SAP TechEd && d-code Las Vegas Marketing Sponsorships

SAP TechEd && d-code Las Vegas in 2014 Marketing Sponsorships

The Venetian|Palazzo Congress Center | Las Vegas, NV October 20-24

Show Floor Open October 21-23

Table of Contents

Table of Contents ....................................................................................................................2

SAP TechEd && d-code Marketing Sponsorship Overview .............................................3

Terms and Conditions ............................................................................................................3

At-A-Glance Listing .................................................................................................................4

Speaking Opportunity – Present a One-Hour Lecture Session .......................................5

DemoJam Sponsorship ..........................................................................................................6

General Session Chair Drop .................................................................................................7

Mobile On-Site Guide .............................................................................................................8

Show Floor Directory ..............................................................................................................9

Daily E-Mail Update ............................................................................................................. 10

Conference Web Site Banner Ad ...................................................................................... 10

Hacker Night ......................................................................................................................... 11

Hotel Room Drop ................................................................................................................. 11

Meeting Room – Available Daily – Monday through Friday .......................................... 12

Mouse Pads .......................................................................................................................... 13

Logo Guidelines ................................................................................................................... 13

Page 3

SAP TechEd && d-code Marketing Sponsorship Overview

Enhance your presence and maximize your company's investment at SAP TechEd && d-code Las Vegas with these marketing sponsorships and advertising channels. You may purchase marketing sponsorships online through the Exhibitor Console.

Increase your company's visibility at the conference and make a lasting impression on SAP customers, prospects, partners, and employees.

Exhibitors may sponsor as many sponsorships as they like based on availability, unless noted otherwise.

Sponsorships are available on a first-come, first-served basis.

Have a unique idea for a marketing sponsorship? Submit a detailed proposal to Ellen Stangroom at e.stangroom@sap.com or Sandy Lorenz at sandra.lorenz@sap.com.

Terms and Conditions

The following Terms and Conditions are in addition to the SAP TechEd && d-code Las Vegas in 2014

Exhibitor Program Rules and Regulations:

SAP must receive this Agreement immediately and in no less than two days following the submission of the Application. The Agreement must be executed by an authorized representative of the Exhibitor indicating their agreement to the terms specified without any changes.

The Application submitted by the Exhibitor is an integral part of this Agreement and cannot be changed once submitted and the Exhibitor is committed and may not change the Exhibitor’s Marketing Sponsorship Selection(s) made as summarized below at the end of this Agreement.

Full payment for Marketing Sponsorships specified must be received before September 8, 2014.

Acceptance by SAP of this signed Agreement is contingent upon SAP’s management review and approval. SAP is not obligated to accept any Agreement and may reject any Agreement at its sole discretion.

SAP is under no obligation to reserve or order any Sponsorship deliverables for the Exhibitor until a signed Agreement is received and accepted.

The Exhibitor will be responsible to coordinate and facilitate to meet the deadlines for the necessary Marketing Sponsorship deliverables (i.e., proofs, final art, samples, etc.).

UNDER NO CIRCUMSTANCES will SAP produce Exhibitors’ marketing deliverables until a final approved version has been provided by the Exhibitor, and approved by SAP. Any such approval shall not be unreasonably withheld or delayed. The final proof is required prior to the published deadline.

Published deadlines are FINAL. Extensions will not be allowed. If an Exhibitor’s proof or final artwork is not received in the required format prior to the published deadline, SAP may terminate the Agreement without refund. Under such conditions, the Exhibitor agrees that SAP is entitled to retain all payments made, not as a penalty, but as liquidated damage.

Sponsorship deadlines and details are located in the Marketing Sponsorship document on the Exhibitor Information Web Site. This document and the Exhibitor Rules and Regulations referenced on this Web site are also incorporated by reference and made a part of this Agreement.

