sas forum · 3 | sas forum toolkit sas® forums offer unique and valuable opportunities for our...
TRANSCRIPT
TOOLKIT
SAS® Forum
2 | SAS FORUM TOOLKIT
ContentsConcept .................................................................................... 3
Strategy ...................................................................................... 4
Theme ........................................................................................ 5
Essential Elements .................................................................... 6
Photography ...................................................................................... 10
Application .............................................................................. 11
Print Invitation .................................................................................... 19
Roll-up Signs ...................................................................................... 21
Presentations ..................................................................................... 22
Digital Signs ....................................................................................... 23
Email Signature Advertisements ..................................................... 24
Industry Forum Examples ................................................................ 25
Contents
Support If you have questions about customizing your event materials, please contact one of your colleagues at Corporate Headquarters in Cary, NC, USA:
• General assets and guidelines: Patrice Cherry ([email protected])
• Web templates: Falco Kronmüller ([email protected])
Or, send an email to: [email protected]
3 | SAS FORUM TOOLKIT
SAS® Forums offer unique and valuable opportunities for our customers to connect with each other and learn about what’s new from SAS. Through meeting and sharing ideas with peers and experts, attendees learn about valuable ways for using SAS that they may not have realized before. They gain insights into new possibilities that are motivating and energizing.
Attendees make connections, share ideas, and are inspired by participating. SAS Forums are opportunities for making valuable contacts, exchanging knowledge, and learning powerful ways to use SAS products and solutions.
SAS Forum events may be cross-industry or focused on a particular industry. Here are a few examples of industry-specific Forums:
• SAS® Health Analytics Forum
• SAS® Government Leadership Forum
• SAS® Energy Forum
• SAS® Financial Service Executive Forum
SAS Forums may be held at a local, country, regional or global level.
Concept
4 | SAS FORUM TOOLKIT
Consistency in presentation is vitally important to the SAS brand. We want to be recognized as a global company and analytics leader. To foster that reputation, a familiar and positive experience across all Forum and other major marketing events is essential. While there will be some differences from one event to another, it should be evident that each Forum is part of larger family of SAS events, and an extension of our brand.
There is some flexibility in the look and feel you choose for your Forum and supporting collateral, but there are certain essential elements that must always be present to strengthen our brand in the minds of customers:
Voice
Voice means the way we write and speak at SAS. We use clear and concise language that is not too technical. We sound like real people — we are real. And we want our customers to feel that we are easy to approach, easy to talk with. Event themes, signage, collateral, and websites — every customer communication — should reflect our ordinary voice. To learn more about our voice, please see Voice on the SAS Brand Site.
Legal statement
The following legal statement must appear on all event materials when space permits. Where space is very limited, the copyright statement (last line below) may appear alone.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.
Copyright © SAS Institute Inc. All rights reserved.
Strategy
5 | SAS FORUM TOOLKIT
If you intend to host a regional or country SAS Forum, you may determine that promoting your event with a particular theme will resonate with your local audience.
Experience Your New Possible™ is a brand-level marketing theme that highlights the benefits of our technology and the benefits of partnering with us. It lets us convey our technology roadmap and our company vision.
Experience Your New Possible™ invites customers to uncover insights they couldn’t see before in their data. To achieve analytics-driven breakthroughs that once seemed impossible. It lets customers know that, as analytically driven people, they can make a positive difference in their organizations and in the lives of others. They can innovate. Make progress. And use The Power to Know® to look ahead and transform the world around them.
Or, you might want to choose a general theme and craft your event communications around it. You may also focus your event around a specific SAS solution or an industry audience. Themes are entirely optional.
Theme
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Essential Elements
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Forum Icon
The SAS Forum logo and wordmark are part of a family of marks that represent our major marketing events. You should customize the mark for your event with your country name and event year. All Forums should use the same logo and wordmark design, customized for location. There are three color options. The logo and wordmark may also appear reversed to white against a solid background.
The SAS Forum logos are available in the Adobe Experience Manager (AEM) Digital Assets Manager (DAM). In order to comply with the SAS Web Governance strategy, Web pages and emails should use the Forum logo without the event name, city or year in the graphic. Instead, that information should be included in the headline or body of the email and Web pages.
sas-forum-orange-logo.png sas-forum-blue-logo.png sas-forum-green-logo.png sas-forum-white-logo.png
8 | SAS FORUM TOOLKIT
Color
SAS Forum creative materials use a subset of three colors from our larger color palette: orange, blue and green. The consistent use of color across Forum events fosters brand recognition. You may choose the color you think will work best in your market. But we do not recommend that you mix and match colors; choose one and use it throughout all your event materials.
