock your
talent’s full potential and turn your small business into a major threat to your
biggest competitors. Here are 5 reasons why performance management
matters and how it can improve your bottom line:
Aligns Strategic Goals
A well-designed performance management
process helps your employees understand how
their work contributes to the overall success
of your company’s strategy and goals. This
connection makes sure your employees know
what is expected of them, to keep them focused
on the most impactful activities that provide real
value to your business.
Drives Employee Development
Performance management ensures your employees
are continuously developing their skills and
capabilities, and have the knowledge and experience
they need to deliver top performance and success for
your business today and tomorrow.
Reason #1 Reason #2
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Engages Your Employees
Ongoing employee development empowers
your employees to take the driver’s seat for their
own performance and career advancement,
while contributing to the overall success of
your business. The business result of engaged
employees is a higher level of employee satisfaction
and retention, which means your employees are
happier, more motivated to work harder, and less
likely to leave your company for your competitors.
Improves Your Bottom Line
When done properly, performance management helps you increase employee productivity, improve employee
engagement and reduce turnover, which ultimately lowers your costs and improves your bottom line.
If performance management can make such significant impact on the overall business performance, what
are companies doing wrong? Let’s take a closer look at some of the most common reasons why performance
management fails.
Encourages Performance Conversations, Feedback and Recognition
An effective performance management process
encourages your managers and employees to have
regular, ongoing conversations about goals and
expectations, accomplishments and challenges,
as well as development needs. This ensures your
employees get the feedback and recognition they
need to continue to improve and succeed.
Reason #3
Reason #5
Reason #4
An effective performance management process can help you unlock your talent’s full potential.
“ “
Top Performance Management Challenges
Performance management is often seen as a bureaucratic process forced
by HR, which adds little or no value to the business. If you don’t have
performance management in place yet, or are looking to improve your
current process, here are 7 challenges you want to address during your
planning stage to ensure you get the highest return on your investment.
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2Lack of Timely, Meaningful Feedback
1The company’s overall strategy and goals must be integrated into your performance
management process to deliver real business value. A well-designed process begins with
focus. Having too many company goals and relying on a “cascade” process will likely leave your
employees feeling confused, unaligned, and inefficient. Simplify and prioritize your company
goals, and focus your performance management on a few critical goals that are key to your
business growth. Then help your employees understand how their everyday work and individual
goals will help achieve these objectives.
Lack of Strategic Focus
Challenge #1
Don’t wait until the formal performance review to provide feedback. Employees may feel
blind-sided, and this can lead to disappointment, confusion, frustration, and disengagement.
Disengaged employees are less productive and less motivated to improve their performance.
Train your managers to provide timely, meaningful feedback when positive behaviors or
performance issues occur. Waiting too long to give feedback hurts your company’s employee
morale, engagement, and ultimately your business performance.
Challenge #2
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3Management and leadership team must support and help drive performance management.
Your leaders have to be committed and actively engage their teams in performance
management activities, and provide support and recognition to managers and employees
who exhibit the expected behaviors and actions. Without leadership support, performance
management will not be successful no matter how well-designed the process is.
Lack of Leadership Support
Challenge #3
Lack of Stakeholder Review
When designing your performance management process, you should involve your major
stakeholders early on in the planning phase since they are the future users of the system.
Without proper consultation with your key stakeholders, your performance management
process may not address all the needs of the business, and you risk losing time, resources,
and buy-in implementing a system that no one wants or knows how to use.
Challenge #4
Lack of Proper Training & Communication
Without proper training and development, leaders and managers may not fully understand
what performance management is and what’s in it for them. In the implementation phase,
it is crucial to have good, relevant communications to explain the benefits of performance
management, and provide ongoing training to help leaders and managers obtain the
appropriate knowledge, behaviors and skills to properly engage their teams in performance
management activities.
Challenge #5
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7Whether you currently have performance management in place or not, the process you
ultimately implement should be simple, and easy to understand and use. Your managers
and employees should not have to spend hours to learn your new processes and tools, or to
look for the performance-related information and forms they need.
Bad performance management is costly and delivers very little value. It can actually lower
your employee engagement level and harm your business growth. But when done right,
the impact of effective performance management is significant. Not only will you see an
increase in your revenue growth and bottom line, you will also stop your top performers
from walking out the door.
6Rewards are extremely important in recognizing and promoting top performance, and to
keep your employees engaged, motivated and inspired about their future with the company.
An effective rewards and recognition program should have clear expectations and criteria
around what types of behaviors and actions are rewarded that drive your company forward.
Lack of Appropriate Rewards & Recognition
Challenge #6
Lack of Simplicity
Challenge #7
Secret Sauce to Successful Performance Management
Building an effective performance management process is no easy task.
What works for one company may or may not work for another. It’s no
wonder why so many companies are struggling to get it right.
While you can’t take a cookie-cutter approach with performance
management, there are some best practices to help you get started
with designing a successful process that works for your business.
