SAPPHIRE NOW 2019Financial Analyst and Investor Conference

May 8, 2019

Agenda

1:30 pm Opening RemarksStefan Gruber, Head of Investor Relations

1:30 – 1:50 p.m. Qualtrics UpdateZig Serafin, President, Qualtrics

1:50 – 2:10 p.m. The Intelligent EnterpriseChristian Klein, COO and Executive Board Member

2:10 – 2:30 p.m. Business and Financial UpdateLuka Mucic, CFO and Executive Board Member

2:30 – 3:00 p.m. Executive Q&A SessionBill McDermott, Luka Mucic, Adaire Fox-Martin, Christian Klein, Jennifer Morgan, Juergen Mueller

Any statements contained in this document that are not historical facts are forward-looking

statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such

as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”

“predict,” “should” and “will” and similar expressions as they relate to SAP are intended to

identify such forward-looking statements. SAP undertakes no obligation to publicly update or

revise any forward-looking statements. All forward-looking statements are subject to various

risks and uncertainties that could cause actual results to differ materially from expectations.

The factors that could affect SAP’s future financial results are discussed more fully in SAP’s

filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent

Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue

reliance on these forward-looking statements, which speak only as of their dates.

Safe Harbour Statement

SAPPHIRE NOW 2019Qualtrics Update

Zig SerafinPresident, Qualtrics

• Interaction and Logic Builder

• Intelligent Questioning

• Omni Channel Distribution

• Digital Engagement

• Respondent Management

• Text iQ

• Reporting

• Stats iQ and Driver iQ

• Role-Based Dashboards

• Omni and Contextual Actioning

• Proactive Alerting

• Closed Loop Ticketing

INTELLIGENT INTERACTIONS ADVANCED ANALYSIS PRESCRIPTIVE ACTIONS

• iQ Directory

10INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀSAP CONFIDENTIAL

End to end Building and Managing of the Customer Experience Value Chain

Unidentified to

Identified

Contact

Lead

Opportunity

Quote

Customer

Order

Contract / Order

Management

Fulfillment

Invoicing

BEST IN CLASS E-COMMERCE

EXPERIENCE

Problem: Commerce customers know

exactly where in the purchase flow

customers are dropping off. Don’t

know WHY.

WEBSITE & APP EXPERIENCE

Problem: Commerce customers know

certain pages are getting less

engagement than they used to, they

don’t know WHY.

POST SUPPORT EXPERIENCE

Problem: Service cloud customers

know how long their agents are on

calls. They don’t know how their

customers felt at the end.

FIELD SERVICE EXPERIENCE

Problem: Disconnect between what

a field service rep thinks vs. what the

customer thought of the interaction.

PROCUREMENT

Problem: Disconnect between supply

chain management and customer /

supplier demand and/or

pricing/packaging.

My Candidate

Experience

My Team

My Training &

Development

My Tools and

Technology

My Performance

Check in

My Total Rewards

My Personal Leave

My Work Travel

My New Role

My Exit

My Onboarding

Experience

Compensation

Benefits Optimizer

MY REWARDS

Onboarding

New Hire Engagement

MY FIRST IMPRESSION

Engagement Experience

Learning

MY DEVELOPMENT

Work - Life

MY PERSONAL EXPERIENCE

Talent Profile

Employee Lifecycle

Optimizing the workforce experience across the employee lifecycle

12© 2019 SAP SE or an SAP affiliate company. All rights reserved.

SAP Qualtrics CX

for Marketing

Understand customer

segments, target

audiences, and

customer behavior for

more effective

automated campaigns.

Assess strength of client

relationships, improve

sales productivity of

reps, provide premium

sales experience.

SAP Qualtrics

CX for Sales

SAP Qualtrics for

Customer Data Cloud

Connect feedback with

consent driven profile to build

trust by giving customers

transparency and control.

SAP Qualtrics CX for

Commerce

Manage, improve digital

interactions to provide

premium commerce

experiences increasing

conversion, loyalty and

satisfaction.

