sap supply chain day - pierre erasmus sap
TRANSCRIPT
Pierre Erasmus
September 2013
SAP Demand Signal Management
© 2013 SAP AG. All rights reserved. 2 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Agenda
■ Introduction
■ SAP Demand Signal Management Overview
■ Summary
© 2013 SAP AG. All rights reserved. 3 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Challenges of Today’s Consumer Goods Companies
© 2013 SAP AG. All rights reserved. 4 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Challenges of Today’s Consumer Goods Companies
20%
-19%
20%
75%
Source: Accenture (1), Capgemini (2), GS1 (3), IHL/RIS (4), AMR (5)
Revenue spent for sales & marketing
ROI is priority #1
Average ROI of trade promotions
(1)
(2)
Average out of stock rate (3), (4)
Product launch failures
average time to market is 27.5 months (5)
© 2013 SAP AG. All rights reserved. 5 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Demand Signal Management:
Enterprise platform
Integrate & consolidate demand signals
Provide a single source of truth
Retailer
POS Social
Media
Market Research
data (e.g. Nielsen)
Distributor/
Wholesaler SAP
Business Suite
SAP Demand Signal Management
Linking additional external
information (e.g., weather)
SHARE DATA WITH
OTHER ENTPRISE
SOLUTIONS
DELIVERED
ANALYTICS
SAP Demand Signal Management (DSiM) on HANA Positioning
CUSTOM ANALYTICS
© 2013 SAP AG. All rights reserved. 6 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Point-Of-Sale Data
POS data takes too long to
upload.
Its too late to take action
Before SAP DSiM
After SAP DSiM
Consumer insight propagated &
consumed immediately
© 2013 SAP AG. All rights reserved. 7 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Market Research Data
Data Collection
(Nielsen, IRI, GfK, e.g)
Consolidated Market Research
Data
© 2013 SAP AG. All rights reserved. 8 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Unstructured data Meaningful information
■ Brand / Product
■ Location / Region
■ Time
■ Sentiment
(positive / negative / neutral)
■ Gender
■ …
Demand Signals from Social Media Turning unstructured data into meaningful information
© 2013 SAP AG. All rights reserved. 9 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Selected Demand Signal Management Use Cases Use Cases for LoB: Sales, Marketing, and Supply Chain
Promotion
Effectiveness
Market Share
Analysis
Forecast
Accuracy
Out of Stock
Reduction
Product Launch
Success
Sales
Analysis
Marketing
SCM
Sales
© 2013 SAP AG. All rights reserved. 10 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Agenda
■ SAP Demand Signal Management Overview
© 2013 SAP AG. All rights reserved. 11 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Data
Harmonization &
Enrichment
Data
Sources
Data
Consumption
Data
Upload &
Validation
Core SAP HANA Repository
Integration
to the
SAP Business Suite
(e.g., ERP, SCM, TPO)
Analytics (Desktop & Mobile)
Sales Performance, Promotion Insight, New Product
Launch, On-Shelf Availability, Out-of-stock Analysis,
Market Share Reporting, …
SAP Demand Signal Management (DSiM) Architecture
Retailer
POS
Social
Media
Market
research data
Distributor/
wholesaler data
Additional information
(e.g., weather) SAP
Business Suite
Company external data
(POS, market research data etc.)
Company internal data
(shipments, stock, promotions etc.)
