satish business plan-opening a club "pyramid"

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  • 8/9/2019 Satish Business Plan-Opening a club "Pyramid"

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    By n Satish SINGH

    GOT AN IDEA

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    Business Plan

    Pyramid Bar

    Lou ge Hookah Dining

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    Vision

    To grow into a brand name in hospitality industry.

    Mission

    To have a great food selection. Efficient & effective customer service because customer

    satisfaction is our prime motive.

    My concept combines variety, ambience, entertainment & asuperior staff to create a sense of place

    Objectives Promoting & expanding the lounge concept as unique lounge.

    Expanding & advertising my lounge in Delhi & NCR to increaseour customer base.

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    the PAST and PRESENT

    T H E M ET H E M E

    the EAST and WEST

    the MODERN and CLASSIC

    The tagline emphasize on how PYRAMID will be able to

    elapse within moments and places. pyramid will be able

    to reach any frame of time, every places you wish to visit

    and take pleasure in the atmosphere you desire.

    PYRAMID

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    PYRAMID serves from old fashion to contemporary cuisine,

    mixing the famous food & beverage from the land of Asia all theway around to the continent of Europe, and all of the delights areserved up based on a fusion recipes nevertheless dished up withan artistic and indulger appearance.

    PYRAMID consist of Bar, Restaurant, hookah & snooker,Which technically the operation hours strand between 11.00 am to

    11.30 pm for lunch/dinner (weekdays) or till 12:30.am (weekends)for lounge. The capacity of people at PYRAMAID will holdapproximately 110 people with seating - dining arrangements andapproximately 250 people with standing - party arrangements.

    The synergy between the Bar, Resto and Lounge will betaken to a higher level with offering the up-to-the-minute culture ofenjoying dines accompanied by its harmonized cocktails. The new

    concept had just aroused in other continent and proven to besuccessfully tempting and sensational for cuisines enthusiasts. Bystill presenting the Intercontinental characteristic, PYRAMAID withour finest food & beverages chefs will indulge the customers withthis innovative ways of getting out the most of living pleasures.

    C O N C E P TC O N C E P T

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    The ambience ofPyramidwill be enlighten by the sound oflow to medium tempo music suchas chill, funky house , electro ,progressive , R & B Hip Hop ,electro house and Trance house.

    This music will be assembled byour in-house disc jockey, who arenaturally has great passion inmusic and individually haveexcellent music knowledge. Thelast but not the least, theambience of Pyramid aremerged with the atmospherethere is, in which the venue issurrounded by classical as wellas modern ornaments with a twistof elegancy. It perfectlycompleted Pyramid to be thescene beyond your imagination.

    AMBIENCEATMOSPHERE

    CHIL

    L

    ClassicDisco

    Punjabi

    PROGRESSIVE

    R&B HIP HOP

    ELECTRO

    HOUSETRANCE

    HOUSE Bollywoo

    d

    Lounge

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    Concept : Pyramid

    Bar,Dining,Hookah,Snooker

    Event Program:- Screening of different

    game matches on Big Screen

    Promotion and Marketing Concept

    WHATS NEWWHATS NEW

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    STP ANALYSIS

    Pyramid will be located at the center ofdelhi in cannaught place..

    Target market 20 - 45 years of group

    High lifestyle, appreciates cuisine and great

    sense of art

    Generally domicile in delhi Average spending Rs. 100.000,- to

    Rs.250.000.

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    POSITIONING

    Advertising through Flyers, Poster,

    Banners, Magazines

    Promotion on Radio and in newspapers By organising small rock concerts in

    colleges.

    SMS Publication

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    Thank You for your attention

    SATISH SINGH

    PYRAMID