SAP Qualtrics CX for

Customer Service

Design and deliver seamless

service experiences to

customers across every

support channel (phone,

chat, in-person, digital).

SAP C/4Hana + Qualtrics CustomerXM

KEY BENEFITS

• Capture insights into customer intent and affinity

based on buying actions and behaviors

• Use customer insights for personalization to

enable fast and smooth experience

• Monitor feedback across customer touch points on

any device or channel

• Close loop, bring customer experience data into

commerce channel for precise personalization

SAP Qualtrics

CX for Commerce

Manage, improve digital interactions to provide

premium eCommerce experiences increasing

conversion, loyalty and satisfaction.

SAP Success Factors + Qualtrics EmployeeXM

SFSF Core HR

Proactively pinpoint employee

experience, engagement and

productivity drivers,

automatically drive action

improvement and HR

transformation.QU

ALT

RIC

S EM

PLO

YEE

LIFE

CYC

LE

SFSF Recruiting &

Onboarding

Improve recruiting and

time-to-value by

identifying gaps and

systematically optimize

the candidate

onboarding experience.

SFSF Performance

& Compensation

Configure optimal total rewards

offerings for workforce and run

simulations across

organizational variables.

SFSF Workforce planning

& HR analytics

Continually optimize workforce

planning and proactively identify

drivers of attrition, employees at risk

and opportunities to improve

employee experience.

QU

ALT

RIC

S EM

PLO

YEE

ENG

AG

EMEN

T

QU

ALT

RIC

S B

ENEF

ITS

OP

TIM

IZER

KEY BENEFITS

• Optimizing onboarding process with feedback and

insights from new hires

• Prioritize actions with the biggest impact on key

metrics like ramp time and productivity

• Monitor the impact of improvements and keep

them on track with built-in action planning

• Use key drivers of attrition to create early warning

signals and see where to focus improvements

SFSF Recruiting & Onboarding

Improve recruiting and time-to-value by identifying

aps and systematically optimizing candidate

onboarding experience.

16INTERNA

L

© 2019 SAP SE or an SAP affiliate company. All rights

reserved. ǀ

System of Action

Drive action and improvement by embedding

X-data into your operational systems

4

Single System

of Record

Centralize all X-

data on your

customer,

employee, brand

and product

experiences

1

Empowered

employees

Empower every

employee with the

insights they need

to make the right

business decisions

2

Enterprise-

Grade

Best-in-class

security,

compliance and

governance

3

SAP Qualtrics “Core XM”

SAPPHIRE NOW 2019The Intelligent Enterprise

Christian KleinCOO and Executive Board MemberIntelligent Enterprise Group

Operational Execution to achieve the Financial Ambition 2023

GROWTHTotal Revenue

>€35bn

2018 2023

OPERATIONAL EXCELLENCEOperating Margin

29%

2018 2023

+500bp

€25bn

+€10bn

All figures based on Non-IFRS. Reconciliations of Non-IFRS numbers to their closest IFRS numbers and references to explanations of the non-IFRS numbers can be found in the quarterly statement.

Shared services automation

Order management automation

Easy-to-consume HR services

High-volume business

Marketing automation

Guided selling

Health-based & low touch approval process

Consumption-based commercial models

Turn SAP into an Intelligent Enterprise to Support Growth Ambition, Drive Scalability and Gain Efficiency

