sarah carter witi_branding_you
DESCRIPTION
TRANSCRIPT
Branding Yourself Through Social Media
Who’s Sarah, and why is she here?
Sarah CarterGeneral Manager, Social Business, Actiance, Inc.
LinkedIn ProfileTwitter
Taxi Driver
Reader
Wanna Be Writer
IBM Thought Leader
Ocean Sailor
Skier
Bacon Afficanado
So how am I going to entertain you this evening?
5 Key Tenets of Personal Branding on Social
An Exercise..
Sarah’s Six Principles of Social Success
Which Social Networks?
The Social Process
Establish your brand: Key Pointers
Engaging with your network, connections and followers: Key Pointers
Using Authentic Voice
Measure your Results
So who does it well?
Key Tenets of Personal Branding on Social
Position
Personality
Imagery
Voice
Association
CONSISTENCY
An exercise…
Six Social Principles for Success
Crowdsource ContentDevelop Personal BrandCreate Integral Strategy
Measure & AnalyzeEducate and TrainLeverage Customers
Which Social Network?
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.7
Which network is right for you?
Your professional brand.. Or your personal brand?
Best Practices – The Social Process
1. EstablishCreate a Profile / Page and populate with relevant information about yourself and business
2. ConnectBuild your list of connections to contact, interact, and communicate
3. EngageConnect and interact with your contacts by providing content, photos, videos, event notifications, news updates, upcoming conferences, promotions, etc.
4. Measure Use system metrics to measure your engagement and online influence
Objective Recommendation
ESTABLISH
Establish: Key elements for your profiles
A photo
Your bio’s.. “W-I-I-F-M”
Vanity URLS
Privacy settings
No Ghost Town here
CONNECT
Connect: Building Your Connections
What are the rules?
– Facebook Profile
Page
An exercise…the value of your network
Connect: Building Your Connections and Reach
What are the rules?
– Facebook Profile
Page
– Think about the value of your network, and what you want to use it for.
– Buying a list of connections is easier!
The Three Degrees of LinkedIn Connections
Inviting connections on LinkedIn: PERSONAL BRAND
Growing LinkedIn Connections- Joining Groups
ENGAGE
Engage– Liking and Commenting on Content
Engage– Sharing Other Users Content
MEASURE
Integrate and Measure
Measure– Linkedin Maps
http://inmaps.linkedinlabs.com
Measure– Linkedin Maps
Don’t forget qualitative measurement..
Success Stories
End
In summary
Select the networks that are right for you
Go grab that real estate
Be consistent
Be authentic
Don’t forget your privacy settings!
Don’t let your brand become a social ghost town
Engage your personal brand
Be social in real life too!
Thanks!