sap social media analysis q4 2015

SAPon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of SAP Twitter

SAP: Social Media Report

This report looks at how

SAPperformed on social media between

October 1st – December 31st, 2015

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Analysis of

SAPFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

666,755 40,077 6.40%Worldwide

Mostly Older, Male and Attached.

SAP

Engagement Score Total Fan Posts

24 611

Total Posts Brand Response Rate

140 0.33%

Total Likes Avg. Reply Time

5,549 3 hrs, 38 mins

Total Comments General Sentiment

189 Neutral

Total Shares

878

Most Engaging Content Type

Product Features

Least Engaging Content Type

Brand News

Most Prolific Content Type

Others

Most Engaging Campaign

Official premium partner of DFB-Team

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

600K

610K

620K

630K

640K

650K

660K

670K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

666,755

New Fans

40,077

Engagement

0

250

500

750

SAP had an average engagement score of 24 and a highest of 477.

Community Analysis

SAP fans are mostly Older, Male and Attached. SAP fans are largely from India followed by Brazil.

Fan Demographics Distribution of Fans

56%

44%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

India

Brazil

United States

Mexico

Germany

Egypt

Peru

Italy

Indonesia

Georgia

0

1

2

3

4

5

6


Brand Posts

Top keywords used Frequency

SAP 21

business 18

SAP Social Media Team 15

company 11

innovation 7

Most Engaging Brand Posts

14-NOV-15, SAT 4:10PM

SAP updated their profile picture.

ENGMT.

LIKES COMMENTS SHARESSENTIMENT

477 2,075 27 71 Positive

31-DEC-15, THU 2:02PM

2015 was a remarkable year for SAP thanks to game-changing partnerships in sports and health, the su ..

ENGMT.

LIKES COMMENTS SHARES SENTIMENT

287 284 8 122 Positive

http://www.facebook.com/7456251769/posts/10153127698251770

http://www.facebook.com/7456251769/posts/10153212749731770

Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 10 20 30 40 50 60

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 20 40 60 80

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

SAP 359

RonR 73

hybris Software 73

SAP SAP 49

via SAP 47

User Posts

0

10

20

30

40

50

60

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Most of SAP posts were around 'Others', and posts around 'Product Features' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16

0 5 10 15 20 25 30 35 40 45

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In SAP Posts about Technology, Fact posts received the highest engagement.

In SAP Posts about General Happenings, the category Others received the highest engagement.

Content Intel

About Technology About General Happenings

0 10 20 30 40 50

0 10 20 30 40

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 5 10 15

0 20 40 60

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4

0 5 10 15 20 25 30

Cyber Monday 2015

#DigitalTransformation

#SAPtd 2015 Las Vegas

Number of Posts

Engagement Score


This is the performance of a selection of SAP campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

SAPTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY

175,518 8,466 5.07% Worldwide

SAP@SAP

Engagement Score

104

Total Proactive Tweets

796

Retweets Total

35

Replies Total

22

Favorites Total

9,726

Total Mention

14,718

Total Retweets

12,280

Response Rate (%)

0.15%

Average Reply Time (mins)

1002

BRAND TWEETS USER TWEETS

Brand Overview

162K

164K

166K

168K

170K

172K

174K

176K

178K


Follower Growth

Total Followers

175,518

New Followers

8,466

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

354

Engagement

0

250

500

SAP had an average engagement score of 104 and a highest of 333.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

796 35

By 2030, 2 billion jobs will disappear because of tech advances. That's

50% #FutureofWork

https://t..

23-Oct-15, Fri 02:27PM

ENGMT. FAV. REPLIES RETWEETS

895 195 18 314

Top Engaging Tweets

SAP is part of the change! #One4 building a better world for

@refugees @ImagineDragonshttp://t.co/..

12-Oct-15, Mon 05:35AM

ENGMT. FAV. REPLIES RETWEETS

793 156 7 219

http://www.twitter.com/SAP/status/657624487689523200

http://www.twitter.com/SAP/status/653504130141569025

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600 700 800 900

0 20 40 60 80 100 120

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140

0 500 1000 1500 2000 2500 3000 3500 4000

#futureofwork*

#one4*

#saptd*

#cloud*

#iot*

#digitaleconomy*

#iwasme*

#bigdata*

#saphana*

#sap*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

700

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

futureofwork one4 saptd cloud iot

Spread of Hashtags by day

0 50 100 150 200 250 300

#digitaleconomy*

#sap*

#saphana*

#saptd*

#iot*

#cloud*

#iwasme*

#one4*

#bigdata*

#futureofwork*

Engagement Score

Hashtags - Engagement

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

14

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

3500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 12,280

-200

0

200

400

600

800

1,000

1,200


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 14,718

-50

0

50

100

150

200

250

300

350

400

450


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Forbes 8,818,496 33

Hootsuite 7,583,318 2

Manchester City FC 3,087,271 1

Forbes Tech News 2,320,146 2

NEW YORK KNICKS 1,359,117 13

TOP 5 INFLUENCERS

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This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



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