SASTA DUKAN PVT. LTD. CIN : U74999WB2017PTC222144 | PAN : AAZCS0212L

www.sastadukan.in | www.sastadukan.com

# This documentation is informative only for the intending parties interested in opening Grocery, FMCG, Daily

Needs, Kirana Chain Stores with Sasta Dukan Pvt Ltd. And this document is not an public offer for Investment.

*All Logos, trade mark, brands, etc are the properties of the respective owners.

[GROCERY & KIRANA RETAIL CHAIN STORE

FRANCHISEE PROGRAM DOCUMENTATION ]

BECOME A

FRANCHISE

WHATEVER

YOU CAN DO

OR DREAM

YOU CAN,

BEGIN IT

About Us Sasta Dukan Network provides Retail-as-a-Service to SME Kirana retailers and transforms them into modern,

omnichannel and tech-enabled stores. Our integrated SaaS platform takes care of the entire value chain

(Sales, Margins, Automatic Stock Replenishment, Finance and Merchandise) for the retailers and generates

additional income other than their primary business. We ensure hassle-free operations and an increase in the

net income for retailers in our network.

Our Vision

To Create India’s Largest Hyper-line Marketplace & Dynamic Alternate Commerce Platform for Grocery Retail”. Empowering millions of retailers with Technology, Brand and connects of Hyper Local Retail Model.

RETAIL PRESENCE

& PRODUCTS Target Retail Presence:

–Business parks

–Modern neighbourhood market

–Modern Hospital

–Educational Institutions

–Travel points( metro, airports etc)

PRODUCTS Grocery

Organic Foods

Dairy

Stationery

Books & Magazines

Ayurvedic-Item

FMCG

Confectionery

Ready To Eat

Fruits And Vegetable

Personal Care

Frozen Food And Ice–cream Beverages

Fragrances

Baby Care Products

Kitchen Appliances

WE WILL MAKE

YOUR JOURNEY

INTO THE

GROCERY STORY

AS JOY-RIDE

PRODUCT

MIX

THE MAGIC of Grocery

Great Product

The magic G forms the foundation of SastaDukan Grocery

4 u. We promise to deliver you the all your daily essential

G‘s (Grocery, FMCG and Kirana) that will make you skip the

long ride to the long kiryana store, that is not just time

consuming, it is sometimes dangerous on your health

during the pandemic situation .

Great Punctuality

Great Product– We pledge

in bringing the best ,

freshest and the fastest at

your door step.

Great Price– We promise to

offer the best, lowest and

the cheapest in the market.

Great punctuality– we promise to

honour your time and energy. We

will de¦iver on time.

Great Promotion– we promise to

bring to you never before

promotions and Offers that you

simple cannot refuse.

SastaDukan

SUPER MARKET

BRAND.

SastaDukan is an unique Concept of a quick

deliveries, healthy groceries selling, neighborhood

Kirana Stores .

Working towards this end, SastaDukan

Supermarket allow you to walk away from the

drudgery of grocery shopping and we¦come an

easy re¦axed way of browsing and shopping for

groceries. Discover new products and shop for a¦¦

your food and grocery needs from the comfort of

your home or oflce at the ¦ndia‘s best grocery store

WHAT WE DO We have always been pioneers in

the industry with our vast

experience of experts from the

Global to bring

together a World Class Brand which

is made in INDIA – be it in promoting

'Retail Stores‘ when it was unheard

of in the Indian market, to growing

through 'Franchisee' networks. We

understand that continual training

& support, planning is key to this

business.

SastaDukan has created and

perfected a franchise system which

has proved to be a successful

business model, provide a win– win

situation to all Business

BENEFIT

WITH A DREAM TO

GROW GLOBALLY Growing demand for grocery shopping is encouraging us to

expand our market share in emerging economies while

providing ample of services to our customers, thereby

fueling the Global Grocery shopping market growth.

AMAZING DISCOUNTS AND OFFERS !!!

