SASHI C LOCO(Emcee / Host / BroadcastDJ / HipHopArtiste)

Name : Sashi Kumar BalakrishnanStage Names : Sashi C Loco, Kincaid Hellstar & maviceplaytoyD.O.B : 21st Feb 1977Height : 5 ft 6 inWeight : 128lbs/63kgLanguage Spoken : English, Bahasa Melayu and TamilLanguage Written : English and Bahasa Melayu.Education :Kajang High School 1989-1994Informatics College 1994-1998 (Diploma in Computer Studies)

MUSIC/HIP HOP ARTISTE EXPERIENCES:The artiste formerly known as C.Loco has been around in the industry since 1994. Starting off from a talent show called Asia Bagus in 1994 with his brother Land Slyde, they went on to join Yogi B and Point Blanc in forming the pioneering Asian Hip Hop group Poetic Ammo. http://en.wikipedia.org/wiki/Poetic_Ammo

After winning numerous awards and being part of two highly rated and successful albums (It's A Nice Day To Be Alive & The World is Yours), he left to pursue his solo career.

Awards won - (Anugerah Industri Muzik- AIM) http://www.aim.com.my• Best New English Artiste 1999 (It's A Nice Day To Be Alive)• Best English Album 1999 (It's A Nice Day To Be Alive)• Best Music Video 2000 (Who Be The Player)• Best Engineered Album 2001 (The World Is Yours)• Best Music Video 2001 (Somebody's Watching)

Drawing from the massive amount of experience from performing all over Malaysia as well as the world, such as :

• Hippodrome, London• Club 99, Hong Kong• Orchard Street, Singapore• Jerudong Park, Brunei

Performed in major cities all over Malaysia such as Kuala Lumpur, Johor Bahru, Kuantan, Ipoh and Penang for Coca Cola Youth World Cup Concerts as well as major events such as :

• Konsert Suria Merdeka in KLCC Park, Kuala Lumpur, Malaysia.• New Year Celebrations in Jln Bukit Bintang, Kuala Lumpur, Malaysia.• AIM Awards 2000 in Putra World Trade Center, Kuala Lumpur, Malaysia.• Rentak Asia Concert opening for Sugar Ray in Serdang Malaysia.• Opening act for Shaggy in Concert in Mont Kiara, Hartamas, Malaysia.

PERSONAL SPONSORS• Coca Cola 2000 – 2001• Adidas Performance 2000 – 2004 • Sky Bright Adidas Eyewear 2002 – 2004 • Ford Ranger Splash 2000• Apple IMac 2000 – 2001• Digi 2000 • Swatch 2000 – 2001

Since going solo he has released singles individually. The first single smashed into the scene in the middle of 2006 and has made an impact like no other. Announcing the return of C.Loco who's been out of the industry for 5 years, Legend of Boo showcases the strong points of why he was part of the award winning group Poetic Ammo. This single has reached no 3 on Hitz Malaysian Top 10 as well as no 1 on Xfresh Top 10.

FIRST SINGLE(released 2006)Single : Legend of BooArtiste : C.Loco feat Ida Maria

The second single Jong Jong Inai which was recorded in English and Malay released in 2007 used the catchy reggaeton beat mixed with a Malay folk song famous in Malaysia.

Even though it received airplay in Malaysian radio, the B side single VIP released at the same time with this song grabbed the attention.

SECOND SINGLE(released 2007)Single : Jong Jong Inai(Ewah) [Malay]Artiste : C.Loco feat Suria, Encik Tech & Suarasakthy

Single : Jong Jong Inai(Yeah)[English]Artiste : C.Loco feat Suria & K Town Klan

C.Loco's B-side single VIP feat Encik Tech was picked up by award winning movie director Afdlin Shauki to helm his movie SumoLah (http://www.sumo-lah.com) released in the middle of 2007. Legend of Boo was also featured in the movie.

B-Side Single : V.I.P.Artiste : C.Loco feat Mr Tech

Sumolah Version

Movie Single : U.V.I.P.Artiste : C.Loco feat Mr Tech & Elvira

Released “Hip Hop” feat Rekka in September 2010.

Single: Hip HopArtiste : Sashi C Loco feat Rekkahttp://www.youtube.com/watch?v=uhH_FacPc-o

Re released his new single in Malay “Bintang” which means star featuring Moe Nasrul in August 2014.

