sappi press release - what's next issue 6 uk
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7/28/2019 Sappi Press Release - What's Next Issue 6 UK
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For further information
Elsa Mouill
Press & Media Relations Coordinator
Tel: +32 2 676 97 25
Mobile: +32 479 588 009
Media Release
Brussels, 11 June 2013
A conversation about the future of printNew edition of Sappis Whats Next Magazine defines papers role in the mediamix
Sappi Fine Paper Europe launches 6th edition of Whats Next, its creative customer
magazine, reflecting the companys ongoing passion for print. Available to order via
www.whatsnextmagazine.net, it is the essential, hands on guide to enhancing printed
content.
So whats so special about Whats Next? Well, apart from being a particularly beautiful and
content rich customer magazine, its Sappis way of demonstrating how effective paper is as
a medium. It epitomizes Sappis passion for print, testing and pushing the boundaries of
papers capability. The magazine has been printed on 5 different Sappi publication papers;
Sappi l Galerie fine, Sappi l Galerie fine silk, Sappi l Royal roto silk, Sappi l Royal press 400
and Sappi l GalerieArt silk. The reason the paper has been chosen for different features is
carefully explained with the result that readers and future users of the paper can differentiate
between characteristics, and identify the best type of paper to enhance printed content.
This 6th edition of Whats Next is about Touch. In addition to sharing insights into how the
emotional and tactile experience of reading on paper can inspire action, there is an in-depth
look at how print, can support a brand owners business objective and deliver return on
investment. And if you are looking for inspiration, this new edition includes case studies from
Boden, Moshi Monsters and RedBull, all of whom use catalogues and magazines as key
communication channels to reach their customers.
Fine Paper Europe
Sappi Europe SAChausse de la Hulpe 166B-1170 Brussels
Tel +32 (0)2 676 97 25www.sappi.com
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Recognisant of papers role as part of the media mix, a dedicated Whats Next website
containing extra content has also been launched for this editionwww.whatsnextmagazine.net. Click on it to order a free copy of the award-winning Wired
magazine, as well as copies of the featured Boden, Moshi Monsters and RedBull catalogues.
Footage from the interviews conducted for the articles, and the research carried out on
calculating the return from investment in print-based advertising is also available to
download.
Whats Next is a great example of Sappi knowledge in action. We invite you to touch our
paper and embark on a sensory experience with the printed word.
ENDS
If you would like to view the e-zineof Whats Next, please visit:
http://viewer.zmags.com/publication/3ec7d06c
About SappiSappi Fine Paper Europe (SFPE) is the leading European producer of coated fine paper used inpremium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels,Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its graphic paper brandsinclude Magno, Quatro, Royal, Galerie, GalerieArt and Jaz ranges. Algro, Fusion,Leine and Parade are the brands for speciality labelling, topliner, packaging papers and boards.Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMASregistration for all our mills in the EU. SFPEs mills hold chain-of-custody certification under theForest Stewardship Council (FSC) and/or the Programme for the Endorsement of ForestCertification (PEFC) schemes.Sappi Fine Paper Europe is a division of Sappi Limited (NYSE, JSE), a global companyheadquartered in Johannesburg, South Africa, with over 14,000 employees and manufacturingoperations on four continents in nine countries, sales offices in 50 countries, and customers in over100 countries around the world. Learn more about Sappi at www.sappi.com.