satellite music(2) final

7/31/2019 Satellite Music(2) Final

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Entertainment Channels Launched Recently

Tamil Nadu

All India

Andhra Pradesh

As there is no Entertainment channel launched in the AP Market in thelast Five years, the potential for an Entertainment Channel in AP is verybright.
http://images.google.co.in/imgres?imgurl=http://www.indiasyndicate.com/ISMedia/images/200%20X%20150/RealGlobalBroadcasting_REAL/RealGlobalBroadcasting_REAL.jpg&imgrefurl=http://www.tellywatch.com/telly_news/real_global_broadcasting_real/january-23-2009/real_global_broadcasting_real_tv_channel_hindi.html&usg=__p_uoBjl-9VRtB7h6mnlDwR8vkQ8=&h=150&w=200&sz=9&hl=en&start=11&um=1&tbnid=heVSIAEflv1BJM:&tbnh=78&tbnw=104&prev=/images?q=real+hindi+channel+logo&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://movies.indiainfo.com/television/img/sahara-0404.jpg&imgrefurl=http://movies.indiainfo.com/television/sahara-040406.html&usg=__eo4kaIlq5ig5YhGERuMj8pEVY04=&h=150&w=250&sz=10&hl=en&start=84&um=1&tbnid=e-pBBL7_8-J28M:&tbnh=67&tbnw=111&prev=/images?q=recently+launched+hindi+tv+channels&ndsp=18&hl=en&sa=N&start=72&um=1http://images.google.co.in/imgres?imgurl=http://www.e24bollywood.com/Images/e-24.jpg&imgrefurl=http://www.watblog.com/2008/03/31/bag-films-launches-entertainment-portal-to-back-its-channel-also-creates-bag-convergence-a-webmobile-focussed-company/&usg=__60gZf3GzafXlQyvbc3Z0r5m8nik=&h=95&w=152&sz=17&hl=en&start=67&um=1&tbnid=FhDQGp-QVnIO6M:&tbnh=60&tbnw=96&prev=/images?q=recently+launched+hindi+tv+channels&ndsp=18&hl=en&sa=N&start=54&um=1http://images.google.co.in/imgres?imgurl=http://www.dishtracking.com/blog/wp-content/uploads/2009/02/bindass_logo.jpg&imgrefurl=http://www.dishtracking.com/blog/uncategorized/utv-bindass-leads-indian-youth-to-believe-in-creating-a-change&usg=__STN50r-RmmK7t2kh3rRJcnJXo2k=&h=99&w=260&sz=9&hl=en&start=3&um=1&tbnid=FrK9SOw5unb8tM:&tbnh=43&tbnw=112&prev=/images?q=bindass+tv+logo&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://www.bellbajao.org/userfiles/9X%20LOGO.jpg&imgrefurl=http://www.bellbajao.org/blog_details.php?blogid=255&usg=__ifYGVgBOQbB_iJlUn9raMPpgDdU=&h=475&w=597&sz=153&hl=en&start=2&um=1&tbnid=Vqg4PgCxC_1k2M:&tbnh=107&tbnw=135&prev=/images?q=9x+logo&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://www.india-forums.com/images/tv_channel_logo/colors_logo.jpg&imgrefurl=http://www.india-forums.com/forum_posts.asp?TID=998320&usg=__uwg6K3Qor-AqSljklqhJea5ZNfg=&h=100&w=120&sz=4&hl=en&start=1&um=1&tbnid=b6rjpuxBZj8HcM:&tbnh=73&tbnw=88&prev=/images?q=colors+tv+logo&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://www.venkatarangan.com/blog/content/binary/WindowsLiveWriter/MyinterviewinMakkalTV_11744/makkal_3.jpg&imgrefurl=http://www.venkatarangan.com/blog/CategoryView,category,Indic.aspx&usg=__3VizIczC4ra5XYdzNTFqiFwp-xw=&h=102&w=183&sz=9&hl=en&start=4&um=1&tbnid=clB3P_LJqChejM:&tbnh=57&tbnw=102&prev=/images?q=makkal+tv+logo&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://zeeturner.com/about_us/logos/zee_tamil.jpg&imgrefurl=http://zeeturner.com/about_us/channel_portfolio.htm&usg=__0dHAkuahlZkPMehD1WwwL3Tcwp0=&h=73&w=75&sz=9&hl=en&start=7&um=1&tbnid=FR72icqfRbttsM:&tbnh=69&tbnw=71&prev=/images?q=zee+tamil&hl=en&sa=N&um=1http://images.google.co.in/imgres?imgurl=http://www.lyngsat-logo.com/logo/tv/jj/jaya_max.jpg&imgrefurl=http://www.lyngsat-logo.com/tv/j_2.html&usg=__-x_bQXER1h-mqypUZ7PA96_77OU=&h=99&w=132&sz=6&hl=en&start=2&tbnid=iOK3iCEv_YDixM:&tbnh=69&tbnw=92&prev=/images?q=jaya+max&gbv=2&hl=en&sa=G


