Irfan Khan SVP & GM, SAP Database & Technology and Big Data

@i_kHANA

SAP Platform Strategy Forum

SAP: Delivering the

Platform for Real-

Time Innovation

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How do you accelerate your growth?

CLOUD MOBILE

Global middle class

will reach

5 billion by 2030

Number of text

messages received in

the US every day:

Two hundred trillion

In 2015 Americans

will spend $1.8 billion

on mobile devices

Number of tweets

sent per day:

500 million

50 billion

connected devices

in 2020

THINGS DATA

In A World of Accelerated Change…

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“Up-Time” COSTS RISING WHILE “H/W Infrastructure” COSTS Declining

• Managing complexity

• Consultants

• Business disruptions

• Energy and Operations

• Hardware per unit performance

• Integration tools

• Communications infrastructure

• Data storage

• Data processing

Fundamental Shifts in Economics

© 2013 SAP AG. All rights reserved. 4

SAP HANA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

Cloud

Store

Mobile & device Database Analytics Middleware

Innovation Powered by SAP HANA Platform

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HTTP(S), OData, XML/A.

ODBC, JDBC, ODBO.

SQL, MDX.

Consumption: Development:

JavaScript, HTML 5.

Any programming language.

App/web services.

Decision table.

Processing:

NLP, Predictive, R-Integration.

Spatial processing, ad-hoc

OLAP views.

Data virtualization

Ingestion:

Replication, streaming, ETL.

Integration, data cleansing.

Personalized recommendation

with machine learning,

predictive and rules

Natural language

processing

Process any variety/volume

(e.g. unstructured)

Respond within

predictable time windows

Key Characteristics for “Smart” applications:

SAP HANA is a high speed processing platform to enable easier:

SAP HANA In-Memory Platform

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Architected for real-time innovation

SAP HANA In-Memory Platform

SAP HANA DATA PLATFORM

De

ve

lop

me

nt

| C

on

nec

tivit

y

Lif

ecyc

le M

an

ag

em

en

t

Un

ified

Ad

min

istra

tion

|

Se

cu

rity

Processing Engine

Transactional | Analytical | Predictive

Application Services

Database Services

Integration Services

Applications

& Tools Industry | LoB | Consumer | Analytics | Social | Cloud | Mobile

Developers Data Scientists Business Users Consumers Executives

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Companies that are Moving Faster & Smarter

McLaren John Deere Burberry

GE engines in 2013

“

”

“These engines generate

1Tb of data per aircraft per

day”

Jeff Immelt – CEO GE

Keynote for Minds +

Machines 2012 talking

about the new LEAP

engine

The Real Value of Big Data Today

$300

Billion in potential annual

value to US health

care - more than

double the total

annual health care

spending in Spain

€250B in potential

annual value to

Europe’s public

sector

administration -

more than GDP

of Greece

$600

Billion in potential

annual

consumer

surplus from

using personal

location data

globally

McKinsey: Big Data - The Next Frontier report. Sept. 2011

60% potential

increase in

retailers’

operating

margins possible

with Big Data

How Big Data is Impacting the world

10%

75%

Use Analytics

Today

Need

Analytics

by 2020

What Critical New Signals Are You Missing?

Accessible

Deep

Simple Real Time

Broad

• Answer complex questions on granular data

• Predict the best next action

• On any device or to any user • Self service and intuitive

interactions

• No data preparation • No pre-aggregates • No tuning

• Real-time streams of data • Ask a question, get an

immediate answer

• Massive data scale • Many data types

SAP’s Big Data Differentiator: Analytics and Applications

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Every company deserves a “data scientist” Achieve break-through results for your top business priorities with Data Science

SAP Data Science: Get the Most from Your Data

Drivers Race Past Rivals Fueled by Big Data

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Product Offerings Optimized Daily to Customer Interest

ACCELERATE ACHIEVE APPLY

Design Thinking Workshop

Start with Big Data Platform Define your Use cases Leverage Data Science as the secret

Make Big Data Real in Your Organization

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16

Faster Smarter Simpler Let’s build your innovation platform together

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