With So Many Offers

And Discounts,

Shopping Becomes

Really Joyable At

SastaDukan

LOCATION Abundance of poorly designed

shopping complexes and markets coupled with inadequate infrastructure, poor tenant mix sky -rocketing rentals makes it extremely challenging for any

retail company in the Indian market.

The key toover come this challenge is to take leadership by exploring the

emerging modern markets and house holdcomplex esandbe present in these locations for initial 2-3 years.

The lower footfalls in the above scenario can be countered by being present in a small Format store along with strong focus on the delivery model and

having a vast range of product mix .

THE RED BAG OF

The Retail Chain Cycle depend on Number of Points.

1. Supply Chain Management is most important among this point.

2. 24x7 Operation : To Operate 24x7 Online

and Offline combination is most important.

3. Smart Payment Option: Success of the

business depends upon the various secured

payment mode offered to the Customer.

i.e. Card, Wallet, COD….. etc

4. Location : Choosing a proper location is

very important for Success of any Business.

Therefore Retail Chain store / Kirana Store

its most important to choosing a proper Business place.

5. Accounting & Billing : Financial

Management is not least but very vital for your Success.

Sasta Dukan Offering Complete package to the Franchisee’s like Software Solution for Accounting, Billing & Inventory, Brand

Tie-up for Products, Logistic Network for Delivery of Goods and

Strong Marketing Network for Promotion.

GOOD

NS

Sasta Dukan Connect Manufacturer to Customer with

our Direct Chain Store

Sasta Dukan Advantages

OUR

PRODUCT Starting from the seeding of food at the farm to its consumption from the plate, SastaDukan acts as a catalyst for each of its stakeholders. From sourcing, processing, retailing to final act of consumption - Taking another leap ahead, SastaDukan Direct makes your grocery shopping even simpler by bringing it to your door step. No more hassles of sweating it out in crowded markets grocery shops & amp; supermarkets - now shop in comfort of your home oflce or on the move & select from a wide range of 3858+ products.

One could easily locate SastaDukan stores in all the major localities, residential areas, high streets, offices, and metro stations, nearby Airports, Railway station, Institutions, Bus stops, Highway and petrol pump .

To ensure unmatched shopping experience and availability of every daily need item under one roof, we have partnered with the leading brands in FMCG segment Journey solution.

WHY SastaDukan 100% QUALITY PRODUCTS FREE HOME DELIVERY CASH ON DELIVERY ORGANIC FOODS E-BILLING CUSTOMER SERVICE

WHY SASTA DUKAN ?

SastaDukan is the fastest growing chain of grocery market in India providing our customers lovers an interesting mix of traditional, modern and fusion retail shopping blends. Priced auordably, SastaDukan franchise program is unique as it goes beyond the prevalent notions of franchising. What we look is not a franchisee but a partner. And our relationship with our partner would be that of equals. We realize that in the growth of partner lies our own grown. With this is mind, we would Endeavour to provide as much as assistance as possible to our partners in establishing, running and maintaining his/her business. In Short, we intent to enter into a symbolic relationship with the individuals who can adopt our philosophy and replicate our business.

GETTING STARTED

SastaDukan offer you the opportunity to won a successful franchise. Your hard work and dedication will be rewarded by using our proven formula for the establishment and day-to-day operation of retail store, and participating in our proven marketing programs. SastaDukan offers you the opportunity to be in business for yourself, not by yourself. Our role is providing you entire set up, show you how to do it, and then provide ongoing support to ensure that the business works efficiently.

ESTABLISHMENT OF SastaDukan

FRANCHISE

The Establishment of your SastaDukan begins with the selection of location. We help you by providing best location with the minimum rental. We plan the layout of store including signage, fixtures & fittings, grocery rack, freeze, A.C, POS Machine, staudress, and the stock. Every item is carefully selected to minimize set-up costs yet offering clients the highest standard of presentation. We help you by providing advertisement and marketing store to boost up the sales of retail stores.