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All INDIA - Channels Content Formats

GENRE HINDI NATIONAL TAMIL TELUGU

5 Year Old

Entertainment Channels (GEC)

10 5 4

News Channels 1 3 13

Music Channels 12 5 2

Movie Channels 8 2 1New Entertainment Channels 7 5 2

The above table shows that there is lot of Vacuum for an entertainment

channel in Telugu.


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Telugu All genre Trend - 2010Cs 15-24 yrs genre shares

Source: TAM, AP Tot Mkt, CS 15-24 yrs

Music genre has less fluctuations compared to other genres


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0

200

400

600

8001000

1200

02 03 04 05 06 07 08

ETV

Gemini

Maa

Zee Telugu

Competitor Analysis in AP: GEC Viewership

If we analyse the viewership pattern of different channels from 2002 to 2008, we clearly

understand that the new channels are always crabbing the audience from the older ones.

As all the channels are fighting for the second space, there is a vacuum in terms of

entertainment channel from the Advertiser as well as the viewer point of view.


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Our Channel: USPs & Differentiators

Channel Packaging and Presentation never seen before in South Indianmarket

Exclusive Play Outs for Upcoming Telugu Films

(Gemini and MAA are banned from getting new movie content and trailers)

Innovative Content & Interactive shows.

Fiction & Non Fiction serials.

Innovative Packaging which no other channel is doing.

Clear Programming Formula.

Exciting Brand Integration Opportunities for Advertisers


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Key Revenue Drivers

Initially, the Channel will be a Free to AIR (FTA) Encrypted Channel.

Ensure that Distribution is Strong and there is NO Entry Barrier for the viewers.

The Revenues will primarily be generated from 3 sources:

I] FCT Sales:Sales of Free Commercial Time / Airtime on the Channel

II ] Advertiser Funded Programming:Special Branded Shows / Unique Non Fiction Formats which

offer great exposure and Integration Opportunities to Youth Brands

III] Branded Properties:Creating On Ground Properties & Events.

These Properties add extensively to the top / bottom line of the channel and help Increase Recall

and Building the Brand premise of the channel.

IV] SMS & IVRS PLATFORMS: Revenues will be generated using SMS/ IVRS Platforms linked with

programming.


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Viewership Vs Revenue

AP - REGINOL CHANNELS GRP Revenue in Cr

Gemini TV 597.97 180

Maa Telugu 418.07 104

Zee Telugu 386.82 100

Eenadu TV(ETV Telugu) 376.15 110

TV9 Telugu News 132.27 40

TV5 Telugu News 69.17 25

Gemini Music 52.96 6

ETV2 Telugu News 44.72 14

Maa Music 41.23 10

NTV News 39.34 18

Sakshi TV 31.53 6

Sitara TV 29.06 3

I News 27.24 6

SOURCE: TAM, HYD MKT,


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Our Revenue Projections

Quarter National & Regional

Q1 2010 -11

Q2 2010 -11 150 Lakhs

Q3 2010 -11 180 Lakhs

Q4 2010 -11 240 Lakhs

Year 2010 11 570 Lakhs

Year 2011 12 1800 Lakhs

Year 2012 13 3000 Lakhs


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11/52

Review :