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Assemble Your Project Team
When pulling together the project team to design
and implement your performance management
process, consider recruiting at least one
employee from each stakeholder group within
your organization. This diversity ensures your
performance management process will meet
everyone’s needs and help you gather support
and buy-in across the organization.
Identify Your Performance Management Challenges
Whether you are starting from scratch or are looking
to improve your existing performance management
process, you want to first look at your company’s
business needs, culture, strengths, and weaknesses
of any existing HR processes, as well as employee
feedback on these processes. This exercise will help
you figure out the unique performance management
challenges your company is facing, and the guiding
principles and objectives you seek to accomplish
with your performance management process.
Tip One
Tip Two
Diversity ensures your performance management process will meet everyone’s needs.
“ “
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Define Your Performance Management Process
Your project team needs to decide the steps of your performance management process, based on the
business challenges and objectives identified. For example, some key performance management activities you
should consider include:
Tip Three
Goal-setting: Managers and employees meet to
discuss the goals and deliverables employees are
expected to achieve, and the measurements that
will be used to evaluate their performance. Setting
expectations helps employees understand what
tasks are expected of them, and why these objectives
are critical to the overall success of the company.
Check-ins: Managers and employees meet regularly
to discuss the progress employees are making
against their performance objectives, as well as
any challenges that may be preventing them from
achieving their goals. During these check-ins,
managers and employees should also re-evaluate
their goals and measurements, to see if they need to
be adjusted to reflect changing business priorities.
Ongoing Coaching: Managers should engage in
ongoing development conversations and work with
their employees to identify areas of strengths and
development as well as growth opportunities, to
help improve their performance and to advance
their career.
Real-time Feedback & Recognition: Specific, relevant
positive and constructive feedback should be
solicited and provided to employees frequently and
in a timely manner, from their managers, peers and
stakeholders. Real-time feedback is a powerful tool
to recognize excellent work, engage and motivate
employees for success, and to help employees
get on the right track if they are not meeting their
performance expectations.
Performance Reviews: Managers and employees
review overall feedback and discuss performance
evaluation. Managers and employees sign off on the
written performance review form, with performance
ratings if applicable.
Review Performance Results: Key stakeholders,
including HR, senior leaders, and managers, meet
to review the results and ensure alignment and
appropriate adjustment of performance reviews, as
well as ratings if applicable. You should also review
company-wide performance trends and gaps, with
plans of action to address those gaps.
Review Performance Management Process:
Together with HR, your project team should review
overall findings and stakeholder feedback on your
performance management process every year, to
identify trends, areas for improvement, and actions
to optimize your current process.
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Determine Your Performance Management System
Once you have established your performance
management process, your project team needs to
decide how it will be implemented and managed.
Performance management can be conducted
manually using printed or electronic paper forms, or
it can be automated by implementing a performance
management software developed in-house or by an
external vendor.
To make an informed decision, your project team
should conduct research and identify the pros and
cons of each approach, taking into account your
company’s resources, existing processes
and timeline.
Tip Five
Create Schedule for Performance Management Activities
Regardless of the interval of performance and
feedback reviews your project team chooses, you
want to make sure the timing of employee goal-
setting and performance planning aligns with your
organizational goal-setting. Your business objectives
should be ready and available to managers and
employees when they meet to set their individual
goals and performance expectations.
Tip Four
Your Checklist for Effective Performance Management
As you prepare to introduce your new performance management
process, here is a checklist to help ensure you are addressing all
the major people-related activities and challenges.
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Your Checklist for Effective Performance Management
Align with the company’s business needs, strategic direction and culture, and meet all our
stakeholder needs
Provide a process that is dynamic, easy to understand and use
Ensure employees’ individual goals support the strategic direction and goals of the business
Empower leaders, managers and employees to be successful with the appropriate
performance management training, resources and tools
Give an accurate picture of each employee’s performance, including their strengths and
development areas
Include collaborative goal-setting process, regular check-ins, and ongoing development
conversations between managers and employees
Establish clear understanding of what employees are expected to accomplish
Monitor and measure performance results and behaviors
Include real-time, relevant positive and constructive feedback
Provide training and development opportunities to maximize strengths and address areas
for improvement
Recognize and reward employee accomplishments and positive behaviors
Support compensation, promotion, and termination decisions
Provide legal documentation to defend my company against litigious ex-employees
Simplify and eliminate time-consuming people-related activities and processes
Does our performance management:
Why Should I Automate My Performance Management Process?
In today’s world, businesses move quickly and so do their strategies and
goals. Effective performance management means creating a consistent
but agile process that can adapt quickly to changing business priorities,
providing employees with a clear understanding of how they can support
your corporate vision through their work and individual goals.
The goal alignment process is a difficult, complex process that many
businesses struggle with, even for larger and more established companies.
To help accomplish this challenging task, small businesses are turning
to automated performance management solutions, to more effectively
communicate and align goals across the organization and help their
employees work more efficiently.
