Saturday in the Park

Amadea Raissa Sumarni

Jakarta’s public facilities remain one of the worst in Asia. The Safe Cities Index by the Economist Intelligence Unit (EIU) has put Jakarta at the bottom of a list of 50 global cities, by measuring the relative level of safety in four broad categories: digital security, health security, infrastructure security, and personal safety.

Background

• 65% of respondents admitted at least there is 1 public park around their neighborhood even though the condition is not necessarily deserve for gathering place or just hanging around.

• Less than 21% of respondents stated regularly visited public park in their spare time. While nearly 60% admitted rarely come to the public park.

How Many Times You’ve Visited Public Parks?

Based on data collected by Jakarta’s Green Map Community, there are 350 parks in Jakarta but only 12 parks that deserve to be

visited and used as a place to spend time

• Dirty (less trash can)

• Untreated Bench

• Damaged park guardrail

• Grass & plants are sere and ended up dead in dry season

• Some parks have been converted into trading locations by street vendors (PKL), parking lot and even for washing and drying clothes

• No tap water

How Are Their Condition?

WHAT CAN WE DO?

This means that public park is “ours”. And we have to contribute for guarding their existence.

Main Theme

The theme for this campaign is interactivity. We believe that public park is very important because it can provide gathering places for families and social groups, as well as for individuals of all ages.

Public park provide opportunity to be physically active. Physical activity is an essential part of an individual’s efforts to stay healthy. Having close-to-home access to places where one can recreate is one of the most important factors linking whether people will become active and stay that way.

Purposes

▧ This project aim to raise awareness of people living in Jakarta about how important public parks to make Jakarta greener.

▧ To gather support from local communities to join and act to maintain and supervise public parks’ cleanness and feasibility.

▧ To increase participation people living in Jakarta to visit public parks

*This project is inspired by Mr. Ridwan Kamil and Mrs. Tri Rismaharini efforts to maintain and preserve public parks in Bandung and Malang.

Target Audiences

Local Communities

People living around public park and neighborhood in Jakarta

High schools and universities stu-dents

• The first thing we can do is develop proposals. Then, we arrange meeting with sponsorship and potential partnership like Ministry of Environment and KOPHI. We are trying to engage NGOs/local communities to cooperate in this project.

• After that, we submit letter permission to the police and local authorities.

1. Preparation

3months before the

project launch

Partnerships

2. Media Campaign

• The next thing we can do is using social media to spread the project information through twitter, facebook, instagram and youtube using digital poster. We will also make a website that will update our current activities. In this web, there is a form for volunteer registration.

• To disseminate this project information, we also collaborate with radio station and magazine/newspaper in Jakarta.

1 months before the

project launch

• Next, we can visit high schools and universities around Jakarta. We can hold a workshop with theme “How Important to Maintain Public Park?”. The speaker are our Communication and Promotion division and NGOs/local communities member.

In this workshop, we also share some posters and booklet that will illustrate about public parks condition in Jakarta and this project.

The workshop will be held 1 month before the project launch and during the project take place . The workshop will be held at 15 Senior High School and 15 Universities)

3. Workshop

4. Movie and Social Media Competition

▧ We are gonna also invite people to join our movie compettition with theme “Preserving Our Public Parks”. We are gonna pick 5 winners. Every 1 movie will be screening at 1 park.

▧ The Social Media competition is using Facebook, Twiiter, Instagram. You come to the event, post and mention us with creative photos about your fav activities in park and your opinion about our project. We are gonna pick 3 winners for every event.

▧ The winners of movie competition will be receive IDR 4.000.000 for each person.

▧ And social media competition will be receive IDR 200.000 for each person.

Movie : 1 Months before

the project launch

Social Media : During the

event

▧ This project will take place in 5 public parks through Jakarta once in a month (for 5 months). The concept is like picnic where you can relaxed and enjoy the park. While you gather, you can learn more about environment and cultivate plant seed with your name tag. The project will be include:

• Movie screening (layar tancep concept)

• Music performances (3 bands will be perform in every park/Jazzy, Dream Pop)

• Easy talkative about environmental

• Fun games

• Cultivate 100 plant seeds for every park at the end of the event

• Donate 2 trash cans for every 10-15M around park area

• Set up 2 tap water for every park

5. Start the “Saturday in the Park” Project

This project will be held every 2nd

week of the month on saturday

Project Timeline

Jan Feb Mar Apr May Jun Jul Aug Sep Okt

Proposal Development

Permission from police/local authorities

Partnership and Sponsorship

Movie Competition

Media Campaign

Workshop

The Saturday in the Park Project

Evaluation

Division Arrangement

Head Division

Finance (sponsorship)

and administration

Technical and Logistic (utilities during event)

Communication and Promotion (social Media,

Workshop)

Entertainment (music and

movie screening)

Documentation and Design

Volunteer

Volunteer

Volunteer

Volunteer

Volunteer

Volunteer

Volunteer

Volunteer

Volunteer

Volunteer

Estimate Budget

“Let’s help and support our governor to make a healty

Jakarta.

References

▧http://thejakartaglobe.beritasatu.com/news/jakarta/tale-two-surveys-jakarta-really-among-worlds-worst-cities/

▧http://www.cnnindonesia.com/nasional/20150330105155-20-42892/bangun-taman-bermain-anak-ahok-akan-beli-banyak-lahan/

▧http://megapolitan.kompas.com/read/2013/09/02/0820322/artikel-detail-komentar-mobile.html