Top Advertisers - during the Calendar year January 2009 December 2009

Total All India Advertising Media spends

Electronic Media Scenario and other media

Growth of the Regional Channels

Forecasting of Mediums during 2010

2011

Andhra Pradesh Electronic Medium Spends


12/52

Top Advertisers during 2009 Jan - Dec 2009

Top Advertiser on Television - Jan 2009 - Dec 2009

Hindustan Unilever 1Reckitt benckiser India 2

Procter & Gamble 3

Coca Cola India 4

ITC 5

Bharti Airtel 6

Cadburys India 7

LOreal India 8

Colgate Palmolive India 9

Ponds India 10

Smithkline Beecham 11Johnson & Johnson 12

PepsiCo 13

Vadafone Essar 14

Bharat Sanchar Nigam 15

Tata Teleserivces 16

Marico Industries 17

Hero Honda Motors 18

Brooke Bond LiptonIndia

19

Nestle India 20


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Current Media Spend All India 2009Total Ad Industry Rs. 18,670 Crore in 2009 (Jan 2009 - Dec 2009

84927806

681103

1135,453,

Rs. Cr TV

Print

Radio

Cinema

Outdoor

Internet

45%

2%

6%

1%4%

42%


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Television..1

.

Year Earning (Rs Cr) Growth (%)

2005 5,003 15%

2006 6,000 20%

2007 7,110 19%

2008 8,319 17%

2009 8,492 2%

In an ad pie worth Rs.18,670 crore, Television commands the highest

share ofRs.8492 crore a gainst of Rs.173 crore.

At 45.5%, a gain of 5.3 percentage points in the ad pie since 2008.


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Television -2

Most experts had expected that 2009 would be a flat year for the TV industry but

it was not.

All other media platform dipped steeply in 2009, but the TV managed to grow by2% in the slowdown period.

In the General Entertainment Genre has been an era of hyper activity at PAN

National Channels and also at Regional Channels to hold the numero uno

position. The high profile reality show have increased like Rakhi Ka swayamwar

and Sach Ka Samna.It has been observed that the number of brands grown and created a lot of

clutter in the market and brands needed to go beyond the 30 seconder and

engage the audience through more innovative fixed commercial time.As per Ad Ex Data - Overall secondages on TV grew at 30% over 2008 in Jan

Dec period.

The FMCG, Telecom and Automobile Sectors increased spending significantly in

the light of intense competition.

FMCG & Automobile put together account for more than 62% of advertising on

television where as, it was around 54% in 2008.

The Categories like real-estate, Retail and banking have curtailed ad-spend

significantly from 3.3% in 2008 was dropped to 2.8% in 2009.


16/52

Television 3

The National Brands penetrated deeper into Rural Markets, Regional TV became

increasingly important as the cost-effective reach vehicle.

For Regional News Channels, the dependency on regional advertising will increase; and in

two years time, 60% will come from regional and 40% from corporate. ( Zee news - Amit

Tripathi, Executive Vice President Revenue).

The regional market did well from the perspective of ad revenues, in terms of viewership itstill has to grapple with the problem of high fragmentation due to the launch of new

channels and program formats like in the national market.

The news channels are eating into the share of GECs. Besides Hindi GECs the biggest

gainer in 2009 was the regional news categoryespecially, Telugu, Marathi, Kannada and

Bengali news channels

Television .3


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Television .4 (Channel Share)

Channel Jan 2009 Nov 2009

Gemini TV 19 15Maa TV Telugu 9 10

ETV TV Telugu 9 10

Zee TV Telugu 8 9Teja TV 9 11Television stood to gain last year because in the uncertain environment that was

prevailing, advertisers might have diverted spending from print into the more quantified,

dynamically measured world of TV Advertising.