CREATING A BUSINESS

FOR YOUR

1. Area/Size 500 Sqft To 10000 Sqft

5. Interior according tocompany layout Rs.1000/- Per Sft Approximate*

7. Franchise Fee (1100 Sft To 20000 Sft) Rs. 350 Per Sft. + 18 % GST

Franchise FOFO MODEL:

OUTLET STORES Franchise Owned Franchise Operated FOFO MODEL REQUIREMENT: SMART MARKET FRANCHISE

Bear By Franchise

2. Franchise Fee Rs. 2,75,000/- + 18% GST

4. Product Cost(Minimum Order) Rs. 2000/- Per Sft Approximate*

6. 2 Security Deposit Undated Cheque Rs. 5,00,000/- Each

GROCERY4U FOFO MODEL - SMART MARKET FRANCHISE

1. Product Grocery, Bakery, Stationery, Toys, Books and Magazine, Personal Care, Beverages, Fruit andVegetable, Frozen Foodand Ice CreamTobacco,

Travel Solutions andMore..

2. Company* Accounting Support , Purchasing Support , Operations Support ,

Support TVAdvertisement, NewsPaper Ad, Radio, Pamphlets, Support Hoardings, SocialMediaAd,StauTraning,T-shirt,Cap,OneStoreMangerSalaryorOne Stau Salary .

3. Income *Approximate Rs. 2 to 5 Lac Per Month

3. Software Fee Rs. 55,000/- Per Logins

*CALCULATION OF INCOME: PROJECTION Let’s Take an example of 500 Sqft Area of Smart Market Franchise:

A. PerMonth ApproximateSales Rs. 15Lac Per Month(perDAyRs. 50,000) Average Margin on monthly Sales is 20% =Total Income Rs. 300,00 P.M.

B. Company will pay Rs. 20,000 to the Smart Market franchise if he appoints a New Franchise.

CALCULATION OF INCOME FROM FOFO MODEL: SMART MARKET FRANCHISE 1. Income of Appointment of 5 New Franchise Rs. 1,00,000/- P.M.

2. Income on total monthly sales 20% Rs. 3,00,000/- P.M Total Income of Smart Market Franchise Rs. 4,00,000/- P.M.

3. Company will charge 5% Royalty of total sales.

or 25,000/- monthly whatever is of higher.

1. Area/Size 500 Sqft To 10000 Sqft

5. Agreement Time 5 Years

SastaDukan FOCO MODEL

OUTLET STORES Franchise Owned Company Operated FOCO MODEL REQUIREMENT: SMART MARKET FRANCHISE

Supermarket is mega store retail chain of SastaDukan in India. All the product related to life style, human basic need, personal care, home care are available here in this market.

Bear by Franchise

2. Franchise Fee Rs. 2,75,000/- + 18% GST

4. Franchise Investment Cost Setup cost: 3900+GST asapplicable Interior Cost Rs.1000/- Per Sqft +18% GST

Product Cost Rs.2400/- Per Sqft

Operation Cost Rs.500/- Per Sqft+18% GST

6. 2 Security Deposit Updated Cheque Rs. 5,00,000/- Each

GROCERY4U FOCO MODEL - SMART MARKET FRANCHISE

1. Product Grocery, Bakery, Stationery, Toys, Books and Magazine, Personal Care,

Beverages, Fruit and Vegetable, Frozen Food and Ice Cream, Travel

Solutions and More..

2. Company* TV Advertisement, News Paper Ad, Radio, Pamphlets, Support Hoardings,

Support Social Media Ad, Staff Training, T-shirt, Cap.

