sapin brand guideline · into one of the region’s largest and most preferred packaging supplier....

Think Packaging, Think SAPIN

BrandStandards

2016

Welcome to SAPIN

At the heart of every successful brand lies a brandmark that summarises the very essence of that brand. This vital element must be used consistently and with integrity at all times. It must not be altered in any way whatsoever, and the clear guidelines given here to its use should be carefully understood.

For more information on the application of the SAPINbrand in communication materials, please contact

Saurabh Timochin, Marketing & Communications Managerat +966 138471332 x 531 or [email protected]

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Corporate wording

Our VisionOverview Our Mission

BrandDesign

SAPIN is considered the pioneer in can manufacturing not only in Saudi Arabia, but also in the entire Middle East. Established in 1976 in Dammam - Saudi Arabia, we have grown from our modest beginning into one of the region’s largest and most preferred packaging SUPPLIER.

Since inception we have demonstrated a continued passion for innovation and growth. Today we design and manufacture a wide range of consumer and industrial packaging products on behalf of our customers, operating in a variety of markets around the world.

Through our experience, we bring to our customers industry leading practices, processes and an in depth understanding of the trends that direct and influence the packaging industry.

Our innovative, customer-focused approach has helped make us the acknowledged leader in the metal container, injection-molded plastic pail and decorative packaging market.

To be the leading packaging solutions provider with the highest ethical standards, in our chosen markets.

• Deliver products of consistent quality on time and on budget

• Develop metal & plastic packaging solutions to meet evolving customer needs

• Commitment to profitable growth in harmony with the environment"

" Our innovative, customer-focused approach has helped make us the acknowledged leader in the metal container, injection-molded plastic pail and decorative packaging market.

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Wording tone

To assure that these wording tone have a consistent appearance across communications, wording or paragraphy should always reflect the following value mention in this slide

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Professional

Friendly

Confident

Dynamic

Innovative

Environmental

Interactive

Solution

Quality

Leader

Our Values

BrandDesign

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The ‘Sapin’ Identity

The contained text SAPIN is an abbreviation of the full business identity – Saudi Arabian Packaging Industry

The SAPIN logo is characterized by an elongated sphere or an oval. This represents SAPIN’s main line of business-manufacturing of packaging cans. A sphere also represents growth and symbolically illustrates SAPIN’s aim of growing and diversifying in all directions.

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Technical specificationThe primary Idenity, presented in horizontal format, is for use across the majority of applications.

Identity proportion / safety margin

‘S’ width is determined fromthe width of the letter ‘S’ inSapin written in English.Sizing / positioning of all otherelements is determined fromthis ‘S’ measurement.

1X 0.5X

1X

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Clear space around the Sapin Idenity

The clear space guidelines have been devised to make sure that the symbol or logotype are always placed clear of other graphics, elements, text, photography and so on. It is important to observe these rules since they ensure clear, consistent and high quality results.

• Surrounding clear space is measured as 1X all around the identity

• Any background inside this clearspace should be clear, unpatternedand free from other graphicelements or typography

• If the Identity is used on aphotographic image, the clear space must still provide for good contrast between background\and logo

35mm

Minimum SizeTo ensure legibility, the minimum sizefor usage of the horizontal brandmark in most applications is 35mm in print Minimum size is measured horizontally. If a size smaller than this is required, it is preferable to use the symbol only.

Identity clear zone

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Where necessary, the Sapin Identity can be used as grayscale version uses 75% black to Sapin nemonic as shown in the diagram.

In some situations, a reverse whiteand colored version of the Identity may be used as shown in the diagram.

Monotone use

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Acceptable colour variations

Wherever possible, the Sapinidentity should appear in full colouron a white background.

Where necessary, for example on single colour documents, the Sapin can be used as a full 100% Blue or a full 100% grey version. However, no other colour is allowed.

When the Identity appears on aflat coloured background, it is always preferable to use a brand colour as the background.

Other techniques such as embossing,debossing, varnishing, etc.... may be used in conjunction with the basic printing techniques as a means of creating special effects where appropriate.

Single color use

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Graphic device

Our branding takes inspiration from rings of a can; illustrating our core business and ripples in water; illustrating how energy spreads in nature.

GreyCMYK 0.0.0.07

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Logo - Misuse

Incorrect use of the Sapin logo compromisesits integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the Sapin logo.

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SAPIN’s corporate color - light blue (or Cyan) represents the firms fresh and creative outlook to the packaging industry and the solutions it offers to the industry and its customers.

