sas hornby.explore test and adapt
TRANSCRIPT
![Page 1: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/1.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
Explore, Test & AdaptUsing business analytics to improve outcomesJonathan Hornby
#isum10
![Page 2: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/2.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
2
Introduction
However beautiful the strategy, you should occasionally look at the results“ ”Winston Churchill
![Page 3: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/3.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
3
EXPLORE
The trouble with the future is that it usually arrives before we’re ready for it“ ”Arnold Glasgow
EXPLORE cascading consequences• 3 orders out to discover > 300 implications• Leverage wisdom of crowds• Example: NASA
![Page 4: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/4.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
4
TEST
Risk comes from not knowing what you are doing“ ”Warren Buffet
TEST relationships within strategy map• Strategy is a hypothesis• Nothing lasts forever – no silver bullets• Example: Store24
![Page 5: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/5.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
5
Forecast & simulate future outcomes• ADAPT resources/ plan accordingly• Experiment with approaches to improve execution• Example: Credit scoring & marketing campaigns
ADAPT
Change is the law of life. And those who look only to the past or present are certain to miss the future.“
”John F Kennedy
![Page 6: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/6.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
6
Summary
Start with the end in mind• Explore the cascade of consequences• Get analytical: Test, prove and adapt continuously
Strategy is a hypothesis• Fail to prove it and risk suboptimal outcomes
Successful companies redirected strategy at least 5 times“ ”HBR May 2010
Beating the odds when you launch a new venture
![Page 7: Sas hornby.explore test and adapt](https://reader035.vdocument.in/reader035/viewer/2022062313/5592c4e41a28abec0f8b4727/html5/thumbnails/7.jpg)
Copyright © 2010, SAS Institute Inc. All rights reserved.
7
Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only
Questions?
[email protected]/beyondbusinessBlogs.sas.com/inspire@jonathanhornby