Page 4

At-A-Glance Listing

Gray indicates sold out

Sponsorships Quantity Fee

Speaking Opportunity – One-Hour Lecture Session 15 $10,000

Lecture Session Recording 5 $ 4,500

DemoJam 1 $ 8,000

General Session Chair Drop 1 $ 6,000

Mobile On-Site Guide

Show Floor Directory 2 $ 3,000

Daily E-Mail Update 3 $ 3,000

Conference Web Site Banner Ad 2 $ 2,500

Hacker Night 3 $ 2,000

Hotel Room Drop 2 $ 2,000

Meeting Room: Available Daily – Monday to Friday $ 1,500

Mouse Pads 1 $ 0

Page 5

Speaking Opportunity – Present a One-Hour Lecture Session

15 OPPORTUNITIES

SAP TechEd && d-code is the largest educational event to focus on SAP technology, and offers you an exceptional opportunity to reach thousands of SAP technical and business process professionals from around the world. Present a one-hour lecture session to showcase your solution, your best success story, your integration with SAP.

SAP must pre-approve the session title, abstract, and final presentation.

Once the speaking opportunity is purchased, an information sheet will be provided with submission instructions and deadlines.

One complimentary Lecture-only registration is included for each session.

Sessions will be highlighted with a PARTNER notation and will be integrated into the SAP TechEd && d-code Las Vegas session agenda and included in any session agenda handouts, assuming deadlines are met.

Opportunity fee:

$10,000

Sign-up deadline: August 29

Title and abstract due: August 29

Final presentation due: September 19

Note: The Platinum and Gold Plus packages include a Speak ing Opportunity - One-Hour Lecture Session. Any

level exhibitor may purchase the above marketing opportunity if interested in a session or additional sessions.

Sponsorship does not include the session recording offered below.

Lecture Session Recording

Expand the reach of your SAP TechEd && d-code lecture. Did you know that you could have your lecture professionally recorded for later use? Take advantage of this unique opportunity to receive an SAP TechEd && d-code branded HD video recording that is yours to keep and to use for additional training opportunities for your employees and customers. In addition, your recording will also be offered through the SAP TechEd && d-code Online Web site. In 2013, this Web site realized more than 850,000 videos viewed.

Opportunity fee: $4,500

Sign-up deadline: September 12

Page 6

DemoJam Sponsorship

NEW! EXCLUSIVE

Join SAP in co-sponsoring DemoJam with this unique opportunity. A long-time institution at SAP TechEd, DemoJam planning begins during the summer as SAP customers, partners, and employees submit demos for innovative technologies or applications. Finalists are selected and will take the stage on Wednesday evening where for six intense minutes they will each be given the opportunity to strut their stuff. DemoJam is a much anticipated part of the conference and all attendees are invited. The components of this sponsorship include branding plus an invitation to join a live discussion. Branding

Recognition as the event co-sponsor on the DemoJam page of the conference Web site

Highlighted in DemoJam social media promotion tactics

Recognition in SAP TechEd && d-code materials including: o Mobile Guide

o Wednesday’s Daily Update e-mailed to attendees

o Venue signage promoting DemoJam

o Jumbo screens near the stage prior to the event

Logo printed on noise makers, distributed to all DemoJam attendees

SAP TechEd && d-code Live Studio Discussion

Your technical guru is invited to participate in a live studio discussion.

SAP TechEd && d-code Online will live broadcast the discussion and also make it available for future viewing on www.sapteched.com/online.

Note: This opportunity does not include a DemoJam demo spot, although all partners are invited to submit a demo for consideration.

Interested in sponsoring DemoJam in Las Vegas, Berlin and Banglaore? Contact your exhibit manager. Opportunity fee: $8,000

Sign-up deadline: September 12

Note: We will use the logo provided during exhibit sign-up. If you prefer to use a different version, please follow the Logo Guidelines at the end of this document and provide to your exhibit manager prior to the due date above.

Page 7

General Session Chair Drop

EXCLUSIVE

Get noticed at SAP TechEd && d-code! Put your message in the hands of thousands of attendees at the general session on Tuesday morning, October 21. Envision your item—a brochure, flyer, or giveaway—on every chair where the keynote speech will be given.

Sponsor bears all material/production costs. SAP will facilitate placement of your promotional item on every chair. SAP must preapprove item for content and presentation.