Single : Bintang Artiste : Sashi C.Loco feat Moe Nasrulhttp://www.youtube.com/watch?v=9mVDZIrrH9g

All songs can be heard on http://www.myspace.com/legendofboo

Other Songs Featured :• Wicked Queen – Dragon Red feat C.Loco

(http://www.youtube.com/watch?v=46lnlVxiYN4)• Oh Baby – Anbarasan & Anuratha feat C.Loco• Vegam Vivegam – Hyperkinetix feat C.Loco

http://www.youtube.com/watch?v=kMnzJUUNuQY

• Rabbit Anthem – Rabbit feat Daddy Shaq, C. Loco, Landslyde, Moots, Altimet, Balan Kashmir, Roshan 'Philly Roca', & Haze Freaky G

• It’s Gonna Be Alright (Dance Remix) – Iz feat C.Loco(winner of Asian Voice Independent Music Awards (AVIMA 2010) for Best Collaboration – Bronze Award)

Major Solo Performance:• Full Moon Party Penang, Malaysia2005.• Cleo Birthday Bash Kuala Lumpur, Malaysia 2006.• Sumolah Premiere at Mid Valley GSC Kuala Lumpur, Malaysia 2007.• Radio One Hip Hop Anniversary Concert in Chennai India, 2008.• Seventeen Magazine's Summer Splash in Sunway Lagoon Surf Beach Kuala

Lumpur 2008.• Voize Independent Music Awards (VIMA 2010) at Mist Bangsar Kuala

Lumpur, Malaysia. • Hennessy Artistry Cambodia at Chenla Crystal Dome, Phnom Penh, Cambodia.

EMCEE/HOSTING WORK EXPERIENCES:

2014

• Z1 Royal Kedah World Muay Thai Challenge in Langkawi.• WOMEX 2014 (World Music Expo) Malaysia Media Reception in Santiago De

Compostela, Spain.• ExxonMobil Family Safety Day, PICC.• Piala MB Muay Thai Challenge in Alor Setar, Kedah.• 100PLUS Spot & Win roadshow.• MILO Nutrients Roadshow.• MAYBANK Charity Badminton Tournament Bukit Kiara.• Red Bull Air Race Flight Night Party Series (Penang, KL, JB, Genting)• Selangor FC vs Sevilla FC Press Conference.• Maggi Big Ayam Launch, Lot 10.• Voize Independent Music Awards (VIMA) 2013.• Mattel Hot Wheels booth at Planet Gempak, Penang.• Ureka College Roadshow.• BSC Kids Goal Fiesta Carnival.

2013

• Raising The Bar Hip Hop Festival at KL PAC.• Voize Independent Music Awards (VIMA) 2013.• DRH Annual Dinner (theme Superheroes & Supervillains)• MILO Breakfast Movement

• ESSE Organic Skincare launch.• Code 10 Campus Attack and roadshow.• Nestle Everyday “Bola Kampung” outdoor cinema tour (Alor Setar, Setia Walk &

Kota Bharu)• SOX 2013 (Drum, Hoops & Dance Competition) – Ipoh & KL• Soyfresh Campus Tour.• Sweet & Divine : Candy Crush Championship at E Curve• Waikiki Tribute to Kindness : The Beat Goes On• Red Bull Rush College Tour • Flavetes Battle of Inspired Generation College Tour • Oktoberfest 2013 for Guiness Anchor Berhad • Maggi Big Kari Launch • Nestle Ice Cream Goreng Trade Launch

2012

• Voize Independent Music Awards (VIMA) 2012.• Gatsby 4th Dance Competition – Club Neverland KL• SOX 2012 (Drum, Hoops & Dance Competition) – Melaka/KL/Penang• XPAX Booth at The Cranberries Concert/ Christina Perri/ Jason Mraz Concert.• Kit Kat Music Break Finale.• XPLAY Party series in Penang and Kota Kinabalu.• KL 48 Hour Film Project Finale.• SONY Idol Finale.• Samsung Camera Campus Tour.

