Satellite: Making Technology Work

Satellite Industry Association: Who We Are

• We are the world’s leading satellite companies:

– Satellite operators and service providers

– Satellite spacecraft manufacturers

– Satellite launch services companies

– Ground equipment manufacturers

Together, we make technology work.

Satellite and U.S. National Policy

“A robust and competitive commercial space sector is vital to continued progress in space. The United States is committed to encouraging and facilitating the growth of a U.S. commercial space sector that supports U.S. needs, is globally competitive, and advances U.S. leadership in the generation of new markets and innovation-driven entrepreneurship.”

- U.S. National Space Policy

June 28, 2010

About the Satellite Industry

• We are a $190 billion global industry, with annual average growth rates above 10% over the last decade

• More than $135 billion invested on orbit for satellite fleets and constellations, tens of billions more in teleports and ground equipment to connect

• More than 330 commercial satellites in orbit – almost 40% of all satellites orbiting the planet

• U.S. satellite technology has been driver for U.S. leadership in space sector – U.S. satellite companies employ more than 225,000

Americans

What We Do

Media Broadband Mobility National Security Science

…enabled by satellite.

Satellite Makes Media Work

Satellite: Media Everywhere

- Delivers TV and radio to millions of consumers

- Delivers media content to cable networks

- Satellite provides the only nationwide competition to incumbent media providers

- Satellite companies are thought leaders in service quality and diversity, and next-generation technology

Satellite Makes Media Work

Satellite delivers the media content watched by hundreds of millions of Americans every day

• DBS satellites deliver a nationwide, competitive video service to over 30 million U.S. households

• FSS satellites cost-effectively deliver hundreds of channels of HD and SD video to thousands of cable head ends and TV stations serving cable and broadcast TV households

• Satellite is the most efficient and reliable way to deliver live news reporting and sports coverage – Typhoon Haiyan, Superstorm Sandy, Haiti Earthquake

– Summer and Winter Olympics, World Cup, Super Bowl

Satellite Makes Media Work

Satellite is an integral part of U.S. TV and radio distribution, even if consumers don’t see us

• Satellites efficiently distribute cable and broadcast programming from source to

cable head ends and TV stations • Satellite is the distribution backbone for U.S. cable operators and programmers

– ensuring popular TV programming reaches over 56 million U.S. cable subscribers every day – 5,417 channels (U.S., Canada, and Mexico) – 6,843 cable head ends (U.S. only)

• Satellite is used by all major TV networks to distribute content to their affiliates and other TV stations

• Radio networks use satellite to distribute their programming and national emergency alert messages to hundreds of millions of radio listeners daily

Satellite Is the Future of Media

Satellite will accelerate the introduction of Ultra HD/4K TV

• The satellite industry is the leader in this effort

• Current in-orbit Satellites can handle Ultra HD video feeds

• Ground equipment and technology for Ultra HD transmission and reception is in development (e.g., Ultra HD SNG equipment, Ultra HD end-to-end transmission protocols and Ultra HD DTH test channels)

• Future hybrid satellite-terrestrial content distribution networks will assist in alleviating congestion in terrestrial networks caused by increased volumes of Ultra HD TV content

Satellite Broadband is Critical to Provide Broadband Connectivity to the Hardest to Reach Americans.

- Instant infrastructure anywhere for broadband - Reliable; available even when terrestrial infrastructure

is down - Cost-effective - Today’s satellites deliver speeds of upwards of 15

Mbps - Bringing the next generation of broadband services

mobile, in flight and off shore

Satellite Broadband

Satellite Makes Broadband Work

• Next-generation satellites enable competitive broadband offerings to consumers wherever they live – Two brand-new High Throughput Satellites launched in 2011

and 2012 serve more than 1.25 million U.S. consumers

• Satellite is a competitive broadband pipe to the home in areas served by cable, DSL, or other technologies

• Satellite also provides high-capacity Internet connectivity where terrestrial services can’t

• Current U.S. service offerings are for 5-25 Mbps down, 1-3 Mbps up; packages start as low as $40 a month

Satellite Enables Competitive, Cost-Effective, Reliable, and Ubiquitous Broadband Service