Intelligent Enterprise

ONE customer success management platform

Harmonized provisioning & onboarding

Harmonized customer service management

"SAP for me" as single stop shop for customers

Development Productivity

Agile release strategy

Streamline Portfolio

Simplify quality process, test & validate execution

Seamless Customer,

Partner & Employee Experience

HR

Sales

Marketing

Spend Management

Finance

Front OfficeBack Office

R&D

Post Sales

ODATA

Hire to Retire

available by end

of 2019

Total Workforce

Management,

Lead to Cash and

Design to Operate

available by 2020

Lead to Cash

Total Workforce Management

Design to Operate

Source to Pay

Intelligent Enterprise

Manufacturing &Supply Chain

HR

Sales

Marketing

Spend Management

Service &Support

Finance

Front OfficeBack Office

The Intelligent Enterprise – Broadest Suite

XDATA

Seamless Customer & Employee Experience

RetireOrg. Changes /

TransfersTalent Mgmt. /

PromotionRecruitment/

Hire

Business Process

& Data Flow

LoB Business Applications

Technical Services

SAP Cloud Platform

Business Services & Applications

Unified User Experience & End-to-End Analytics

Hire to Retire

Workflow Single Sign OnCloud Platform

IntegrationSAP Data Hub

Identity Access Governance

Worker Business Service

Cost Object Service

Timesheet Service

SAP SuccessFactors SAP S/4HANA

Customer Setup & Provisioning

ONE Business Configuration

Integration Qualities & Operations

Integration

Integrated Business Processes – Illustrative high-level view for hire to retire

The Intelligent Enterprise − Intelligent Technologies

30% Increase in on-time delivery

15%Reduction of order lead times

10% Reduction of manufacturing costs

15%Reduction of revenue loss

50% Increase in productivity

Intelligent Enterprise

Manufacturing &Supply Chain

HR

Sales

Marketing

Spend Management

Service &Support

Finance

Front OfficeBack Office

IoTML

Blockchain

AI

Analytics

Data Intelligence

Big Data

SAP Cloud Platform

Lead to Cash

Total Workforce Management

Design to Operate

Source to Pay

- Illustrative -

Manufacturing &Supply Chain

HR

Sales

Marketing

Spend Management

Service &Support

Finance

Front OfficeBack Office

The Intelligent Enterprise − End-to-End Real Time Steering

40-50% Reduction of time spent on period end close

50%More time available for high quality deal support

50% Reduction of spend on producing reports

50% Increase of time available for data analysis

10%Improvement in Forecast accuracy

ReportingPredictive AnalyticsIntegrated Planning

SAP Cloud Platform

Intelligent Enterprise

Real time steeringacross the value chain

………CFOCEO

- Illustrative -

S/4HANA Public CloudManaged by SAP

Cloud Qualities across the entire application stack

S/4HANA Private CloudManaged by SAP or Vendor

Balance specialization with agility

S/4HANA On-PremiseManaged by Customer

Maximize capacity for specialization

The Intelligent Enterprise − SAP offers choice for the Cloud journey

Manufacturing &Supply Chain

HR

Sales

Marketing

Spend Management

Service &Support

Finance

Front Office

Back Office

System Availability / High Availability

Release Strategy

Total Cost of Ownership

Upgrade Time

99.9% uptime guarantee and high availability across the entire stack

2+4 (2020) – 2+10 (2021)

Lowest

Zero Downtime maintenance (2020)

99.5 uptime SLA

Semi-annual customer controlled

Lower

Zero downtime option (ZDO)

-

Annual customer led

Higher

Zero downtime

- Illustrative -

50%less efforts for custom code adaption and integration

50%reduction of delivery time due to code remediation automatization

30%reduction of custom developments (back to standard)

The Intelligent Enterprise – SAP S/4HANA Movement

SAP S/4HANA

Movement

SAP S/4HANA Movement

Re-design and standardization: Process standardization and clean data models are a key prerequisite to gain real business value from SAP S/4HANA

ToolsInvest in Tooling and procedures to reduce the cost and complexity of S/4HANA projects

FunctionalityLeverage the power of SAP Cloud Platform and enrichment of the Digital Core

Simplify and automate Fiori activation to increase adoption of new innovations

ServicesEnsure successful transition by working together with Partners

- Illustrative -

Develop high resilient “always on” Cloud landscape with Applications/LoBsacross the stack

Growth Lever

Multi-Cloud Strategy using Hyperscalers and SAP Converged Cloud (4+1)

Growth Lever

SAP Offering from a customer perspective

User Interface

Application

InfrastructureNetwork, Compute & Storage

PlatformRuntime, Data Base & Business Services

Increase Automation and Operational Excellence inside SAP’s Cloud infrastructure

Growth Lever

III

I

II

- Simplified Illustration -

Higher renewal rates and adoption

Flat capital expenditure

Reduce Total Cost of Ownership (TCO)

Our Customer’s Expectations – Towards World-Class Cloud Offerings!

