sarah alvarez artd 620
DESCRIPTION
BREWERY BRANDINGTRANSCRIPT
I created a visual identity for a brewery inspired by Native American cultures. Each brew design was inspired by a different Native American folktale, but I took creative liberties with the illustrations to make each design tell a unique, memorable story.
Sarah Alvarez
BREWERY BRANDINGAssignment: Visual Identity system for a breweryCourse: ARTD 620
Project Objectives:- Create a cohesive visual system for the brand- Gain experience in packaging and commercial design- Improve illustration skills in Illustrator- Design a branding guidelines booklet that helps maintain the brand image, explains the importance of branding, and makes the branding process easy to implement.
1315 JACKSON ST.SUN GOD
PALE ALE
JULY 15, 2014NATIVE BREWING CO.
5 P.M.
BRIN
G A
FRIE
ND!
LOCA
L MENU
CORNMANWHEAT ALENATIVE BREWING CO.
TRY NEW FRIENDS!MEET NEW BEER!
GRAND OPENING
BEER
EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.
NATIVEBREWING.COM
AND THE ANIMAL PEOPLE
BrEwED AND BOTTLED By NATIvE BrEw
INg CO. IN BLOOMINgTON, IN
NATIVEBREWING.COM/cornman
BOTTLED ON DATE:
BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.
Questions/Comments Call 1-800-111-1234NATIVEBREWING.COM
CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.
12 FL. OZ. (355 mL)Contains: Wheat
6.2% ALC./VOL.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS.
CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV
1315 JACKSON ST.SUN GOD
PALE ALE
JULY 15, 2014NATIVE BREWING CO.
5 P.M.
BRIN
G A
FRIE
ND!
LOCA
L MENU
CORNMANWHEAT ALENATIVE BREWING CO.
TRY NEW FRIENDS!MEET NEW BEER!
GRAND OPENING
BEER
EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.
NATIVEBREWING.COM
AND THE ANIMAL PEOPLE
BrEwED AND BOTTLED By NATIvE BrEw
INg CO. IN BLOOMINgTON, IN
NATIVEBREWING.COM/cornman
BOTTLED ON DATE:
BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.
Questions/Comments Call 1-800-111-1234NATIVEBREWING.COM
CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.
12 FL. OZ. (355 mL)Contains: Wheat
6.2% ALC./VOL.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS.
CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV
NATIVEBREWING.COM
1315 JACKSON ST.SUN GOD
PALE ALE
JULY 15, 2014NATIVE BREWING CO.
5 P.M.
BRIN
G A
FRIE
ND!
LOCA
L MENU
CORNMANWHEAT ALENATIVE BREWING CO.
TRY NEW FRIENDS!MEET NEW BEER!
GRAND OPENING
BEER
EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.
NATIVEBREWING.COM/cornman
BOTTLED ON DATE:
BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.
Questions/Comments Call 1-800-111-1234NATIVEBREWING.COM
CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.
12 FL. OZ. (355 mL)Contains: Wheat
6.2% ALC./VOL.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS.
CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV
NATIVEBREWING.COM
1315 JACKSON ST.SUN GOD
PALE ALE
JULY 15, 2014NATIVE BREWING CO.
5 P.M.
BRIN
G A
FRIE
ND!
LOCA
L MENU
CORNMANWHEAT ALENATIVE BREWING CO.
TRY NEW FRIENDS!MEET NEW BEER!
GRAND OPENING
BEER
EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.
NATIVEBREWING.COM/cornman
BOTTLED ON DATE:
BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.
Questions/Comments Call 1-800-111-1234NATIVEBREWING.COM
CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.
12 FL. OZ. (355 mL)Contains: Wheat
6.2% ALC./VOL.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS.
CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV
BREWSRavEn DouBlE Ipa a brew with a very powerful hop, matching malt character, and an enticing floral nose. 6.4% abv, 40 ibu, & 15.3 starting gravity.