Pantone 151
C0 M60 Y100 K0R219 G129 B46
Web-safe#F08000 R240 G128 B0
Pantone 279
C68 M34 Y0 K0R104 G143 B202
Web-safe#2F90ECR47 G144 B236
Pantone 377
C50 M12 Y100 K0R154 G179 B74
Web-safe#90B328R144 G179 B40
ORANGE GREENBLUE
9 | SAS FORUM TOOLKIT
SAS® FORUMCOUNTRY/CITY YEAR
F Icon With Wordmark
VERTICAL: F ICON WITH WORDMARK
HORIZONTAL: F ICON WITH WORDMARK PROXIMITY OF F ICON TO WORDMARK
Standard distance Use the leading between the words “SAS Forum” and “country/city” name.
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
Standard distance Use the leading between the words “SAS Forum” and “country/city” name.
Sizing the SAS logo Use the height of the two lines of text to determine the size of the SAS logo.
SAS® FORUMCOUNTRY/CITY YEAR
10 | SAS FORUM TOOLKIT
PhotographyPhotography used for SAS Forum communications uses the same style as our brand creative. Refer to our brand photography guidelines on the SAS Brand Site at sww.sas.com/sasbrand.
SourcesMARS: sww.sas.com/mars
Stock: gettyimages.com
Application
12 | SAS FORUM TOOLKIT
Microsites
Microsite with location hero image Microsite with colored artwork
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Home Page Promotions
sas.com home page promotion Thumbnail promotion
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Email Banners
Location photography with midnight and white banners Colored artwork with midnight banner Colored artwork with white banner
15 | SAS FORUM TOOLKIT
Social Tiles
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Online Ads
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Social Media Avatars
18 | SAS FORUM TOOLKIT
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SAS® Forum: dolor sit amet, consectetur...Amus everore quid. sas.comAmus everore quid. sas.com
Paid Social Ads
F Icon and Wordmark
Event Photography
Facebook LinkedIn Twitter
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SAS @SAS
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19 | SAS FORUM TOOLKIT
Print Invitation
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DateLocationCity
SAS® FORUMCOUNTRY/CITY YEAR
sasforum.com/country
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sasforum.com/country
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DateLocationCity
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sasforum.com/country
Heading
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imperdiet iaculis ligula. Nulla posuere in neque a
iaculis. Aenean volutpat nisi et tortor egestas, quis
hendrerit elit bibendum.
Why Attend?
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Thursday, May 3
9:30 – 3:30 Meet and Greet
1:00 – 7:00 Conference Registration and Information
6:00 – 9:00 Welcome Reception and Dinner
Friday, May 4
7:00 – 6:30 Conference Registration and Information
7:00 – 8:30 Networking Continental Breakfast
8:30 – 10:45 General Sessions
10:45 – 11:15 Break 11:15 – 12:15 General Sessions
12:15 – 1:30 Informal Networking Lunch
1:30 – 5:15 Interactive Breakout Sessions
5:15 – 6:00 Cocktail Reception
Agenda
Registration
This forum is designed exclusively executives. Seating is limited.sasforum.com/country
NameChairman and Chief Executive Offi cer of Company
NameChairman and Chief Executive Offi cer of Company
Keynote Speakers
SAS® FORUMCOUNTRY/CITY YEARSAS® FORUMCOUNTRY/CITY YEARSAS® FORUMCOUNTRY/CITY YEAR
Date • Location, City
address line 1address line 2address line 3
20 | SAS FORUM TOOLKIT
Printed Program
SAS® FORUMCOUNTRY/CITY YEAR
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DateLocation
City
SAS® FORUMCOUNTRY/CITY YEARSAS® FORUMCOUNTRY/CITY YEAR
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DateLocation
City
SAS® FORUMCOUNTRY/CITY YEAR
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DateLocation
City
#SASFORUM4 SAS® FORUM
Keynote Speakers
Intro copy for how, why, when and where these events fi t into the overall conference schedule.
RETAIL: Teun
Retailers today are concerned about sustaining growth through traditional means such as new stores and formats, growing the merchandise assortment and ensuring effi cient supply chain operations. With the explosive impact of social media and mobility on the industry, it is no longer just about price, shelf availability, store size, loyalty programs or pleasant shopping environments. Leading retailers distinguish themselves by the value they present to the consumer and how they engage the consumer regardless of shopping channel. The technology challenge is to make sense of the consumer data and, now, the availability of unstructured data through the explosive omnichannel.
Colruyt Group – Bart Van Roost, Senior Management , Member of the Commercial Board and Head of Analytics and Assortment
MARKETING: Lijn
With economic growth still slow and a plethora of new competitors, organisations have to work hard to fi nd new customers, keep existing ones and generate more revenue with constrained marketing budgets. Our panellists will discuss how they achieved more with less from their marketing eff orts and the key lessons they learned along the way.