If you are implementing a performance management system for the first
time or are considering changing your existing manual, paper-based
process, here are 7 things you should know about automated performance
management software to help with your evaluation process:
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Create A More Effective Goal-setting Process
Performance management solutions enable you to automate, simplify and create a more
effective goal-setting process. The best performance management solutions come with both
goal setting and goal tracking software to help your managers and employees set objectives
that are specific, measurable, and relevant to your company strategy and goals.
An automated performance management system can send your managers and employees
automatic reminders to complete their tasks, helping to keep your goal-setting and
performance management process on schedule.
Achieve Business Goals Faster
Tighter goal alignment reduces redundant efforts and focuses your talent on the
most critical company-wide goals, so your business can achieve your strategic
objectives quicker.
Increase Employee Productivity
Effective performance management solutions include employee
management software and tools that help your managers monitor employee
performance against their goals more effectively. This allows managers
to provide employees more accurate evaluations and more meaningful
feedback to improve their future performance.
Boost Team Collaboration
Most company objectives cannot be accomplished alone. An automated
performance management software enables you to cascade and align goals
across your organization, and to drive a team-oriented culture where your
employees will work toward the same vision of success together.
1
2
3
4
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Provide Higher Quality Feedback and Coaching
Leading performance management software provides managers with the tools and advice
they need to coach and give better feedback, to help your employees understand how they
are doing, and what they need to do to be more successful.
Gain Powerful Insights Into Your Employees
With a manual paper-based performance management system, it
can get extremely messy and time-consuming to sort through piles of
paper and files to find the forms you need. Automated performance
management software stores all your valuable information online and
helps you pull up the data you need quickly and easily at your fingertips.
Effective performance management software should give you the ability
to see how your company is performing against its objectives, and
identify employee performance trends and competency gaps that may
be preventing your employees from achieving your business objectives.
Improve Your Company’s Bottom Line
An automated performance management
process can provide huge returns and savings
for your business by increasing employee
productivity, improving retention, and
reducing turnover.
Automating your performance management
process increases employee productivity
by ensuring your employees align with your
business objectives, and are collaborating
effectively across the organization to work
toward the same company goals.
Automation also ensures your managers are
equipped with the information and data they
need to engage in meaningful performance
conversations with employees, to help them
succeed, stay engaged and motivated.
Highly engaged employees means lower
employee turnover and attrition, which can
potentially save you thousands of dollars
annually. This frees up financial resources for
you to focus on critical business strategies and
actions that will drive your company forward.
Is My Business Ready for a Performance Management System?
The business value of implementing an automated performance
management software is significant, but it requires dedicated resources,
time and commitment to do it right. It is a big business decision to make
since the process will impact everyone in your organization.
How do you know if your business is prepared to implement a
performance management system? Take the quiz below to find out if
your company is ready.
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The number of employees in my organization is greater than 10 and fewer than 500.
My company has been in business for more than a full year.
My business has an established performance management strategy and process, including the following:
Performance management aligns and supports corporate strategy and company-wide goals.
Managers and employees set, track and document goal plans that align with business objectives.
Managers and employees monitor progress and have regular, ongoing check-in sessions for performance feedback and development conversations.
Managers formally conduct performance evaluations and document performance reviews.
Managers and employees make compensation, promotion, and termination decisions based on performance evaluations.
Current culture encourages real-time positive and constructive feedback to support employee growth and development.
Performance feedback is gathered from managers, and peers and stakeholders if applicable, as part of an employee’s development and performance evaluation.
Current culture promotes recognition and rewards for employee accomplishments and performance.
YES NO
I have buy-in and commitment from leadership and management teams to support the implementation of performance management and the related change management communications and activities.
I have dedicated resources to lead implementation, ongoing training and communications for the company.
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2
4
3
5
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If you answered “yes” to at least 8 of the 13 questions above, your business is ready to
implement a performance management software specifically designed for small and
medium-size businesses. It is advisable to take action on the questions you answered
“no” to before you move forward with the implementation to ensure greater success.
If you answered “yes” to 2 to 7 questions of the 13 questions above, your business may
not be ready to implement a performance management system yet. It is advisable to first
evaluate your company’s business needs, existing HR processes and employee feedback.
This exercise will help you identify the unique challenges of your company and the actions
needed to formalize your performance management process before implementing an
automated system.
Is My Business Ready for a Performance Management System?
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If you want to accelerate your business growth and success, you need a powerful but
simple-to-use solution to help you align employees to your business strategy and
maximize your talent’s employee productivity and engagement. SuccessFactors Perform
& Reward software is specifically designed for small and medium-sized businesses like
yours to automate your performance management processes, improve goal visibility and
employee efficiency.
Learn more about SuccessFactors Perform
& Reward solution
See demo or get a free trial
Questions? An SAP representative can
call or chat with you now
Accelerate Your Business Growth with Performance Management Solutions
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