Sun GoD palE a refreshingly crisp, citrusy, and slightly bitter brew. 4.8% abv, 31.3 ibu, & 11.9 starting gravity.
CoRn Man WHEaT brewed with organic coriander, chamomile and orange peel to be light on the tongue and refreshingly tart. 4.5% abv, 12.6.
EnTR
EESnative Gumbo smok-
ing goose andouille, diced chicken, and shrimp tossed with peppers, onion, to-matoes and okra in porter infused cajun. 13.95
Steak & Eggs fischer farms flank steak mari-nated in helios pale ale and flash grilled. served with scalloped idaho and sweet potatoes. 14.95
Diet Coke 2.00
Sprite 2.00 Root Beer 2.00
lemonade 2.00 Iced Tea 2.00
Coke 2.00
pulled local pork fischer farms pork slow smoked in-house, red onion & pickle chips with your choice of sauce: chimmichurri, guajillo chil. 11.25
Fish & Chips 1/2 pound beer battered cod & tartar sauce. recommend with brewery fries 10.75
Black Bean Burger lettuce, tomato, onion, toasted kaiser, and your choice of cheese.ClaSSIC choice of sharp
cheddar, swiss, smoked gouda, or jalapeno pepper-jack. 9.95
pHIllY grilled mushrooms, grilled onions and swisS. 10.95
BBQBuRGER sharp cheddar, apple wood smoked bacon, bbq 10.95
BluE FlaME native brewery's blue cheese-jalapeno spread. 10.95
InFERno jalapeno pepperjack, banana peppers and our habanero hellfire saucE.
Chips and Salsa blue corn chips & homemade tomato-jala-peno salsa. 3.50
Brewery Fries beer-battered and fried in our vegetarian fryer. 4.75
Spinach and artichoke Dip toasted pita & house fried blue corn tortilla chips. 8.95
pork Tacos house smoked pulled fischer farms pork, radish pico de gallo, red cabbage, cilantro, flour tortillas, guajillo chili sauce. 9.95
native nachos blue corn chips, mozzarella & cheddar-jack, fresh jalapenos, tomatoes, black beans, tomato-jalapeno salsa. 7.95 add Guacamole or Sour Cream for 0.75 add Spicy Chicken, Spicy Beef, Southwest Tofu, pulled pork for 3.00
Soft pretzel Twists bloomington bagel company pretzel twists, house made pimento cheese spread, mustard 7.50
STaRTERSpu
B Fa
vS
Mediterranean smoking goose capocolla and salame cotto, artichoke, pickled onion, kalamata olive, roasted red pepper feta. 9.50
Chicken Bacon BBQ bbq sauce with roasted chicken, bacon bits, pickled onion, mozzarella and cheddar-jack cheese. 9.50
pulled local pork fischer farms pork slow smoked in-house, red onion & pickle chips with your choice of sauce: chimmichurri, guajillo chil. 11.25
pIzza
Hummus pita Sandwich
house made edamame hummus, roasted red pepper and feta spread, cucumber, tomato, onion, and arugula on toasted pita. 8.25
GRIllFRoM THE
pork Tenderloin Sandwichhomemade breaded ten-derloin, lettuce, tomato, onion, toasted kaiser. 9.95
The Cuban smoking goose's city ham, smoked pork, mojo sauce with homemade pickled ja-lapenos, pickle chips, and melted swiss on hot pressed torta. 11.25
BEvERaGES
LOGO AND BRANDINGGUIDELINES
Branding guidelines establish a unique identity for Native Brewery, setting it apart from other brands, Sticking to branding guidelines helps send a clear message to customers about what native brewery stands for.
THE NATIVE BREWERY BRAND IS
NATURAL FLEX IBLE COLORFUL
WHY USE BRANDING GUIDELINES?
Branding guidelines establish a unique identity for Native Brewery, setting it apart from other brands, Sticking to branding guidelines helps send a clear message to customers about what native brewery stands for.