3. Income *Approximate Rs. 4 to 12 Lac Per Month

7. Product Cost 2400/sqft is refundable after 5 year of locking period

3. Software Fee Rs. 55000/- Per logins from Second logins Extra

3. Lock in Period 5 Years

COMPANY'S WORK: • Company will pay the rent of the store or Rupees 50 per Sqft maximum • Company will pay electricity bill of the supermarket franchise

• Company will pay salary of staff working in supermarket franchise • Company will bear all the operational and petty expanses

• Company will do the marketing, promotion and advertisement of the supermarket franchise to boost up the sale in the store

• Company will display a wide range of saleable products in the store

• Company will do the interior of the supermarket store

INCOME TO SUPERMARKET FRANCHISE: • Company will Pay 10% commission on total monthly sales generated in the same

Supermarket Store or Company will Pay 1% monthly assured guaranteed return on total Investment exclusive of GST cost of the investment. (Which one is higher you will get The higher one)

• Company will pay Rs.20000/- to the supermarket franchise if he appoints a new

FOCO model franchise

CALCULATION OF INCOME: PROJECTION Let's take an example of 1500 Sqft area of Smart Market Franchise:

A. Per month Approximate Sales Rs. 22.50 lac per month (Per Day Rs. 75000/-) B. Commission on monthly Sale is 10% Total Income Rs. 1,35000/-

CALCULATION OF INCOME FROM FOCO MODEL - SUPERMARKET FRANCHISE

1. Assured Guaranteed monthly income 1% of Investment (3900x1500) Rs. 51,500/-PM

2. Income on total Monthly Sales 10% Commission Rs. 2,25,000/- PM

1 OR 2 which one is higher you will get the higher one

4. Rent 1500 x Rs. 50/- Sqt(MAX)= Rs.75,000/-P.M.

5. Income of Appointment of 5 New Franchise Rs. 1,00,000/- P.M.

6. Total Income of Smart Market Franchise (2.25+.75+1.00) Rs. 4,00,000/- P.M.

“STOCK POINT” Franchise FOFO MODEL Without STORE / Without OUTLET MODEL

Grocery Home Delivery Franchise Requirement : Bear By Franchise

1 Area/Size Godown /Room/Flat 100 Sqft To 200Sqft

2 Franchise Fee Rs.1,00,000/- + GST

3 Software Fee Rs. 55,000/ Per Logins

4 Products Cost (Minimum Order) Rs. 1,00,000/- Minimum Order

5 Interior according to company layout POS Machine, Racks, Freezer

6 2 Security Deposit Undated Cheques Rs. 2,00,000/- Each

SastaDukan “STOCK POINT”

1 Products Grocery, Bakery, Stationary, Personal Care, Frozen, Branded

Foods, Cosmetics , Beverages , Fruits , Organic Etc.

2 Company*

Support

TV Advertisement, News Paper Ad, Radio, Pamphlets,

Hoardings , Social Media Ad, Staff Training , T-Shirt,

Cap

3 Income *Approximate Rs. 1 to 2 Lac Per Month

Opportunity never ends

with SastaDukan

If you have dream to start your own

Grocery business but due to Initial

Investment limitation you can’t start

No Problem SastaDukan brings

“STOCK POINT FRANCHISEE”

OPPORTUNITY.

“STOCK POINT” Franchise FOFO MODEL

Calculation of Income:- Lets Take an example of 300 Sqft Area of STOCK POINT Franchise:-

A . Per Month Approximate Sales Rs. 7.50 Lac Per Month (Per Day Rs 25,000 ) Average Margin on monthly

Sales is 15% = Total Income Rs. 1,15,000 P.M.

B. Company will pay Rs. 15000 to the Smart Market franchise if he appoints a New Franchise.

Calculation of Income From SHOP FROM HOME

Franchise

1 Income on Appointment of 5New Franchise Rs. 75,000/- P.M

2 Income on total monthly sales 15% Commission Rs. 1,15,000/- P.M

Total Income of Smart Market Franchise Rs., 1,90,000 / P.M

Choose Best

Grocery-Market Potential 1) While the local

kirana stores are

growing @10% per

annum, organized

retail is growing

@22% per annum.

eGrocery growth is

staggering @127%

per annum.

2) Size of the market

is approx. 790 billion

USD.

•

FRANCHISE APPLICATION FORM

BRINGING ALL BRANDS

UNDER ONE ROOF

SASTA DUKAN PVT. LTD.

WhatsApp: 8420 32 32 32

Call Us : 033 24 12 24 12

www.sastadukan.in

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