ExEcutivEAgEnt Magazine

Sarah Ireland

EXECUTIVEAGENTTM

MAGAZINE

Sarah Ireland’s roots run deep in the history of California’s real estate industry. As a third generation professional she grew up in the business, gaining

invaluable insight into the intricacies of transactions and an insider’s understanding of the significance of providing exceptional client care. Her commitment to the profession is unwavering; Sarah proudly joins the ranks of her grandfather and father as an outstanding and dedicated agent who maintains an unwavering focus on meeting her clients’ wants and needs.

Though she acknowledges that, “real estate is all I ever wanted to do,” Sarah earned a degree in Fashion Merchandising and delved into retail sales and manage-ment before launching her career in earnest. The move, she explains, allowed her to pursue her passion for fashion and design while also providing a comprehensive experience in salesmanship and customer care. There was no denying the

call of real estate, though, and in 2007 Sarah transi-tioned into the field.

Starting out during one of the most challenging market cycles in history may not have been an ideal move, but Sarah viewed her early years as a proving ground for a long-term career in real estate. “I thought, if I can make it through this, I’ll be in this business for life,” she recalls. And she survived, steadily building her business when even experienced agents were terminating their careers. Her numbers were impressive from the onset: Sarah closed on 10 houses her first year in the business, and she gained the trust, respect and loyalty of her clients with her diligent care. “At the heart of my business approach is a promise to deliver exceptional customer service,” she explains. “I believe that’s how agents best distinguish themselves in our industry.”

Working with Sarah isn’t about completing a transaction; it’s about developing a relationship. She takes her time with each client, building an understanding of how to best meet every individual’s wants and needs. “Everything I do is a-to-z complete,” Sarah remarks. “With buyers and sellers I’m proactive and thorough, handling every element of the transaction in order to facilitate a smooth experience.”

Sellers appreciate Sarah’s innate sense of decorating and design. Her listings are beautifully staged to maximize visual appeal, and boast a signature style. “I’ve had other agents come into one of my listings and say they knew right away that this was a Sarah

Ireland house,” she reveals. “My clients love that, because they know their homes are really attracting positive attention.”

Comprehensive print and online marketing campaigns ensure that properties are highly visible, and Sarah invests in strategic placement options through premium Internet sites. “In keeping with consumer trends, I place a heavy emphasis on maintaining a strong Internet presence,” she notes. And while she concedes that selling can be a challenge in current market conditions, Sarah asserts that with thorough marketing and solid pricing, her clients are accomplishing their goals. “This is a great time to move into a desirable neighborhood,” she explains. Her buyers are thrilled to take advantage of Sarah’s incomparable knowledge of regional listings.

“I am obsessed with the MLS,” she quips, adding that her dedication is a reflection of her commitment to offering an

By Lalaena Gonzalez-Figueroa - Ian Wiant Photography

ExEcutivEAgEnt Magazine

Sarah Ireland

ExEcutivEAgEnt Magazine

incomparable level of service. “It would be a disservice to my clients if I wasn’t aware of an opportunity,” she states. “I make it a point to stay current on available properties, including those that aren’t yet on the market.”

Her knowledge allows Sarah to act as an invaluable resource for a range of clients. In addition to working regularly with seasoned investors, she is also a trusted advocate for first time buyers, who appreciate her thorough and patient approach. “It’s daunting to start the process,” she acknowledges. In order to alleviate fears of the unknown, she walks her clients through a typical 30-day experience, providing them with a detailed chronological timeline that covers contracts, deadlines, and financial expectations. Obtaining pre-approval from a trusted lender partner ensures that prospective buyers are launching their searches with realistic expectations and solid price points in mind.

Her professionalism is undeniable, but what further distinguishes Sarah is her amiable nature and genuine passion for her work. A ready smile reveals her enthusiasm for her business and her clients; as a real estate professional she is in her element and she thrives in the opportunity to

assist others. Perhaps it’s an innate drive, though her father and grandfather have served as exemplary standards by which she regularly measures herself. The path to success was first paved by E.J. Wallace, who became a broker/owner after earning his real estate license in 1943. He raised eight children, one of whom went on to build his own accomplished career. Sarah’s father Patrick Wallace has earned recognition as a highly respected broker in Modesto. He has served as president of the Central Valley Association of Realtors®, which has twice honored him as Realtor® of the Year. He is also an active member of the California Association of Realtors® (CAR).

While Sarah revels in her professional role, she is also a proud wife and mother. She is thrilled to have the support and love of her husband Aaron and the couple’s beautiful daughters, Reagan and Paige. She also foresees a possible fourth generation Realtor® in the family. “Reagan has already stated that she wants to be an agent,” smiles Sarah. “Someday she can work with me and continue the legacy!” Until then, Sarah will continue to offer her clients the utmost in professionalism and attentive care. They deserve nothing less than the best, and that’s what she delivers.

A Real Estate Legacy

Sarah IrelandMain Street Realtors®244 Redondo Ave.Long Beach, CA 90803Telephone: 562.810.6785SarahIreland@mainstreetrealtors.netwww.SarahSellsSoCal.comDRE # 01799940

ExEcutivEAgEnt Magazine