Opportunity fee: $6,000 (plus exhibitor’s applicable

production costs for chair drop item)

Quantity:

Proof due to exhibit

manager:

4,000 pieces

September 26

Items due on-site:

Ship to:

October 14

FREEMAN

SAP TechEd && d-code

ATTN: General Session Chair Drop 6675 West Sunset Road (215 & Rainbow) Las Vegas, NV 89118

Note: Freeman will accept crated, boxed or

skidded materials beginning September 19

Page 8

Mobile On-Site Guide

4 OPPORTUNITIES Attendees will have the opportunity to view event information from their mobile devices via the Mobile Guide - a companion piece to the printed On-site Guide. This modern and convenient tool will bring to attendees’ mobile devices the practical information needed to find their way around the event, including session grids, exhibitor and attendee information, event logistics and other event activities. Attendees will be able to access their saved agendas and most importantly have up-to-date information on session changes and event news. This guide is the foremost on-site, and post-show, reference for attendees of SAP TechEd && d-code. Exhibitors should consider sponsoring the Mobile Guide as a way to highlight their brand, promote key messages, and drive attendees to their booth or sessions. Contact exhibit manager if interested in this sponsorship.

Page 9

Show Floor Directory

2 OPPORTUNITIES Want the attendees at SAP TechEd && d-code Las Vegas to know who you are while they figure out where they stand? Prominently display your company’s ad or logo on the front panel of a freestanding show floor directory. The show floor directory will feature the show floor plan and exhibitor listing. Directories will be located in high traffic areas.

SAP must pre-approve advertisement for content.

Opportunity fee: $3,000 (plus exhibitor’s applicable artwork

production costs)

Sign-up deadline: September 12

Proof due to exhibit

manager:

September 12

Final art due: September 19

Art specs: Dimensions 48” w x 24” h. Ad in .EPS vector

format. See ‘Freeman Artwork Submission Guidelines’ in the Exhibitor Manual for more

details.

Ship final art to: FREEMAN

Attn: Joanna Walling 2200 Consulate Drive Orlando, FL 32837

Ph: 407.816.7944

E-mail: joanna.walling@freemanco.com

Page 10

Daily E-Mail Update

3 OPPORTUNITIES (MONDAY, TUESDAY, OR WEDNESDAY) The Daily E-Mail Update will provide session schedule updates, keynote replays, daily highlights, social media information, and general conference updates necessary for navigating the day, and more.

The update will be e-mailed daily to all registered conference attendees on Monday, Tuesday, and Wednesday.

This sponsorship includes the following: logo, booth number, and hyperlink to the sponsoring company’s Web site will appear in the newsletter on the day(s) sponsored.

Opportunity fee: $3,000

$3,000

Sign-up deadline: September 26 SepStember 26

Note: We will use the logo provided during exhibit sign-up. If you prefer to use a different version, please follow the Logo Guidelines at the end of this document and provide to your exhibit manager prior to the due date above.

Conference Web Site Banner Ad

2 OPPORTUNITIES This opportunity provides a great start to the sponsor’s visibility pre-event and throughout the conference. Sponsor’s banner ad will be placed on the agenda page of the conference Web site and could appear up to three months prior to the conference. Sponsor ads will be featured rotating on the right rail of the agenda page. The full-color static banner ad may be linked to sponsor’s content (i.e. company URL, exhibitor description or one session description listed in the Agenda Builder once it is published).

Opportunity fee:

$2,500

Ad proof due

to exhibit manager:

Final ad due

to exhibit manager:

August 29

September 5

Page 11

Hacker Night

NEW! 3 OPPORTUNITIES A small, but enthusiastic, group of developers (50 to 100 attendees) will come together to interact with SAP experts and share cutting-edge technologies, developments, and ideas in the world of technology. Exhibitors who would like to put their company name in front of this elite gathering should consider this sponsorship.

This is a branding opportunity where the sponsor’s company logo will be included on related communication and Hacker Night event signage. Sponsor has the opportunity to provide t-shirts or other branded items to the participants, at their expense.

Opportunity fee:

$2,000

Sign-up deadline: September 12

Note: We will use the logo provided during exhibit sign-up. If you prefer to use a different version, please follow the Logo Guidelines at the end of this document and provide to your exhibit manager prior to the due date above.