TDC – Jesper Lylloff , Division Director
Round table disucssions
BANKING AND INSURANCE: Groenplaats
With the future of the global economy still uncertain, governments and the governed are looking to the fi nancial services sector to play its part in leading the recovery, but it is by no means clear what shape the recovery is going to take. In this two-part session, hear how our distinguished panellists are addressing subjects like more eff ective and transparent risk modelling, increasing lending and returns, the squeeze on margins and a renewed focus on compliance.
Groupe Reunica – Arnaud Muret, Performance Director
NameTitleCompany
NameTitleCompany
#SASFORUM SAS® FORUM 3
Agenda at a glance
Table descriptor or explanation. Possibly two or three lines of text.
Thursday, May 3
9:30 – 3:30 Meet and Greet
1:00 – 7:00 Conference Registration and Information
6:00 – 9:00 Welcome Reception and Dinner
Friday, May 4
7:00 – 6:30 Conference Registration and Information
7:00 – 8:30 Networking Continental Breakfast
8:30 – 10:45 General Sessions
10:45 – 11:15 Break 11:15 – 12:15 General Sessions
12:15 – 1:30 Informal Networking Lunch
1:30 – 5:15 Interactive Breakout Sessions
5:15 – 6:00 Cocktail Reception
21 | SAS FORUM TOOLKIT
Roll-up Signs
SAS® FORUMCOUNTRY/CITY YEAR
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You have extended the sign too far -- pink area should NOT be visible!SIM #00000_single
SIM #00000_Double_1 of 1SIM #00000_Double_1 of xx
SIM #00000_Double_Front_1 of xx & SIM #00000_Double_Back_1
SAS® FORUMCOUNTRY/CITY YEAR
Catur ne quia volupitia nati consed quatiatur abo. Offi cia seque dit quatum inumquae cor moluptae nemped quatem expersped ut aboria conest, ut dolupta veritam, eiciditas aspid quia doloritatus doles et repudani quaspero doluptur moluptaest untur, cus
You have extended the sign too far -- pink area should NOT be visible!SIM #00000_single
SIM #00000_Double_1 of 1SIM #00000_Double_1 of xx
SIM #00000_Double_Front_1 of xx & SIM #00000_Double_Back_1
SAS® FORUMCOUNTRY/CITY YEAR
Catur ne quia volupitia nati consed quatiatur abo. Offi cia seque dit quatum inumquae cor moluptae nemped quatem expersped ut aboria conest, ut dolupta veritam, eiciditas aspid quia doloritatus doles et repudani quaspero doluptur moluptaest untur, cus
You have extended the sign too far -- pink area should NOT be visible!SIM #00000_single
SIM #00000_Double_1 of 1SIM #00000_Double_1 of xx
SIM #00000_Double_Front_1 of xx & SIM #00000_Double_Back_1
22 | SAS FORUM TOOLKIT
Presentations
Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
SAS® FORUMCOUNTRY/CITYYEAR
TitleSlideWelcome
Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
SAS® FORUMCOUNTRY/CITYYEAR
TitleSlideWelcome
Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
SectionSlideTopicArea
Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
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HeadlineSubhead
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• Bullet2• Loremipsumdolorsitamet,consectetur adipiscing elit.
• Bullet3• Loremipsumdolorsitamet,consectetur adipiscing elit.
Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
SAS® FORUMCOUNTRY/CITY YEAR
HeadlineSubhead
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• Bullet2• Loremipsumdolorsitamet,consectetur adipiscing elit.
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Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
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Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
SectionSlideTopicArea
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SectionSlideTopicArea
Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.
SAS® FORUMCOUNTRY/CITYYEAR
TitleSlideWelcome
23 | SAS FORUM TOOLKIT
Digital Signs
SAS® FORUMCOUNTRY/CITY YEAR
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Agenda
8:30 Opening Remarks
8:45 Keynote Presentation Adapt and Disrupt: Capture New Business Opportunities
and Stay Ahead of the Pack, Sara Gutsche – EBC150
9:45 Break – Networking Hall
10:15 Panel Discussion Breaking Down Big Data – EBC150
11:15 Concurrent Breakout Sessions • Innovations in Insurance – EBC9 • Simply Complex: Managing Risk and Regulatory Compliance – EBC150
Name, Title, Company
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EBC150
Keynote Presenter
SAS® FORUMCOUNTRY/CITY YEAR
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Agenda
8:30 Opening Remarks
8:45 Keynote Presentation Adapt and Disrupt: Capture New Business Opportunities
and Stay Ahead of the Pack, Sara Gutsche – EBC150
9:45 Break – Networking Hall
10:15 Panel Discussion Breaking Down Big Data – EBC150
11:15 Concurrent Breakout Sessions • Innovations in Insurance – EBC9 • Simply Complex: Managing Risk and Regulatory Compliance – EBC150
Name, Title, Company
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aliquet eros orci, et viverra magna vestibulum et. Duis ac turpis vel libero egestas imperdiet.