SAPPHIRE NOW 2019Business and Financial Update

Luka MucicCFO and Executive Board Member

Q1 2019 A great start to the year

Cloud Revenue

+48% +41% cc

€1,581m

Total Revenue

+16% +12% cc

€6,118m

Cloud & Software

Revenue

+16% +12% cc

€5,070m

Operating Profit

+19% +13% cc

€1,467m

New Cloud Bookings

+32% +26% cc

€324m

Operating Margin

+0.5pp +0.2pp cc

24.0%

New Cloud and

Software Order Entry

+17% +13% cc

€1.58bn

Cash Flow

Operating Free

+9% +10%

€2.80bn €2.37bn

All figures based on non-IFRS except Cash Flow. New Cloud and Software Order Entry is defined as Cloud Total Contract Value Order Entry plus Software Order Entry. Reconciliations of Non-IFRS

numbers to their closest IFRS numbers and references to explanations of the non-IFRS numbers can be found in the quarterly statement.

Evolution of portfolioIntelligence for the Intelligent Suite

Customer Experience

Manufacturing & Supply Chain

Network & Spend Management

Employee Engagement

Intelligent Suite

Intelligent Technologies

Digital Platform

Data Management

Cloud Platform

SAP Leonardo

Digital Core

Evolution of strategic prioritiesCloud ramp up complete – shifting balance

2010 2020

Organic

Profitability

Growth focus Acquire Best-of-Cloud;

Transform Core Portfolio To In-memory Readiness

Exponential Cloud Growth;

Operating Profit Expansion

Profitability;

High Cloud Growth

Organic

Financial focus

IntegratedOn PremiseSuite

Cloud Solutions;

Database;

Platform;

S/4HANA

Integrated Hybrid Suite & Platform

R&D priority

Intelligent Enterprise;X + O

Fused With Experience Management

Formalized Capital Allocation Policy

The updated 2023 financial ambitionKeep the topline, raise the bottom-line

Share of more predictable revenue

approaching

80%

Cloud Revenue

>3xvs. 2018

Total Revenue

>€35bn

Operating Margin increasing

1pp/yearon average from 2018 – 2023,

total expansion of

approx. 500bp

Cloud Gross Margin

75%

All figures based on non-IFRS.

Growing the operating margin by 500 basis pointsExpanding gross margin and operating leverage

All figures based on non-IFRS. Step-ups for illustrative purposes only and no indication of expected magnitude of individual effect.

2018

29.0%

Operating Margin

2023

+500 BP

Portfolio

Organization

Cloud Operations

Scale Effects

Why SAP?

Customers

Integrated, intelligent suite

Reliable, future-proof IT platformfor mission-critical operations

On premise, hybrid and cloud

Leader in the Experience Management category

Shareholders

Resilient, predictable andsustainable business model

Strong core business and high-growth cloud portfolio

2023 ambition driven by an organic growth strategy

Non-IFRS Operating marginexpansion

Disciplined capital allocation

Employees

Compelling vision

Focus on innovation and valuecreation

Exciting roadmap ahead –both personal development andas shareholder

Great place to work

Bill McDermottChief Executive OfficerExecutive Board Member

Juergen MuellerChief Technology OfficerExecutive Board Member

Jennifer MorganPresident, Cloud Business Group

Executive Board Member

Luka MucicChief Financial Officer

Executive Board Member

Adaire Fox-MartinPresident, Global Customer Operations

Executive Board Member

Christian KleinChief Operating OfficerExecutive Board Member

Q&A