2011

• NASIM Sdn Bhd Awards & Appreciation Night at Sunway Convention Center.• CELCOM S.O.X. Allstars Drum & Dance 2011, Kuala Lumpur & Miri.• ROTAX Invitational Go Kart 2011 at Sepang International Go Kart Circuit.• PENNZOIL Roadshow at Plaza Alam Sentral.• FORD Story Roadshow at Mid Valley, Sunway Pyramid, The Curve, Dataran

Pahlawan Melaka, East Coast Mall Kuantan and One Utama.• Superheroes Fanfest 2011 at Fahrenheit 88, Kuala Lumpur. • FIREFLY Mini Carnival at Senai International Airport, Johor Bahru.• The Chairman's Cup Futsal Tournament in USJ Subang.

2010

• Voize Independent Music Awards (VIMA) 2010 at Mist Bangsar, Malaysia.• MacFoods Family Day 10.10.10 at Sunway Lagoon.• Q Dees Ara Damansara Annual Concert at The Summit Amphitheater.

• Peugeot Roadshow in One Utama.• Gigabyte roadshow in Low Yat Plaza.• #Oct23rdTwtup at Pusat Komuniti TTDI.• Dunlopillo Showcase at Gurney Plaza Penang.• New Year Party in Club Spark, Phnom Penh Cambodia.• Cellcard Wired Event in Phnom Penh Cambodia.• Official Launch and Press Conference Air Asia announced as official second

season title sponsor for the Asean Basketball League.• CELCOM booth at GO MOBILE 2010 at KL Convention Center.• CELCOM XPLAY Shout Campus Tour in Segi College, UCSI & Sunway

College.• MAC Autumn/Winter Collection Showcase at KLCC.• Official Launch of Kerastase Elixir Ultime at LaFite, Shangri-La Kuala Lumpur.• Cargill Holdings Annual Dinner at Prince Hotel, Kuala Lumpur.• Mitsubishi Showcase at Mid Valley Megamall.• Krispy Kreme Mini Doughnuts Launch at Sunway Pyramid.• Customer Relationship Management & Contact Center Association of Malaysia

(CCAM) Annual Conference Launch at Sunway Convention Center.

CELCOM – http://www.celcom.com.my • CELCOM X Pax Star Wars road tour in Bkt Jambul Penang and Berjaya

Megamall Kuantan, Malaysia.• CELCOM International Roaming and Branding roadshow in City Square Johor

Bahru & KLCC, Malaysia.• CELCOM Myteam Carnival in Dataran Sejarah Melaka, Malaysia.• CELCOM FA Cup Final Carnival in Bkt Jalil, Malaysia.• CELCOM & NOKIA 3G Mobile Apprentice roadshow & after party in KL Plaza

& Sunway Pyramid, Malaysia.• CELCOM Promo booth in National Accountants Conference (NAC) in PWTC,

Malaysia.• CELCOM presents Karnival Mentor in Taman Tasik Titiwangsa & Dataran Shah

Alam, Malaysia.• CELCOM Budget IDD roadshow in Klang Valley, Malaysia.• CELCOM – Visit Malaysia Year 2007 Launch in Taman Tasik Titiwangsa, Kuala

Lumpur, Malaysia.• CELCOM -Vodafone Pitstop in The Gardens, Mid Valley City, Malaysia.• CELCOM International Roaming at Menara Taming Sari Melaka, Malaysia.• CELCOM XPAX booth at the Movie Carnival in One Utama, Malaysia.• CELCOM BROADBAND booth at MyBroadband Exhibition KL Convention

Centre, Malaysia.• CELCOM BROADBAND booth at PIKOM PC Fair in Penang, Johor Bahru and

Kuala Lumpur, Malaysia.• CELCOM CORPORATE at Great Eastern Mall, Kuala Lumpur, Malaysia.

• CELCOM UOX at Youth '09, PWTC, Kuala Lumpur Malaysia.• CELCOM SOX at Kuala Lumpur International Book Fair, PWTC, Kuala Lumpur

Malaysia.• CELCOM Deepavali Open House, Menara Celcom, Kuala Lumpur Malaysia.• CELCOM Chinese New Year Open House, Menara Celcom, Kuala Lumpur

Malaysia.• CELCOM Champions League Final viewing party in Hartamas, Kuala Lumpur

Malaysia.• CELCOM MTV World Stage Roadshow in JB, Damansara and Penang,

Malaysia.• CELCOM Broadband sale in Plaza Low Yat, Kuala Lumpur Malaysia.

TM NET – http://www.tm.net.my/• TMnet Streamyx Goes Mobile Launch in The Curve Damansara, Malaysia.