Corporate color

BlueCyan 80%

GreyK 70%

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Typography

For the majority of Sapin communications the corporate typeface for English / Westernlanguages is DIN-Light. It is a simple, clean, robust and highly legible typeface in all applications. An extensive family of weights and styles ensures flexible usage across a wide range of applications.

Heading - DIN Alternate Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&@*%()=<>?

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890&@*%()=<>?

Sub Heading - DIN-Light

Body Copy & Paragraphs - DIN-Light

Arial - Family

Arabic - GE SS Two Light

ا ب ت ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق كل م ن ه ء ي أ ء ئ ؤ ى


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BrandApplications

Stationery - Font

Arial - Family


ا ب ت ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق كل م ن ه ء ي أ ء ئ ؤ ى

English - Calibri

Al Suhaimi Holding Company & Partners


شركة السحيمي القابضة وشركاه

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BrandApplicationsStationery is one of the key applications of the Sapin identity.

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Corporate Stationery

7% Black

21 CM

29.7 CM

3.75 CM

1.5 CM

1.5 CM 1.5 CM

s a p i n . c o m . s a

Pad Up Capital SR. 20,000, 000 - C.R. 205000371 - Damamm - T : +966 13 847 1322, F : +966 13 847 4120 +٩٦٦١٣٨٤٧٤١٢٠ +٩٦٦١٣٨٤٧١٣٢٢ ٢٠٥٠٠٠٣٧١١ ٢٠,000,000

,٣١٤٤١ ,١٩٦٦ ,P.O. Box 1966, Industrial Estate, Dammam 31441, Saudi Arabia

1.5 CM


1CMMember of

The InternationalPackaging Association

Letter Head

Company Name - Font: GE SS Two (Arabic)Calibri (English)

AddressGE SS Two (Arabic) pt 9.5Calibri (English) pt 9.5

Theme: Follow the same look and feel

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9 cm

5.5 cm Loay Shawish

T : +966 13 847 1322 x 530 F : +966 13 847 4120

P.O. Box 1966, Industrial Estate, Dammam 31441, Saudi Arabia

M : +966 50 67 3906 E : [email protected]

2.5 cm

.5 cm all around

9 cm

.75 cm

5.5 cm

7% Black

s a p i n . c o m . s a

Member ofThe International

Packaging Association


3.5 cm

.75 cm

Business Card: Front side

Company Name - Font: GE SS Two (Arabic) (6pt)Calibri (English) (7pt)

Website - Font: Calibri (English) (9pt)Kerning: 150

Business Card: Back side

English Name - Font: Calibri (English) (11.5pt)Designation - Font: Calibri (English) (7.5pt)

Address:Calibri (English) (8.75pt)

Business Card: Back

Arabic Name - Font: GE SS Two (Arabic) (10.5pt)Designation - Font: GE SS Two (Arabic) (8pt)

Theme: Follow the same look and feel

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23.7 CM

22 cm

1.5 CM 4.5 CM

1 CMMember of

The InternationalPackaging Association

,٣١٤٤١ ,١٩٦٦ ,P.O. Box 1966, Industrial Estate, Dammam 31441, Saudi Arabia

s a p i n . c o m . s aT : +966 13 847 1322, F : +966 13 847 4120


7% Black

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Follow as shown in the diagram.

PPT template

Thank you

PresentationTitle

Title page End page

Sub page

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This electronic message transmission contains information from sapin and is confidential or privileged. The information is intended to be of the use of the individual or entity named above. If you are not the intended recipient, be aware that any disclosure, copying, distribution, or use of the contents of this information is prohibited. If you have received this electronic transmission in error, please notify us by telephone immediately or mail us at [email protected]

P.O. Box 1966, Industrial EstateDammam 31441, Kingdom of Saudi Arabia

Designation at SAPIN

Sapin.com.saT : +966 13 847 1322, F : +966 13 847 4120

Email signature


Full Name

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Stationery is one of the key applications of the Sapin identity.

Stamp


s a p i n . c o m . s aT : +966 13 847 1322, F : +966 13 847 4120

C.R. 205000371

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Note pad


Date

sapin.com.sa

Member ofThe InternationalPackaging Association

sapin.com.sa

Al Suhaimi Holding Company & Partners شركة السحيمي القابضة وشركاه

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Brand - Mascot


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Brand - Achievement


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Brand - Certifications

KSA

UAE


Winner: Grand Design Award

Design Award:2 pc Food

Winner: Grand Design Award

Design Award:2 pc Food

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AdvertisingInternal/ExternalCommunication style

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Internal - Communication style

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External - Communication style

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Thank you

sapin brand guideline · into one of the region’s largest and most preferred packaging supplier....

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