THE NATIVE BREWERY BRAND IS
NATURAL FLEX IBLE COLORFUL
WHY USE BRANDING GUIDELINES?
Use this logo for everything except usages listed below.
Use this logo when printing: - T-shirts - Mugs, glassware- Any other promotional items
CORRECT
CORRECT
CORRECT Landscape background
CORRECT Texture used in bottle designs
Black and white logo, outline around edge
Missing outline around edge
Missing white outlines
Colors other than black/white
Colors other than black/white
Logo background may be changed to:- Textures used in bottle designs- Landscapes
INCORRECT
INCORRECT
INCORRECT
INCORRECT
LOGO GUIDELINES
FOR ADVERTISING:
FOR PRINTING ON PROMOTIONAL ITEMS:
FOR MOST USAGES:
INCORRECTAny other photo
INCORRECTAny other color
THE NATIVE BREWERY BRAND IS
THERE ARE MANY WAYS TO CORRECTLY USE THE NATIVE BREWING CO. LOGO. WHEN USING THE LOGO IN ADVERTISING, TRY USING DIFFERENT BACKGROUNDS OF NEW AND BEAUTIFUL LANDSCAPES!
FLEXIBLE.Black and white logo, outline around edge
Use this logo for everything except usages listed below.
Use this logo when printing: - T-shirts - Mugs, glassware- Any other promotional items
CORRECT
CORRECT
CORRECT Landscape background
CORRECT Texture used in bottle designs
Black and white logo, outline around edge
Missing outline around edge
Missing white outlines
Colors other than black/white
Colors other than black/white
Logo background may be changed to:- Textures used in bottle designs- Landscapes
INCORRECT
INCORRECT
INCORRECT
INCORRECT
LOGO GUIDELINES
FOR ADVERTISING:
FOR PRINTING ON PROMOTIONAL ITEMS:
FOR MOST USAGES:
INCORRECTAny other photo
INCORRECTAny other color
THE NATIVE BREWERY BRAND IS
THERE ARE MANY WAYS TO CORRECTLY USE THE NATIVE BREWING CO. LOGO. WHEN USING THE LOGO IN ADVERTISING, TRY USING DIFFERENT BACKGROUNDS OF NEW AND BEAUTIFUL LANDSCAPES!
FLEXIBLE.Black and white logo, outline around edge
THE NATIVE BREWERY BRAND IS
NATURAL.
COLORFUL.
TYPEFACES:
KANKIN
RBNO2 LIGHT
Liberation Serif
For headlines, advertising, large “display” text.
For headlines, advertising, large “display” text.
For long paragraphs of text that needs to be easy to read. (Examples: website, documents, etc.)
For small text on back of bottles for nutritional information or anywhere text must be crunched together tightly.USE THE CARDBOARD BACKGROUND AND RECYCLED
MATERIALS IN DESIGN AND PRINTING.
AS NEW BREWS ARE DEVELOPED, NEW PATTERNED BACKGROUND DESIGNS WILL BE DEVELOPED AND INCORPORATED INTO ADVERTISING AND PACKAGE DESIGN.
THE NATIVE BREWERY BRAND IS
NATURAL.
COLORFUL.
TYPEFACES:
KANKIN
RBNO2 LIGHT
Liberation Serif
For headlines, advertising, large “display” text.
For headlines, advertising, large “display” text.
For long paragraphs of text that needs to be easy to read. (Examples: website, documents, etc.)
For small text on back of bottles for nutritional information or anywhere text must be crunched together tightly.USE THE CARDBOARD BACKGROUND AND RECYCLED
MATERIALS IN DESIGN AND PRINTING.
AS NEW BREWS ARE DEVELOPED, NEW PATTERNED BACKGROUND DESIGNS WILL BE DEVELOPED AND INCORPORATED INTO ADVERTISING AND PACKAGE DESIGN.