For Eg. Maruti Suzuki, Indias largest car manufacturer. In 2008 - 2009 the media

spends were about 48% print, 41% tv, 9% radio and 2% digital. This mix of vehicles

have changed to 69% on TV, 25% on print, 2% radio and 3% digital in 2009 - 2010.

The marketing budgets have increased to Rs.250 crores in 2009 - 2010 over Rs.200

crores in 2008 - 2009 due to the launch of Ritz, Estilo, New Grand Vitara, Eeco and

the Sx4 brands.


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Print Medium

Print Medium fell from 47.4% in 2008 to 41.8 % in 2009

Year 2009 (Rs. Cr) 2010 (Rs.Cr)

Earning 7,806 8,470

Growth - 21% 9%


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Radio

Audio Medium - Radio - The medium earned a total advertising revenue ofRs.681crore in 2009 up from Rs.662 crore in 2008. Of the total ad pie Rs.18,760 for

2009, radio pocketed 3.6% of the total ad revenue where as in 2008, the mediumclocked a 38 % growth.

Print Medium fell from 47.4% in 2008 to 41.8 % in 2009

Year Earning (Rs Cr)2005 200

2006 285

2007 480

2008 662

2009 681


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Internet Media

Online medium is evident from the fact that internet advertising grew by 25%. The

internet clocked a total revenue of Rs.453 crore in the ad pie worth Rs.18,760 crore in

2009. i.e. an increase of Rs.90 crorer over the previous year. The share has grown by

0.7% points in the ad pie.

Year Earnings in

Crore

% of Growth

2005 110 57%

2006 165 50%

2007 250 52%2008 363 45%

2009 453 25%

Internet Advertising Media was also the fastest growing advertising medium for the second

consecutive year.


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OOH Medium

Year Earnings in

Crore

% of Growth

2005 870 9%

2006 1000 15%

2007 1275 28%

2008 1,419 11%

2009 1,135 - 20%

The 3rd Largest traditional medium with a 6.1% share in the National ad pie of

Rs.18,670. This medium stood at Rs.1,419, where they have a negative

growth of 20% falling to Rs.1,135 crore.


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Cinema Medium

Year Earnings in Cr % of Growth

2005 32 39%

2006 55 72%

2007 104.5 90%

2008 129 24%

2009 103 - 20%

Advertisers exhibited low confidence in Cinema advertising. The medium continued to

hold its ad pie share of 0.6% vis-a-vis year 2008, but the total ad revenue on cinema

shrunk by Rs.26 crore, as it could garner only Rs.103 crore against a project Rs.116crore.. The economic slowdown made advertisers focus on the more visible mediumslike print and TV.


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Forecasting of mediums

There was a lot of bad news that 2009 offered, but the good news is that the last few

months of 2009 have certainly given us hope for 2010. The experts forecast that in the new

year, media and advertising industry will certainly fare better . The study forecasts a 13% -15% growth in 2010 which will put the Indian Ad industry size at Rs.21,215 as against the

current size of Rs.18,670 Cr.

The factors for this forecast :

1. The speedy recovery of Global and Local Economy2. The Indian Economy is expected to grow at 7.5 % - 8%

3. The Corporate sectors are expected to increase their media spends.

4. The Government has lined up a massive PSU dis-investment program.

5. The Categories like Auto, Telecom, FMCG, IPOs and education will boost

advertising in 2010.

Print will rebound with a 9% growth.