JAYA JUSCO - http://www.jusco.com.my/ • Jaya Jusco's 20th Anniversary Celebration 2003, One Utama &

Bukit Raja Klang, Malaysia.• Story-Telling with Dato’ Siti Nurhaliza 2005(Jaya Jusco -

Kinta City, Ipoh/ Wangsa Maju/ Bkt Raja), Malaysia.

GREEN LOVE• Karnival Sure Heboh 2003 Bkt Jalil, Malaysia.

OTO BODYCARE• (Nancy Sit's Appearance) 2004 One Utama, Damansara, Malaysia

OSIM – http://www.osim.com • U-Zap Roadshow in Gurney Plaza, Penang, One Utama, Damansara, Sunway

Pyramid, Ikano Power Centre - 2005• I-Gallop Press Launch 2006 Bkt Kiara Equastrian Club• U-Zap & U-Win Slimming Contest Finals In Metro Prima Shopping Complex,

Kepong, Malaysia.

DIGI - http://www.digi.com.my/• Digi Presents Cathay Movie Marathon roadshow & actual event in Klang Valley,

Malaysia.• DIGI 10th Anniversary Celebrations in KL Plaza & Cheras Leisuremall,

Malaysia.

MARY KAY – http://www.marykay.com • Mary Kay 10th Anniversary Celebrations in Mutiara Hotel Kuala Lumpur,

Malaysia.

4LIFE – http://www.4life.com

• 4Life 2nd Anniversary Celebrations in Sunway Pyramid Convention Centre, Sunway, Malaysia.

L'OREAL • L’OREAL PARIS presents Hair MAN-ia Finals in Cineleisure Damansara,

Malaysia.RHB – http://www.rhb.com.my

• RHB Bank Premiere Screening of Superman Returns.

STANDARD CHARTERED• Standard Chartered “My Dream Account” Launch and relaunch of the newly

refurbished Jln Ampang, Kuala Lumpur, Malaysia Flagship branch.

AMERICAN EXPRESS• AMERICAN EXPRESS Annual Dinner 2007 at Le Meridien Hotel, Kuala

Lumpur, Malaysia.• AMERICAN EXPRESS Team Building (pirates themed) at AMEX HQ, Jln Raja

Chulan, Kuala Lumpur, Malaysia.

SEPANG INTERNATIONAL CIRCUIT – http://www.malaysiangp.com.my/• FORMULA 1 Roadshow for Sepang International Circuit in Gurney Plaza

Penang, City Square JB, BB Plaza KL, One Utama Damansara and Berjaya Times Square Kuala Lumpur, Malaysia.

• Moto GP 2009 Hit & Run all around Malaysia.• Super GT Roadshow for Sepang International Circuit in Giant Klang, Giant

Senawang, Giant Shah Alam, Tesco Klang, Jusco Klang, Jusco Seremban 2, Segi College Kota Damansara & Mydin Subang Jaya, Malaysia.

• Official Launch of Super GT in Singapore.

YAMAHA• Yamaha Celebrates World MotoGP Manufacturer Champion with Valentino

Rossi & Jorge Lorenzo together with team managers Davide Brivio & Daniele Romagnoli at Hotel Pan Pacific Sepang, Malaysia.

• Yamaha Automatic World Booth at the World MotoGP Championship in Sepang International Circuit, Sepang, Malaysia.

Award Shows/Fashion Show/Dinner Functions/Misc :• Christmas Eve Party in Club Fever, Phnom Penh Cambodia 2009.• Voize Independent Music Awards (VIMA) 2009 at Thaitanium Club.• Ten Cate Geosyntethics Annual Dinner at Sunway Hotel, Malaysia.• Media Prima Marketing Seminar in Le Meridien KL Sentral, Malaysia.• Butterfingers Live in Brunei in Jerudong Park, Brunei.• Samsung Booth in Pikom PC Fair, KL Convention Centre, Malaysia.• Taylor's College Battle of the Bands 2004, Malaysia.• CEC Kindergarten's MI Challenge in One Utama, Malaysia.

• Launch and Promotional Drive for BLISS Card (Membership card for shoppers in City Square, Johor Bahru, Malaysia.)

• Vanilla Coke presents Meet-The-Fans sessions for Akademi Fantasia Artiste- In Carrefoure Alamanda Putrajaya, Malaysia.– Adam AF2 & Farah AF2.- In Carrefoure Mid Valley, Malaysia. – Zahid AF2 & Linda AF2.

