sap strategie 2010 – und die bedeutung von bi dr. hanspeter groth head of solution marketing sap...

SAP Strategie 2010 – und die Bedeutung von BI

Dr. Hanspeter GrothHead of Solution MarketingSAP (Switzerland) Ltd.

Enterprise SOA, SAP Netweaver and Business-Intelligence

Summary & Discussion

IT Challenges for the future success

SAP’s Enterprise SOA Strategy 2010

2006 SAP AG, FHL Lichtenstein, Hanspeter Groth / 3

Strategic Priorities for C-Level Executive

The greatest management challenge for creating long-term value … (Top-Priorities)

Survey, conducted with > 4’000 CxO by

Increase Revenues

SUSTAINABLEDIFFERENTIATION


Customers’ Business Requirements

CIO’s Wish List*

1 Reduce costs through efficiency/

increased productivity

2 Enable/drive business innovation

3 Create/enable competitive advantage

4 Enable growth

5 Improve ext. customer satisfaction

6 Enable regulatory compliance

7 Enable global operations

*CIO Magazine October 2004; survey of 544 mainly CIOs

Increase Margins

INCREASEPRODUCTIVITY

Increase Revenues

SUSTAINABLEDIFFERENTIATION

The greatest IT challenge … (Top-Priorities)


Flexibility for business strategies – short time of IT changesAlign IT with the business and enable “Next-Practices”

>80% of IT budget spent on status quoStable, efficient IT Landscape to support “Best-Practices”

Make IT an Enabler of Change

IT and Business are not aligned as of today

Strategy forGROWTH

Enterprise ServicesArchitecture leverages existing IT investment

CEO sets strategy

Ability toEXECUTE

Businesschange

SAP NetWeaver™as Enabler of Change

IT that enables growth cost-effective and efficient Grow faster than the competition


Innovation

Invention

Standardi-zation

Commodi-tization

Life-Cycle of Business Models & –Processes *)

CORE

activities help differentiate in markets

to stimulate growth

CONTEXT

activities supportall your operations

need to be efficient as possible

Processes that must run to enable

you to satisfy your customers

Processes that generate new,

additional value that attract and keep

customers

*) G. Moore’s “Living on the fault line”

Consolidate

Ou

t Task

RetireInvent

Sca

le

Adaptability to change + Speed of Innovation versus

Efficiency and reduction of costs


Industrialization of Software Development: SOA

Speed+Flexibility: Shorter time to market / volumeEfficiency: Systematic reuse across solutions

Quality: Unprecedented level of quality and scalability

69% of the partsare the same

ERP SCM CRM…

BINew

Solutions…

>50% of the processesare the same

Enterprise Services

Repository

SAP NetWeaverBusiness Process Platform

PlatormProcess Components


Enterprise Services

Repository

SAP NetWeaverBusiness Process

Platform



Enterprise Services

Repository


Platform



Enterprise Services

Repository


Platform



Enterprise Services

Repository


Platform



Enterprise Services

Repository


Platform




Enterprise Class Evolution

SOAEcosystems

Evolution of Business-Application

Mainframe

PackagedApps

PackagedApps

Terminals

Batch

DBDB

CPU & Memory

R/2

Open SystemsClient Server

DB

ERP

BI

SCM

CRM

PCs

Integration Cost

R/3

SRM CRM

PLM

SCM

ERP

Internet

DB

Browser, Devices, Etc…

FlexibilityInternetApplication Suites

mySAPBusiness Suite


SOA + Enterprise Services = Enterprise SOA (ESA)

SOA IS REQUIRED . . .

ESOA Enterprise-SOA

ES Enterprise-Services+

SOA Service-Oriented-Architecture

BUT NOT ENOUGH

Business Semantics are required


The Approach: Service Oriented ArchitectureSOA is essential but missing business semantics

WEB SERVICES - SOA

Chaos

Manually built Not guaranteed to work No governance

Delete fromdatabase

Rollbackinventory

CancelShipment

CancelInvoicing

SendNotification

AdjustPlanning

NotifySuppliers

ENTERPRISE SOA

Integrity

Business semantics Productized Unified repository

CancelOrder

CancelOrder

Business Semantics – example “Cancel Order”


Order DeleteFlag_MaterialNotify_Custo.