Radio will grow at 20%

Internet will have the fastest growth at a 50%


24/52

Forecasting of mediums 2010 - 2011

Rs. 9766

Rs. 8470,

Rs. 817

Rs. 108

Rs.1305Rs. 680

TV

Print

Radio

Cinema

Outdoor

Internet

46%40%

4%

1%3%

6%

Total Expected Ad Industry Rs. 21,146 Crore in 2010 - 2011


25/52

Comparative Growth Chart 2009 - 2010

PRINT 2009 2010

Earning 7,806 8470Growth - 21% 9%

Television 2009 2010

Earning 8,492 9,766

Growth 2% 13%Radio 2009 2010

Earning 681 817

Growth 13% 20%

Outdoor 2009 2010Earning 1,135 1,305

Growth - 20% 15%


26/52

Comparative Growth Chart 2009 - 2010

Internet 2009 2010Earning 453 680

Growth 25% 50%

Cinema 2009 2010Earning 103 108

Growth - 20% 5%


27/52


28/52

d spends on televison Medium

S No. Channel Revenue (Rs) Cr. FCT

14 I News .. (News) 00.58 14,31,600

15 HM TV (News) 00.88 26,40,200

16 Sakshi .. (News) 05.00 34,52,220

17 Zee 24 Gantalu. (News) 00.83 4,12,000

18 ABN Adhra Jyoti.. (News) 00.60

19 Maa Music. (Music) 08.50 18,57,000

20 Gemini Music (Music) 06.00

21 TTD .( Devotional ) 06.00

22 Bhakti ( Devotional) 02.80

23 Vanita (Female Oriented) 00.50

24 Local TV ..(Cable) 03.3625 A TV 00.30

26 Khushi TV ..(Comedy) 00.65

Total Approximately. 692.50


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d spends on televison Medium in South

Region

South Region Rs. 3,227(Tn,

Ap, KN, Kerala) (38%)Rest of India Rs.5,265

Tamil Nadu & A.P Rs.1,871 cr

(58%)

All India Television Spend Rs.8492 Crore

Karnataka & Kerala Rs.1,355 cr

(42%)

AP Rs.748 Cr. (40%) Tamil nadu Rs.1,122 Cr (60%)


30/52

d spends on television Medium Category-wise

Categories 2006 (%) 2007 (%) 2008 (%) 2009 (%)

Alcoholic Beverages 0.7 1.1 0.8 0.4

Automobiles 6.8 6.7 5.6 6.7

BFSI 6.2 6.9 7.7 5.7

Closing, Fashion,Jewl.

4.9 4.4 3.2 2.8

Corporate. 2.8 3.2 3.6 2.5

Education 1.0 1.2 1.5 1.5

FMCG (Homecare) 32.7 26.5 26.8 30.7

FMCG (Impulse) 8.0 8.3 8.2 9.9

FMCG (Personal Care) 14.8 14.0 13.7 15.0


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Categories 2006 (%) 2007 (%) 2008 (%) 2009 (%)

House hold durables 5.2 6.2 5.3 4.7

Media 0.3 0.4 0.2 0.1

Real Estate & HomeImprovement

3.7 3.5 3.3 2.8

Retail 0.9 1.1 1.1 0.6

Telecom, Internet, DTH 6.2 10.5 13.9 11.8

Travel & Tourism 1.4 1.3 0.8 0.9

Others 4.5 4.5 4.2 3.9

Grand Total 100.00 100.00 100.00 100.00

d spends on television Medium Category-wise


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Quarter II Major Contributors IDEA TATA TELESERVICES

RELIANCE ADAG

P&G

HUL EUREKA FORBES

J&J

COLGATE PALMOLIVE

GROUP M (All India) Nokia, GSK, Pepsico,

Titan, ICICI, Tata Sky,Henkel, Cavin Care,Britannia

ITC

EMAMI

WIPRO

JYOTHY LABS VODAFONE

RBIL

PARAS PHARMA

LG ELECTRONICS MEDIMIX


33/52

HIGHLIGHTS

Overall, the revenue generation has

grown at a rate disproportionate to the

channel performance (113% revenueover target v/s 87% GRPs against

target).