• Club De Vegas presents Vouge Supermodel Search 2005/ 2006 and 2006/2007. (Hosted the event on both years) in Club De Vegas, Kuala Lumpur, Malaysia.

• Changkat Kiara Sdn Bhd Real Estate Carnival- Deeparaya Celebrations- Chinese New Year Travel & Gift Fair

• Kosmo Newspaper Launch in Gurney Plaza Penang, Malaysia.• Model In.Hunt Finale In Berjaya Times Square, Malaysia.• World Cup Finals Party in Club De Macau, Malaysia.• Official Launch & Press Conference for www.mortgagebroker.com, Malaysia.• SPECS Spring Launch 2006 in Genting Resort Hotel, Malaysia.• Walls Moo Ice Cream Promotion in Carrefoure Midvalley Megamall, Malaysia.• Walls Cyberion Ice Cream promotion in Giant Senawang, Malaysia.• Dunlopillo “Perfect Combination Challenge” roadshow in One Utama , Gurney

Plaza, Penang & Ipoh Parade, Ipoh, Malaysia.• Sci Fi & Fantasy Festival in Cineleisure Damansara, Malaysia.• F&N Colour Your Life roadshow in Bukit Bintang, Malaysia.• LG Electronics Carnival in One Utama Damansara, Malaysia.

MOVIE EVENTS :• Superman Returns Gala Premiere Mid Valley Megamall, Malaysia.• Superman Returns Ultimate Trials in Cineleisure Damansara, Malaysia.• Happy Feet Dance Mania in Berjaya Times Square & Cineleisure Damansara,

Malaysia.• X-Men 3 : Last Stand Showcase in Sunway Pyramid, Malaysia.• Batman Begins roadshow in Sunway Pyramid, Malaysia.• X-Men Trilogy Promo at The News Straits Times booth in front of LOT 10,

Malaysia.• Movie Carnival 2009 at Sunway Pyramid.

TELEVISION/VIDEO• Coke Commercial 1998 , 2000, 2001 • Digi Commercial 1999 • Music Videos (Poetic Ammo)

Everything Changes http://www.youtube.com/watch?v=7pBvRf69lU8

Who Be The Player http://www.youtube.com/watch?v=-9ZChN8LQQ8

• Cyberjaya.tv

Besides emceeing for events, I also emcee/organise/judge for Magic The Gathering trading card game tournaments around the world.

2013• Grand Prix Singapore (Official judge photographer and GP Top 8 Manager)• Grand Prix Sydney (Successful Day 2 Team Lead - Deck Check)• Grand Prix Yokohama (Handled Judge Twitter @MagicJudges)• World Magic Cup Qualifier Bandung (Head Judge)• Grand Prix Beijing (Handled Judge Twitter @MagicJudges and Team Lead on

Day 2 - Logistics)• Grand Prix Bangkok (Handled Judge Twitter @MagicJudges & Public Events

Manager on Sunday) • Grand Prix Brisbane (Official Judge Photographer, LCQ Logistics Lead on

Friday, Day 2 Team Lead - Logistics/Paper & Top 8 Manager)• Grand Prix Hong Kong (Official Judge Photographer)• Grand Prix Kyoto (Handled Judge Twitter @MagicJudges & Team Lead on Day

2 - Deck Check)

2014• Grand Prix Kuala Lumpur (Official Judge Photographer)• Grand Prix Paris (Handled Judge Twitter @MagicJudges)• Grand Prix Melbourne (Official Judge Photographer)• Grand Prix Beijing (XO on Saturday, Official Judge Photographer & handled

Judge Twitter @MagicJudges)• Grand Prix Nagoya (Handled Judge Twitter @magicjudges & Team Lead on Day

2 - Logistics)• Grand Prix Manchester (Handled Judge Twitter @magicjudges)• Grand Prix Milan (Official Judge Photographer & handled Judge Twitter

@magicjudges)• Grand Prix Taipei (Official Judge Photographer & handled Judge Twitter

@magicjudges, HJ Foiled Again & Super Sunday Series Standard)• Grand Prix Sydney (Official Judge Photographer & handled Judge Twitter

@magicjudges, HJ $1000 Draft Tournament & Super Sunday Series Standard)

Find out more about this game at http://www.magicthegathering.comWatch me in a video about the game : http://www.youtube.com/watch?v=ITVzQ6FpIBM