EBC150
Keynote Presenter
SAS® FORUMCOUNTRY/CITY YEAR
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Agenda
8:30 Opening Remarks
8:45 Keynote Presentation Adapt and Disrupt: Capture New Business Opportunities
and Stay Ahead of the Pack, Sara Gutsche – EBC150
9:45 Break – Networking Hall
10:15 Panel Discussion Breaking Down Big Data – EBC150
11:15 Concurrent Breakout Sessions • Innovations in Insurance – EBC9 • Simply Complex: Managing Risk and Regulatory Compliance – EBC150
Name, Title, Company
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aliquet eros orci, et viverra magna vestibulum et. Duis ac turpis vel libero egestas imperdiet.
EBC150
Keynote Presenter
24 | SAS FORUM TOOLKIT
Email Signature Advertisements
First_Name Last_Name Title or Functional Area ▪ Department or Division Name Tel: + 1 000 000 0000 ▪ Mobile: + 1 000 000 0000 ▪ [email protected] Local SAS Office Name ▪ Office Street Address ▪ City, State/Province, Postal Code www.sas.com/country
Date | Location | City This message and any attachments contain information that may be confidential and privileged. Unless you are the addressee (or authorized to receive for the addressee), you may not use, copy, print or disclose to anyone the message or any information contained in the message. If you have received this e-mail in error, please advise the sender by reply and delete the message and any attachments. Thank you.
First_Name Last_Name Title or Functional Area ▪ Department or Division Name Tel: + 1 000 000 0000 ▪ Mobile: + 1 000 000 0000 ▪ [email protected] Local SAS Office Name ▪ Office Street Address ▪ City, State/Province, Postal Code www.sas.com/country
Date | Location | City This message and any attachments contain information that may be confidential and privileged. Unless you are the addressee (or authorized to receive for the addressee), you may not use, copy, print or disclose to anyone the message or any information contained in the message. If you have received this e-mail in error, please advise the sender by reply and delete the message and any attachments. Thank you.
First_Name Last_Name Title or Functional Area ▪ Department or Division Name Tel: + 1 000 000 0000 ▪ Mobile: + 1 000 000 0000 ▪ [email protected] Local SAS Office Name ▪ Office Street Address ▪ City, State/Province, Postal Code www.sas.com/country
Date | Location | City This message and any attachments contain information that may be confidential and privileged. Unless you are the addressee (or authorized to receive for the addressee), you may not use, copy, print or disclose to anyone the message or any information contained in the message. If you have received this e-mail in error, please advise the sender by reply and delete the message and any attachments. Thank you.
You can create an email advertisement for your event in an Outlook email signature. However, please keep in mind that email signatures that contain advertising graphics should only be used for external correspondence with potential customers. Why? Including email graphics in internal communications places an unnecessary demand for space on internal email servers and in your colleagues’ email inboxes. Please practice considerate email etiquette by refraining from sending email signature advertisements internally.
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
SAS® FORUMCOUNTRY/CITY YEAR
25 | SAS FORUM TOOLKIT
Industry Forum Examples
May 2-3, 2017SAS Headquarters | Cary, NC
Learn More
SAS HEALTH ANALYTICS EXECUTIVE FORUM
SAS HEALTH ANALYTICS EXECUTIVE FORUM
SAS HEALTH ANALYTICS EXECUTIVE FORUM
SAS HEALTH ANALYTICS EXECUTIVE FORUM
SAS HEALTH ANALYTICS EXECUTIVE FORUM
Morning Agenda8:00 a.m. Welcome Remarks
8:15 a.m. Keynote Address: General Michael Hayden
9:15 a.m. Executive Panel: Fraud – the Higher-Hanging Fruit Tonita Gillich, David C. Williams, Tim Wolfe, and JR Helmig
10:15 a.m. Break: Networking and Solutions Showcase
10:30 a.m. Internet of Things: New Definitions and Immersive Analytics Jeffrey Voas and Michael Thomas
11:15 a.m. Lunch
SAS HEALTH ANALYTICS EXECUTIVE FORUM
Digital signs
Program cover options
Email invitation Registration signs
Questions? Visit sww.sas.com/sasbrand. Contact [email protected].
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2016, SAS Institute Inc. All rights reserved. 0416