Year over year (2nd Quarter) Revenue grown by 121%

GRPs grown by 14%


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1ST HALF New clients

Timex

Parryware

Motorola

Muthooth group

Vodafone

Tata teleservices

Nirma SAS Paper Leaves

CRI Pumps

OCM Suitings

Volkswagon

Skoda

Hamdard

Ortem Fans

Bureau of Energy

Efficiency

National Integration LG Electronics

Ozone Ayurvedics

Sony Cybershot


35/52

COMPETITIVE SCENARIO


36/52

Total

ZONE Maa TV Rev Gemini TV Rev Eenadu TV Rev Zee Telugu Rev

AP 79438 30241759 30215 24172000 63983 12796600 78327 7832700

BANG 28705 7261434 45210 40689000 61010 15252500 31275 4691250

CHENNAI 26930 13445000 50495 63118750 51785 18124750 21055 3158250

EAST 81400 12492331 16300 16300000 85557 18822540 28095 4214250

NORTH 273305 44457921 147205 117764000 375880 93970000 308125 30812500

WEST 452255 69864783 301405 256194250 686346 178449960 597080 47766400

Grand Total 942,033.00 177,763,228.00 590,830.00 518,238,000.00 1,324,561.00 337,416,350.00 1,063,957.00 98,475,350.00

Business (Apr-Jul 08)Figures In Rs.

April


37/52

July

ZONE Maa TV Rev Gemini TV Rev Eenadu TV Rev Zee Telugu Rev

AP 13946 6939890 7145 5716000 8085 1617000 13775 1377500

BANG 9235 2208493 10960 9864000 6285 1571250 4735 710250

CHENNAI 5960 3054750 9300 11625000 7320 2562000 4900 735000

EAST 4855 944955 420 420000 1345 295900 1170 175500

NORTH 57580 10627578 43805 35044000 74360 18590000 111310 11131000

WEST 107225 19562794 81630 69385500 203240 52842400 201620 16129600

Grand Total 198,801.00 43,338,460.00 153,260.00 132,054,500.00 300,635.00 77,478,550.00 337,510.00 30,258,850.00

June

ZONE Maa TV Rev Gemini TV rev Eenadu TV rev Zee Telugu rev

AP 17050 7333299 8940 7152000 15458 3091600 14437 1443700

BANG 6550 1696855 9525 8572500 10545 2636250 12290 1843500

CHENNAI 7240 3682000 11960 14950000 8350 2922500 4260 639000

EAST 13220 1658972 1955 1955000 17730 3900600 1095 164250

NORTH 48410 9200812 33510 26808000 75595 18898750 95750 9575000

WEST 103830 18847408 81520 69292000 153765 39978900 155110 12408800

Grand Total 196,300.00 42,419,346.00 147,410.00 128,729,500.00 281,443.00 71,428,600.00 282,942.00 26,074,250.00

MayZONE Maa TV Rev Gemini TV rev Eenadu TV rev Zee Telugu rev

AP 24224 8118731 5460 4368000 24910 4982000 26935 2693500

BANG 7455 1811459 15335 13801500 21915 5478750 6675 1001250

CHENNAI 6880 3546750 19210 24012500 15825 5538750 2955 443250

EAST 28540 4148443 8945 8945000 33297 7325340 9265 1389750

NORTH 76980 12418053 30310 24248000 115030 28757500 59935 5993500

WEST 98525 13721816 65075 55313750 157770 41020200 157965 12637200

Grand Tota 242,604.00 43,765,252.00 144,335.00 130,688,750.00 368,747.00 93,102,540.00 263,730.00 24,158,450.00

p

ZONE Maa TV Rev Gemini TV rev Eenadu TV rev Zee Telugu rev

AP 24218 7849839 8670 6936000 15530 3106000 23180 2318000

BANG 5465 1544627 9390 8451000 22265 5566250 7575 1136250

CHENNAI 6850 3161500 10025 12531250 20290 7101500 8940 1341000

EAST 34785 5739961 4980 4980000 33185 7300700 16565 2484750

NORTH 90335 12211478 39580 31664000 110895 27723750 41130 4113000

WEST 142675 17732765 73180 62203000 171571 44608460 82385 6590800

Grand Total 304,328.00 48,240,170.00 145,825.00 126,765,250.00 373,736.00 95,406,660.00 179,775.00 17,983,800.00