Order DeleteFlag_MaterialNotify_Custo.

Portal Devices Office RFIDRendering

What are Enterprise Services?

Enterprise Services are Web Services that provide enterprise level business value

Example:Cancel Order1. Delete Order Record2. Send a confirmation to

customer3. Remove the order from the

production plan 4. Flag corresponding

Material5. Notify the invoicing

department

Notify InventoryDepartmentNotify InventoryDepartment

Remove Orderfrom productionplan

Remove Orderfrom productionplan

…. ….

An Enterprise Service is a semantic grouping of service operations across any number of underlying applications

Cancel OrderCancel Order


Enterprise SOA & Business-Process-Platform

Best-Practice + Next-Practice built on one Platform


Portal Devices Office RFID

xApps(Composites Powered by SAP NetWeaver)

Rendering

ProcessComponents

Enterprise Services

Repository

Sub-sidiary

Bus Partner

Home Grown /

ISVSAP

Flexible UI’s

Composite Apps(Next-Practices)

Business-Process-Platform

Business Apps(Next-Practices)


mySAP™ ERP Architecture: Powered by SAP NetWeaver®

SAP NetWeaver ’04 SAP NetWeaver 2004s

SAP R/3up to 4.6C

mySAP ERPEdition 2004

SAP R/3Enterprise

mySAP ERPEdition 2005

SAP Basis up to 4.6D

SAP NetWeaver ’04

SAP Web AS 6.20

SAP NetWeaver 2004s



Enterprise Services

Repository

Various experiences & rendering technologiesUser

BI reports, analytics, MDM

Adobe forms, CM, text search

Guided procedures

Business Process

Models

Work Center UI Framework (Portal, Web Dynpro)

Fabricate Information elements

Orchestrate Processes

Business Process Expert

Model Application Experience

Composite Application Framework

SAPOther

Sources

Fabricate Software Components

…….NET.NET ABAPABAP JavaJava

Enterprise ServicesRepository

Enterprise ServicesRepository

Service Creation & Composition

ProcessComponents

Reuse

Included in next major release of NetWeaver

Developer/ Programmer

SAP NetWeaver Composition Environment


Dilemma: Disconnect Between Processes And Information

Disconnect between …… Transactional Processing + Decision Support

People / Roles

Processes Transactional

Processing

Decision Support

Account Manager

SalesManager

CreditManager

BusinessAnalyst

Information



ProcessComponents

Enterprise Services

Repository

Sub-sidiary

Bus Partner

Home Grown /

ISVSAP

Convergence of Information Management and Business Applications

Business processes are composed to integrate transactional, analytical and collaborative steps

BI can be modeled into Composite Applications. In this case we talk about embedded BI

Increased adaptability to changed conditions

InsightsTransactionalProcessing

Collaborative Steps

Processes


Summary

Customers want stability and access to innovation

Customers want to automate the processes and therefore need more Business-Intelligence for strategic and tactical decision-making

Customers want connected transactional processing + decision support (Application + Information Integration)

“Classical” Business-Software cannot address these needs

With Enterprise SOA and mySAP ERP 2005 SAP delivers innovation without disruption


Kontakt

Dr. Hanspeter Groth

Head of Solutions Marketing

SAP (Schweiz) AG

Althardstrasse 80

8105 Regensdorf / Zürich

T +41 58 871 67 26

T +41 79 351 46 67

E [email protected]

www.sap.ch

Questions

sap strategie 2010 – und die bedeutung von bi dr. hanspeter groth head of solution marketing sap...

Documents

fhl lichtenstein

application2006 sap

required2006 sap ag

same2006 sap ag

competition2006 sap

priorities2006 sap ag

sap netweaver

sap system