Hotel Room Drop

2 OPPORTUNITIES

Would you rather your company’s marketing material receive the quiet attention it deserves? Be a sponsor of the Hotel Room Drop. You provide an approved collateral piece or giveaway item to The Venetian and The Palazzo hotels. The hotel staff will then deliver your item to each attendee's guestroom.

Exhibitor bears all material/production/shipping and hotel costs and will manage directly with the conference hotels. There are an estimated 4,300 rooms on peak night. Hotel charges start at $2.50 per room for delivery.

SAP must pre-approve the item for content and presentation.

Opportunity fee: $2,000 (exclusive of production/shipping/hotel costs)

Sign-up deadline: September 19

Proof due to

exhibit manager:

September 19

Page 12

Meeting Room – Available Daily – Monday through Friday

Meeting rooms in the Venetian|Palazzo Congress Center are available for daily use to meet with prospects, customers or staff. Your meeting room will include tables, chairs, electricity and your logo on signage outside the door. Rooms are available Monday through Friday, room sizes vary. Photos are for illustration only.

Exhibitor bears all additional costs and responsibilities. Items such as Internet, phone lines, AV, catering, etc. are the responsibility of the exhibitor. Once the meeting room is reserved, a Meeting Room Information Sheet will be provided and the above items may be ordered via the online Exhibitor Manual.

As you are planning for SAP TechEd && d-code please be reminded that exhibitor activities that conflict with the conference program are not permitted. This includes breakfasts, receptions or any other activities occurring in Las Vegas during the published conference program schedule. For the purposes of this conference, a conflicting activity is defined as one that assembles over 50 conference attendees in one location.

Opportunity fee: $1,500 per day (plus exhibitor’s applicable costs noted above)

Sign-up deadline and logo due:

September 22, or until capacity is reached

Note: We will use the logo provided during exhibit sign-up. If you prefer to use a different version, please follow

the Logo Guidelines at the end of this document and provide to your exhibit manager prior to the due date above.

Page 13

Mouse Pads

What better way to put your company name and logo at the hands of the attendee, literally? The sponsor to provide 1,000 mouse pads, which will be positioned at each laptop used at SAP TechEd && d-code, including hands-on workshops, information kiosks, registration, executive meetings, and offices. The mouse pad does not require the SAP or SAP TechEd && d-code logo and, therefore, may be supplied from your current inventory. SAP must pre-approve item for content and presentation.

Opportunity fee: ZERO! Cost is solely the production and shipping costs of the mouse pad provided by the sponsor.

Sign-up deadline: September 22

Quantity: 1,000

Proof due: September 22

Items due on-site: October 14

Ship to: FREEMAN

SAP TechEd && d-code

ATTN: Mouse Pads 6675 West Sunset Road (215 & Rainbow)

Las Vegas, NV 89118

Note: Freeman will accept crated, boxed or skidded materials beginning

September 19.

Logo Guidelines

Please review these instructions before submitting your company logo:

Name the file after your company.

Hint for making your company's logo "pop"... If you have a version of the company logo without a tagline, submit it! Logos will be sized down on our Web site and in our On-Site Guide, taglines may be unreadable at this scale.

It’s preferred that logos be created in VECTOR-based application, such as Adobe Illustrator.

Avoid sending the logo in bitmap formats such as JPG and TIFF.

Do not send GIF and PNG formatted logos.

Importing a bitmap file (JPG or TIF for instance) of the logo into Adobe Illustrator and saving as an AI or EPS file won't change the fact that it's a bitmap. Ask your graphics department or advertising agency to supply a file in the correct format.

All fonts must be changed to outlines.

Avoid sending white or light colored logos since they will be placed on white backgrounds.

Files must be saved with their format on the end of the name (i.e.: companyLogo.eps).

If your company has a Web-safe colored logo in a vector-based format, supply it as well, but be sure its named as such…example: companyx_web.eps.

Per SAP branding guidelines, do not use/mention "SAP" in a tagline or logo graphics.

For questions regarding the above, please contact Noelle Fischer at n.fischer@sap.com.

www.sap.com