Satellite Makes Broadband Work

• Provides high-capacity internet backhaul for terrestrial services

• Remote and rural as well as off-shore and in-flight • Provides scalable, flexible, affordable access • Improves terrestrial network reliability through path diversity

Satellite Extends and Improves Broadband Networks

Satellite: The Future of Broadband

Satellite Companies Invest in Innovative Broadband Services

• Satellite enables broadband on the move – On land: for trains, trucks, and cars – In air: for more than 850 commercial airliners – At sea: for 300 cruise ships and 800 oil rigs

• Designed for bandwidth-hungry mobile applications: – Internet, social media, video, and data for tablets, smart phones,

and laptops

• New satellites are providing truly global services – The 2 U.S. satellite broadband-to-the-home companies have ordered

next-generation satellites in response to strong customer demand – O3b has just launched an innovative non-geostationary high-

throughput system to provide high-capacity backhaul to areas not served or under-served by fiber links

Satellite Makes Mobility Work

Satellite enables mobile communications, globally

- Provides efficient, effective in-flight connectivity

- Allows critical safety and navigation functions for maritime users

- Connect hard-to-reach or mobile communications on land

Satellite Makes Mobility Work

Satellite provides… • In the air

– Essential safety and air traffic management communications – In flight broadband and TV to airline passengers – Commercial aviation crew cockpit communications – Business aviation communications need for passengers and crew

• At sea

– Critical safety and navigation communications – Internet to passengers on cruise ships – Connecting oil platforms

• On land

– Mobile telemedicine services for mobile clinics and ambulances – Emergency communications – Remote connectivity for businesses, such as utility repair crews, oil exploration

Satellite Enhances National Security

Satellite provides critical services to the nation’s warfighters and first responders

• The satellite industry builds and launches satellites for

communications, intelligence, navigation, and weather – Products and services include: completed satellites,

satellite payloads, and launch services

• The satellite industry provides services to national security users – Products and services include: commercial

communications services, networks, and ground equipment

– Remote sensing data and imagery

Satellite Enhances National Security

• All U.S. military services rely upon and trust commercial satellite services for support world wide – In Fiscal Year 2011, the Department of Defense spent more than 1 billion

dollars globally on commercial satellite communications services – Over North America, the Department of Defense used more than 2.2 GHz

of commercial satellite capacity in FY11 – Used to link ships, UAVs, and troops for operations and training missions

• First responders rely on satellite during every phase of emergency and disaster responses – First responders: satellite phones – News media: news-gathering via satellite – Command centers and NGOs: transportable satellite equipment, satellite-

linked cell networks and internet connectivity – FEMA: satellite-enabled claim processing

Satellite Revolutionizes Military Technology • Key military and intelligence operations will likely continue over commercial

SATCOM systems with future enhancements possible (e.g., remotely piloted aircraft missions) – Secure links for platform command & control, and – Wider bandwidth and higher data rates for data transport supporting

sensor/mission data exfiltration

• Emerging commercial remote sensing constellations supplementing USG-owned collection systems for improved persistence – High resolution imagery and HD video systems – Ground infrastructure to support tasking, collection, and analysis – Big data analytics and ground processing

• Commercially-managed end-to-end networks addressing USG cyber-security

concerns – Commercially-based AES-256 encryption for information assurance – Secure cloud processing in MAC Level 1 facilities for data processing, storage, and distribution

Satellite Makes Science Work

Satellite platforms are ideal for gathering

scientific data

- Global coverage, local impact

- Used by meteorologists, agronomists, astronomers, geologists, physicists, climatologists, and countless others

Satellite and Earth Observation

• Satellite provides observations of the planet and the sun which are essential to enable accurate weather forecasts and warnings

• Virtually all aspects of our country’s economy, transportation, food production, national defense, and public safety are sensitive to changes in weather and climate which makes it unacceptable for gaps in operational satellite coverage to occur

• Taken together, environmental satellites are critical to the public safety and economic well-being for the nation.

Conclusion

• Satellite makes technology work for media, broadband, mobility, national security, and science

• Satellite delivers vital services today and is constantly innovating to create the new best thing

• Satellite is a critical U.S. economic engine