© 2013 SAP AG. All rights reserved. 12 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Analytics & Reporting Different User Interfaces
ABAP Web-Dynpro
(Standard UI)
BusinessObjects
Dashboards (Customers)
Mobile
(HTML 5 Prototype)
BusinessObjects
Analysis (Excel)
Access of data via SAP BW Queries
© 2013 SAP AG. All rights reserved. 13 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Demand Signal Management on HANA Analytics for Different LoBs
LoBs Roles Report
Sales Key Account Manager / Sales Director ■ Sales Analysis ■ Promotion Analysis ■ On shelf Availability
Marketing Marketing Director / Product Manager ■ Market Share Analysis ■ Product Launch
SCM
Head of Logistics / Supply Planner / Demand planner
■ Out of stock Analysis ■ Inventory Analysis
SAP DSIM Pre-defined analytics
© 2013 SAP AG. All rights reserved. 15 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
© 2013 SAP AG. All rights reserved. 16 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Social Media sentiments within SAP DSiM
© 2013 SAP AG. All rights reserved. 18 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Own Reports (e.g. using Business Objects Dashboards) Sell-In / Sell-Out comparison
© 2013 SAP AG. All rights reserved. 19 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Own Reports (e.g. using Business Objects Dashboards) Linking Sell-Out data with weather data & predict short term sales
© 2013 SAP AG. All rights reserved. 20 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Ad-hoc Data Browsing with Business Objects Analysis Sales & Stock Analysis
Easily create your own reports on-the-fly with live DSiM data
© 2013 SAP AG. All rights reserved. 22 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Data
Harmonization &
Enrichment
Data
Sources
Data
Consumption
Data
Upload &
Validation
Core SAP HANA Repository
Integration
to the
SAP Business Suite
(e.g., ERP, SCM, TPO)
Analytics (Desktop & Mobile)
Sales Performance, Promotion Insight, New Product
Launch, On-Shelf Availability, Out-of-stock Analysis,
Market Share Reporting, …
SAP Demand Signal Management Integration
Retailer
POS
Social
Media
Market
research data
Distributor/
wholesaler data
Additional information
(e.g., weather) SAP
Business Suite
Company external data
(POS, market research data etc.)
Company internal data
(shipments, stock, promotions etc.)
© 2013 SAP AG. All rights reserved. 24 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Components for Demand Management SCM360
ERP
Demand
Signal
Mgt
Advanced Planner & Optimizer (APO)
Sales & Operations Planning (S&OP)
Enterprise
Demand
Sensing
Master Data,
Delivered orders
Downstream
demand signals
Forecast
adjustments Master Data,
Delivered orders
Open orders
Forecast
Short-Term
Forecast
S&OP
Forecast Forecast
Downstream
demand signals
Social Media
Downstream
demand signals
Long
Term
Medium
Term
Short
Term
© 2013 SAP AG. All rights reserved. 25 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Data
Harmonization &
Enrichment
Data
Sources
Data
Consumption
Data
Upload &
Validation
Core SAP HANA Repository
Integration
to the
SAP Business Suite
(e.g., ERP, SCM, TPO)
Analytics (Desktop & Mobile)
Sales Performance, Promotion Insight, New Product
Launch, On-Shelf Availability, Out-of-stock Analysis,
Market Share Reporting, …
SAP Demand Signal Management Data Upload, Validation, Harmonization and Enrichment
Retailer
POS
Social
Media
Market
research data
Distributor/
wholesaler data
Additional information
(e.g., weather) SAP
Business Suite
Company external data (POS, market
research data etc.)
Company internal data (shipments, stock,
promotions etc.)
© 2013 SAP AG. All rights reserved. 26 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Control, Cleanse, Harmonize & Enrich Built for Flexibility
Check Quality
■ Usage of rules to check
■ data quality
■ completeness
Control & Monitor
■ Automated data uploads
■ Upload task monitoring
Harmonize
■ Harmonization of external
data with internal data
■ Automated harmonization
process using rules.
Enrich
■ Create Key Figures
■ Examples: Out-of Shelf / Out-of Stock
Open and extensible framework
© 2013 SAP AG. All rights reserved. 27 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
The Data Harmonization Solution
Retailer
POS 1
…
Market Research Data
Bottlers/Distributor
/ Wholesaler
Retailer
POS 2 …
Retailer
POS 3
Exte
rnal d
ata
In
tern
al d
ata
SU7885956
SU987762
K1882829 IT1882875
RD778872
SAP
APO DP
SAP
CRM SAP
ERP
SAP
DSiM
SAP
TPO
6916660PH
© 2013 SAP AG. All rights reserved. 29 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Benefits of SAP DSiM Harmonization Concept
■ Easy & automated extraction, linking internal & external data
■ Enable 360° view of your business
■ One concept , One repository and One single point of truth
© 2013 SAP AG. All rights reserved. 30 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Agenda
■ Summary
© 2013 SAP AG. All rights reserved. 31 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Respond faster to demand fluctuations Integrate your downstream business processes
Share consumer demand insights
Optimize inventory & reduce costs Reduce lost sales & out-of-stock
situations
Improve Product launch and Promotion
effectiveness