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SAS ANALYTICS IN ACTION

APPROACHABLE ANALYTICS AND DECISIONS AT SCALE

TUBA ISLAM, SAS GLOBAL TECHNOLOGY PRACTICE, ANALYTICS

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SAS ANALYTICS IN ACTION – TO DRIVE BUSINESS INNOVATION

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SAS ANALYTICS IN ACTION

Data

DeploymentDiscovery • Enables and empowers your

business analysts, data

scientists, managers

• Bridges the gaps between Data,

Discovery and Deployment

• Minimizes time to market and

maximizes value from analytics

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SAS ANALYTICS IN ACTION – USE CASES (AKA THE ART OF THE POSSIBLE)

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APPROACHABLE

ANALYTICSBarriers to the adoption of analytics

Scarcity of analytical skillsThe need to grow analytical talent from within

Disjointed, inefficient workflowHow can you fail fast & learn to refine quickly

Tools that aren’t right for the jobLearning curve to create, share and collaborate

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What makes it approachable?APPROACHABLE

ANALYTICS

Modern, interactive, easy-to-use data manipulation, reporting, exploration and modeling

Communication of results via Web, Office & Mobile

Deployment on-premise or in the cloud

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APPROACHABLE

ANALYTICSTaking advantage of the science of data

Source: KPMG International 2015

Players need to gain deep insight into an

individual’s consumption patterns and

choices. “information about a transaction is

more valuable than the transaction itself”

While customer behaviours drive the need for

innovation, new technologies provide the tools

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APPROACHABLE

ANALYTICSBridging the gap between IT and business

Requirements-based

Robust

Integrate and Re-use

Top-down Approach

Opportunity-based

Agile and Exploratory

Immediate Use

Bottom-up Experiments

Business Intelligence

and Analytics

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APPROACHABLE

ANALYTICSTaking advantage of all the involved roles

“Citizen Data Scientist”“Data Scientist Superhero”

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APPROACHABLE

ANALYTICSWhere to start from?

Do not replace legacy processes (yet)

Introduce approachable analytics

Identify your citizen data scientists and

modelers

Give access to all relevant data

Challenge the existing processes

Share and take decisions!

Legacy Processes Approachable Analytics

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APPROACHABLE

ANALYTICSExploration and modeling – what does it bring?

Influence Relationships

ContributionsData driven explorationEliminating

guesswork with

predictive analytics

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SAS ANALYTICS IN ACTION – USE CASES (AKA THE ART OF THE POSSIBLE)

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DECISIONSDECISIONS

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Speed

Agility

Quality

Accuracy

THE PERCEIVED TRADE-OFF

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DECISIONS

AT SCALETRENDS: FROM STRATEGY TO ACTION

STRATEGIC OPERATIONALMARKETS

GLOBAL

OPERATIONS

PRODUCT

LINES

PRICING

DECISIONS

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DECISIONS

AT SCALETRENDS: THE SCIENCE OF DECISION MAKING

Making the right

decision with the

right information at

the right time.

Manage decision

assets and learn

from outcomes.

Decision Management

More Analytical

Models

AdvancedBusiness

Rules

Growing Data

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• Using ALL the Relevant Data

• Creating More Attributes

• More Models

• More Granular Segments

• More Predictive Machine

Learning Algorithms

• Model Tournaments

• Enable Non-Technical Users

• Integration

• Embedded Analytics

• Move Insights Closer to the

Decision Maker

• Combine Models with

Business Rules

WHAT IS AT SCALE?

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DECISIONS AT

SCALE

AUTOMATE MODELING

Take advantage of powerful machine learning algorithms and turn

them into modeling templates

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!!!???!!!

The ‘IT’ folks The ‘Analytics’

folks

I just built 850 new

models. When can

you put them into

production?

MAKE THE INTEGRATION GO SMOOTHLYDECISIONS AT

SCALE

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Data Environment

Score

Output Rules

Models Rules

SCORE

CODE

db compliant

instructions

.99. 1.0, 500

DECISIONS AT

SCALEOPERATIONALIZE DECISION MAKING

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DECISIONS AT

SCALEBENEFITS

• Better targeting• Improved accuracy with more data,

more models and more creativity!

• Reduced decision latency• Integration between Data,

Discovery and Deployment

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SAS ANALYTICS IN ACTION – USE CASES (AKA THE ART OF THE POSSIBLE)

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THANK YOU!