38/52

Rate Parameters

Zones Gemini ETV (in Rs. Zee (In R MAA TV

AP 8000 2000 1000 3968

Bang 9000 2500 1500 2560Chennai 12500 3500 1500 4995

East 10000 2200 1500 1576

North 8000 2500 1000 1678

West 8500 2600 800 1569


39/52

Monthly Average rates

MAA TV

Zones April May June July Average

AP 3241 3352 4301.1 4976 3967.54

Bang 2826 2430 2590.6 2391 2559.578Chennai 4615 5155 5085.6 5125 4995.386

East 1650 1454 1254.9 1946 1576.232

North 1352 1613 1900.6 1846 1677.815

West 1243 1393 1815.2 1824 1568.821TOTAL 1585 1804 2160.9 2180 1932.513

A B i


40/52

Average Business

Estimates

Channel Monthly (In Rs. Cr)

Annually (in

Rs. Cr)

Maa TV 4.44 53.28

Gemini TV 12.95 155.4

ETV 8.43 104.88

Zee Tel 2.46 29.52


41/52

3. The share of west

Channel %age contribution

Maa TV 39.30

Gemini TV 49.44

ETV 51.04

Zee Tel 48.51

2. The share of North


Maa TV 25.01

Gemini TV 22.72

ETV 26.88

Zee Tel 31.29

Zonal Market Map1. The share of AP's %age on the same is:


Maa TV 17.01

Gemini TV 4.66

ETV 3.79

Zee Tel 7.95


42/52

4 monthly Average rates

Channels Rates (In Rs.)

Gemini 8771

ETV 2547ZEE 925

MAA TV 1887


43/52

MAA TV/ETV/ZEE TEL

MOVIES


44/52

CPRP ANALYSIS


45/52

MEDIA PLAN

What does a planner keep in mind

while planning for AP?

Reach Incremental reach

Frequency.

Cost Efficacy


46/52

MEDIA PLAN

Reach Channel KRA is to achieve 60% reach in4+ exposures. Not designed to be cost effective.GEMINI TV. Average TVR - 13

Incremental Reach channel KRA is to achieve50% reach in 8+ exposures sustainedly. Fights onCost effectiveness. ETV. Average TVR - 6

Frequency Channel KRA is to support reachchannels with reminders and visibility. TEJA/MAA TV Average TVR 2

The challenger KRA is to be a cost effectivealternative to the frequency channels. Helps achievemore visibility at lesser cost. ZEE Telugu AverageTVR 1.5.


47/52

STRATEGIES

MAA TV

GRPs on critical programmes.

Controlling CPRP inventories Reviving resistant clients

Airtel, Coke, Dabur, Paras, Madison, Group M

Creating uniform packages E.R.??

Mega Movie Package


48/52

TARGET v/s


49/52

TARGET v/s

PERFORMANCE


50/52

ROADMAP

EMAMI - 0.20 Cr

P&G - 0.50 Cr

ITC - 0.30 Cr

CADBURYS - 0.30 Cr

TATA TEL - 0.15 Cr

J&J - 0.20 Cr

AIRTEL - 0.20 Cr

COKE - 0.20 Cr

PEPSI - 0.15 Cr

DABUR - 0.20 Cr

PARAS - 0.15 Cr

RELIANCE - 0.10 Cr

TOTAL - 2.65 Cr


51/52

STRATEGIES

MAA MUSIC

Clients active

Godfrey Philips, Cavin Kare, Paras, Cadburys,J&J, Tata Tel, P&G, Emami, ITC

Talks On with Group M, HUL, Reliance, Dabur, Airtel, Coke

Creating packages with MAA TV Creating tent-pole properties

VJ Hunt

Talent Hunts


52/52

Thank You

satellite music(2) final

Documents